Click on the Video Below and Sample a Session from Digital Hollywood Spring, 2006 For Additional Video Sessions, Click Here Thursday, August 17 12:50 PM - 2:00 PM Track I: Personalized Video Media: ITV, Broadband, Podcasting & Blogs - Advertising and Content Within the world of the Broadband, TV, the Set-Top, Mobile and PVR experience, searching for content, making accessible the content and at the same time, offering an advertising and marketing experience is our challenge. Everything from blogging and Podcasting to Interactive TV is altering the user experience completely. The industry is finding a ready audience with an ever growing demand for better content and a better and a completely personalized experience. With the massive amount of content and technology being thrown at the consumer, navigating through that experience is not only difficult, it can be off-putting. We have entered the world of integrated user experience – the post-TiVo generation of consumers and viewers who are watching and listening to new forms of content on new platforms of technology. Mihai Crasneanu, CEO, Glowria Jay Amato, Managing Partner, Personal Screen Media Andrea Mitchell, founder/CEO, podcastGO Daren Gill, Vice President, Business Development, Entertainment Products Group, ChoiceStream Chris Hock, Director of Product Marketing, Macromedia Rochelle Grayson, Co-President, Elastic Entertainment, Moderator Chris Hock, Group Product Manager, Knowledge Worker Solutions Business Unit, Adobe Systems, Incorporated: As a group product manager in the Knowledge Worker Solutions Business Unit at Adobe Systems, Hock is focused on Adobe’s media delivery offerings such as the Flash Media Server and Flash Video Streaming Service. He is responsible for identifying market opportunities and customer requirements as they relate to the media delivery market, and helping to define new opportunities and products. His scope of responsibility extends to defining and executing product strategy, positioning, and offerings for the digital media delivery market. Hock joined Adobe in 2005 through the acquisition of Macromedia, where he had worked since 2002. Prior to working at Macromedia, he co-founded RedSpark, Inc., an Autodesk venture which developed hosted enterprise collaboration solutions. Before his stint at RedSpark, Hock spent eight years with Autodesk in senior product management and sales engineer roles. He began his career with Micro Engineering Solutions, a CAD/CAM software developer. Hock is an experienced public speaker who is often asked to talk about subjects such as broadband media delivery and emerging trends in online media. He has spoken at top industry events such as NAB, IBC, and the Streaming Media conferences. Hock holds a Bachelor’s degree in physics from Michigan State University. He earned an M.B.A. from the University of Michigan. Daren Gill serves as Vice President of Business Development, Entertainment Products Group. In this role, Daren focuses on sales and business development efforts in the entertainment industry’s growing mobile and online market for music, movies, games and TV personalization. Daren’s work prior to ChoiceStream includes serving as Senior Vice President of Marketing for MusicMaker.com (NASDAQ: HITS), a leading Internet music service, where he managed the worldwide marketing efforts and direct response marketing strategies for album releases by high-profile artists such as Jimmy Page, The Black Crowes and The Who. Before MusicMaker, Daren was Senior Vice President and COO for Putumayo World Music, a leading world music record label. While at Putumayo, Daren built a direct distribution network of 3,000+ stores across the United States, signed over 40 distributors in foreign territories, grew revenue from $3m to $12m, and established a European base of operations that continues to contribute a significant portion of the parent company’s revenues to this day. Jay Amato, Managing Partner, PersonalScreen Media: Until founding PersonalScreen Media, Jay Amato had been President and CEO of NASDAQ traded Viewpoint Corporation, an interactive media company, providing cutting edge online video and interactive rich media advertising for leading companies such as DreamWorks, Nextel, Polo, Pepsi, Toyota, MGM and Para- mount. Jay was recruited to Viewpoint in August 2003 to engineer a turnaround and in that short period managed to introduce two major new product offerings, leading the company to growth and profitability for the first time in its fifteen-year history. As President and COO of NYSE traded Vanstar Corporation, he led the company through dozens of acquisitions and rapid organic growth from a $25 million retail computer franchiser to a leading network integrator serving the corporate marketplace. The company grew to nearly $3 billion in revenues. Following his tenure at Vanstar, Mr. Amato led the formation of the Technology Access Action Coalition/TAAC, a Washington-based congressional lobbying organization comprised of technology leaders including Microsoft whose mission was to promote continued innovation and growth within the technology sector. With twenty-five years of outstanding business success to his credit, Jay Amato brings to PersonalScreen Media an innovative technology vision, relationships in media and technology and the experience necessary to ensure the company is competitive in the changing landscape of the entertainment industry. Rochelle Grayson, Co-President, Elastic Entertainment, Moderator: With an extensive background in both the technology and entertainment worlds, Rochelle is leveraging her 15 years of experience to assist companies with digital media initiatives and activities. She has led and launched several leading-edge initiatives, working with a combination of highly analytical and highly creative groups and individuals. Most recently, she has launched Elastic Entertainment, a multi-platform entertainment distribution, production and consulting company. Rochelle also hosts the podcast series, The Media Mavens, and VidCamp - the media 2.0 unConference. Rochelle was the Production Executive on Douglas Coupland's upcoming feature film, EVERYTHING'S GONE GREEN, and prior to that was the interim-Executive Director at Women in Film & Video Vancouver, a role she took on after co-founding and launching the Women in Film & Television Germany Chapter. On the technology side, Rochelle has held such positions as Chief Business Agilist with Agile Business Strategies, CEO and co-founder of FlashLog - an early blogging and newsletter management system and Chief Blogger of FlashCommerce.com. Rochelle is equally comfortable discussing market caps, film & TV production budgets, entertainment distribution opportunities, and the technical repercussions of using Web 2.0 technologies. Rochelle holds an MBA in Finance and Business Strategy from the University of Chicago, as well as Master Certifications in Product Development Management and Business Facilitation. She is also bilingual in German and English. For more information, please visit www.Rochelle.ca.