Click on the Video Below and Sample a Session from Digital Hollywood Spring, 2006 For Additional Video Sessions, Click Here Tuesday, August 15 2:15 PM - 3:30 PM Track II: Launch at Building Blocks - Part II Companies will be selected to present company products and business plans. This session is part of the Venture, Private Equity and M&A Consortium. Presentations by: I. Songbird: Presentation by: Rob Lord, CEO, Songbird II. Fabrik, Inc.: Presentation by: Mike Cordano is the CEO and a cofounder, Fabrik III. Subculture: Presentation by: Christian Burkholder, CEO, Subculture IV. Haystack.com: Presentation by: Jordan Garbis founder, Haystack V. Cracked Entertainment, Presentation by: Monty Sarhan, CEO & Editor-in-Chief, Cracked Entertainment VI. Black Arrow, Inc.: Presentation by: Denny Wilkinson, President & CEO, Black Arrow, Inc. Co-Hosts: Sun Jen Yung, Managing Director, TD Securities David Britts, General Partner, ComVentures David Britts, General Partner, ComVentures: David Britts has extensive experience advising, building and investing in leading communications and digital media technology companies, an increasing number of whom have significant operations and markets in China. His most recent investments focus on emerging technologies that are solving some of the broadcast and entertainment industry's toughest problems. For example, infrastructure company Exavio has completely redefined the real-time post-production process for editing uncompressed HDTV, and is enabling new methods for distributing personalized TV and other video content over IP. David focuses his investments on early-stage communications and digital media companies. He is currently on the boards of Celestial, Exalt and Exavio.His past investments include HotRail (acquired by Conexant) and PortalPlayer (Nasdaq: PLAY). David joined ComVentures from JPMorgan Partners, where he was a General Partner and the global head of the firm's communications, semiconductors and storage technology venture investment group. Previously, David was a member of the founding team of Deutsche Morgan Grenfell (DMG) Technology Group, which later became a part of Credit Suisse First Boston. There, he established the global communications equipment practice, advising and investing in numerous early-stage companies. David holds an MBA from The Wharton School of the University of Pennsylvania and a BA in Economics from the University of California, Berkeley. Sun Jen Yung, Managing Director, Investment Banking, TD Securities, based in New York, NY. At TD Securities, Sun has responsibility for the Digital Media investment banking practice. As part of the Media and Communications Group, she also covers a variety of cable, entertainment and media companies as well as financial sponsors. She joined TD Securities in August 2005 from Deutsche Bank Securities Inc., where she was a senior banker in the Media & Telecom Investment Banking Group. Sun’s experience of over thirteen years in investment banking also includes corporate finance coverage of Internet and software companies as well as equity research at Lehman Brothers. Prior to Lehman Brothers, she spent two years at TCSI in Berkeley, CA in Business Development and Finance. Sun graduated from Columbia Business School in 1988 with an MBA in Finance and a B.A. in Economics and International Studies from Macalester College in St. Paul, MN in 1984. Presentations by: Songbird is a Web player built from Firefox's browser engine. Songbird is open source, will run on Windows, Mac OS X and Linux and supports user contributed, cross-platform extensions. Songbird plays the Web. Play any MP3 on the Web without leaving the page. Songbird can view Web pages as dynamic playlists that it can play, save, or automatically download every day. Songbird plays your music too. Songbird has all the features you expect in a desktop media player. And Songbird constantly improves. Like Firefox, Songbird's features may be improved with user installed and contributed cross-platform extensions. Soon, Web page authors will be able to publish playlists and transfer MP3s into Songbird to build digital music stores like eMusic, music subscription services like Yahoo! Music Unlimited, virtual jamming services like Ninjam, playlist sharing services like WebJay and more. Presentation by: Rob Lord, CEO, Songbird Fabrik, Inc. enables consumers to get the most out of their personal digital media. Its offerings are designed for video and photo enthusiasts, bloggers, social networkers, creative professionals and anyone else who revels in digital content, but feels that their growing mass of media can be overwhelming at times. By allowing consumers to find, personalize and deliver digital content within their chosen micro-communities, Fabrik evokes freedom of expression through an individual’s personal media. Fabrik has a unique multi-faceted business strategy of offering consumers and small businesses access to its innovative applications through a licensed software model with leading OEMs or as an online subscription service. This hybrid business model provides strength and endurance for the company’s long-term growth. Through partnerships with key consumer electronics market leaders, such as Seagate Technology, Fabrik is working to bring a variety of in-home and online solutions to the marketplace. Co-founded in 2005 by two seasoned, mature technology industry veterans who have had successful careers in companies ranging from start-ups to Fortune 500’s, Fabrik lives and breathes social networks, blogs, wikis, tags, RSS feeds, and podcasts. The company is privately held and based in San Mateo, California. For more information, please visit www.fabrikinc.com Presentation by: Mike Cordano is the CEO and a cofounder of Fabrik. Along with his vision for the company and his passion to provide users with simpler ways to get more out of their personal media, Mike brings proven success and expertise in delivering products and services to consumers around the globe. Prior to co-founding Fabrik, Mike served as Executive Vice President of Worldwide Sales and Marketing for Maxtor Corporation, a worldwide leader in data storage products. At Maxtor, Mike was responsible for worldwide sales and marketing activities where he provided leadership to all sales, product marketing, corporate marketing, public relations, technical support, customer service and business planning organizations. In addition to his other corporate wide duties, Mike was responsible for the formation and management of the branded products business unit at Maxtor. With the creation of strong product categories such as Maxtor OneTouch, the branded products business became the leading provider of external storage expansion and data backup products for the consumer and SOHO markets. Mike’s background also includes several regional and international management assignments. Mike holds a B.S. degree in business administration from the University of Colorado. Subculture is a convergent media and technology that directly connects advertisers to consumers through media with precision never previously achieved. Subculture’s HotFlash® platform technology is a cutting edge patent pending technology for embedding targeted advertising into streamed media. Through their HotFlash® technology, Subculture has the ability of turning broadcasting (one to many) into narrowcasting (one to a defined group) and pointcasting (one to one) allowing advertisers to reach their specific target demographic or individual on any connected device. This is truly the "holy grail" of next generation broadcasting and advertising. One Subculture product, HotFlash® Mail turns email into an interactive multi-media experience. HotFlash® Mail is seeing unprecedented open rate averages of 48% and response rate averages of 16%. Presentation by: Christian Burkholder, CEO, Subculture Cracked Entertainment is the parent company and publisher of CRACKED Magazine, the famous 48-year old humor and parody publication that is the only surviving competitor to Time Warner’s MAD Magazine. Acquired in 2005, CRACKED has been completely updated and re-designed. The all- new CRACKED is smart, satirical and savvy— intelligently irreverent and humorous, following in the tradition of The National Lampoon and SPY, but updated for today’s audiences. Distributed by Curtis Circulation, the largest newsstand distributor in North America, the all-new CRACKED Magazine is scheduled to hit newsstands everywhere in August 2006. With a new target demographic of 18 to 34, and departing from its historic comics format, the new CRACKED features articles, short stories and parodies from contributors such as Michael Ian Black (host of VH1’s I Love the... series), national author and satirist Neal Pollack and writers from Saturday Night Live, The Daily Show and Chappelle’s Show. And in addition to humor content, the magazine will feature an entirely new section called But Seriously... that covers the headlines and headliners of the comedy world through news, reviews and interviews. Quite simply, the new CRACKED is the Rolling Stone of comedy. But more than that, CRACKED is being re-imagined— not just as a print magazine, but as a comedy brand that will be leveraged for the first time across multiple platforms, including film, television, radio and perhaps most significantly, the Internet. In late 2005 and as part of the re-launch of CRACKED as a brand, the company launched CRACKED.com (http://www.CRACKED.com) as an all-new comedy hub and portal. The site is updated daily with humor pieces, videos, comics, user-submitted content, daily blogs and more. CRACKED.com has paved the way for an even more aggressive online expansion by the company. Plans are underway to add new functionality to CRACKED.com, including a MySpace-type community, and to launch several new satellite blog sites on different humorous subjects. In the space of just six short months, CRACKED.com has become a destination site separate from the magazine and one of only a few sites generating original humor content daily. And with an Alexa ranking of 30,000 and over 250,000 unique visitors per month, CRACKED.com is at the forefront of what will surely become the 21st century way of launching new magazines and entertainment companies. Presentation by: Monty Sarhan, CEO & Editor-in-Chief, Cracked Entertainment: A successful attorney and entrepreneur, Monty Sarhan is the creative and business force behind CRACKED Entertainment, the parent company of CRACKED Magazine, the 48-year-old humor and parody publication. Sarhan led the acquisition of CRACKED in early 2005 and has since set forth his own unique and ambitious vision for CRACKED: to turn it into the next great comedy brand- in print, online and in film and television. Since taking over, has Sarhan spearheaded the re-invention of CRACKED, bringing the comedy icon into the modern age by updating its content and focus as well as the creative tools at its disposal. In a radical departure from its previous format, the all-new CRACKED now features articles, short stories and features alongside comics. As a result these changes, CRACKED has been able to attract new, high-caliber talent—including author and satirist Neal Pollack, actor/writer Michael Ian Black of VH1’s I Love the… series, the former Managing Editor of NationalLampoon.com and writers from Saturday Night Live, The Daily Show and Chapelle’s Show. In less than one year, Sarhan has established CRACKED as America’s only magazine of, for and about comedy. Prior to Cracked, Sarhan was a successful attorney at top-tier law firms in New York and Boston. He began his career at the New York office of White & Case, an international law firm, where he specialized in mergers and acquisitions, venture capital and private equity work and transactional intellectual property work. He regularly did work for such clients as Deutsche Bank, Bank of America, About.com, Novartis and the NFL. As an entrepreneur, Sarhan has helped raise millions for various ventures throughout the world. A member of both the American and New York Bar Associations, Sarhan received his Bachelor of Arts from Tufts University and his Juris Doctor from Duke University School of Law, where he focused on intellectual property and entertainment law. Haystack.com is an online music community connecting passionate fans to music through "Tastemakers" and friends. What Roger Ebert is to film and Oprah’s Book Club is to books, Haystack aims to be to music discovery. Haystack is unique because of its ability to personalize music recommendations to a wide range of music tastes by utilizing Tastemakers to attract diverse groups of music fans that trust their opinions. Presentation by: Jordan Garbis founded Haystack in 2003 and serves as President and Chief Strategy Officer,. From 2002 to 2003, Jordan worked with David Falk at SFX Sports Group in Washington, D.C., where he facilitated endorsement contracts for NBA athletes. From 1998 to 2002, Mr. Garbis was the frontman for a nationally touring rock group, NOXCUSE. He earned his B.A. from Emory University 2004 in Interdisciplinary Studies in Culture and Society and wrote his thesis on "The Internationalization of Grunge: Distinction and Influence on Modern Rock and Roll". BlackArrow, Inc. was founded with the express purpose of helping programmers, agencies, and operators capitalize on the new advertising and revenue opportunities made possible by on-demand TV technologies, such as the digital video recorder, video-on-demand, and broadband video. The next generation of TV ads will be dynamic, targeted, and interactive. They will be delivered over a variety of platforms including DVR, VOD, broadband, and mobile. To succeed, buyers and sellers require next generation ad management tools. Our service helps buyers and sellers efficiently plan, contract, traffic, report, and bill ODTV ad inventory. BlackArrow’s origins date from 2002, when Tom Morgan and Pat Dunbar founded the Digital Media and Advertising (DiMA) Group with the goal of bringing together key industry stakeholders to define and accelerate ODTV advertising opportunities. Since that time, the DiMA Group has established itself as the thought leader in on-demand advertising. Leading programmers, agencies, and operators come together in the DiMA Group’s Innovations in Digital Advertising (ID!A) Program to work on essential on-demand advertising issues. The DiMA Group’s other major advertising initiative is the AdLab program, in which advertisers and their creative and planning agencies collaborate with programmers and distributors to define ODTV marketing and distribution strategies. BlackArrow was founded with the vision that as ODTV advertising expands, a new generation of ad management tools is required to help manage these compelling but complex new advertising capabilities. BlackArrow is a service company focused on providing necessary ad management solutions to leading agencies, programmers, and operators. Presentation by: Denny Wilkinson, President & CEO, BlackArrow, Inc.: Denny was appointed President and CEO of BlackArrow Inc. in June of 2005. Denny is responsible for leading the company through strategy to product development and market entry in the on-demand TV industry. BlackArrow is a Venture-funded (Polaris Ventures, Mayfield, and Intel) start-up whose primary business is providing a suite of software products designed to automate the TV ad management process in the on-demand TV space. Prior to BlackArrow, Denny was CEO of the Lenfest Media Group, a privately-held media technology company, and was responsible for all their operating companies, which included CamSystems, Starnet, and Media DVX. Lenfest provided ad management technology and services to the cable, cable network, and broadcast industries. During the first half of 2005, Denny lead the sale of CamSystems and Media DVX, after a successful restructuring of the companies and significantly improving their shareholder value. Denny joined Lenfest after a successful two year period as Managing Director of Katalyst LLC, a venture and business advisory company focusing on the new media industry. During this period Denny assisted many new media early stage companies through the development and implementation of their business plans. Prior to joining Lenfest, Denny acted as interim CEO of NewspaperDirect INC., a Vancouver, British Columbia-based early stage company focusing on providing real time delivery of daily newspapers to worldwide destinations through the internet. In 1998, Denny joined Princeton Video Image (PVI), as President and CEO. Princeton Video Image was a pioneer in the virtual imaging technology industry, specifically providing services to the TV industry with virtual imaging products such as the virtual first down line for televised football games, and virtual advertising positioned behind home plate in televised professional baseball games. Prior to PVI, Denny held management positions with Primestar Partners, a leading satellite television provider and The Home Box Office (HBO). During the early stages of his career Denny held executive management positions with several advertising agencies, including Foote, Cone and Belding SF, and DDBNeedham SF.