The Web, Social Networks and the Net Economy
Tuesday, August 15th
9:00 AM - 10:15 AM
User Generated Content
10:45 AM - Noon
Web 2.0 - The Next Iteration
12:30 PM – 1:45 PM
Social Networking in Mobile
2:15 PM – 3:30 PM
Internet Video, Advertising & Marketing
Targeted Search: Aggregating Markets
3:50 PM - 5:00 PM
Desktop Browser & Search
Wednesday, August 16th
9:00 AM - 10:15 AM
The Broadband Video Tipping Point
10:45 AM - Noon
Alternative Media & Advertising
3:50 PM - 5:00 PM
VoIP and Web Phone Applications
The Craigslist Effect
Thursday, August 17th
9:30 AM - 10:45 AM
Exploring the Web: The Ajax, Mashups
11:05 AM - 12:20 PM
Blogs, Mashups, Social Media
Expanding the Horizons of Search and Personalization
12:50 PM - 2:00 PM
Personalized Video Media
Advertising NEXT
2:15 PM - 3:30 PM
Personalized Mobile Experience
Micropayments & MicroEconomies
Vlogs - Broadband and Mobile Video Blogging

Mobile Entertainment: Film, TV, Music & Games - Content & Technology

Tuesday, August 15
9:00 AM - 10:15 AM
Embracing the Connected Consumer
10:45 AM - Noon
Mobile Video & TV that Make the System Go
12:30 PM - 1:45 PM
The Rush to Mobile Video
Social Networking in Mobile
Ubiquitous Video to the Consumer
2:15 PM – 3:30 PM
Mobile Commerce and Content
3:50 PM - 5:00 PM
Mobile Music: New Platforms + New Technology
Strategies in Wireless Devices and Services
Thursday, August 17
2:15 PM - 3:30 PM
Personalized Mobile Experience

Reinventing Adverting & Commerce: TV, Broadband, Mobile, Social Networks
Tuesday, August 15
12:30 AM - 1:45 PM
Hollywood and the Digital Consumer
2:15 PM – 3:30 PM
Internet Video, Advertising & Marketing
Targeted Search: Aggregating Markets – Content and Advertising
3:50 PM - 5:00 PM
Advertising Strategies in the Diversified Digital Culture
Wednesday, August 16
9:00 AM - 10:15 AM
The Future of Enhanced Advertising
10:45 AM - Noon
Alternative Media & Advertising
12:30 PM - 1:45 PM
Reinventing Advertising
3:50 PM - 5:00 PM
Broadband Advertising
Thursday, August 17
12:50 PM - 2:00 PM
Advertising NEXT
2:15 PM - 3:30 PM
Building Brands & Social Networking

OnDemand Content & Technology
Tuesday, August 15
9:00 AM - 10:15 AM
The TV and Set-top as the Consumer Gateway to Entertainment & Information
10:45 AM - Noon
Television 2.0: Cable, Telco, Satellite & Broadband
12:30 PM – 1:45 PM
Hollywood and the Digital Consumer
Wednesday, August 16
9:00 AM - 10:15 AM
The Broadband Video Tipping Point
The Networked Entertainment Home
10:45 AM - Noon
Bridging TV and Broadband
12:30 PM - 1:45 PM
Movies & OnDemand Content
2:15 PM - 3:30 PM
Digital Music & its Transformation
Enabling OnDemand Delivery of Content
Thursday, August 17
9:30 AM - 10:45 AM
DTV, Broadband, Set-Top
Video Distribution Across Platforms
All Video-All the Time
11:05 AM - 12:20 PM
PVR, DVR and VOD as Market Force
12:50 PM - 2:00 PM
Personalized Video Media


Digital Music: Mobile, Broadband, Radio, Pods & TV
Tuesday, August 15th
3:50 PM - 5:00 PM
Mobile Music: New Platforms + New Technology
Wednesday, August 16th
9:00 AM - 10:15 AM
The Piracy Freight Train: As Entertainment, The Law & The Technology Collide
12:30 PM - 1:45 PM
DRM Implementation in Media and Entertainment
2:15 PM - 3:30 PM
Digital Music & its Transformation
3:50 PM - 5:00 PM
Entertainment Expands the Digital Home
Thursday, August 17
11:05 AM - 12:20 PM
Next Generation P2P Music and Film
12:50 PM - 2:15 PM
Music Industry Innovates and Morphs
2:15 PM - 3:30 PM
Personalized Mobile Experience


Event: Building Blocks 2006
Date: August 15-17, 2006
Location: Marriott, San Jose, San Jose, California

Day One of Building Blocks 2006
Scroll Down: See Complete Agenda & Speaker Listings for Tuesday, August 15th
To Scroll Other Event Days
Wednesday Seminars & Receptions - Click Here
Thursday Seminars & Receptions - Click Here

Attendee Registration - Click Here

Instructions: To Navigate this Agenda and Find Information: Building Blocks 2006 has over 70 different sessions and event over 400 speakers during the the three days. Attendees are free to move from conference room to conference room during the day. There are four or five sessions being held at all times. You can scroll through the information on this site by clicking on the Subject Tracks (listed in columns one and three on this page) or you can scoll down this page, you will find an hour by hour listing of all events on Day One, August 15th.

Special Pre-Day Event
Monday, August 14th, 3pm - 6pm
Sun Microsystems, Inc.
Strategic Technology Roundtable & Reception
A University Project Event
Open to all Building Blocks Attendees

Held at the Computer History Museum - Click Here for Information

The Agenda
Building Blocks Supersessions
Tuesday, August 15
9:00 AM - 10:15 AM
Track I:
User Generated Content: An Internet, Communications and Advertising Transformation
Scott Roesch, Vice President & General Manager, AtomFilms
Peter Chane, Senior Business Product Manager, Google Video
Jason Zajac, GM Social Media - Search & Marketplace, Yahoo! Inc.
Andrew Anker,
Executive Vice President, Corporate Development Six Apart & General Manager, VOX
Oliver Luckett, co-founder, Senior Vice President of Network Development, Revver
Erik Hawkins, CEO, PureVideo (StupidVideos.com, GrindTV.com)
Ken Rutkowski, founder, KenRadio Broadcasting, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Embracing the Connected Consumer - Entertainment and Technology - From the Digital Home to the Mobile Universe
Claudia Ceniceros, Senior Director Media and Content Strategy, Cisco Systems
Tom Flanagan, Executive Director, Broadband Strategy, Texas Instruments
Debbie Solomon, Senior Partner, Group Research Director, MindShare
Udo Eberlein, founder and President, Nero, Inc.
Cornelis (Koen) M. Huizer, Chief Technology Officer, Business Line Cluster Digital Video Set-Top Boxes, Business Group Home Entertainment Networks, Philips Consumer Electronics
Scott Smyers, Chairman, DLNA Board of Directors, Vice President, Network and Systems Architecture Division, Platform Technology Center of America, Sony Electronics
Stephen Condon, Vice President, Marketing, Entriq, Moderator
For Session Description & Speaker Bios Click Here

Track III:
The TV and Set-top as the Consumer Gateway to Entertainment & Information – Set-Top, Broadband, Guides & PVRs
Tara Maitra, VP and GM, Content Services, TiVo Inc
Andrew Solmssen, Executive Vice President, Schematic
Eric Cooney, President & CEO, TANDBERG Television
Chris Seymour, Director of Video Business Development, Motorola, Inc.
Mitch Oscar, EVP, Carat Digital, Carat North America
Mike Fidler, CEO, Digeo
Dr. Ken Morse, Vice President Client Architecture, Scientific-Atlanta, Inc.
Dave Rose, Global Director Home Solutions, ARM, Moderator
For Session Description & Speaker Bios Click Here

10:45 AM - Noon
Track I:
Web 2.0 - The Next Iteration: How Next Generation Personalized Media is Rewiring the Web -
Programmable Web, Podcasting, Mashups & Blogging - Transforming and Disassembling the World of Traditional Media, Communications & Advertising
Ty Ahmad-Taylor,
Senior Director, Interactive Products, Comcast Cable
Marcien Jenckes, VP and GM, AIM, AOL
Baris Karadogan, Partner, ComVentures
Kevin Rose, founder and chief architect, digg, Inc.
Greg Kostello, CEO, vMix Media Inc.
Dan Nova, Managing General Partner, Highland Capital
Molly Wood, Executive Editor, CNET.com, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Launch at Building Blocks - Part I
Companies will be selected to present company products and business plans. This session is part of the Venture, Private Equity and M&A Consortium
Presentations by:
I. vMix Media Inc.: Presentation by: Greg Kostello, CEO of vMix Media Inc.
II. FilmLoop, Inc.: Kyle Mashima, Chief Executive Officer and co-founder, FilmLoop
III. Narrowstep™ Inc.: Presentation by: Carolyn Wall, President, Narrowstep, North America
IV. Exavio, Presentation by: Michael Moone, President and CEO, Exavio
V. Gas Station TV: Presentation by: Adam Bleibtreu, President, Gas Station TV
VI. Rights Group, LLC: Presentation by: Jed Alpert, CEO of Rights Group, LLC
Co-Hosts:
Peg Jackson,
Managing Director, NeoCarta Ventures,
Arthur C. Chang, President, Tipping Point Partners, LLC
For Session Description & Speaker Bios Click Here

Track III:
Television 2.0: Cable, Telco, Satellite & Broadband Redefine the Future of Entertainment and Communications

Tony Kern, Deputy Managing Partner, Technology, Media & Telecommunications and Americas Managing Partner, Media & Entertainment, Deloitte & Touche LLP
Philip R. Wiser, President and Chairman, Building B, Inc.
David Tochterman, Executive Vice President/Executive Producer, ChannelBlast
Larry Tanz, CEO, LivePlanet
Eric Mark, IBM Business Consulting Services (BCS)
Shahid Khan, Partner, Interactive Broadband Consulting, LLC, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Mobile Video & TV – Technology & Platforms that Make the System Go
Bhuvan Lall, President (Global), MCORP Global
Bob Shallow, Head, Music and Rich Media Business Unit, North America, Nokia
Dan Monahan, Global Infotainment Segment Manager, Mobility Products Group, Intel, Inc.
Rich Ferreira, Senior Director of Marketing, RMM Americas, BU Mobile and Personal, Philips
Gregory Berkin, co-founder, Think Mobile
Omar Javaid,
Senior Director, Business Development, QUALCOMM MediaFLO
Ralph Simon, Chairman Emeritas, Mobile Entertainment Forum – Americas & President/CEO, The Mobilium Group, Moderator
For Session Description & Speaker Bios Click Here

12:30 PM – 1:45 PM
Track I:
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
Jennifer Feikin, Director, Google Video
John Penney, Vice President, Business Development, HBO, Inc.
Lewis Henderson, Senior Vice President, William Morris Agency
Chad Hurley, CEO & co-founder, YouTube
Michael Grasso, Assistant Vice President, Consumer Marketing, AT&T U-verse
Joe Michaels, Director, Business Development, MSN Entertainment, Microsoft
Ira Rubenstein, Executive Vice President, Digital Sales and Marketing, Sony Pictures, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Social Networking in Mobile: Content, Communications and Monetizing
Michael Grossi, VP of Business Development, HELIO, Inc.
Shawn Conahan, CEO, Intercasting
Thomas V. Ryan, Senior Vice President, Digital & Mobile Strategy and Development, EMI Music
Jed Stremel, Director, Facebook
Chris Bull, Vice President, Marketing, AirPlay
Bryan Biniak, General Partner, Providence Ventures
Michael Wehrs, Chief Technical Evangelist, AOL Wireless
Dorrian Porter, CEO, Mozes, Inc., Moderator
For Session Description & Speaker Bios Click Here

Track III:
The Rush to Mobile Video: Establishing and Monetizing a Revolutionary Entertainment and Communications Medium
Jeremiah Zinn, Senior Director, Wireless Product Development, MTV Networks
David Bluhm, Chief Executive Officer, GoTV Networks
Paul Scanlan, co-founder & COO, MobiTV
Glenn R. Schuster, Director, Partner Programs Handheld GPU, NVIDIA
Sanjay Reddy, SVP, Business Development, Gemstar-TV Guide
Varsha Tagare, Senior Investment Manager, Intel Capital, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Ubiquitous Video to the Consumer: The Technology Enablers - Broadband, IPTV, Mobile & TV
Dr. Timothy Tuttle, Vice President, AOL Video, AOL, Inc.
Frank Nein, Industry & Technology Analyst/Consultant, Verizon (ANJ) Video/Broadcast Portal
Bill Correll, Director, Corporate Development, Broadband & Digital Media Technologies, Sun Microsystems, Inc.
Mike Afergan, Chief Technology Officer,
Akamai
Michael Gordon, co-Founder and Chief Strategy Officer, Limelight Networks
Pallavi Shah, Senior Director, Technology Commercialization, Hewlett-Packard
Nash Parker, Director Strategic Alliances, Alcatel
, Moderator
For Session Description & Speaker Bios Click Here

2:15 PM – 3:30 PM
Track I:
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Kris W. Jacob, Executive Vice President, Business Development, Podcast Network, PodShow, Inc.
Dmitry Shapiro, CEO, Veoh Networks
Ed Delfs, Vice President, National Advertising Sales and Operations, Real Networks
Keith Richman, CEO, Break.com
Greg Demetriades, CEO, WhiteBlox
Alex Welch, CEO, Photobucket
Pam Horan, President, OPA, Onlilne Publishers Association, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Launch at Building Blocks - Part II
Companies will be selected to present company products and business plans. This session is part of the Venture, Private Equity and M&A Consortium
Presentations by:
I. Songbird: Presentation by: Rob Lord, CEO, Songbird
II. Fabrik, Inc.: Presentation by: Mike Cordano is the CEO and a cofounder, Fabrik
III. Subculture: Presentation by: Christian Burkholder, CEO, Subculture
IV. Haystack.com: Presentation by: Jordan Garbis founder, Haystack
V. Cracked Entertainment,
Presentation by: Monty Sarhan, CEO & Editor-in-Chief, Cracked Entertainment
VI. Black Arrow, Inc.: Presentation by: Denny Wilkinson, President & CEO, Black Arrow, Inc.
Co-hosted by:
Sun Jen Yung, Managing Director, TD Securities
David Britts, General Partner, ComVentures
For Session Description & Speaker Bios Click Here

Track III:
Mobile Commerce and Content - The Mobile Web, Off Deck Content, Mobile Search and MVNO Options
Heidi Lehmann, VP of Content Acquisition and Strategy, Third Screen Media
Lee Hancock, CEO, go2
Nara Rajagopalan, Vice President, Mobile Edge, Openwave
Shaukat Shamim, SVP, Business Development, Rhythm NewMedia Inc.
Vince Shaw, Director, Deloitte Consulting LLP
Peter Levin, President, Bellrock Media / Co-owner, Chicago Rush / Partner, Palisades Baseball, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Targeted Search: Aggregating Markets – Content and Advertising
Ben Wright, Director, Channel Strategy and Development, Yahoo! Search Marketing
David Marks, CEO and co-founder, Loomia
Steven Marder, CEO, Eurekster
Brian Lent. CEO, Medio Systems
Bob Fogarty, VP, Sales and Business Development, PodZinger
Manish Chandra, CEO and founder, Kaboodle
Perry Solomon, Senior Director, Media Business Development, Fast Search & Transfer
Sharon Wienbar, Managing Director, BA Venture Partners, Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
Track I:
Desktop Browser & Search As Application Platform: Gateway to Information and Entertainment
Chase Norlin, CEO, Pixsy Corporation
Doug Leeds, Vice President, Products, Ask.com
Stephen Governale, Vice President, Director, SMG Search
Mike Lanza, CEO, Click TV
Avikk Ghose, Director, Business Development, Mercora
Brian Glicklich, Senior Vice President, Digital Media, Premiere Radio Networks, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Mobile Music: New Platforms + New Technology + More Music + Dynamic Marketplace
Dr. Muzibul Khan, Vice President, Product Management and Engineering, Wireless Terminals Division, Samsung
Larry Moores, Senior Vice President, Global Business Division, WiderThan
Jamie Perlman, Business Development, SNOCAP, Inc.
Jim Hollingsworth, Sr. Vice President, Sales and Marketing, Gracenote
Ashok Narasimhan, Chairman, CEO & Co-Founder, July Systems
Mike Pinto, CEO, mobZilla
Daniel Harris, CEO MediaPass® Network, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Advertising Strategies in the Diversified Digital Culture: Broadcast, Cable, Satellite, Broadband, Podcasting, Games and Mobile
Todd Herman, Director, Advertising & Business Strategy, MSN Video / TV / Movies / Radio, Microsoft Corporation
Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company
Dave Williams, CMO, Atom Entertainment and GM, Shockwave.com
Jack Isquith, Executive Director of Music Industry Relations, AOL Music and the AOL Radio Network, AOL LLC
Chris Pizzurro, Vice President, Digital, New Media Advertising Sales and Marketing, Turner Entertainment
Walter Schild, Founder & CEO, Genex
Andrew Frank, Media Research Director, Gartner Research, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Strategies in Wireless Devices and Services - from Audio & Video to Downloads: How Innovation Drives Avenues for Subscriber and Revenue Expansion
Bradford D. Duea, President, Napster
Jamie Rosenberg, Vice President, Premium Services, Danger, Inc.
Troy Evans, Senior Business Development Manager, Branded Content, Forum Nokia, Americas
Steve Schnier, Consumer Electronics Market Segment Manager, Wireless Networking Business Unit, Texas Instruments
Whitey Bluestein, Strategic Business Consultant
Eric Harber, Vice President of Corporate and Business Development, Qpass
Lauren Cole, President, Lauren Cole Media, Moderator
For Session Description & Speaker Bios Click Here

The Consortium Dinners:
6:30 PM - 8:00 PM
I. Hollywood and the Digital Consumer Consortium
Tuesday, August 15 - 6:45 PM - The Marriott San Jose
Dinner Hosted by:



II. OnDemand Content & Technology Consortium
Tuesday, August 15 - 6:45 PM - The Marriott San Jose
Dinner Hosted by:



III. Digital Rights, Content Rights & Piracy Consortium
Tuesday, August 15 - 6:45 PM - The Marriott San Jose
Dinner Hosted by:



IV. The Web, Social Networks & The Net Economy Consortium at Building Blocks
V. Venture, Private Equity and M&A Consortium;
VI. Reinventing Advertising
VII. Mobile TV, Video & Music Consortium
VIII. Digital Music Consortium








Sponsor & Media Sponsor Links, Click Here






























































Special Events, Consortium Dinners at Building Blocks
I. The Web, Social Networks & The Net Economy Consortium at Building Blocks
II. Hollywood and the Digital Consumer: The Digital Home & Digital Distribution
III. Venture, Private Equity and M&A Consortium;
IV. Reinventing Advertising: Technology & Content in VOD, PVR, Broadband, Games, PODs & Mobile Consortium
V. OnDemand Content & Technology Consortium: Cable, Mobile, Broadband, Telco & Satellite;
VI. Mobile TV, Video & Music Content Development & Deployment Consortium;
VII. Digital Music Consortium: Technology & Content -Mobile, Broadband, PODs & TV
VIII. Digital Rights, Content Rights & Piracy Consortium;
IX. The University Project at Building Blocks;












Digital Rights, Content Rights & Piracy
Wednesday, August 16
9:00 AM - 10:15 AM
The Piracy Freight Train: As Entertainment, The Law & The Technology Collide
12:30 PM - 1:45 PM
DRM Implementation in Media and Entertainment
2:15 PM - 3:30 PM
Digital Music & its Transformation
3:50 PM - 5:00 PM
Entertainment Expands the Digital Home
Thursday, August 17
11:05 AM - 12:20 PM
Next Generation P2P Music and Film
12:50 PM - 2:15 PM
Music Industry Innovates and Morphs

Hollywood and the Digital Consumer
Tuesday, August 15
9:00 AM - 10:15 AM
The TV and Set-top as the Consumer Gateway
Embracing the Connected Consumer
10:45 AM - Noon
Television 2.0: Cable, Telco, Satellite & Broadband
12:30 PM - 1:45 PM
Hollywood and the Digital Consumer
Ubiquitous Video to the Consumer
Wednesday, August 16
9:00 AM - 10:15 AM
The Networked Entertainment Home
10:45 - Noon
Bridging TV and Broadband
The Telco Advantage and the IPTV Digital Home
12:30 PM - 1:45 PM
Movies & OnDemand Content
2:15 PM - 3:30 PM
Connected CE Devices
Enabling OnDemand Delivery of Content
3:50 PM - 5:00 PM
Entertainment Expands the Digital Home
Thursday, August 17
9:30 AM - 10:45 AM
DTV, Broadband, Set-Top
Video Distribution Across Platforms
All Video-All the Time
11:05 PM - 12:20 PM
The PVR, DVR and VOD as Disruptive Force
12:50 PM - 2:00 PM
Telcos, IPTV & the Technology


The Web, Social Networks and the Net Economy
Tuesday, August 15th
9:00 AM - 10:15 AM
User Generated Content
10:45 AM - Noon
Web 2.0 - The Next Iteration
12:30 PM – 1:45 PM
Social Networking in Mobile
2:15 PM – 3:30 PM
Internet Video, Advertising & Marketing
Targeted Search: Aggregating Markets
3:50 PM - 5:00 PM
Desktop Browser & Search
Wednesday, August 16th
9:00 AM - 10:15 AM
The Broadband Video Tipping Point
10:45 AM - Noon
Alternative Media & Advertising
3:50 PM - 5:00 PM
VoIP and Web Phone Applications
The Craigslist Effect
Thursday, August 17th
9:30 AM - 10:45 AM
Exploring the Web: The Ajax, Mashups
11:05 AM - 12:20 PM
Blogs, Mashups, Social Media
Expanding the Horizons of Search and Personalization
12:50 PM - 2:00 PM
Personalized Video Media
Advertising NEXT
2:15 PM - 3:30 PM
Personalized Mobile Experience
Micropayments & MicroEconomies
Vlogs - Broadband and Mobile Video Blogging


Mobile Entertainment: Film, TV, Music & Games - Content & Technology

Tuesday, August 15
9:00 AM - 10:15 AM
Embracing the Connected Consumer
10:45 AM - Noon
Mobile Video & TV that Make the System Go
12:30 PM - 1:45 PM
The Rush to Mobile Video
Social Networking in Mobile
Ubiquitous Video to the Consumer
2:15 PM – 3:30 PM
Mobile Commerce and Content
3:50 PM - 5:00 PM
Mobile Music: New Platforms + New Technology
Strategies in Wireless Devices and Services
Thursday, August 17
2:15 PM - 3:30 PM
Personalized Mobile Experience



Speaker Guidelines, Click Here
Exhibitor Information - Click Here


For Full Length Videos of selected conference sessions from recently held Digital Hollywood Spring - Click Here


Building Blocks 2006, Marriott, San Jose, San Jose, California, August 15-17, 2006 - Click Here
Digital Hollywood Fall, Los Angeles, October 23-26, 2006, Loews Santa Monica Beach Hotel - Click Here
Digital Hollywood Europe in London, Excel, The Docklands, London, November 29-Dec. 1, 2006 - Click Here
2007 CES Game Power Showcase & Forum, January 8, 2007, Las Vegas Convention Center, Produced by Digital Hollywood - Click Here
2007 Mobile Entertainment at CES - produced by Digital Hollywood, January 8-11, 2007, Las Vegas Convention Center - Click Here
Digital Hollywood at 2007 International CES, January 8-11, 2007, Las Vegas Convention Center - Click Here
Media Summit, New York - February 7-8, 2007 • McGraw Hill Building • Registration Click Here
Digital Hollywood Spring, Los Angeles June 11-14, 2007, Loews Santa Monica Beach Hotel- Click Here


Sponsor & Media Sponsor Links, Click Here