The Agenda
for the 2009 Advertising 2.0 Scroll Down this Page

Advertising 2.0 New York, New York City
Co-Hosted by: IAC and Digital Hollywood
Location: IAC Building, New York City, 18th Street between 10th Ave. and the West Side Hightway - Designed by renowned architect Frank Gehry
IAC is founded by Barry Diller who is Chairman and Chief Executive Officer of IAC and serves as Chairman of Expedia, Inc. and Ticketmaster Entertainment, Inc.

"Advertising 2.0: Transformation + Innovation = The Global Media & Communications Revolution"

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The Following is an Archive of the Agenda of Advertising 2.0, June 10-11, 2009 is now posted - click here


Click on the Image - This is a Flip-Book of the Advertising 2.0 Program - when the Image has come up on your computer, click on the right edge of the page and it will function like a printed magazine






For full length videos of selected conference sessions from a recent Digital Hollywood - Click Here

For Speaker
Information - Click Here

Keynotes:
Wednesday, June 10th, 2009
Opening Keynote
Barry Diller, Chairman and Chief Executive Officer of IAC
One on One with:
Jon Fine, Media Columnist, BusinessWeek - for full bio - Click Here

4:10 PM - 5:10 PM
Keynote Roundtable
Tina Brown, Founder, The Daily Beast
Tina Sharkey, Chairman and Global President, BabyCenter.com
John Harris, co-founder, The Politico
Sarah Ellison, Media Reporter, The Wall Street Journal, Moderator
For Speaker Bios Click Here

Thursday, June 11th
9:15 AM - 10:15 AM
Keynote Conversation
Michael Wolff, founder, Newser and Columnist, Vanity Fair
Andrew Lack, CEO Multimedia Group, Bloomberg LP
For Speaker Bios Click Here

Advertising 2.0 New York
Wednesday, June 10th
The Complete Agenda
12:30 PM
Welcome & Introduction
Michael Kassan, Chairman & CEO, Media Link LLC
For Speaker Bio Click Here

12:45 PM - 1:45 PM
Opening Keynote
Barry Diller, Chairman and Chief Executive Officer of IAC
One on One with:
Jon Fine, Media Columnist, BusinessWeek - for full bio - Click Here

2:00 PM - 3:00 PM
Session A:
Global Media and Advertising: The Transition - TV, Local, Broadband, Mobile and Social Media
Miles S. Nadal, Chairman, Chief Executive Officer, President, MDC Partners
David Verklin, CEO, Canoe Ventures
Michael McLaren, President, McCann Erickson US
Eileen Naughton, Director, Media Platforms, Google
Peter Gardiner, Partner, Chief Media Officer, Deutsch Inc.
Steven Justman, President, Entertainment, Marketing & Sales, Indoor Direct
Michael Kassan, Chairman & CEO, Media Link LLC, Moderator
For Session Description & Speaker Bios Click Here

Session B:
Advertising NEXT: Social Networks, TV & Video, Broadband, Mobile and Games
James Smith, Chief Revenue Officer, The Huffington Post
Anthony Di Biase, Executive Creative Director, Wunderman Southern California
Brandon Berger, Vice President, Digital Innovation, MDC Partners
Tim Shey, co-founder and Head of Networks Development, Next New Networks
Doug Leeds, President, Dictionary.com
James Cooper, Director, Interactive Creative, Saatchi & Saatchi New York
Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator
For Session Description & Speaker Bios Click Here

The Workshop:
Widgets and Mini-Apps as the Next Platform: Advertising and Commerce in Mobile, Social Media & Broadband
Farid Chaouki, Creative Director, MRM Worldwide
Lisa Marino, Vice President, Sales, RockYou!
Kumar Doshi, Branded Entertainment and Experiences Team, Microsoft
Shaukat Shamim, CEO & Co-Founder, Permuto
Pauline Malcolm-John, Director of East Coast Sales, Slide Inc.
Michael Lazerow, Chairman & CEO, Buddy Media
Brian Colbert, Mobile Sales Director, ESPN
Sun Jen Yung, Managing Director, Nightwood Capital, Moderator
For Session Description & Speaker Bios Click Here

3:10 PM - 4:10 PM
Session A:
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
Jonathan Bond, CEO, Kirshenbaum, Bond & Partners
Caroline Marks, General Manager, The Daily Beast
Lee Doyle, CEO, Mediaedge:cia, NA
Christoph Stadeler, EVP, Global Client Officer Automotive, Wunderman
Alisa Bowen, Senior Vice President, Head of Consumer Publishing, Thomson Reuters
Doug Scott, President, OgilvyEntertainment, Moderator
For Session Description & Speaker Bios Click Here

Session B:
Video Advertising: The Challenges with Scale and How New Consumer Habits Are Driving the Advertising Community to Innovate
Jason Witt, General Manager, MTVN Digital Fusion, MTV Networks
Kevin Yen, Director of Strategic Partnerships, YouTube
Ricky Van Veen, Editor-in-Chief, CollegeHumor
John Sedlak, Senior Vice President, Sales and Strategic Alliances, Vibrant Media
Dean Carignan, Director, Advertising Business Strategy, Entertainment & Devices Division, Microsoft Corporation
Todd Narwid, Vice President, New Media, NDS
Federico Grosso, Senior Vice President, Business Development, blinkx
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator
For Session Description & Speaker Bios Click Here

The Workshop:
The Future of Online Brand Advertising: The Changing Role of Advertising
Eric Bader, President, BrandinHand, Inc.
Robert Davis, Worldwide Marketing Director, Digital, Digital Video Practice Lead, Ogilvy Worldwide
Ian Schafer, CEO, Deep Focus
Thomas F. Tafuto, SVP, Creative, D I G I T A S
Jared Hendler, Worldwide Executive Creative Director, Edelman Digital
Nan-Kirsten Forte, Executive Vice President, Consumer Services, WebMD
Ed Moran, Director of Product Innovation, Deloitte, Moderator
For Session Description & Speaker Bios Click Here

4:10 PM - 5:10 PM
Keynote Roundtable
Tina Brown, Founder, The Daily Beast
Tina Sharkey, Chairman and Global President, BabyCenter.com
John Harris, co-founder, The Politico
Sarah Ellison, Media Reporter, The Wall Street Journal, Moderator
or Speaker Bios Click Here

5:10 PM
End-of-Day Reception
Hosted by IAC

Thursday, June 11th
9:00 AM - Welcome and Introduction
Art Chang, founder and CEO, Tipping Point Partners
Bio and Information

9:15 AM - 10:15 AM
Keynote Conversation
Michael Wolff, founder, Newser and Columnist, Vanity Fair
Andrew Lack, CEO Multimedia Group, Bloomberg LP
For Session Description & Speaker Bios Click Here

10:45 AM – 12:00 PM
Session A:
Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Mobile, VOD & PVR
Tim Hanlon, Executive Vice President/Managing Director, VivaKi Ventures
Tara Maitra, VP & GM of Content Services & Ad Sales, TiVo Inc.
Scott Schiller, Senior Vice President Advertising Sales, Comcast Interactive Media
Stephen Appel, President, Sales & Marketing, ION Media Networks
Ken Papagan, President & Chief Strategy Officer, Rentrak Corporation
Steve Robinson, President, Panache
David Jensen, Partner, IBM Global Business Services, Moderator
For Session Description & Speaker Bios Click Here

Session B:
Advertising, Media, Entertainment, Technology and Money: Funds, Mergers, Acquisitions, Takeovers and Targets
Dennis Miller, General Partner, Spark Capital
Matt Turck, Principal, Bloomberg Ventures
John Frelinghuysen, Partner, Telecom, Media and Technology Practice, Bain & Company
Robert C. Raciti, Ph.D., Senior Vice President, Industry Strategist, GE Capital Media, Communications & Entertainment
Imran Khan, Managing Director, J.P. Morgan
Clive Ng, Founder & Executive Chairman, China Cablecom Holdings, Ltd
Tuna N. Amobi, Director, Consumer Discretionary, Media & Entertainment, Standard & Poor’s Equity Research, Moderator
For Session Description & Speaker Bios Click Here

The Workshop:
The Mobile Platform and Advertising: Commerce and Communications in Next Generation Environment
Sanjay Pothen, US Regional Director, Phonevalley
Daniel Hodges, Head of Global Sales, Mobile & Emerging Products, Associated Press
Chip Canter, Vice President, Wireless Platform Development, NBC Universal Digital Distribution
Dinesh Moorjani, Senior Vice President, IAC Mobile
Erin E. Wilson, Solution Sales Executive, Microsoft Mobile Advertising
Jeremy Wright, Global Director of Mobile Brand Strategy, Nokia Interactive Advertising
Alex Barkaloff, Executive Producer, Digital Media, LIONSGATE
Nash Parker, Director, Emerging Technology & Media, Alcatel-Lucent, Moderator
For Session Description & Speaker Bios Click Here

12:30 PM - 1:45 PM
Session A:
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
Alexandra Levy, Director, Branded Entertainment, Google
David Keefe, Global Director, Media and Entertainment Practice, Siegel+Gale
Pam Zucker, Executive Vice President, Marketplace Ignition, MediaVest USA
Jason Forbes, Senior Vice President, Strategy, Marketing & New Products, Time Warner Cable Media Sales
Mike Kunz, Senior Product Planning Lead, Windows Live, Microsoft
Jon Vlassopulos, Chief Executive Officer, Bellrock Media & Moderati
Shawn Gold, Partner, SocialApproach, former CMO, MySpace, Moderator
For Session Description & Speaker Bios Click Here

Session B:
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
Eric Bosco, Chief of US Operations, AOL’s Platform A
Kathy Kayse, EVP, Digital Ad Sales, Discovery Communications
Jessica Schell, SVP, Digital Strategy and Business Development, NBC Universal
Judy Lee, Senior Industry Consultant, Communications, Media and Entertainment Industries, Teradata Corporation
Grace Liau, Vice President, Group Director, Media Operations and Technology, Digitas
Staci Miller, Vice President, Strategic Initiatives, Ascent Media
Frank Addante, CEO, The Rubicon Project
Jim McDonnell, Principal, Deloitte Consulting LLP, Moderator
For Session Description & Speaker Bios Click Here

The Workshop:
Monetizing Digital Content - Innovative Ideas as Media, Entertainment and Technology Transform the Economy
John McCarus, Vice President, Group Director, Brand Content, The Third Act: a unit of Digitas
Jonathan Klein, CEO, Getty Images
Jeffrey Litvack, GM, Mobile and Emerging Products, The Associated Press
Jodi Kahn, Executive Vice President, iVillage Networks, NBC Universal
Debbie Fink, Senior Director of Marketing, The Daily Beast
David Katz, Executive Director, Digital Media, Starz Media
Todd Narwid, Vice President, New Media, NDS
Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM
Session A:
Advertising Accountability: Metrics and Analytics around Video, Social Media, P2P and User Generated Media
David Rosenberg, Director of Emerging Media, JWT
Louisa Shipnuck, Global Business Development Executive, IBM Media and Entertainment
Debbie Solomon, Senior Partner, Research Director, MindShare
Jon Gibs, Vice President, Media Analytics, Nielsen Online
Greg Kahn, Senior Vice President, Strategic Insights, Optimedia International US
Jeff Hackett, SVP of Sales, Comscore
Aseem Chandra, SVP of Product Marketing, Omniture, Inc.
Mark Ghuneim, CEO, Wiredset, Moderator
For Session Description & Speaker Bios Click Here

Session B:
NextWave Advertising: Video Advertising on Mobile, Broadband and TV
Chris Allen, Vice President/Director of Video Innovation, Starcom USA
Rebecca J. Paoletti, Director, Video Strategy, Yahoo! Inc.
Jeremy Steinberg. Vice President, Digital Sales & Business Development, FOX News Network
Michael Griffin, Executive Vice President of Marketing and Strategic Development, EyeWonder
Tom Christmann, Executive Creative Director, Cliff Freeman & Partners
Chet Kanojia, CEO, Navic, a Microsoft company
Scott Rosenberg, VP of Advanced Advertising, Macrovision
Shahid Khan, Senior Partner, IBB Consulting Group, LLC, Moderator
For Session Description & Speaker Bios Click Here

The Workshop:
Advertising and Commerce in Games, Game Networks and Virtual Economies on Mobile, Broadband and Console: Serving Individuals and Communities of Interest
Ian Ali, National Sales Director, Microsoft Gaming and Advertising
Jonathan Epstein, CEO, DoubleFusion
James Green, CEO, GIANT REALM, INC.
Cindy Cook, former Chief Marketing Officer Vivendi Games
Chris Carella, Chief Creative Officer, The Electric Sheep Company
Phil Guest, Senior VP, Global Advertising, Sulake Inc.
Tim Chang, Principal, Norwest Venture Partners, Moderator
For Session Description & Speaker Bios Click Here

3:45 PM - 5:00 PM
Session A:
The Future of the Ad Agency: How the Emergence of Ad Networks is Impacting the Role of the Ad Agency
Jason R. Krebs, co-founder and President, Sales & Marketing, ShortTail Media
Sean Kegelman, SVP Partnerships, VivaKi Nerve Center
Bryan Wiener, CEO, 360i
Sarah Baehr, VP of Media, Razorfish
Karen Feldman, Global Media & Entertainment Leader, Institute for Business Value, IBM
MT Carney, founding partner, Naked Communications New York
Simon Kelly, Chief Operating Officer, Story Worldwide
Beth-Ann Eason, GM and COO, Beliefnet.com, Moderator
For Session Description & Speaker Bios Click Here

Session B:
Digital Billboards: Out-of-Home Advertising, Video Networks, Retail
D. Scott Karnedy, Chief Sales Officer, Premier Retail Networks, Inc.
Jack Sullivan, Senior Vice President/Out-of-Home Activation Director, Starcom USA
Conor Brady, Chief Creative Officer, Organic
Craig Hubbell, Executive Vice President, Media Services, PlayNetwork
Jeff Bell, Chairman, DOmedia
Dave Kupiec, President and Chairman, Cinema Advertising Council (CAC)
Patrick J. Moorhead, Director – Emerging Media, Razorfish, Moderator
For Session Description & Speaker Bios Click Here

The Workshop:
Personalized Advertising: Personalized Video, Personalized Search, Personalized Web - Personalized Social Experience
Craig Donato, Co-founder and CEO, Oodle
Dave Galvan, VP Business Development, Topix
Ziv Navoth, SVP Marketing & Partnerships for AOL People Networks
Edgar Villalpando, SVP Marketing, ActiveVideo Networks
Seth W. Lieberman, CEO, Pangea Media
Stefan De Beule, Director, Advertising and Targeting Solutions, Alcatel-Lucent
Sab Kanaujia, Vice President, Digital Product Strategy & Development, NBC Universal
Warren Lee, Venture Partner, Canaan Partners, Moderator
For Session Description & Speaker Bios Click Here





Speakers - Advertising 2.0
Tina Brown, Founder, The Daily Beast
Michael Wolff, founder, Newser and Columnist, Vanity Fair
Andrew Lack, CEO Multimedia Group, Bloomberg LP
Miles S. Nadal, Chairman, Chief Executive Officer, President, MDC Partners
David Verklin, CEO, Canoe Ventues
Michael McLaren, President, McCann Erickson US
Eileen Naughton, Director, Media Platforms, Google
Peter Gardiner, Partner, Chief Media Officer, Deutsch Inc.
Michael Kassan, Entertainment and Media Consultant
Tim Hanlon, Executive Vice President/Managing Director, VivaKi Ventures
Tara Maitra, VP & GM of Content Services & Ad Sales, TiVo Inc.
Scott Schiller, Senior Vice President Advertising Sales, Comcast Interactive Media
Stephen Appel, President, Sales & Marketing, ION Media Networks
Ken Papagan, President & Chief Strategy Officer, Rentrak Corporation
David Jensen, Partner, IBM Global Business Services, Moderator
James Smith, Chief Revenue Officer, The Huffington Post
Anthony Di Biase, Executive Creative Director, Wunderman Southern California
Brandon Berger, Vice President, Digital Innovation, MDC Partners
Lance Podell, Chief Executive Officer, NextNewNetworks
Andy Yang, General Manager, InstantAction.com
James Cooper, Director, Interactive Creative, Saatchi & Saatchi New York
Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable

Farid Charouki, Creative Director, MRM Worldwide
Lisa Marino, Vice President, Sales, RockYou!
Michael F. Siegenthaler, Director, MSN Branded Entertainment & Experiences Team
Shaukat Shamim, CEO & Co-Founder, Permuto
Pauline Malcolm-John, Director of East Coast Sales, Slide Inc.
Michael Lazerow, Chairman & CEO, Buddy Media
Sun Jen Yung, Managing Director, Nightwood Capital

Greg Johnson, SVP Executive Creative Director & Head of Digital, William Morris Agency
Jonathan Bond, CEO, Kirshenbaum, Bond & Partners
Caroline Marks, General Manager, The Daily Beast
Lee Doyle, CEO, Mediaedge:cia, NA
Doug Scott, President, OgilvyEntertainment

Jason Witt, General Manager, MTVN Digital Fusion, MTV Networks
Kevin Yen, Director of Strategic Partnerships, YouTube
Ricky Van Veen, Editor-in-Chief, CollegeHumor
John Sedlak, Senior Vice President, Sales and Strategic Alliances, Vibrant Media
Dean Carignan, Director, Advertising Business Strategy, Entertainment & Devices Division, Microsoft Corporation
Todd Narwid, Vice President, New Media, NDS
Federico Grosso, Senior Vice President, Business Development, blinkx
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media

Eric Bader, President, BrandinHand, Inc.
Paul Beck, Senior Partner, Worldwide, Executive Director, Interactive Marketing & Advertising Ogilvy
Ian Schafer, CEO, Deep Focus
Edward Felsenthal, Executive Editor, The Daily Beast
Thomas F. Tafuto, SVP, Creative, D I G I T A S
Jared Hendler, Worldwide Executive Creative Director, Edelman Digital
Nan-Kirsten Forte, Executive Vice President, Consumer Services, WebMD
Ed Moran, Director of Product Innovation, Deloitte

Dennis Miller, General Partner, Spark Capital
Matt Turck, Principal, Bloomberg Ventures
Robert C. Raciti, Ph.D., Senior Vice President, Industry Strategist, GE Capital Media, Communications & Entertainment
Clive Ng, Founder & Executive Chairman, China Cablecom Holdings, Ltd
Tuna N. Amobi, Director, Consumer Discretionary, Media & Entertainment, Standard & Poor’s Equity Research

Alexandre Mars, Head of Mobile, Publicis Groupe and CEO, Phonevalley
Benjamin Mosse, Director, AP Mobile, The Associated Press
Chip Canter, Vice President, Wireless Platform Development, NBC Universal Digital Distribution
Dinesh Moorjani, Senior Vice President, IAC Mobile
Steven Siegel, Mobile Solutions Specialist, Microsoft Advertising
Jeremy Wright, Global Director of Mobile Brand Strategy, Nokia Interactive Advertising
Nash Parker, Director, Emerging Technology & Media, Alcatel-Lucent

Alexandra Levy, Director, Branded Entertainment, Google
David Keefe, Global Director, Media and Entertainment Practice, Siegel+Gale
Lewis Henderson, chief executive officer, Davie Brown Entertainment
Pam Zucker, Executive Vice President, Marketplace Ignition, MediaVest USA
Jason Forbes, Senior Vice President, Strategy, Marketing & New Products, Time Warner Cable Media Sales
Mike Kunz, Senior Product Planning Lead, Windows Live, Microsoft
Shawn Gold, Partner, SocialApproach, former CMO, MySpace

Eric Bosco, Chief of US Operations, AOL’s Platform A
Kathy Kayse, EVP, Digital Ad Sales, Discovery Communications
Jessica Schell, SVP, Digital Strategy and Business Development, NBC Universal
Judy Lee, Senior Industry Consultant, Communications, Media and Entertainment Industries, Teradata Corporation
Grace Liau, Director, Media Operations and Technology, Digitas
Staci Miller, Vice President, Strategic Initiatives, Ascent Media
Jim McDonnell, Principal, Deloitte Consulting LLP
John McCarus, Vice President, Group Director, Brand Content, The Third Act: a unit of Digitas
Jonathan Klein, CEO, Getty Images
Jeffrey Litvack, Deputy Director, Global Product Development, Associated Press
Jodi Kahn, Executive Vice President, iVillage Network, NBC Universal
Debbie Fink, Senior Director of Marketing, The Daily Beast
David Katz, Executive Director, Digital Media, Starz Media
Todd Narwid, Vice President, New Media, NDS
Rick Doherty, co-founder and Director, The Envisioneering Group

David Rosenberg, Director of Emerging Media, JWT
Louisa Shipnuck, Global Business Development Executive, IBM Media and Entertainment
Debbie Solomon, Senior Partner, Research Director, MindShare
Jon Gibs, Vice President, Media Analytics, Nielsen Online
Greg Kahn, Senior Vice President, Strategic Insights, Optimedia International US
Jeff Hackett, SVP of Sales, Comscore
Mark Ghuneim, CEO, Wiredset

Chris Allen, Vice President/Director of Video Innovation, Starcom USA
Jeremy Steinberg. Vice President, Digital Sales & Business Development, FOX News Network
Michael Griffin, Executive Vice President of Marketing and Strategic Development, EyeWonder
Tom Christmann, Executive Creative Director, Cliff Freeman & Partners
Chet Kanojia, CEO, Navic, a Microsoft company
Shahid Khan, Senior Partner, IBB Consulting Group, LLC
Ian Ali, National Sales Director, Microsoft Gaming and Advertising
Jonathan Epstein, CEO, DoubleFusion
James Green, CEO, GIANT REALM, INC.
Nique Fajors, EVP, Vector Entertainment
Tim Chang, Principal, Norwest Venture Partners
Jason R. Krebs, co-founder and President, Sales & Marketing, ShortTail Media
Sean Kegelman, SVP Partnerships, VivaKi Nerve Center
Bryan Wiener, CEO, 360i
Sarah Baehr, VP of Media, Razorfish
Simon Kelly, Chief Operating Officer, Story Worldwide
Beth-Ann Eason, GM and COO, Beliefnet.com

D. Scott Karnedy, Chief Sales Officer, Premier Retail Networks, Inc.
Jack Sullivan, Senior Vice President/Out-of-Home Activation Director, Starcom USA
Conor Brady, VP Creative, Organic
Craig Hubbell, Executive Vice President, Media Services, PlayNetwork
Jeff Bell, Chairman, DOmedia
Patrick J. Moorhead, Director – Emerging Media, Avenue A | Razorfish

Craig Donato, Co-founder and CEO, Oodle
Chris Tolles, CEO, Topix
Ziv Navoth, SVP Marketing & Partnerships for AOL People Networks
Edgar Villalpando, SVP Marketing, ActiveVideo Networks
Seth W. Lieberman, CEO, Pangea Media
Stefan De Beule, Director, Advertising and Targeting Solutions, Alcatel-Lucent
Warren Lee, Principal, Canaan Partners









Digital Hollywood Spring, Los Angeles May 3-6, 2010, Loews Santa Monica Hotel - Click Here
Variety Entertainment and Technology Summit, May 3, 2010, Loews Santa Monica - Click Here
Digital Hollywood Fall, October 18-21, 2010, Loews Santa Monica - Click Here
2010 CES - Advertising, Game Power, Mobile Entertainment & DH at CES, January 5-8, 2011, Las Vegas Convention Center, Click Here
Media Summit, New York - March 9-10, 2011 • McGraw Hill Building • Registration Click Here


















































Event: Advertising 2.0 New York
Date: June 10-11, 2009
Contact Us: 212-352-9720
Registration: The All-Access Conference fee will be $685 per. To register, Click Here
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Conference Fees
$735 - All-Access Registration
$635 - Analyst Discount Registration - All-Access to All Sessions

$535 - Academic and Government
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Digital Hollywood
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