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Digital Hollywood at 2000 CES Consumer Electronics Show
Las Vegas Convention Center - January 6-8, 2000
To Order Audio Tapes of These Sessions, Click Here

The Agenda
Thursday, January 6, 2000
8:30 AM - 10:00 AM
CES Plenary Keynote

Digital Hollywood Supersessions
10:45 AM - Noon
Session A The TV and PC Internet Connection - Technology, Commerce & Content
Entertainment, News, Sports, Stock Reports - the content is flowing from the Internet into the home, landing on TVs, PCs and new forms of big and small personal entertainment appliances - and with broadband coming on strong, the flood that hasn't even begun. This is truly the beginning of the digital revolution that everyone has predicted. This is where the TV, the Internet, Content and Commerce all meet. In this session we will bring together various segments of the convergent industries, from the traditional TV industry, the technology industry that provides everything from the set-top boxes, microprocessors to the broadband infrastructure to entertainment content and to the e-commerce providers who will turn all of these interactive relationships into gold.
Vincent Grosso, President, Arepa
Mark Mullen, Senior Director, WebTV Studio
Barbara Lopez, Dir. Broadband Strategy Programs, Intel Corp.
Bill Pence, Director of Development and Customer Pilots, Internet Media, IBM Internet Division
Charlie Tritschler, Vice President, Marketing, Liberate Technologies
Stacy Jolna, Vice President of Programming and Media Partnerships, TiVO
Ben Tatta, Group Vice President, USA Networks Interactive
Josette Bonte, V.P. New Media and Ent., Ryan Hankin & Kent, Moderator

Session B Digital Music - From the Internet Into the Home
There are probably more than a thousand websites offering high quality digital music content directly to the public and it's all one hundred percent free. And it may be the best thing that ever happened to the music industry, from the artists and the record companies to the manufacturers of computers and digital playback devices rolling new products off their assembly lines today - not to mention the Internet music companies themselves. Why? Because what may appear to be a financial disaster, may instead lead to a windfall. The optimistic scenario suggests that in an expanding marketplace, many greater numbers of consumers will want to listen to music - on portable devices, on computers, on car systems, TVs with MP3s, on anything that reads digital. Even if five percent of the total sales of CDs is subject to piracy, if the total number of music fans has grown by twenty five percent, the net gain is significant. Whatever the numbers, and whatever the outcome, the revolution in digital music is real and we will find out about it here.
Robert Flynn, Co-Founder & VP Business Development, Liquid Audio
Eliot Listman, Director of Development, INTERVU
Robert J. Goldman, Chairman and CEO, GetMedia
Alan Citron, RealNetworks
Robert (Bob) Hess, Manager, New Media Markets, Lucent Technologies
Dave Fester, Director of Marketing, Streaming Media Division, Microsoft
Dave Del Beccaro, CEO, Music Choice
Gina Smith, host, "CNET News.com, Moderator

12:30 PM - 1:45 PM
Session A Broadband Entertainment Programming & Content Development

In the past three months the entertainment industry has clearly staked its position with regard to the creation of original programming, innovative technology and it desire to serve a massive viewer audience on the Net. Every day executives from traditional content companies join Internet start-ups that are dedicated to providing new forms of content with an eye toward reinventing the entertainment industry. Not to be left out of the game, the traditional media companies are either investing in these new companies or are forming new divisions to compete. On this roundtable we bring together a group of the leaders in this new movement toward broadband entertainment independence.
Richard Baskin, Founder and CEO, Intertainer
David Wertheimer, CEO, WireBreak Entertainment
Marc Chalom, Vice President of Content & Production, iNEXTV
Tom Hite,Vice President and General Manager, Consumer Division, Panja, Inc.
Jim Ritts, Chief Executive Officer, DEN Digital Entertainment Network
Margaret Heffernan, Chief Operating Officer, iCAST
Michael Beckner, Director of Broadband Strategy, RGA, Moderator

Session B Major Strategic Corporate Announcements
Hosted by:
David Callaway,
Executive Editor, CBS MarketWatch.com
Individual Presentations by:

Steve Shannon, Vice President of Marketing, Replay Networks
Liberate Technologies, tba

2:15 PM - 3:30 PM
Session A Internet Networks Go Broadband - Entertainment, Services and Commerce
It is difficult to describe the impact and future trajectory of the networks now emerging on the Internet. Call them portals or programming services, or conglomerators of information, content and personal user programs, the Internet networks are how the majority of users navigate their online experience. And these networks are in a competitive race, bringing new services to their community of users every day as well as capturing the imagination of their investors on Wall Street. As each Internet network expands its operation, taking on new partners, purchasing other companies, making the connection between content and commerce, enveloping this enterprise in a broadband environment will be an explosive leap forward. This roundtable will be a primer on what makes the Internet networks and their broadband strategies a key component in the digital convergence equation.
Brian Kalinowski, Director of Multimedia Products, Lycos, Inc.
Stace Felder, Senior Producer, CNET Television
Kevin Mayer, Executive Vice President, Television Network Product and International, GO.com
Robert Harris, Executive Producer, Broadband, America Online
Howard Lefkowitz, Vice President of Business Development & Internet Marketing, EarthLink
Mark Hall, VP Media Publishing, RealNetworks
Benjamin Feinman, General Manager of Broadband, NBC Internet
Byron Auguste, Principal, McKinsey & Company, Moderator

Session B Major Strategic Corporate Announcements
Hosted by:
Fred Angelopoulos, CEO, Pulse Entertainment
Presentation by: Max Keiser,
Co-Founder and Co-Chairman, HSX Hollywood Stock Exchange

4:00 PM - 5:15 PM
Session A Digital Entertainment Convergence: A Content & Technology Explosion - TV, Music Cable, Internet
All the new entertainment technologies entering the home will have short-lived success without a clear vision and direction provided by entertainment content providers. The film, television and music industries are now all in the midst of a tremendous experiment in trial and error. With so many platforms to produce for, from an expanding cable TV universe, new game and home video formats, to the Internet and its broadband possibilities and the coming of DTV, the coming years will be an era of never-ending expansion. In this session our speakers come from companies committed to bringing about that change. Entertainment convergence is not theory to them, it is everyday practice.
Patricia E. Vance, Senior Vice President and General Manager, ABC Internet Group (part of GO.com)
Larry Kasanoff, Chairman and CEO, Threshold Entertainment, Exec. Prod. True Lies & Prod. of Mortal Kombat
John Hollar, Executive Vice President, PBS Learning Ventures
Fabrice Florin, Vice President, Online Entertainment, shockwave.com
Joe Cantwell, Executive Vice President of New Media, Bravo Networks
Nickelodeon Online, speaker to be announced
Doug Littlejohns, President, Red Storm Entertainment
Richard Hart, co-host, CNET Central, Moderator

Thursday January 6th
Workshops
11:15 AM - 1:15 PM
Session A Views on the Digital Home - The TV Hub, Computer Hub, Telecommunications Hub: Part I
Views on the Digital Home is a two part workshop - it continues in the afternoon - and it will address the key concepts in establishing the home as a media center, focusing on three primary technologies as the core home-media hubs: the telecommunications, the computer and the television. These are the concepts behind the mantra-of-the-moment known as "convergence." While each technology will not move-forward along a completely distinct road or even make irrelevant the other, there are fundamentally different mindsets and market strategies at work which we will explore.
Tim Bucher, Vice President, Consumer Products, WebTV Networks
Kyle Mashima, VP and GM of Business & Imaging Solutions, Adobe Systems
Mark Bridgwater, Vice President of Marketing, Digital Harmony
Curtis Sasaki, Director Product Marketing, Consumer and Embedded, Sun Microsystems
Mark Dwight, Director of Product Marketing, Cisco Systems
Naresh Baliga, Vice President Marketing, Sharewave
Cyrus Namazi, Chairman of HomePNA & Product Marketing Manager, AMD, Moderator

Session B Technology Infrastructure for the Delivery of Broadband Entertainment
The physical convergence of entertainment in the home requires a new technological infrastructure that is now evolving and being put in place as we move from narrowband to broadband delivery. For a TV broadcaster to become an Internet broadcaster, an entirely new technological framework must be devised. Creating the new "Digital Hollywood" will not be possible without the framework to support the structure itself. The products and services that will redefine technology will require an infrastructure capable of supporting bandwidth intensive applications. In this session we will explore the capabilities of the systems in place today, understand what kind of content we can deliver and what alternatives the production community has in reaching its marketplace.
Mark De Simone, V.P. Global Marketing, Lucent Technologies
Leo Spiegel, President, Digital Island
Robert Montgomery, President, Americas, The Fantastic Corp.
Peter Desnoes, President and CEO, iBEAM Broadcasting
David L. Hoey, Vice President Business Development, InfoLibria
Lawrence R. Kaplan, President and CEO, Omneon Video Networks
Stephen M. Burke, Chief Business Officer, Packet Video
Michael Bloom,
President, Communications Ventures, Moderator

2:30 PM - 5:00 PM
Session A Update on Digital Piracy & Copyright Infringement
The Internet may be the greatest communications medium of our time; at the same time it may also pose the greatest threat to the integrity of intellectual property rights. Digital delivery of music and movies over the Internet can be accomplished seamlessly and unobtrusively. If you are an online music retailer selling a customized CD to a paying customer, that's a great thing. If you're a college student bulk e-mailing that same CD to about two hundred and fifty of your friends, that is the start of a huge copyright problem. In this session we bring together a group of experts in technology, piracy, and copyright infringement on the Internet to discuss the extent of the problem and how the entertainment industry is prepared to put solutions in place.
Hilary Rosen, CEO, Recording Industry Association of America (RIAA)
Richard Conlon, Senior Vice President, BMI
Brandy M. Thomas, Chairman & CEO, Cyveillance
Mark Belinsky, Senior Vice President, Business Development, Macrovision
Andrew Collins, Director of Business Development, Thingworld.com
Joseph Jennings, Senior Vice President, Marketing, Intertrust
Kenneth Hertz, Senior Music Partner, Hansen, Jacobson Teller Hoberman Newman Warren Hertz & Goldring LLP
Richard Doherty, CEO, The Envisioneering Group, Moderator

Session B Views on the Digital Home - The TV Hub, Computer Hub, Telecommunications Hub: Part II

In this afternoon session, we continue our examination of the digital home. Will the future hold a television set - set-top box combination with all the functionality of a computer? Will the computer be a PC/TV replacement for the family room television and will all devices have telephone capabilities. What about the handheld devices and appliances? What will be a practical approach to creating the home network? Will it be wireless or will all new homes be built with crawl spaces for wiring behind walls or in the ceiling? These are the "crude" questions for our industry experts who are in the forefront of developing never-endingly "elegant" solutions.
Paul Hanson, Vice President, HomePNA
David King, CEO, Proxim
Tony Zuccarino, Vice President Marketing, Home Networking Division, Broadcom
Brent Lang, Director of Marketing, 3Com Wireless Home Networking Division
Marta Hasler, Director Strategic Marketing, Home Products Group, Intel Corporation
Ron Perkes, President, NetTV
John Todd, Analyst, C.E. Unterberg, Towbin, Moderator

The Seminars
Friday, January 7, 2000
8:30 AM - 10:00 AM
CES Plenary Keynote

10:50 AM - Noon
Session A The Free Home Computer - Internet Phenomenon
With hundreds of millions at stake, mass retailers, technology manufacturers, Internet access providers as well as e-commerce merchants are all in the process of trying to assess, evaluate and understand the nexus between consumer Internet usage, the purchase of computer hardware and software and the extended e-commerce relationship and loyalty that will result from the serviced consumer. With the loyalty and pocketbook of tens of millions of new home users in our future, it is possible that the companies who best understand how to create initial brand loyalty among the newcomers will find huge rewards two or three years down the road. Whether it's free Internet access for a year or a free computer with paid Internet access for a year, the race to bring millions of new buyers online has only just begun.
Wesley Hoffman, President, ICTV
Ross Levinsohn, General Manager & Vice President New Media, AltaVista
Audrey Weil, President & GM, CompuServe
Nick Grouf, Founder, Chairman and CEO of PeoplePC
Duane Schulz, Vice President, New Business Ventures, Tektronix, Inc.
Gary Arlen, President, Arlen Communications, Moderator

Session B Development of Streaming Video Programming: The Launch of an Internet Entertainment Channel
Do you think that streaming video has a problem because it is too herky-jerky and doesn't compare to a broadcast signal? Do you think that the ten million Internet viewers who tuned into the Victoria's Secret fashion show webcast were disappointed because the technology was too primitive? If you're an entertainment industry executive and doubt that the audience is there for streaming video channels on the Internet, then you're in for a surprise because like the overnight arrival and popularity of MP3 technology on the music side, streaming video channels on the video side has arrived. Every television and film production entity had better figure out how to implement this technology and get its content streaming if it wants to play a part in the future. Is this an overstatement? In this session we will explore the possibilities in establishing an entertainment channel on the Internet.
Rodger Raderman, President, Ifilm
Lucy Mohl, Programming Director of Media Publishing, RealNetworks
Jeff Morris, President & CEO, Yack!
Larry Vernec, Vice President, Marketing, Excalibur
Christopher J. O'Brien, Chief Executive Officer, SoftCom, Inc.
Matt Hulett, Chief Marketing Officer, at AtomFilms
Damon Danielson, CEO, Protozoa
Rick Bender, Director, Online Media, American Film Institute, Moderator

12:30 PM - 1:45 PM
Session A The Music Industry: Narrowband and Broadband Strategies
What a year this has been! The music industry, more then any other entertainment sector has come under assault by the Internet technologies. There is no question that this is a crisis year. How do record companies create a viable business model in the new digital environment? What is the relationship of the superstar artist to the record company? What about the marginal artist, the performer with forty thousand dedicated fans, how does the industry structure itself so that it includes all segments of the industry and doesn't allow it to scatter and dissipate into twenty different separate entities? What about the technology? The Internet and the music industries were clearly made for each other, but what does that mean and how do they set up house and live together in peace. On this panel we have representatives of the traditional music industry, the Internet music industry and hybrids of both and we look to them for guidance and insight.
Gene Hoffman, President & CEO, EMusic.com
Sean Ryan, Vice President of Business Development, Listen.com
Dave Goldberg, CEO, Launch Media
Tracie Reed, VP Merchandising, CDNOW
Scott Smith, Director and President, Digital On Demand, Red Dot Net
J. D. Heilprin, General Manager/Publisher, RioPort.com
Dennis Mudd, Founder and CEO, MusicMatch, Inc.
Ted Cohen, President, Digital Music Network, Moderator

Session B Investment and Venture Capital in Broadband: From Incubator of Ideas & Talent to Financier of Operations
The investment and venture capital community in the high technology field has added an interesting dimension over the past decade. Much of the industry has evolved from the old strictly hands-off analytical approach of investing, to one of extensive strategic involvement in the sustained development of the operation, supplying it with both talent and ideas and providing it with strategic relationships with the firm's other clients. With the technology sector overflowing with start-up to IPO success stories, this approach is something like Major League owners maintaining a minor league infrastructure, with managers, trainers and spring training facilities. In this workshop we will hear first hand from a number of investment, start-up and legal experts to better understand the breadth of the incubator approach and how it works in practice.
Bill Miller, Director of Content and Commerce Investments, Intel Corp.
Hank Barry, Partner, Hummer Winblad Venture Partners
Robert Jesuele, Partner, Coudert Brothers
Mariana Danilovic, Senior Manager, Digital Media Business Incubator, KPMG LLP
Brad Garlinghouse, General Partner, @Ventures
IdeaLab, speaker to be announced
Allen Z. Sussman, Of Counsel, Brobeck, Phleger & Harrison, Moderator

2:15 PM - 3:30 PM
Session A Entertainment and Information Content: Leveraging and Merging the TV and Internet Medias
The day is not far-off when Internet penetration of the home will reach the same levels as cable TV and as that day approaches, broadband delivery and DTV will become a part of the package. The bottom line is that every TV show will have a significant Internet presence and it may even come in the form of real-time companion programming, what is now being called ETV Enhanced TV. In this session we bring together the brand name programming executives and creators who are dealing with what it means to leverage and extend their on-air television programming to the Internet. What is this process really all about? What about selling product? How do you effectively mix-in entertainment with marketing? What about building a community with programming that keeps an audience coming back? What does it mean to be a TV/Internet hybrid programmer? We are pleased to welcome a distinguished panel of experts.
Jonathan Leess, Vice President, Enhanced Television, GO.com
Bob Leverone, VP, Broadcast Strategy, MarketWatch.com
Todd Tarpley, Director, New Media, A&E Networks
Brian Seth Hurst, Head of Convergent Media, Pittard Sullivan
Nick DeMartino, Director of Strategic Planning, American Film Institute
Rick Holzman, VP Programming and Promotion, MTV Networks
Madeline Di Nonno, VP of Marketing Alliances of Odyssey Network
Tracy Fullerton, President, Spiderdance, Moderator

Session B Interactive TV/DTV Software & Programming Solutions
There are two sides to the set-top box and DTV introduction, one is to have the hardware in place, the other is to have ready the programming solutions that make it useful and dynamic for the TV viewer. Whether it is going to be called ETV Enhanced Television, TVs with Interactive Programming, multi-plexed TV viewing or Customized or Personalized TV, there are a group of companies who have set the stage for this next TV generation and we are pleased to have them represented at this session.
David Reese, President, ACTV
John Matheny, Vice President Engineering, WebTV Networks
John Washburn, Strategic Marketing Manager Digital Television, Microware Systems Corporation
Mitch Berman, Senior VP, Marketing, OpenTV
Anup Murarka, Vice President Interactive TV Solutions, Spyglass
Dave Limp, Senior VP, Liberate Technologies
Scott Campbell, VP Sales, Worldgate
Paul Palumbo, Editor, Digital Broadcast & Programming, Moderator

4:00 PM - 5:15 PM
Session A Digital TV Cable/Satellite Box - New Services - New Revenue
The emergence of digital television is not a single or simply understood idea like the arrival of color TV because it represents a number of technologies that will come together in the home and they may arrive in stages. DTV is not only a TV set with enhanced television picture and audio quality, DTV will also arrive in the form of a new set-top box that will have new interactive capabilities, with the functionality of a computer that will bring, among other things, the Internet into play. Just as the VCR will be an antique as digital systems like DVD become the standard, the set-top box will bring digital convergence into the American home. In this session we bring together the companies and players who are at the heart of the set-top transformation. What will be the likely scenarios of implementation and change? This is the place to find out.
Alan Yates, Director, Platform Marketing, Microsoft WebTV
Dr. Bill Wall, Technical Director, Subscriber Networks, Scientific-Atlanta
Justin J Smith, Director, Consumer Services, Intel Corporation
Neil Jones, Senior VP, Business Development, Pioneer Digital Technologies
Kishore Manghnani, Vice President of Marketing, TeraLogic.
Allan McLennan, Sr. Vice President of Strategic Development & Chief Marketing Officer, Media Station
Thomas J. Kerver, Business Editor, Cablevision Magazine, Moderator

Session B Downloading Music on the Internet: MP3, Windows Media, A2B and Other Killer Technologies
Downloading music on the Internet is not only the hottest activity going, it is also rapidly establishing a new hierarchy of websites specializing in MP3 music and other technology formats for viewer listening. In other words, there are a slew of MTV style music channels popping up that may become the basis for a "New Music Industry." And it is technology which is making this industry possible, merging great technology together with great music. In this session we continue our on-going day-long discussion of how the new technologies are making possible the growth of the music industry, while recognizing that the implementation of these new technologies can threaten the copyright protection that artists are entitled to enjoy.
Larry Miller, President, Reciprocal Music
Phil Wiser, Co-Founder & CTO, Liquid Audio
Dave Richards, Vice President, Consumer Products, RealNetworks
Rob Lord, Product Manager, Winamp
Travis Kalanick, ScourNet
Bernhard Fritsch, CEO & Chairman, MCY.com
Doug Camplejohn, CEO & Co-Founder, MyPlay.com, Moderator

5:30 PM - 6:30 PM
Digital Storytelling @ Digital Hollywood
Join the members of the Digital Story Exchange for an exploration of swapping digital stories across all available bandwidths. They'll cover tools, techniques, tips, and tricks, and show how forward-thinking corporations such as Coca Cola and Price Waterhouse Coopers use digital storytelling to transform communications with the various communities they serve. They'll demonstrate the enormous potential digital storytelling has to enhance community-building. They'll even show you how innovative storytellers are creating online mysteries, which turn the "audience" into investigators.
Don Daglow, President, Stormfront Studios Inc.
Stu Miller, President, Stuart M. Miller Company
Ken Harper, Chairman, Rolling Thunder Marketing, Executive Director, Digital Story Exchange
Dana Atchley, "Godfather," Digital Storytelling Festival
William Mutual, President & Chairman, POPcast (ITVnet)

Friday, January 7th
Workshops
11:15 AM - 1:15 PM
Session A E-Commerce for Media Companies and their Enterprise Partners
As every corporation now knows, the ability to leverage its business on the Internet is not only a necessity or an interesting addition to its business model, the strategic approach to transacting E-business holds the potential of separating itself from the competition or finding itself losing market share. E-commerce is not a matter left to the techies, as if the strategic importance of the company Internet was simply a matter of T1 "security" or the integrity of the "firewall." Understanding the strategic value of E-Commerce for all companies, from media companies, retailers and manufacturers alike is a critical part of the business models being developed by all top management. In this workshop we will take a strategic approach to understanding how E-Commerce will emerge over the next 18 months in an effort to help you better gauge the needs of your own company.
Cornelius Willis, Vice President Marketing, Qpass
Bill Pence, Director of Development and Customer Pilots, Internet Media, IBM Internet Division
Bruce Ryon, Vice President, Media Metrix
Mark R. Goldston, Chairman and Chief Executive Officer, NetZero, Inc.
Steven M. Abraham, Global Managing Partner, Consulting, PricewaterhouseCoopers Entertainment & Media Practice
Hassan Miah, CEO, rapstation.com
Charlene Steele Vaughn, President and CEO click2send.com, Inc.
Andrew Keen,
CEO, AudioCafe, Moderator

Session B Implications of Emerging DTV, Internet, HDTV & Broadband Technologies
Hidden under the hood of each of the entertainment and communications appliances that we take for granted are amazing new technologies which make possible a wide range of possibilities from streaming video on the Internet, TVs on PCs to the magic of DTV. Much of what will be possible in the future home entertainment environment will depend on innovation in the compression technology sector. In this session we will address the limits of what technology can offer today and what we can expect to see a year or two down the road.
Dr. Dov Rubin, VP and General Manager, NDS Americas
Mike Harris, Chief Technology Officer, Co-founder, Ravisent Technologies
Peter Forman, President & CEO, Ligos Technology
Douglas J. Bartek, CEO & Chairman, Microtune
William J. Fulco, Director of Research and Development, DEN Digital Entertainment Network
Simon Wegerif, Product Marketing and Business Development Manager, Consumer Systems, Philips Semiconductors
Ray Burgess, VP, Imaging and Entertainment, Motorola
Leo Spiegel, President, Digital Island
Richard Doherty, CEO, The Envisioneering Group, Moderator

2:30 PM - 5:00 PM
Session A Selling Entertainment and Consumer Electronics on the Web
It is only natural that the web retailers of music, videos, books and other packaged goods would find a natural extension in their online offerings leading to the world of entertainment devices. Who is the prime purchaser of compact disc players, MP3 players and computer audio blasters? Music fans who buy CDs are. What might not make sense in a brick and mortar establishment, might be just the right fit online. Where should you buy a TV set online? How about at the same website where you buy videos. The online world is only first beginning to extend itself into related horizontal markets and in this session we will explore how the experts believe the expansion will take place.
David Friedensohn, CEO and Chairman, BigStar Entertainment
Dave Rochlin, COO of Reel.com
Alan Kipust, Chief Operating Officer, CheckOut.com
Kathy Misunas, CEO, Brandwise.com
David Gould, CEO, CustomDisc.com
Laura Betterly, President, Visiosonic
Mike Dubelko, President & CEO, DVD EXPRESS
Peter Clemente, Vice President, Cyber Dialogue, Moderator

Session B Strategies for Broadband-Narrowband Entertainment
The entertainment industry is in the enviable position of having a multitude of mediums through which to reach its audience and because of the enormous success of the Internet - even in its narrowband form - the wait for unlimited-bandwidth becomes a secondary question while evolving an aggressive marketing and programming position in the current space. While some companies may view narrowband options as an extension of their marketing department - chat sessions with the stars of TV shows or Internet treasure hunts to promote the opening of a film - the fact of the matter is that every media entity, from news shows to comedies, dramatic series and feature films must find their appropriate compliment in the multi-million user narrowband environment as well as secure a firm understanding and strategy for its role in the emerging broadband world. In this workshop, experts will examine exactly how these options are evolving. The intent is to better understand how to address the massive narrowband audience while at the same time tight-rope the leading edge of broadband.
Chuck Ball, VP, Marketing, FasTV.com
Johan Liedgren, President, Honkworm International
Joel Roodman, Vice President Business Development, On2.com
Keith Kocho, President & CEO, Extend Media
Ken Wirt, CEO, Riffage.com
Dave King, Vice Chairman and Chief Technical Officer, pogo.com
Lucy Mohl, Programming Director of Media Publishing, RealNetworks
Chris O'Hanlon, CEO, Spike Radio, Moderator

Saturday, January 8th, 2000
9:30 AM - 10: 45 AM
Session A Consumers Interact with Computing/TV Devices - The Future of Commerce
Understanding how a consumer navigates a website, responds to hard or soft advertising or interacts with new technologies intended to entice or help satisfy curiosity will play a tremendously significant role as we persevere through and enter the world of e-commerce. There is much more that we don't understand about consumer acceptance, values and choice-making than what we do know. In this session we will explore how "vision technologies" and other interactive techniques are revolutionizing the way consumers interact with computers, next generation TVs and other interactive devices. We will try to understand the landscape of a future world where computers can see into the "real" world, make sense of what they see and respond accordingly.
Michael Sepso, Co-CEO, Gotham Interactive
John deTar, Vice President Sales, Unicast
Bill Howe, President and Chief Executive Officer, Telecruz
John Levy, Co-Founder and Chief Media Strategist, ePlanet.com
Rick Rasansky, President and CEO of eCal
Phillip Swann, Publisher, TV Online magazine, Moderator

Session B Personalized E-Commerce Sites for the Consumer
The key to success in the web business, just like the brick and mortar trade, is bringing your customer back. But on the Internet it's sometimes harder to keep a customer in place after he's parked the car in your mall then it is in the "real world," simply because at a click of the mouse, he's out of here. Making the customer at home and making him bond with your site, is the key. To that end, advanced e-commerce sites have developed highly sophisticated techniques in personalization to satisfy the customer's needs, from providing calendars, e-mail, local weather reports, personalized stock summaries as well as personalized shopping aides such as those that secure the lowest price on a host of products and services that you "know" your customer wants. It not only makes good business sense to provide all of these useful "features," it's what makes the Internet so great. Customer satisfaction combined with continual technological innovation is the key to personalized e-commerce success.
Jeet Singh, President and CEO, Art Technology Group
Bonnie Lowell, CTO & Exec. VP Technology Relationships, Younology
Joshua Sinel, Co-Founder, Blue Barn Interactive
Brian C. Ringer, Senior Vice President of Engineering, CheckOut.com
Michael Bettua, Director Marketing Communications, Silknet Software
Consumer Reports, speaker to be announced
Gerry Kaufhold, Founding Member, Cahners In-Stat, Moderator

11:15 AM - 12:30 PM
Session A Internet Advertising Strategies - Implementing National versus Local Programs
As your website develops into a massive economic enterprise with hundreds of thousands of regular visitors, you must develop a coherent advertising plan that performs multiple functions. It must produce advertising that not only maximizes your revenue potential but also serves your audience. While national brand advertising may produce revenue and appear to enhance your website, often it is the local and specific target product advertising, that may produce better sales results and a higher satisfaction level with your user. Therefore, getting to know and service your user community must be the first priority in developing your advertising plan. While this may appear obvious, an entirely new advertising industry has emerged specializing in this area of expertise. We welcome them to this session.
James Aguilar, Director, Network Media Group, WebTV Networks
Chris Holden, Chief Executive Officer, Kesmai Corporation
Eric Heneghan, CEO, Giant Step
Mike Leo, Co-Founder & CSO, Avenue A Internet Media
Shelley Morrison, Vice President, Advertising Sales, RealNetworks
Thomas Flanagan, Director, Business Development, Telogy Networks, Moderator

Session B Developing Online Promotions - Traffic & Brand
Online promotions may be the best kept secret on the web. Who isn't intrigued by the idea of a sweepstakes? In fact, the idea of participating in a sweepstakes, getting involved in the process, is far more important to the user than even winning. If that weren't true, why would millions of people - who are all holding the losing tickets in the last lottery - be coming back again for more. The sizzle is what sells and in this session we bring together web pioneers in the emerging field of web promotions, sweepstakes, and brand and traffic building ideas.
Steve Krein, CEO and Co-founder, Webstakes, Moderator
Roy Anderson Jr, Director of Sales & Marketing, The Webby Awards
Andrew Collins, Director of Business Development, Thingworld.com
Peter Byrne, VP Marketing, Embark.com
Mark Smelzer, Vice President Entertainment, L90
Darien Dash, CEO, Digital Mafia Entertainment

1:00 PM - 2:15 PM
Session A Building Compelling 3D Communities and E-commerce Venues on the Internet
All content and entertainment websites and online communities are searching and exploring new ideas in e-commerce and interactive capabilities for their website's design and functionality. For a number of years, there has been an exploration of the online possibilities in utilizing compelling 3D multi-user worlds where users can "jump" into and navigate as 3D avatars as well as socialize and communicate with each other, with the goal being the conduct business, purchasing of products or just exploring ideas. These virtual worlds are becoming more easy to create and maintain, and in this session we explore the state of this technology as a solution for building advanced online communities, e-commerce venues, and online collaboration applications.
Lincoln Wallen, Chief Strategic Business and Technology Officer, MathEngine
Rick Noll, CEO, ActiveWorlds
Patrick Kitano, Vice President, Blaxxun Interactive
Sharleen Sy, Founder & VP, Marketing, CYBERWORLD International
Larry Samuels, President and CEO, Communities.com
Tom Tidrin, President, Worlds.com
Gregory Peter Panos, Co-Chairman, SIGGRAPH-Los Angeles, Moderator

Session B E-Commerce is About Partnerships - Structuring Your Web Relationships
For web entrepreneurs, deal making is everything. Note how successful e-commerce based websites evolve and you will notice that the logos of "partners" continually pop up on their sites. In the world of the web, very few companies are trying to do-it-all themselves when there are literally thousands of potential partners waiting to help leverage your company to the next level. Why should you set up your own electronics store with all the associated headaches of inventory and fulfillment when top brand retailers are waiting for your business? Ten strong outside relationships may produce as much profit for your company as a fully realized in-house catalogue. In this session we will examine how e-commerce web relationships develop and what kind of results they get.
Brian Hecht, CEO and President, Enews.com
Bill McCloskey, Evangelist, Comet Systems
Jonathan Kaplan, Co-founder, Chairman and Chief Strategist, FamilyWonder.com
Steve Nelson, President, Brilliant Media, Moderator
Additional speaker to be announced

2:30 PM - 3:45 PM
Session A DVD, Home Video and other Entertainment Devices
Home video in its ubiquitous VHS format or in the new digital formats of DVD still represent the most popular form of home entertainment for the consumer. Add that together with the new personalized TV playback devices and you have what is probably still the most productive product marketplace in consumer electronics universe. In this session we bring together executives who will discuss the current home video market condition and how it will evolve in the digital living room. How do we plan the next 18 months in home video? How quickly is DVD catching on? How will the personalized TV and DTV impact the bottom line of the home video market?
Robert Schumann, CEO, Cinea, LLC
Jonathan Goldsmith, Principal Consultant, PricewaterhouseCoopers Entertainment & Media Practice
David Goodman, Founder, DVD International
Eugene Evans, President, Infinite Ventures
Scott Sander, President & CEO, Sightsound.com
Babak Forutanour, Founder, ReelUniverse.com, Moderator

Session B The Household, Internet or Mobile Appliance - The Personal Taskmaster
With the introduction of Java, the CE operating system, the Network Computer and other innovative technologies, an entirely new range of products are emerging or are on the horizon. The world of handheld personal assistants, home or mobile information devices and an array of convergent consumer electronic, computer or telecom devices are on the way. In this workshop we will hear from the companies involved in the development of these new consumer appliance technologies.
Scott Lincke, Director of Wireless Strategy, Palm Computing
Pat King, General Manager, Digital Photo Printer Business, Lexmark International
Lamar Potts, Vice President Internet Appliances, Be, Inc.
Jack Armstrong, VP of Mobile Data Solutions, Spyglass, Inc.
Richard Schwartz, VP Emerging Technology, Vignette Corp.
Eric Chu, Manager, Strategic Markets, Consumer and Embedded, Sun Microsystems
Tony Fadell, CEO & Founder, Fuse, Inc.
Gerry Kaufhold, Founding Member, Cahners In-Stat, Moderator