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Digital Hollywood, April 29th - May 2nd, 2013
Ritz Carlton Hotel, Marina del Rey, California
Thursday, May 2nd
ThinkTank Day - Intensive Sessions
12:50 PM - 2:00 PM
ThinkTank III:
Ballroom Terrace, AdvUp
Social Media, Brands and Target Markets: Capturing and Transforming the User Experience - Content, Conversation and Commerce
Jordan Kretchmer, CEO, Livefyre
Angeline Vuong, Strategy Lead, Huge Los Angeles
Ross Sheingold, Director of Strategy, Laundry Service
Al Lalani, CEO and Founder, Social Annex
Damian Hagger, co-founder and Marketing Director, SixString.com
Patricia Galea, SVP, Los Angeles Group Director, Edelman Digital
Reggie Wideman, Digital & Social Media Strategist, Janrain, Moderator

Jordan Kretchmer, Founder and CEO, Livefyre. Livefyre creates real-time apps that bring the social web right to any media company, digital publisher or brand site to drive live conversations, community engagement, and sharing. Kretchmer founded the San Francisco based startup in December 2009, and has overseen its growth to the 7th largest site network on the web, delivering over 1 billion live content streams every month. Before launching Livefyre, Kretchmer was the Vice President of Brand at Current TV where he led brand and marketing efforts. Previously, he was the Digital Creative Director at Butler Shine Stern and Partners, and Vice President/Associate Creative Director at Mullen Advertising in Boston.

Angeline Vuong, Strategy Lead, Huge Los Angeles: As a Strategy Lead at Huge, Angeline collaborates with clients to develop digital product and marketing strategies for some of the world's largest digitally-driven businesses, such as Pepsi, Toyota, and Target. Prior to joining Huge, she managed social marketing efforts at MOLOTOV and spearheaded social strategy and community efforts as National Community Manager at Citysearch. Angeline has shared her thoughts on digital at conferences such as SXSW, Social Media Week, and Silicon Beach Fest, as well as in publications like AdWeek, PR Daily, and eMarketer.











Damian Hagger, Co-Founder & Director of Marketing, SixString: The Social Network App for Guitarists. SixString is a mobile social-networking application for guitar players and was a featured Social Networking App in the "New and Noteworthy" section of iTunes. Prior to starting SixString, Mr. Hagger was Co-Founder & Vice President of Content and Community at VMIX Media, Inc. an online media management and white label platform for community and video for third party sites. He helped raise series A and B of venture capital for the company before leaving to start SixString. Earlier in his career Mr. Hagger was Director of Digital Marketing for Twentieth Century Fox Filmed Entertainment. He managed the online campaigns for tent pole movie releases including iRobot, AVP, Garfield, Mr & Mrs Smith and numerous high grossing films. Additionally he has worked at MP3.com as Senior Director of Content and Community where he managed a community of over 350,000 artists and 2.5 million songs. He previously held positions at Virgin Records America and BMG Entertainment. Mr. Hagger has presented and spoken at many Digital Media conferences including iMediaConnection, IFTV, SXSW and OMMA. He is actively available for speaking engagements. Damian received his Bachelor's Degree in Music from Berklee College of Music and is an active musician in his limited spare time.

Reggie Wideman, Digital & Social Media Strategist, Janrain: Reggie is a member of the Strategic Services and Delivery team at Janrain. Over the past ten years he's worked for both SaaS based start-ups and creative agencies delivering experiences for adidas, Coca-Cola, Google, Intel, TMZ and Toshiba. Last year he lead the team that launched Tweet-a-Beer, a multiple award winning social and mobile ecommerce experience, at SXSW.

Ross Sheingold, Director of Strategy at Laundry Service, oversees
converged media programs across various verticals including retail, technology and movies. Over the past few years, the growing list of social media channels has made it increasingly difficult for brands to understand their audience and use the tools at their disposal to communicate with them, entertain them and ultimately drive revenue. On this panel, Ross will showcase Laundry Service's approach to transforming and personalizing the relationship between the consumer, commerce and media platforms through case studies that highlight the importance of thoughtfully created brand content being amplified by native social media ads and distributed by influencers (Owned --> Paid --> Earned) Leveraging over 6 years of experience in PR and social/digital media, Ross helps businesses of all sizes connect with their target audience by developing and implementing integrated strategies across digital channels, paying close attention to the relationship between paid, owned and earned [converged] media. On the brand side, Ross has worked at Clinique Global Communications, helping to lead the shift from traditional PR to digital and social communications. Prior to joining Laundry Service, Ross was at Big Fuel - the first pure-play social media agency. Overseeing Brand Channel Management for the T-Mobile client, Ross helped to bridge the gap between brand-side marketing initiatives, agency side social media initiatives and the consumer-facing communications across owned social channels. At Laundry Service, Ross works in a strategic role for its clients, overseeing the development of sustainable ideas, quality engagement initiatives and memorable experiences across digital and social channels.

Patricia Galea, SVP, Los Angeles Group Director, Edelman Digital: A digital marketing veteran, Patricia Galea joined Edelman Digital as SVP, Group Director where she oversees the LA office of the world's largest social media agency and provides strategic counsel to entertainment brands such as Starz, Summit Entertainment and Activision. Prior to Edelman, Patricia oversaw digital marketing and digital content strategy for Disney Channels Worldwide. At Disney, she was responsible for online, social, and mobile marketing strategy for Disney Channel, Disney XD and Disney Junior television properties. She created content strategy that included a top 10 iOS apps and spearheaded an industry-changing overhaul of the DisneyChannel.com site that serves an audience of 20 million in the US alone. She then drove the global launch of that new site in 100 countries. Additionally, she launched Disney Channel onto social platforms in the US and abroad.