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Digital Hollywood, October 21st - October 24th, 2013
Ritz Carlton Hotel, Marina del Rey, California
Thursday, October 24th
Drill Down Day at Digital Hollywood
11:05 AM - 12:20 PM
ThinkTank II - Plaza Room, AdvUp, H2.0
Marketing Primetime Hollywood Content - Using Twitter, Facebook, Smartphone and Tablets - Building Audience - Building Buzz - Understanding the Metrics and Measurement of Success
Social media is everywhere - on SmartPhone, Tablet or PC - and reaching out, interacting and forging communication with a global universe of people is the challenge of all entertainment companies. The industry is in a continual state of Social Media outreach. And the effectiveness of that outreach is constantly measured to understand its effectiveness. In this session we will hear from the experts in entertainment and social media.
Jonathan Tavss, President and Founder, Scarlet Strategic
Marsha R. Levine, President, A List Entertainment
Edward East, Strategic Digital Marketing and Communications, Exclusive Media
Jenn Deering Davis, Founder and Chief Customer Officer of Union Metrics
Lesley Robin, Group Director,, HIP Genius
James Thomas Sr., President BEM Media Group and The Red Letter Agency PR Firm
Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator

Jonathan Tavss,
President and Founder, Scarlet Strategic: As Founder and President of Scarlet
Strategic, Jonathan works with companies varying from Studios to CPG Brands to Service Corporations to clearly develop their product's message and reach the strongest possible audience via all relevant outlets. Those outlets include Online, Mobile, Media, Publicity, Events, Print and Out Of Home. As Strategist for 20th Century Fox Home Entertainment Global Digital Marketing, Jonathan Tavss ensured that they remained on the leading edge of marketing innovation.  He drove the adoption and creation of new technologies to increase consumer interaction and awareness via web-reach, syndication, paid media and mobile.  On behalf of Fox Home Entertainment, Jonathan was responsible for such ground-breaking and award-winning products as FoxPop, Pandorama and the first-ever HD Immersive Trailer – served within rich media in 15 markets worldwide for the AVATAR Blu-ray and DVD campaign. Since 2001, Jonathan has acted as a marketing team member representing 20th Century Fox Theatrical and Home Entertainment, Warner Brothers International, Buena Vista Theatrical and others under his Scarlet Terrier Productions banner.  Jonathan formed Scarlet Terrier Productions as a creative and consulting entity for the Entertainment Industry after years as a production executive, ABC Network executive for Movies and Mini-Series and producer for ABC.com. Jonathan has won numerous awards – including a London International Design Award, Webby Awards and Key Art Awards for his work on THE SIMPSONS MOVIE and AVATAR global digital campaigns.  Most recently, Jonathan was nominated as ThinkLA’s innaugural Person of the Year – Client-side. Through more than a decade of work with multiple film studios, Jonathan is a pioneer of centralized global digital marketing strategy and planning.

Marsha R. Levine, President, A List Entertainment: started A List Entertainment, Inc. a product
placement agency in 1992 with representation of Dassault Falcon Jet. She has placed them in classic films such as The Pelican Brief and The Sum of the Fears and as a brand integration in America’s Next Top Model. She also recently placed a Challenger 850 from Bombardier Aerospace in Twilight Saga Breaking Dawn. Her skills at identifying Hollywood properties for her clients, relationships with the executives at the studios, crews and knowledge of the film making process, bring her clients some of the most successful placements in Hollywood history from OTB Jeanswear in Universal’s Fast Furious 2 to Fast Furious 6 with Robin’s Jean. A Founding member of the Placement and Marketing Association of America, Ms. Levine served on the Board of Directors for two terms. Today product placement and branded integration are recognized as important alternatives to traditional advertising. Ms. Levine is credited with being instrumental in guiding the growth of the industry since 1991 and being one of its key agents. A List represented Dr Pepper/7UP for over 10 years and OXO International for over a decade and has positioned Dassault Falcon Jet, Dr Pepper/7UP, Maxell, Duracell, Sennheiser, Cristal, Fetzer, OTB Jeanswear, Dollhouse Shoes and OXO in primetime shows such as The Apprentice and Desperate Housewives; and in films such as The Matrix, Spiderman 3 and The Lucky One from Warner Bros. The total combination of the viewers that Ms. Levine has secured for her clients are over the 10 billion impressions. A New Yorker who lived in England before moving to Los Angeles, and who is now bi-coastal, Ms. Levine was a pioneer in the music television and video industry and produced many shows with artists such as Elvis Costello, Stevie Wonder, 10cc and Queen. She also owned a recording studio that produced prestigious artists such as The Cars and The Pretenders. Her accomplishments in the entertainment industry have lead her to being listed in numerous Who’s Who publications with many awards for her distinguished achievements. Newspapers such as The Wall Street Journal quote Ms. Levine’s insight into branded entertainment in Hollywood.

Edward East, Strategic Digital Marketing and Communications, Exclusive Media: Edward works at
Exclusive Media in LA where he is responsible for strategic digital marketing and communications. In the past year Exclusive has successfully grown its social media following to over 10,000,000. In April 2012 Edward co-founded Billion Dollar Boy Ltd, a digital communications company connecting brands with bloggers. Billion Dollar Boy works with over 140 bloggers from 42 different countries around the world and has just completed its first round of investment. In early 2011 he helped launch the successful New Entrepreneurs Foundation in London which is now hosting its third annual round of young entrepreneurs. Educated at Winchester College, England and at UVA, America, Edward comes from a media family, has travelled widely, likes adventure and is a keen sportsman.


Lesley Robin, Group Director, at HIP GENIUS, is a pop culture junkie who is obsessed wi
th online culture. She has extensive experience in online marketing for entertainment and lifestyle brands. She cut her teeth on the production side of film at Focus Features before transitioning to the agency world. For the past two years, she's been the Director of Digital Marketing at HIP GENIUS where oversees digital strategy and new business. She has spearheaded social campaigns for clients such as eOne Films, Sundance Channel, TV One, WE tv, UFC, MTV, MTV2, VH1, Comedy Central, E! and Loehmann's. Previously, she was the Director of Strategy at Mammoth Advertising and worked on several social media and digital PR campaigns for The Weinstein Company, IFC Films, Universal Pictures, Sony Pictures Home Entertainment, Samuel Goldwyn and HarperCollins.







Jenn Deering Davis
is co-founder and Chief Customer Officer of Union Metrics, a leading social media analytics company. At Union Metrics, Jenn oversees communications and customer development. There, she works closely with many entertainment brands, including TV networks, movie studios, publicists and digital agencies, to help them understand their impact on social media. Union Metrics makes TweetReach Twitter analytics and Union Metrics for Tumblr. Jenn holds a Ph.D. in Organizational Communication & Technology from the University of Texas at Austin, where she was a Donald D. Harrington fellow and her research focused on the communicative and workplace impacts of social and mobile technologies. Jenn has more than a decade of corporate communications experience at companies like UPS, All Kinds of Minds, and zUniversity.com and has taught university communication courses at the University of Texas at Austin and North Carolina State University. She's also a pop culture buff and loves all things Hollywood."







James Thomas Sr.,
President BEM Media Group and The Red Letter Agency PR Firm: James Thomas believes that life is an exciting adventure. As a teenager in the 1970's, seeing the likes of Al Green, Marvin Gaye, and other's come through his uncle's VIP Records store began his love affair with the entertainment industry. He graduated from Fremont High School in 1978 and turned down admission into college to follow in the entrepreneurial path he had seen paved. At the age of 21, James took $600 and started his first business, Video Plus Records. Over time he would start several other ventures, including “The Minority Business Association”, and the “White Glove Cleaning and Detail Service”, whose clients included Robert Townsend, David Lee Roth, and The Black Crowes. In the meantime James had taken college courses, completed the USC Entrepreneurial Program, and was inducted into the Successful Alumni Hall of Fame in 1989 at Fremont High School. He also stayed close to the community, working with at-risk youth in both Inglewood and Los Angeles. With no experience in publishing but a desire to see a publication that showcased black people positively, James started “Style One Magazine” in 1992. While this venture was short lived, James took the initiative to continue to infiltrate the industry that enthralled him. He worked with various publications as a writer and reporter, interviewing many of the most prominent figures on the entertainment scene. In 1995 James founded what became the “Hollywood Music Showcase”, as well as “BEM Entertainment” the cornerstone of which is Black Entertainment Magazine.com. The print publication which debuted in 1997, has had covers featuring Vivica A. Fox, Kirk Franklin, K-ci and JoJo, Jimmy Jam and Terry Lewis, Antonio “LA” Reid, Monique, and Mack 10 among others Along with the magazine, BEM Entertainment, Inc. now encompasses BEM Media Group (owners of community newspapers, including the Beverly Hills Mirror, the only black owned newspaper in the city of Beverly Hills), BEM Books (the book publishing arm), BEM Films, (producer of films and documentaries) and Lamea Sounds Music (a record label devoted to the promotion of gospel music positive spoken word recordings). In 1999 James founded the Janice Denise Thomas Foundation in memory of his sister to help women with cancer. The foundation gives Teddy Bears to hospital bound cancer patients during the holidays. In 2000 he was honored when “BEM” was selected to host the “Entertainment Industry Summit” at the Los Angeles Black Business Expo and Trade Show. James took pride in the fact his company was a major part of an event that consistently attracted more than 100,000 attendees over a three day period. In 2007 he wrote, produced and directed the first project under the BEM Films banner, True Riches, is the modern day story of the Book of Job. The film is slated for a spring 2013 DVD release. In 2010 the economy and a failing marriage began to take its toll on Mr. Thomas causing him to re-evaluate his business. The publishing field was hit extremely pushing his company to the brink of bankruptcy. He did the only thing he knew to do in dire situations, pray. He was inspired to teach a message entitled “The ability to get wealth” which literally saved his business career. This message led to the formation of The Red Letter Agency PR Firm, an Entertainment, Sports and Corporate Public Relations Firm. James ups and downs on his road to success made him a natural Motivational Speaker. James teaches a weekly inspirational class. Words of Wisdom with James Thomas is conducted every Friday morning at Academy Cathedral in Inglewood, California. He also teaches via the phone lines every Wednesday and Sunday evenings to a worldwide audience. He conducts motivational seminars on how to start businesses with limited resources and how to apply God's word to your daily living. He is the Director of The Entrepreneurial Ministry and President of the Men's Ministry at Academy Cathedral Church in Inglewood, California. His unique style of speaking has afforded him the opportunity to conduct seminars in Orlando Florida, San Diego California, Nassau Bahamas, Atlanta Georgia, Los Angeles, California, and many other Southern California cities. He is the author of “Five Minutes of Motivation”, “Five Steps to Owning Your Own Business, and Words of Wisdom by James Thomas.


Donald A. Jasko,
Chief Executive Officer of Digital Economics: is an attorney by training. He ha
s, for the past 25 years, focused his energies on the economic, technological and legal issues involved in the licensing of creative content. From 1981 through 1997 Don served in various management positions at the American Society of Composers, Authors and Publishers (ASCAP), in which he was instrumental in transforming the process by which performance rights in musical compositions are licensed for television broadcast. He was a key participant in the complex music industry negotiations that culminated in the new "per program" license, as well as the development of the process by which music performance and pricing data are exchanged electronically between television broadcasters and performing rights organizations. In 1997 Don resigned from ASCAP to found Digital Economics. In 1998 Don became a major catalyst in the merger of Solana Technology Development Corporation with Aris Technologies, thereby creating Verance Corporation. He joined Verance in 2000 with key product development, marketing, business affairs, and sales responsibilities for Verance’s digital audio watermark technology in the music and entertainment sectors. He also played a key role in forging international joint ventures. Don returned to the leadership of Digital Economics in October 2001. As Chief Executive Officer, he provides business affairs, publishing administration, license administration and product development services to Digital Economics' clients. He also serves as an expert witness in litigation involving the licensing and valuation of creative content. His clients and collaborators include: • Composers and recording artists • Publishers • Programmers • Advertisers • Content aggregators • Television, radio, wireless and peer-to-peer media • Various service providers to owners of creative content He speaks regularly at industry conferences and educational programs. Prior to earning his JurisDoctor degree at Seton Hall University School of Law, Don received a Bachelor of Arts degree cum laude (with a major in Government) from the University of Virginia. He is also a graduate of the Program on Investment Decisions and Behavioral Finance at the John F. Kennedy School of Government at Harvard University. Professional Memberships and Affiliations • American Film Institute • Association of Independent Music Publishers • Association of Music Producers • California Copyright Conference • International Documentary Association • National Academy of Recording Arts & Sciences • Paley Center for Media • Society of Composers & Lyricists Don has run numerous long-distance races, including two New York Marathons. He is a member of American Mensa, the Insight Meditation Society, the Soaring Society of America and the Spirit Rock Meditation Center.