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Digital Hollywood Events at CES
January 7 - 9, 2013
Wednesday, January 9th
Noon - 1:00 PM
Track II - DH11 -
Digital Hollywood
Location: North Hall N258
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment

As consumers integrate broadband into every aspect of their lives, Hollywood and Madison Avenue have exciting new opportunities to experiment with all forms of electronic messaging. Find out how this quantitative shift in the creative process is transforming advertising, entertainment and the devices themselves.
Fred Bucher, Group Vice President, Marketing, Time Warner Cable Media
Amy Ferranti, Chief Client Officer, Designkitchen, a Wunderman/WPP company
David Kang, Chief Digital Officer, Wenner Media
Xavier Kochhar, Managing Partner, Media Link, LLC
Jason Jercinovic, President, Havas Worldwide Digital
Brody O'Harran, Sr. Director, Xbox Live Advertising Sales, Microsoft Corporation
Mike Wiese, Director of Branded Entertainment, JWT, Moderator

Fred Bucher is a highly accomplished, nationally recognized senior marketing executive with exceptional experience in brand activation, product marketing, multimedia sponsorships and leading best-in-class teams. Prior to joining Time Warner Cable Media, Bucher was the Vice President, Marketing Solutions at ESPN where he oversaw product marketing teams for television, digital and print as well as the groups responsible for co-marketing, custom production and event marketing. During his tenure at ESPN, Bucher created and executed numerous successful multimedia and single platform sponsor solutions, championed the development of ESPN's digital video and social media strategies, and launched ESPN CreativeWorks to broad acclaim. His team was recognized as the #1 media marketing organization in the country by the 2009 Annual Beta Advertising Executive Survey. Bucher also has held senior positions at leading promotional marketing agencies such as TracyLocke and Ryan Partnership. Bucher attended Dickinson College and now lives in Fairfield, Connecticut.

Amy Ferranti, Chief Client Officer, Designkitchen, a Wunderman/WPP company: Amy manages key client relationships for Designkitchen and focuses her time and teams on solutions for the digital age. Amy brings over 16 years of strategic advertising and marketing experience leading cross-functional agency teams for some of the world's top brands. Her diverse background spans brand development, integrated advertising strategy, social influence marketing and emerging media. Amy combines her knowledge of traditional marketing with the newer digital innovations of today to help clients create experiences to attract, engage, retain and grow their customer base. She has worked across several verticals and audiences including healthcare, tourism, retail, telecommunications and consumer packaged goods leading teams from strategy through creative development. Prior to Designkitchen, Amy most recently spent the last 6 years at Razorfish leading key accounts such as AT&T and MillerCoors where she focused on strategic solutions with key digital and media partners. Amy is a graduate of Rice University and currently resides in Chicago, IL.

Brody O'Harran, Sr. Director, Xbox Live Advertising Sales, Microsoft Corporation: After 9 years with Microsoft, Brody O'Harran joined the Xbox Live Advertising team in March, 2012 as Sr. Director of US Xbox Live Advertising Sales and is responsible for generating strategic advertising opportunities with Fortune 500 companies and collaborates with Microsoft Advertising on sales efforts in the United States. Prior to his current position, Mr. O'Harran spent five years building and leading the Emerging Sales channel in the US into a $100M+ team of 25 Account Executives. Before that, Mr. O'Harran spent three years as an Account Executive calling on national accounts. Mr. O'Harran is a northwest native and graduate of Seattle University. He resides in Woodinville, Washington with his wife Lisa and is an avid Seattle Seahawks fan.

David Kang is responsible for all digital business and products for Rolling Stone, Us Weekly, and Men's Journal, including Digital Editorial, Advertising, Product Development, Operations, Business Development and Strategy. Previously, David was Creative Director, Content Extensions at Hearst Magazines, Senior Vice President and General Manager of at Rodale, Senior Vice President, Entertainment at Major League Baseball Advanced Media, and Senior Vice President, Strategic Development and New Media at the artist management company The Firm. David was a media and entertainment consultant at McKinsey and Company, and Senior Vice President, New Technology and Strategic Development at BMG Entertainment. David began his work in digital media as an Assistant Professor of Business Administration at Harvard Business School. David holds a Joint Ph.D. degree in Organizational Behavior from Harvard University and Harvard Business School, a M.A. in Sociology from Harvard University, a J.D. from Harvard Law School, and an A.B. in Sociology / Organizational Behavior from Stanford University.

Jason Jercinovic, President, Havas Worldwide Digital: Jason Jercinovic is a veteran digital marketer with a diverse career in advertising and marketing. Jason has been involved in marketing on a variety of levels: from agency to client, spend to buy, as well as from startup to established global engagements. Jason's career has spanned the development of the Internet as a premiere marketing tool. With an energetic obsession in all things digital, Jason has most recently focused on successfully applying social and mobile trends to brand engagement, his work running the gamut from global marketer (Nike) to media super star (Taylor Swift and Justin Bieber). Earlier in his career Jason headed up Havas Worldwide Digital in Australia, working on Global accounts (Intel & Dell) as well as helping to establish success with local clients (Sony Australia, Northern Territory Tourism Commission, Tourism Australia). Also while living in Australia, Jason ran the Asia Pacific-based mobile connectivity and integrated marketing services provider Communicator, funded by Australia's leading private equity/VC firm Allen and Buckridge ( Prior to re-joining Havas Worldwide Digital in 2011 as the President of Havas Worldwide Digital, Jason was running the Nike Global Brand business at R/GA. Jason currently manages the Global Social Agency of Record business for IBM at Havas Worldwide. Jason is also active in preaching the Digital word to the next generation as a regular on the speaking circuit.

Mike Wiese, Director of Branded Entertainment, JWT: Mike Wiese is an established leader in branded entertainment, focused on the creation of multi-platform entertainment and integrated marketing solutions with leading brands, advertising agencies, media companies and production partners. Throughout his career he has generated critical acclaim and millions of dollars in new revenue through innovative approaches to the merger of marketing åand entertainment. Mike is Director of Branded Content & Entertainment for global advertising agency JWT, developing content across all formats, including digital, scripted and unscripted television, publishing, and live events. Clients include Microsoft, J&J, Macy's, Nestle, Royal Caribbean Cruise Lines, Rolex, Cadbury, Smirnoff, and HSBC. Projects range from creating Bing's experience with the Sundance Film Festival, to developing web content for Cadbury, to packaging a children's book with Harper-Collins for Macy's acclaimed TV special Yes, Virginia . Outside of JWT, Mike has actively developed TV programming. He is co-creator and consulting producer for the series Storm Chasers on Discovery, and the TLC's BBQ Pit Masters, each produced with Original Media. Prior to JWT, Mike was a member of the executive team that launched United Entertainment Group, a joint venture with United Talent Agency to package entertainment marketing partnerships with brand clients. Some of the deals Mike produced included the TV special Big Green Lies with Fine Living Network, The Angie Martinez Show with BET, partnership with NASCAR superstar Carl Edwards and The American Legacy Foundation's EX brand; and the creation of , a social network for Bob Harper of NBC's The Biggest Loser . Brand deals included P&G, Seventh Generation, Diageo, Clorox, and Wellpoint. Previous to his work with UEG, Mike was Vice President of Branded Entertainment at First Look Studios. His collaboration with Samsung Mobile for the film series Across The Hall , starring Adrian Grenier (HBO's Entourage ), resulted in a successful multi-platform campaign, with digital distribution via the Web and mobile phones, and exhibition at several global film festivals. The film won “Best Short Film” awards and audience favorite honors at festivals in New York, Chicago, Palm Springs and San Francisco, and was produced and distributed as a feature film in 2009. Mike packaged a marketing partnership with Yves St. Laurent for the 2007 release of the critically acclaimed motion picture, Paris Je T'aime . Mike has worked independently with brands, including overseeing the development of an original animated television concept for Nike, with legendary Spider-Man creator Stan Lee. He consulted the American Legacy Foundation's acclaimed tobacco-prevention brand truth and their cessation brand, EX on branded content, entertainment strategy and strategic alliances. He managed Legacy's value-added partnership with MTV Networks, resulting in original content and integration on MTV, VH1, Comedy Central, Spike, and Logo channels and web sites. He brokered and managed a brand integration deal with NBC for its top-rated reality series The Biggest Loser that generated Legacy's highest volume of web traffic in 2006.

Xavier Kochhar, Managing Partner, Media Link, LLC: Mr. Kochhar both manages
and executes the strategic planning, business and corporate development, operations and business science advisory services for MediaLink. He has spent more than a decade bringing together corporations and their brands with Hollywood and its many media and entertainment assets; both as an agent representing corporate clients, and as a principal on behalf of the media assets themselves. Mr. Kochhar recently served as one of three corporate executives within Disney's Corporate Alliances group dedicated solely to the procuring and developing of new, value-creating strategic relationships between outside corporations and the various assets across all the divisions of The Walt Disney Company the company including Studios, Theme Parks, Consumer Products, and Media Networks (ABC, ESPN, and the various Disney cable assets) in order to work with third-party B-to-B and consumer brand companies in various aspects of strategic and/or tactical relationships. These relationships included marketing, media buys, sponsorships, promotional activity, purchasing, corporate development, joint or integrated content opportunities, or co-branded joint ventures. Prior to The Walt Disney Company, Mr. Kochhar was a corporate packaging agent at the William Morris Agency in Beverly Hills, representing the entertainment industry's top creatives and content producers. There, he represented both distributors for acquisition of programming and producers in the partnership of their content to advertisers, as well as in the network television, cable, and syndication markets. Mr. Kochhar was a managing partner for an entertainment marketing company, at which he was responsible for extending top consumer brands and retail companies into the world of media by identifying and/or generating integrated marketing opportunities based on or around top entertainment properties and franchises. Mr. Kochhar was also a strategy consultant in the Media and Entertainment group for London-based L.E.K. Consulting. He began his professional career in corporate finance, after graduating from U.C. Berkeley's Haas School of Business, working as an investment banker for Tucker Anthony Sutro, where his focus was mergers, acquisitions, and private placements of emerging growth and middle market companies.