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Digital Hollywood Events at CES
January 7 - 9, 2013
Tuesday, January 8th
10:30 AM - 11:30 AM
Track I - STC6
- SmartPhone & Tablet Conference
Location: North Hall N260
iPad-Tablet-SmartPhone Advertising - the Premium Advertising Platform
The tablet is giving advertisers a premium mobile partner, with extensive reach to and interactivity with consumers. Tablets complement and reach up into the TV platform and down into the smartphone. Tablet advertising has made smartphone advertising more valuable. In so many ways, tablets are changing mobile advertising forever.
Alexandre Mars, CEO Phonevalley & Head of Mobile, Publicis Groupe
Grace Dolan, Head of Mobile Solutions, North America, Google
Mandar Shinde, Director of Mobile Monetization, AOL
David Berkowitz, VP of Emerging Media, 360i
Harry Kargman, Founder & CEO, Kargo
Alastair Green, Executive Creative Director, Team One
Frank Sinton, CEO, Beachfront Media
Jonathan Weitz, Partner, IBB Consulting, Moderator

Grace Dolan, Head of Mobile Advertising for North America, Google: With 10+ years experience in the interactive advertising industry, Grace is the Head of Mobile Advertising for North America. Grace joined Google in 2006 where she provided cross-platform advertising solutions to advertisers to improve ROI and grow their businesses. Prior to Google, Grace served in various Account Director roles with boutique media agencies, creating marketing strategies across TV, Print, OOH, Radio and Digital. Grace currently resides in San Francisco's Noe Valley with her husband and fellow Googler.

Alexandre Mars, CEO, Phonevalley - Head of Mobile, Publicis Group: Alexandre is the CEO of Phonevalley,, the world’s largest mobile agency, which was named Mobile Agency Of The Year in 2009 and 2010 in the US. He also serves as Publicis Groupe’s Head of Mobile. Alexandre Mars is a born entrepreneur and an expert in new technologies and digital communication. He has several companies to his credit in Europe and the US within various business sectors including venture capital, internet, mobile, social media and advertising. Alexandre shared his experience lately with C-level audiences at digital conferences in New- York, Los Angeles, San Francisco, Boston, Paris, London, Barcelona, Monaco, Valencia, Cannes where he delivered his insights on mobile, digital, brands strategies and consumers engagement. He also sits as a jury member in major award committees. Over the last couple of years Alexandre was quoted in The New-York Times, The Wall Street Journal, The Washington Post, LA Times, AdAge, AdWeek, Mediapost, The Financial Times, The Times, The Guardian, Business Week, Campaign, Revolution, Les Echos, Le Figaro, La Tribune, L’Express, Strategies.

Mandar Shinde, Director, Mobile Monetization, AOL: Shinde is the Head of Mobile Monetization for
AOL and is responsible for monetization of AOL brands on Mobile primarily, besides being a key driver on Ad formats, Ads product, Ads standardization, and Ad sales. Shinde comes from where he had a similar job impacting Y! Mobile monetization in years before AOL. Shinde has spent 10+ years working on Mobile software, both as an engineer and as a product contributor, working at companies like Seven, Peek, and Smith Micro prior to jumping in to advertising.

Frank Sinton, CEO, Beachfront Media: Frank Sinton Frank is an experienced digital media entrepreneur with the rare combination of business, media, and technology expertise. As Founder and CEO of Beach Front Media, oversees a variety of brand specializing in video and mobile. From Beachfront Builder, which helps publisher deliver native video apps across every device, to, the largest video aggregation platform on the web to the MeFeedia Network, which generated 250 million page views a month from 23 million unique users across a variety of platforms. Before launching Beachfront Media, Frank led the strategic technology direction at Sony Pictures Entertainment. As part of the “Digital Studio” initiative, he was responsible for transforming the studio's production and distribution businesses by providing digital media tools such as a studio-wide video and image search. Additional accomplishments include leading the development of the “Business Web” search engine at å, founding the Moms social networking site,, and running a successful media consulting company, Digital Coast Solutions. Frank graduated from Tufts University in 1994 with a B.S. in Chemical Engineering.

Harry Kargman is the founder and CEO of Kargo, the leading mobile publisher platform. Founded in 2003, Kargo delivers advertising and integrated marketing opportunities across its proprietary network of major media mobile websites, apps and messaging campaigns. Kargo is a winner of numerous awards in 2010, 2011 and 2012 including a mobi and OMMA for its advertising campaigns and was named as an OnMobile Top 100 winner in 2011 and 2012. Harry has been featured on 20/20, The Today Show, the New York Times, NPR and in business publications around the world. Harry lives in New York City and holds seven patents on wireless technology. He graduated with honors from Harvard College.

David Berkowitz, Vice President of Emerging Media, 360i, the digital marketing agency: where he develops social media and mobile marketing programs for Fortune 500 brands such as Kraft Foods and jcpenney. A frequent speaker and media pundit, he has been quoted hundreds of times in Advertising Age, The Wall Street Journal, The New York Times, USA Today, MediaPost, eMarketer, Mashable, Digiday and elsewhere. David has also spoken at 150+ events including, but not limited to, CES, ad tech, SXSW, iMedia, DMA, Web 2.0 Expo, ThinkMobile and Blog World Expo.

Alastair Green, Executive Creative Director, Team One: Alastair Green has over 13 years of digital advertising experience working for top Agencies in San Francisco, New York and London. This includes acting as lead creative on large websites and advertising campaigns for companies like Marriott, Lexus, Microsoft, Nortel, Cisco, American Express, GlaxoSmithKline, Kodak and Nestlé. His work has included pioneering efforts in social marketing, digital outdoor and digital video. I have also been recognized by Cannes, the CLIOs, The One Show, London Advertising Awards, Webbys, Communication Arts, DMA Echos, National and Regional Addys, DMA (U.K.), IAB Mixx Awards and AdTech. On average, he spends 10 hours per day online, reflecting a major cutback since meeting my wife, whom he ironically met in real life.

Jonathan Weitz, Partner, IBB Consulting: Jonathan helps clients pioneer new products and service
s, develop innovative business models, design organization structures and successfully execute business operations. Over the course of his career, Jonathan has advised companies such as Comcast, Time Warner Cable, Showtime, Sony Pictures Television, The GolfChannel, IAC/InteractiveCorp, Goldman Sachs and Intel. At IBB, Jonathan leads growth strategy for content owners, service providers, device manufacturers and software providers, opportunities in broadband and mobile video, advertising across platforms, content on smart phones and tablets, broadband video, interactive television, enhancing viewership and engagement, and growing physical and digital media revenue. He leads efforts related to Revenue Growth Opportunity Analysis, New Product Strategy and Launch Management, Communications Products and Social Networking Services Development, Marketing Planning, Financial Modeling, Partnership Planning, Product Portfolio and Roadmap Management, Ad Sales Effectiveness, Customer Acquisition and Retention, M&A Due Diligence, Business Operations Optimization, Performance Measurement and Change Management. Recent engagements include a broadband video portal strategy for a Cable and Wireless provider, product strategy and advertising planning for a new HD network and merger integration planning and execution for a cable network. Jonathan has published white-papers and articles on topics such as Broadband Video and has conducted research including global trends in interactive advertising and mobile content. Jonathan's insights can be found in leading publications such as The New York Times, The Wall Street Journal and The Financial Times, as well as at conferences such as Digital Hollywood. Prior to joining IBB Consulting, Jonathan was a manager in BearingPoint's strategy practice. He holds Bachelor Degrees in Psychology and Communications from the University of Michigan and a Masters in Business Administration from New York University in Finance and Operations.