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Digital Hollywood Events at CES
January 7 - 9, 2013
Tuesday, January 8th
3:00 PM - 4:00 PM
Track I - STC9 -
SmartPhone & Tablet Conference
Location: North Hall N260
Leveraging Content and Celebrity For Cross-Platform Success: Brands, Bands and Entertainers Collaborate
You see it on TV all day long. It's all over the Net! Brands, entertainment content, celebrity talent, new media startups and big marketers are teaming up in new ways for cross-platform success. In this session we will hear from top entertainment executives, consumer brand executives, brand licensing experts, VCs and digital strategy experts about leveraging pop culture and content to connect with consumers.
Carol Goll, Head of Global Branded Entertainment, International Creative Management
Ken Hertz, principal, memBrain
Matt Ringel, Managing Partner, New Era Media & Marketing, Red Light Management
Sharon Wienbar, Managing Director, Scale Venture Partners
Ian Schafer, CEO, Deep Focus
Heidi Browning, Senior vice president of Strategic Solutions, Pandora
Steven Masur, Senior Partner, MasurLaw, Moderator

Sharon Wienbar, Managing Director, Scale Venture Partners: Sharon invests in Mobile and Internet companies at ScaleVP. She sits on the boards of Actiance, BeachMint, Everyday Health, PlayPhone, Reply.com and uTest. Prior to ScaleVP in 2001, Sharon was Vice President, Marketing for Critical Path and Amplitude Software. She spent most of the 1990's at Adobe Systems, starting as Product Manager for Asian Products and later led marketing for many of Adobe's applications, and spearheaded numerous cross-product initiatives. Before her technology line experience, Sharon practiced strategy consulting at Bain & Company for nearly five years. Sharon holds an A.M. and an A.B. in Engineering from Harvard University, and an M.B.A. from the Stanford Graduate School of Business. Sharon also serves on the board of directors of the non-profit Myelin Repair Foundation and on Microsoft's Venture Advisory Committee.










Carol Goll, Head of Global Branded Entertainment, ICM Partners: Carol Goll is Head of Global Branded Entertainment at ICM Partners, a talent and literary agency representing clients in the fields of motion picture, television, publishing, music, theater, branded entertainment and digital media. ICM Partners, a privately held corporation, is one of the predominant agencies in the United States and Europe, with its principal offices in Los Angeles, New York and London. Ms. Goll has been a leader in breakthrough and innovative marketing, communications, branding, promotions and strategic alliances spending the last 20 years in various marketing positions for highly recognized global Fortune 500 companies. At ICM Partners, she is responsible for branding talent and developing marketing programs across all platforms, including the strategic development of cutting-edge branded entertainment, digital partnerships and promotions for corporate partners. Prior to ICM Partners, Ms. Goll spent more than 13+ successful years at Mercedes-Benz USA in charge of brand marketing, leading the company in original, integrated and results-driven marketing, advertising, digital marketing, E-Commerce, events, strategic brand alliances and relationship marketing/CRM initiatives. She fostered the first global forays outside of traditional automotive communications by repositioning the brand as a competitor in the luxury goods, fashion and entertainment industries. Ms. Goll negotiated the brand's top alliances, including the global initiative, Mercedes-Benz Fashion Week, which Adweek deemed “a brand buzz surefire marketing decision.” Ms. Goll has a unique background that includes an entrepreneurial and creative edge that has allowed her to align and extend top brands' outside of traditional marketing while delivering profitable return on investment. She has leveraged partnerships amongst the entertainment and retail space through film, television, music, philanthropic, sports and celebrity-driven programs. Ms. Goll prides herself on being on the forefront of reinventing brands.

Ian Schafer, CEO and Founder of Deep Focus, is one of advertising's most influential
voices in interactive marketing and social media. Prior to founding Deep Focus in 2002, Ian was VP of the New Media division of Miramax Films. Named a 'Media Maven' by Advertising Age and one of Adweek's “Young Ones”, Ian has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter. An avid technologist, Ian blogs at www.ianschafer.com and can be followed on Twitter at www.twitter.com/ischafer.












Heidi Browning, Senior vice president of Strategic Solutions, Pandora: Heidi Browning serves as the Senior Vice President of Strategic Solutions for Pandora. With more than 23 years of marketing and advertising experience, Heidi brings a valuable mix of client, agency and media owner perspective to the team at Pandora. Heidi oversees the entire strategic solutions department and reports directly to the Chief Revenue Officer. She is responsible for providing strategic counsel, program management and team leadership to the strategic solutions department, which is focused on supporting the sales organization through ad products, research, sales marketing and artists relations. A seasoned veteran of both the interactive and traditional advertising business, Heidi has worked with leading companies and clients across a variety of industries including, entertainment, telecom, financial services, consumer packaged goods, automotive, technology, quick serve restaurants, retail and educational services. Prior to Pandora, Heidi served as EVP, Global Digital Officer at Universal McCann, where she spearheaded the launch of Rally@UM, UM's dedicated social media unit. Heidi also served as the SVP of Client Solutions for Fox Interactive Media, where her team provided centralized marketing services to MySpace, IGN, Fox, AmericanIdol.com, Photobucket and Fox Sports. Heidi is known as an early and passionate pioneer of digital, mobile and social marketing and continues to drive thought leadership and innovation within the industry. Heidi has been a keynote speaker at several high-level industry events and is frequently quoted in leading publications such as The New York Times, The Wall Street Journal, Advertising Age and AdWeek. Additionally, Heidi is a current board member of the Social Media Advertising Consortium (SMAC) and has chaired the User-Generated Content Committee for the Interactive Advertising Bureau (IAB) since 2008. She also served as President of the San Francisco Bay Area Interactive Group (SFBIG). Heidi holds a B.A. from the University of Colorado, Boulder in International Relations and currently resides in San Francisco, CA.

KENNETH HERTZ, is a Senior Partner in the Beverly Hills law fi
rm of Hertz and Lichtenstein LLP. Ken and his partners specialize in representing talent and new media companies in the sports and entertainment industries. The firm's clients include Will, Jada, Willow and Jaden Smith, No Doubt, Gwen Stefani, The Black Eyed Peas, will.i.am, Keith Richards, Herbie Hancock, Jason Mraz, Britney Spears, Janet Jackson, David Blaine, Shaun White and Wayne Gretzky. Prior to joining the firm, Ken was in charge of music -- business and legal affairs - for The Walt Disney Company. Ken is also a principal in Membrain - an entertainment marketing and strategy consulting firm. Membrain consults a number of firms engaged in businesses operating in the entertainment content, fashion, technology and marketing industries (Membrain's clients include Hasbro, McDonald's, Intel, MillerCoors, The Marketing Store, Li & Fung and Coty). Ken is a frequent speaker and commentator on the subjects of entertainment, marketing and convergence, is often quoted in the New York Times, Los Angeles Times, and Wall Street Journal, has appeared on CNBC's monthly newsmagazine “Business Nation,” has been an instructor at UCLA's Anderson Graduate School of Management, and an adjunct professor of law at USC.





Matt Ringel, Managing Partner, New Era Media & Marketing, Red Ligh
t Management: Matt Ringel passionately believes that today's leading brands can uniquely benefit from the transformative power of music and live entertainment. As Managing Partner, New Era Media & Marketing, he has the privilege to evangelize that every day. New Era was recently formed by the leadership of Red Light Management as a means to help brands with entertainment strategy, sponsorships, talent partnerships and new business development. Such partnerships and entrepreneurial activities have been a common theme throughout Ringel's career. Most recently, he served as SVP, Strategic Alliances for Live Nation. Working across the full range of Live Nation's capabilities-from concert promotion and venues, to merchandising, to online and social media-Ringel structured strategic partnerships and marketing programs that enable brands to engage the 50MM passionate music fans that Live Nation touches each year. Prior to Live Nation, Ringel founded and served as President of Games Media Properties. A venture of William Morris Agency and Edison Ventures, Games Media was known for its pioneering work in live, online and televised video game competitions. Ringel served as Commissioner of the World Series of Video Games, a global series of competitive gaming events, and as Executive Producer of related programming on CBS, MTV and hundreds of hours of broadband distribution. Ringel started his entertainment career in television and live entertainment. He previously served as President of CAMI Spectrum, the Television and Events Production subsidiary of Columbia Artists, where he developed and produced numerous entertainment properties. Prior to that, Ringel served as a strategy consultant for Monitor Company, where he worked with a variety of Fortune 500 corporations. Ringel earned his Bachelor of Arts degree from Yale, and a Ph.D. in Music from the University of London. A recognized authority on music, gaming and digital media issues, Ringel tweets regularly @mattringel.

Steve Masur, Managing Partner, MasurLaw: Steven Masur is a Senior Partner of Masur Law. Steve has over 15 years of experience working with digital media and entertainment companies on their corporate and intellectual property transactions and day-to-day operations. He helps our clients with corporate finance and governance, M&A transactions, their most important intellectual property and business transactions, and business structuring questions. Since 1994, Steve has helped our clients create and define a wide array of new business models and licensing schemes in music, film, video games, mobile and wireless services, licensing, advertising, publishing, media delivery, software and hardware. Steve has helped clients organize, write contracts, work out complicated legal and business problems, and pursue mergers and other strategic opportunities in complicated competitive environments. Prior to MasurLaw, Steve was an attorney at Sabin, Bermant & Gould in New York practicing in the cable TV and corporate areas. He served such clients as Advance Publications, Conde Nast Publications, Newhouse Broadcasting Corp. and Eastern Microwave. Steve graduated from Colby College in 1984, received his J.D. in 1993 from American University in Washington, DC and is a member of the New York State and District of Columbia bar associations. He serves on a variety of industry associations and corporate boards and lectures regularly on entertainment technology law and corporate strategy issues.