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Digital Hollywood Events at CES
January 7 - 9, 2013
Tuesday, January 8th
1:30 PM - 2:30 PM
Track II - DH8 -
Digital Hollywood
Location: North Hall N258
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
The digital home, while not fully realized, is under construction. For Hollywood, the opportunities around content are golden. How will the creative and technology communities respond to a fully realized on demand world of television, film and gaming? Find out as we open the door to exciting new possibilities in consumer entertainment.
John Penney, EVP, Strategy & Business Development, Starz LLC
Jim Underwood, Executive Vice President, Worldwide Digital and Commercial Strategy, Sony Pictures Home Entertainment
Greg Johnson, President, Digital, Trivergance, LLC
Greg Goodfried, President and Co-Founder EQAL
Balaji Gopinath, VP Emerging Technology, Turner Broadcasting
Kelly Day, CEO, Blip
Ira Rubenstein, EVP, Digital, Twentieth Century Fox, Moderator

Greg Goodfried is the President and Co-Founder of EQAL, a next-generation media company that combines technology and people to power 24/7/365 digital media properties around consumer brands and celebrities. EQAL's network of more than 25 celebrity and branded media properties reaches over 30 million trend-setting consumers and generates over 4 billion content impressions every month. Together with Miles Beckett, Goodfried is credited as creator of the original online appointment serial programming with lonelygirl15 and its International spin-off, Kate Modern, a partnership with Bebo, also a first. He is currently married to Amanda Goodfried, and together they have one child, Jack Goodfried. Goodfried holds a B.A. in Political Science from the University of California at Berkley and a J.D. from the University of California at Los Angeles. Prior to starting EQAL, Goodfried was a first year associate at Mitchell Silberberg & Knupp, LLP, where he worked as an entertainment attorney.

John Penney, EVP, Strategy & Business Development, Starz LLC: Penney is responsible for evaluating and building key business strategies, partnerships, and identifying and developing new business opportunities across the family of Starz companies. John joined Starz in March 2010. Most recently, Penney was President and Head of Corporate Development of Foresee Entertainment, a media and entertainment company he co-founded with current Starz, LLC President and CEO, Chris Albrecht in 2008. At Foresee, Penney was responsible for operations and the planning and development of its strategy, expansion efforts and new business platforms. More recently, Penney served as Head of Global Media Strategy for IMG, Inc., where he was responsible for developing and implementing a new global entertainment strategy, focusing on production and distribution of non-scripted, scripted, and digital programming. Penney was an early proponent of the digital transformation of the entertainment industry. Prior to that, Penney was with HBO for five years, most recently serving as Senior Vice President, Digital Initiatives, where he oversaw the strategic planning, delivery and operational management of new advertising-supported broadband channels. Prior to that, as Executive Vice President at ACTV, Inc., he oversaw the development and licensing of technologies and intellectual property for interactive television, personal computer, wireless data and mobile entertainment environments. Before executive stints at Scient, Inc. and Viacom, Penney spent seven years on Wall Street, both as an equity research analyst at Sanford C. Bernstein & Co., Inc. covering the media and entertainment industries, and as a financial analyst in the Media & Telecommunications Corporate Finance group of The Chase Manhattan Bank. Penney holds a B.A. in Social Psychology from Wesleyan University and a Master's Degree in Public Policy & Administration, concentrating in Science & Technology, from Columbia University.

Kelly Day, CEO, Blip: Kelly Day joined Blip as CEO in April 2012 to lead the digital television network
as it builds and expands its deep library of original content, multiple distribution platforms and creative advertising solutions to position Blip as an online video destination and a collaborative partner for producers, advertisers and content partners. For the past twenty years, Day has worked at the intersection of content and commerce, building numerous multi-platform franchises. With the rapidly changing digital media landscape and the explosion of online video, Day is uniquely positioned to leverage Blip’s original content, brand and technology to take the company to the next level. Day’s expertise in the digital world makes her a sought-after speaker and commentator on the future of television and digital distribution platforms, multi-platform viewing and video monetization. She has spoken at numerous industry events, including CES and Digital Hollywood, and been quoted in a variety of media articles such as the Wall Street Journal, Advertising Age and Variety. Day serves as on the Blip board of directors and is a member of the Digital Hollywood Women’s Board. Prior to joining Blip, Day oversaw the Digital Media and Commerce businesses for Discovery Communications, which included the company’s U.S. websites, E-Commerce operations, Licensing, and Home Entertainment. Day was responsible for the development and execution of long-term strategies to drive the growth of these businesses through innovative offerings that leveraged the company's television and digital assets to grow digital traffic and user engagement, and increase product sales. While running this business, Day was credited with achieving record-breaking growth and bottom-line value for the division. Prior to joining Discovery, Day served as vice president of E-Commerce at The Knot, the leading wedding media company, where she ran their e-commerce business and developed partnerships with major retailers, such as Target and Macy’s. Prior to that, she held a variety of E-Commerce positions at AOL, the most recent as executive director of AOL Shopping, with responsibility for developing new products for AOL's Shopping portal site at a time when online shopping was gaining major marketplace traction. Day’s home base is in the Washington, DC area where she lives with her husband and two daughters, when she is not traveling like a mad woman between New York and Los Angeles. To maintain her sanity, she is an avid fan of spinning (especially at Soul Cycle) and Ashtanga Yoga....and any web series she can find about cycling and yoga!

Greg Johnson, President, Digital, Trivergance, LLC: A Creative Leader Working
in the Marketing, Advertising and Entertainment space for over 20 years as a creative, technologist, strategist, dishwasher, executive and adviser - I have a good grasp on making technology work for marketing. For inspiring through storytelling in digital mediums and for developing and implementing transformational digital strategies for Fortune 500 companies and new brands alike. My goals are simple at this point: be a part of building great companies - that change how things are done, that help people, that simplify and make accessible. I am unafraid of trying new things and going to new places, whether real or virtual. I love the intellectual challenge of solving a problem and the physical exertion of seeing the solution through execution. Specialties: All things Digital Media and Marketing, Social Media, Creative, Consumer Experience, Content Development, Video Gaming, Brand Development, Digital Entertainment, Video, Trans-media storytelling, Virtual Worlds.





Balaji Gopinath, Vice President of Emerging Technology, Turner Broadcasting: Balaji Gopinath is currently the Vice President of Emerging Technology with the Audience & Multi-Platform Technologies (AMPT) group for Turner Broadcasting System, Inc. (TBS, Inc.). Over the last twenty years, Balaji has worked with leading media and entertainment companies leading their digital initiatives, has held global roles as a GM, SVP of Product and Consumer Experience at both private and public companies; and has previously worked at CTP, Scient, NCR, Delivery Agent, and Nike and was instrumental in helping launch Hotwire.com and Sephora.com among others. He is a startup junkie, has been a founding member of several companies, is an angel investor, and guided the creation of Turner's Media Camp to help media oriented startups accelerate what entertainment will look like in 20 years. Balaji earned a Bachelor of Science degree in Life Sciences from Massachusetts Institute of Technology, and works/lives in both San Francisco, CA, and Atlanta, GA.


Ira Rubenstein, Executive Vice President of Digital Marketing for Twentieth Century: Ira Rubenstein was recently named Executive Vice President of Digital Marketing for Twentieth Century Fox, where he oversees the digital marketing activities for the domestic theatrical group. Rubenstein most recently served as Executive Vice President, Global Digital Media Group for Marvel Entertainment, where he led all digital strategy. He was instrumental in advancing Marvel's social media strategies and developing new digital platforms and distribution outlets for Marvel's comic book titles, as well as expanding Marvel game products. At Marvel, Rubenstein's leadership resulted in numerous deals with leading app, video game and media companies, including the offering of Marvel comics on iPhone, iPad and iPod Touch and Sony's PlayStation digital reader device. He expanded Marvel's digital subscription service to feature more than 8,000 comics, spearheaded the formation of Marvel Digital Video channels on Netflix, YouTube, iTunes, Hulu, Xbox LIVE and the PlayStation Network, and oversaw the company's increased presence across Facebook and Twitter. Before joining Marvel, Rubenstein was Executive Vice President, Content Strategy and Acquisitions for Sony Corp of America, where he led the initial efforts for acquiring content for all Sony devices and to secure deals with major networks, movie studios and record labels. Prior to Sony, Rubenstein served as the EVP of Sony Pictures Digital Entertainment, where he developed worldwide digital marketing, product and distribution strategies and lead the expansion of Sony properties into the digital marketplace through SonyPictures.com, mobile games, personalization products and innovative strategic partnerships. His efforts generated the first ever ticketing service on a mobile device and the establishment of Movielink, an on-demand program that digitally delivered theatrically released films to broadband Internet users. Rubenstein began his marketing career at Twentieth Century Fox as Manager of Film Research and New Media, where he had the distinction of building Fox's first movie websites for “Die Hard with a Vengeance” and “Mighty Morphin Power Rangers: The Movie.” Rubenstein was recently included on the Producers Guild of America's "Digital 50" and The Hollywood Reporter's “Digital Power 50” lists. Recognition for his work also includes multiple Webby Awards, a Mobie award for games, a Gold Clio and several Key Art Award.