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Digital Hollywood Events at CES
January 7 - 9, 2013
Tuesday, January 8th
Noon - 1:00 PM
Track II - DH7 -
Digital Hollywood
Location: North Hall N258
Video Anytime Anywhere: Video Across Platforms - Television, Internet and Mobile - Understanding the Value Proposition
At their core the broadcast and cable industries have always been a video-delivery technology. With video central to how consumers experience their daily lives - whether by broadcast, cable, mobile or broadband - television's video infrastructure is ideally positioned to respond to the way consumers now communicate.
Pam Schechter, Vice President Business Affairs Digital and Cable Entertainment, NBCUniversal
Sachin Sathaye, Senior Marketing Manager, Service Provider Video, Cisco Systems Inc
Beth Clearfield, SVP Digital, Media & Business Development, BBC Worldwide
David Anderson, Senior Vice President and Head of Digital, Shine America
Robert Leighton, SVP, Programming, Liberty Global
Renee J. Plato, Senior Vice President, Digital Distribution, Univision Communications Inc.
Jerry Belson, U.S. Media & Entertainment Sector Leader, Deloitte LLP, Moderator

Renee J. Plato, Senior Vice President, Digital Distribution, Univision Communications Inc.: Renee J. Plato is senior vice president, Digital Distribution at Univision Communications Inc., the leading media company serving Hispanic America. Mrs. Plato oversees the distribution of all the Company's digital services including the newly launched UVideos Digital Network, genre-specific broadband channels, and the expansion of the Company's content portfolio across all platforms in partnership with its existing and new distributors. She previously served as vice president of Digital Distribution for ABC, Disney & ESPN Media Networks. In that role, Mrs. Plato oversaw the growing multi-platform distribution efforts of The Walt Disney Company and ESPN media network properties including ABC, ABC News, Disney Channel, Disney XD, ABC Family, ESPN and ESPN3. She was responsible for distribution of the networks and network products across MVPD IP based platforms such as broadband, electronic sell through, ITV, VOD, SVOD, Over the Top applications and new emerging technologies. Prior to her role at The Walt Disney Company, Mrs. Plato was the senior director of Business Development at Sony's Global Digital Distribution Group in New York where she was responsible for distribution strategies across the Sony connected device ecosystem in addition to distribution through third party partnerships in the digital and mobile space. Mrs. Plato also served as the director of Digital and Mobile Business Development at Universal Music Group in Toronto, Canada. She lives in Westport, Connecticut with her husband where she enjoys outdoor activities such as competitive sailing and golf.

Pam Schechter, Vice President, Business Affairs, Digital and Cable Entertainme
nt, NBC/Universal specializing in negotiating original and derivative digital content deals and television digital distribution rights deals. She is responsible for all original content deals for NBC Universal Digital Studio and is one of the lead attorneys for all advertiser sponsored content negotiations. She oversees all of the derivative webisode content negotiations for USA and Syfy Channels as well as Universal Cable Productions. In addition, Pam is the lead content lawyer for the NBC Universal entertainment cable websites including,, and and negotiates all of the television digital distribution rights deals for the NBC Universal cable networks and Universal Cable Productions Prior to working for NBC Universal, Pam started a small legal practice focusing on clients in reality television. She also produced shows for various cable networks such as Discovery, Fine Living and Court TV. Before becoming an independent producer and solo practitioner, Pam moved to Los Angeles from New York to negotiate deals for a website called “The Romp”. In New York, Pam was a television and business affairs executive for New Line Cinema and Court TV. She started her legal career in the corporate department of Willkie, Farr & Gallagher, focusing on Mergers and Acquisitions, after graduating from Fordham Law School.

Sachin Sathaye, Senior Marketing Manager for Video Solutions, Service Provider Group, Cisco: Sachin Sathaye brings more than 17 years of telecommunications industry experience spanning engineering, support, business consulting and marketing, to his current role as Senior Marketing Manager for Service Provider Video Solutions with Cisco. In this position, Mr. Sathaye is responsible for defining strategy, technological & business architectural plays and marketing video, cloud and data center solutions to sp segments such as cable, telco and media broadcasters. Previously at Cisco, Mr. Sathaye spent five years in advanced services for network consulting, supporting the company's enterprise and SP accounts. He has led advanced services delivery management and business development during his tenure in customer advocacy with emphasis on enterprise and SP network design consultancy, operational efficiency strategy and fault management encompassing technologies such as, routing, MPLS, security, VoIP and network management systems. Sachin Sathaye holds a bachelor of science degree in computer science from the Pune University, India and a masters of business administration in global management.

David Anderson, Senior Vice President and Head of Digital, Shine America: David Anderson is the Senior Vice President and Head of Digital for Shine America. Anderson leads the company's efforts in the development and production of original digital programming. He collaborates with brand sponsors and partners and creates comprehensive social media strategy around content for Shine America's network partners. Under Anderson's leadership, Shine America has secured multiple renewals for some of the longest running original web programs on Yahoo! and MSN, developed Twitter's first brand-sponsored original program in partnership with Pepsi, and has expanded Shine America's distribution partnerships to include key industry leaders such as Hulu, Amazon, and Twitter. Anderson also spearheaded the launch of the proprietary companion viewing app for the hit show Master Chef, as well as creating more than one hundred pieces of original supplementary content to support the show's digital efforts. Anderson arrived at Shine America with a proven ability to monetize both original and secondary content for the web and extensive knowledge of both traditional and emerging media. With experience forged through senior executive positions on both East and West coasts, Anderson has proven that he can adapt in a rapidly changing new media world and remain at the forefront of innovation and collaboration. Prior to joining Shine America, Anderson held several leadership roles at Fox Audience Network, the fifth largest display-advertising network in the U.S. While at FAN, Anderson co-developed the monetization strategy, built a direct sales force, supervised agency and brand strategy, and developed and launched of one of the largest self-service display advertising platforms. Anderson received his Bachelor of Science degree in Business Administration from Boston College.

Robert Leighton, SVP, Programming, Liberty Global: a position he has held si
nce July 2007. In his current position, Mr. Leighton is an executive officer of Liberty Global and sits on the company’s Executive Management Committee. Mr. Leighton is a 30 year veteran of the television industry. Prior to joining Liberty Global, he was a consultant on programming issues to Liberty Global, as well as Comcast Cable. Prior to this, Mr. Leighton spent seven years with Starz Encore Group LLC (now known as Starz Entertainment) as Senior Vice President until 2004 when he was promoted to Executive Vice President. At Starz, he was responsible for all programming functions for 13 channels, including film acquisition, original program development, production, on-air promotion, and technical operations. Mr. Leighton earlier spent 17 years at HBO in a variety of roles. From 1991, he was based in Eastern Europe for HBO and oversaw the earliest development, launch and operation of various pay and basic cable channels throughout the region. Previous assignments at HBO in New York during the 1980s included Director of Programming, Cinemax and Director of Audience Research. Mr. Leighton began his television career at Young & Rubicam where he bought advertising time on both broadcast networks and ad-supported cable channels. Mr. Leighton holds a Masters of Business Administration from Columbia University and a Bachelor of Arts from Harvard College.

Gerald Belson is vice chairman and U.S. Media & Entertainment leader for Deloitte's Technology, Media & Telecommunications (TMT) industry practice. He also serves as the Global Consulting leader for TMT and previously led the Telecommunications Consulting practice in the U.S. Jerry has more than 27 years of experience advising a broad range of clients across the three TMT sectors - from major U.S. and global telecommunications carriers and global technology and entertainment companies to emerging market players. He has been deeply involved in identifying opportunities where the sectors intersect and creating cross-industry solutions that exploit this convergence. Jerry draws upon his deep experience in information technology (IT) and business strategy, operations improvement, merger integration and enterprise transformation, as well as his extensive background in telecommunications, to help clients explore and exploit the opportunities in the broader TMT ecosystem brought on by convergence. He brings a depth of knowledge about the underlying technologies to help media and entertainment clients stay ahead of the risks and opportunities as mobility rapidly transforms the delivery and consumption of content. Jerry leads strategic industry research, service development and delivery to clients, including major cable operators and television networks, filmed entertainment, interactive gaming and Internet firms, publishers, music companies and advertisers. He frequently speaks at industry conferences and has directed studies resulting in published articles. Jerry has been quoted in CIO Magazine and other major publications and represents Deloitte on the Board of Advisors of the University of Southern California Marshall School of Business Institute for Communications Management. He holds a bachelor's degree in computer science from the University of Maryland.