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Digital Hollywood Events at CES
January 7 - 9, 2013
Tuesday, January 8th
Noon - 1:00 PM
Track I - STC7
- SmartPhone & Tablet Conference
Location: North Hall N260
Broadcasting without Borders: Players in the New Guard of Broadcasting, Branding and Content Networks
Television isn't television anymore. We don't have TV shows. We have video content and we have video platforms - TV-PC-SmartPhones-Tablets - for consuming all the content that ranges from family video postcards and YouTube cats and dogs to broadcast TV and feature films. Broadcasting truly has no boundaries and the relationship of brands and advertisers to the new video reality is in a transformational state as well. The new world is being invented every day.
Brandon Berger, Chief Digital Officer, Worldwide, Ogilvy & Mather Worldwide
Daniel E. Tibbets, Senior Vice President, Digital Media, Bunim/Murray Productions
Jim Eadie, Senior Vice President, Digital Business Development, Viacom Media Networks
Damon Berger, CEO, What's Trending
Michael Kernan, Chief Executive Officer, NuMedia Studios
Steve Bradbury, Chief Operating Officer, Zazoom
Chase Norlin, CEO, AlphaBird
Shawn Gold, Chief Marketing officer, Mahalo, Moderator

Brandon Berger, Chief Digital Officer, Worldwide, Ogilvy & Mather: Brandon Berger is Chief Digital Officer Worldwide for Ogilvy & Mather, where he leads Digital@Ogilvy, across North America, Latin America, EAME and Asia Pacific. As one of the few global digital media executives, he is responsible for building new capabilities and practice areas, leading the network's global Digital M&A, and driving the digital agenda across the network. Under Brandon's leadership, Ogilvy has built a global digital platform mobilizing global resources for clients worldwide, and has made digital capabilities core to Ogilvy's entire business. They have established key global practices around mobile, ecommerce, data and delivery, and launched Social@Ogilvy, the largest social agency network in the world. Prior to his role as Chief Digital Officer at Ogilvy & Mather, Brandon was head of digital for MDC Partners (MDCA) the 9th largest advertising and marketing holding company. Brandon was responsible for digital corporate strategy, M&A, and portfolio optimization where he transformed the organization from 10% of their total revenue from digital services to over 40%. In addition, he led their investments in venture portfolios, and launched the first Agency Trading Desk. Brandon has always had a passion for the digital world. He started his career building areas of Netscape's Netcenter, but in fact, it can even be said he began his career in his dorm room, where he'd code early text-based versions of Massive Multi-Player Online Games. On his first tenure at Ogilvy, Mr. Berger created Ogilvy's Innovation practice, leading Mobile, Social, Games, Video and emerging media. He also co-founded WideRay Corp a wireless technology company funded by Sequoia, Enterprise and others. Known for bridging Advertising, Technology, Digital Media and Capital, as well as having a global digital perspective, Brandon is a frequent industry expert in the press and conferences. He has been interviewed on Bloomberg and in the New York Times, CES, E3, Adtech, Internet Week and Social Media Week and was recently recognized by Adweek as one of the “Young Influentials: 20 under 40 Changing the World.” Brandon is a board member, advisor, and investor to some of the top digital media companies and venture funds in the industry. His professional awards include a Clio, Cannes Lion, and Demo Mobile Demo God. Brandon has a BA in Economics from Tufts University. He is currently writing his first book and lives in NYC with his wife, son, daughter and their golden retriever Norman.

Daniel Tibbets, Senior Vice President, Digital Media, Bunim/Murray
Productions: Daniel Tibbets 20 years of entertainment programming and producing experience, and is currently the Senior Vice President and Studio Chief at GoTV Networks. Tibbets oversees all programming, development, production, and licensing of video content for mobile and broadband, as well as new distribution models. Prior to GoTV, Tibbets held the position of Vice President at Twentieth Television, and oversaw FOXLAB, Inc. While at Fox, Tibbets developed the first convergence program to air on broadcast television and is credited with creating the "mobisode™" including Executive Producing the first two original content mobisodes™ Love and Hate and Sunset Hotel (winner of the Golden Eagle Award for Excellence) which launched on Verizon's VCAST in February 2005. Previously, Tibbets served as Vice President, Entertainment for Fireworks Television, where he developed live-action children's half-hour series' for Nickelodeon and NBC/Discovery Kids including Strange Days at Blake Holsey High. Tibbets was also responsible for the U.S. sale of the eight-hour miniseries Robocop: Prime Directives to the Sci-Fi Channel as well as the two-hour MOW Stolen Miracle to Lifetime. From his work at Papazian-Hirsch/Rysher Entertainment Tibbets is credited with the development and sale of the HBO series “ROME” and television films A Mother's Testimony and Determination of Death for Lifetime and Face Value for Court TV. Early in his career Tibbets served as a writer and producer on a number of notable television programs and specials including the Emmy Award winning Streetwise, World Champions of Golf and BuzzTV, and the BBC/PBS mini-series Signs and Wonders starring James Earl Jones. Tibbets has produced and/or contributed to the production and development of other award-winning, made for television series, including: Martha Stewart Living, Bob Vila, Pensacola: Wings of Gold, Psi Factor - Chronicles of the Paranormal, News for Kids, The Extremists, George Michael's Sports Machine, America's Most Wanted, Good Day Live, On-Air with Ryan Seacrest, and many others. Tibbets has a Bachelor of Science degree in Marketing with an emphasis in International Marketing and Business from Arizona State University. Tibbets is on the Board of Advisory for e-card site rattlebox.com, is a member of the Emerging Media Task Force for the Academy of Television Arts and Sciences, and on the Board of Directors for the CINE organization.

Chase Norlin is the CEO of AlphaBird, Prior to AlphaBird, Norlin was the founder and CEO of Pixsy, a pioneer in syndicated video search funded by TVGuide-Gemstar (now Rovi - NASDAQ:ROVI). Previously he served as a senior executive at ValueClick (NASDAQ:VCLK) where he managed publisher distribution for the display advertising network, paid search, and comparison shopping divisions. Prior to ValueClick, Norlin held the position of Senior Consultant to InfoSpace (NASDAQ:INSP) charged with publisher distribution for the paid search division. Previously, Norlin developed Sony's first online photo sharing venture and founded the web's first online video sharing company ShareYourWorld. Norlin also served as a new venture consultant in launching Boeing's (NYSE:BA) online video and image licensing division. Norlin began his career in the media business in the mailroom at Paradigm Talent and Literary Agency. Norlin serves on the advisory board of Same Page Capital and on the board of Adbidcentral. He received his BA from UC Berkeley and MA from The University of Chicago and is a regular speaker on online video, advertising, and search. Recent speaking engagements include the Goldman Sachs Global Media Conference, Bloomberg Media Summit, Monaco Media Forum, NATPE, NAB, OMMA, and ad:tech.





Damon Berger, co-founder Disrupt/Group: From the biggest studios to Silicon Valley startups to blue chip brands, Damon Berger has helped some of the most influential companies in the world navigate the digital space. Before co-founding Disrupt/Group, Damon led Twentieth Century Fox Film Corporation as Director of Digital Marketing, where he set and executed the overall digital campaign strategies for theatrical domestic releases, including media spending, social media, content, and new technology partnerships. Webby Award Honoree for his work on the Avatar campaign (see Mashable's article "How Social Media and the Web Helped Avatar Make $1 Billion"), his other titles included Diary of a Wimpy Kid, The A-Team, Predators, Vampires Suck, Machete, and Wall Street: Money Never Sleeps. Prior to joining 20th Century Fox, Damon started a new branded entertainment studio for San Francisco-based Moderati, overseeing branded initiatives that spanned apps and video-centric programming. Also while in San Francisco, Damon Berger was the head programming and business development for Revision3, Internet Television. During his tenure at Revision3, Damon helped to double the network's audience size from 3.5 to nearly 7 million monthly video views, while securing over 40 strategic business and distribution partnerships for the company. In 2007, Damon also helped to launch Stage 9, the digital studio for The Walt Disney Co., where he was the head of creative development. While at Stage 9, he assembled the first-ever digital development slate at TWDC, while supervising all aspects of storytelling from pitch to delivery of finished show, while working with brands to monetize the content. A member of the Academy of Television Arts and Sciences Interactive Peer Group and a mentor for American Film Institute's Digital Content Lab, Damon began his career in the entertainment industry with a Bachelor of Arts in Communication and a Film Studies Certificate from the University of Massachusetts at Amherst in 2000. While attending UMass, he participated in the Panavision/Kodak Filmmakers Outreach Program.

Jim Eadie is Vice President of Digital Distribution for MTV Networks. In his role, Eadie
is responsible for developing content distribution strategies across mobile platforms and cultivating distribution deals with mobile operators, aggregators and emerging media platforms across MTV Networks' diverse brands, including: CMT, COMEDY CENTRAL, Logo, MTV, Nickelodeon, The N, Spike and VH1, among others. Based in the company's New York City headquarters, Eadie reports to Alice Kim, Senior Vice President of Digital Distribution & Partner Relations for MTV Networks. Most recently, Eadie served as Director of Business Development and Strategy for the MTV Networks Entertainment Group, which includes Comedy Central, Spike, TV Land, Gametrailers and Atom Films. In that role, Eadie led the targeting and analysis of acquisition targets, managed long-term financial planning and drove strategic initiatives, such as the launch of Spike HD. Prior to joining MTV Networks in 2006, Eadie served as an Associate in the Time Warner Corporate Strategic Planning Group and held a succession of Corporate Development and Corporate Strategy roles at AOL. He began his career as an investment banker at Alex.Brown as a financial analyst in the Technology Group. Jim holds an M.B.A. from the Kellogg School of Management at Northwestern University, and a B.A. in Economics from Stanford University.

Michael Kernan, Chief Executive Officer, NuMedia Studios (former executive ICM) Based in the Los Angeles office of ICM, Michael leads and coordinates the company's digital and new media assets, including working with ICM's London and New York offices. With its recent acquisition of The Broder Webb Chervin Silbermann Agency, ICM is the premier agency for creators of television and new media programming. Michael joined ICM in 2000, and has packaged numerous new media projects. He has been a leader in Internet deal making, in addition to developing content for the new media platform. Michael is a strategic advisor for technology and new media company clients on growth and financing. Prior to ICM, Michael practiced entertainment law at Lavely & Singer and Behr Abramson & Kaller, and consulted on patents and patent related issues at Gauntlet and Associates. Michael completed his undergraduate studies at The University of Illinois, and attended The University of California, Hastings College of Law, where he served as the Executive Associate Editor of "The Hastings Entertainment Law Review."

Steve Bradbury, Chief Operating Officer, Zazoom: Steve Bradbury brings over two decades of knowledge and hands-on experience optimizing the intersection of mobile, broadband, social media and legacy media business models. Most recently he was the VP, Content Strategy & Business Affairs for GoTV Networks, the premiere U.S. mobile media network. Steve has also developed business strategies and monetized assets for companies such as Sony, The Improvisation and Engage Games Online. His corporate experience also includes MGM Worldwide Television and Universal TV. Steve moderates panels at many major conferences, is a board member of the Center for Digital Media Entrepreneurship at Syracuse University and led the Hollywood & Digital program at UCLA Extension for seven years.












Shawn Gold, Chief Marketing officer, Mahalo: Shawn Gold is Chairman of newly formed Social Approach, a digital media advisory focused on Social Discovery platforms and technologies. Formerly, he was CMO , head of marketing & content for MySpace. At MySpace Gold spearheaded the development and implementation of marketing initiatives and campaigns for MySpace's more than 110 million users worldwide. He also oversaw the growth and expansion of popular MySpace franchises including Music, Film, Comedy and MySpace Celebrity, as well as creating MySpace's “Impact awards” and “Our Planet” programs to recognize and reward social responsibility. Gold has over 15 years of experience in digital marketing and content strategy, including serving as publisher of WeblogsInc, the largest publisher of professional blogs on the Web (now an AOL company). In 2000 he bacame president and chief strategy officer of Intermix (formerly eUniverse), where his team brought the online entertainment network to profitability, making it the most popular on the Web. Additionally, he headed marketing and communications for WHN, an ecommerce company that provided marketing services to the 2002 Olympics, ABC, NBC, Comedy Central, MTV and Fox. Prior to WHN.com, Shawn served as head of strategic planning at Rare Medium where he created the inaugural interactive communication strategies for P&G, General Foods, Mattel and Nestle. In 1995, Shawn was GM and Founder of Icon New media's Advertising Division, publishing Word.com and Charged.com. There he created the first interstitial ads on the web and an industry-leading advertising system based on time rotation and contextual integration. He started developing interactive content in 1992 as a partner with TouchTunes Interactive, a telecommunications music marketing service in the USA, Japan and New Zealand. He is a founding board member of the Producers Guild of America's New Media Council and author of The Guide to Laughing at Life book series that promotes wellness through laughter.