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Digital Hollywood Events at CES
January 7 - 9, 2013
Monday, January 7th
2:30 PM - 3:30 PM
Track II- DH4
- Digital Hollywood
Location: North Hall N258
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
All media and the information they deliver are increasingly contextual. Some refine messaging more precisely than others, but the personalization of news, commentary, programming, advertising and commerce is plowing ahead. Learn how media, advertisers and content creators are managing a complex universe containing hundreds of millions of individual preferences.
Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International
Laura Caraccioli, EVP of Advertising, Electus
Joan Hogan Gillman, EVP, Time Warner Cable, Inc. and President, Time Warner Cable Media
Kristine Welker, Chief Revenue Officer, Hearst Magazines Digital Media
Chris Hayes, Managing Director, Business Development, Huge
Jamie Elden, SVP Sales , Head of Entertainment, Lin Media - RMM Online
Ellis Burgoyne, Chief Information Officer and Executive Vice President, United States Postal Service
Doug Scott, President, OgilvyEntertainment, Moderator

Bettina Sherick is the SVP, Digital Strategic Marketing for 20th Century Fox International, where she is responsible for managing relationships with leading digital marketing and technology companies and ensuring that digital is at the core of all marketing activity within the division. During her 12 year tenure, she has managed the launch of over 150+ international digital marketing campaigns for titles such as AVATAR, all films in the ICE AGE franchise, and THE SIMPSONS MOVIE, the latter of which won the Webby Award and People's Voice Webby Award in the Movie and Film category. Ms. Sherick was named an Internationalist of the Year by the Internationalist Magazine in 2010 and was the recipient of the 2011 iMedia Visionary Entertainment Marketer Award. She's the proud mother of a digitally-savvy 9 year old, who keeps her on her toes.

Laura Caraccioli, Executive Vice President of Advertising, Electus: She is responsible for changing
the way content creators and advertisers interact to bring top-quality programming to consumers via the web, TV and film. Prior to joining Electus, Laura served as Executive Vice President of Starcom MediaVest Group, one of the largest brand communication companies in the world, driving innovation in content, programming and branded entertainment for blue chip clients such as Kellogg’s, Disney Studios, Applebee’s, Walgreens, Bank of America, Samsung and Blackberry to name a few. As the link between marketers and the entertainment industry, Caraccioli-Davis created exclusive opportunities that integrated brands into the very fabric of pop culture and entertainment and forged extensive relationships throughout the entertainment, media and advertising communities. Most recently for Samsung, Caraccioli-Davis executive produced WCG Ultimate Gamer – an 8-episode, gaming reality series which recently completed its successful run on SyFy and USA Networks. She also led the orchestration of a multi-channel, fully-integrated initiative with the Time Warner companies for Bank of America around the platform of financial well-being. Additionally, Laura was the thought-leader behind Applebee’s key role in NBC’s critically-acclaimed Friday Night Lights, a partnership that extended for three seasons. Other Starcom clients for whom Caraccioli-Davis has leveraged the impact of entertainment and pop culture include: Disney, Hallmark, Walgreens, Kashi, Kellogg, Allstate and Nintendo. Before Starcom MediaVest Group, Laura served as Director of TV Programming at Leo Burnett USA where she executive produced all client-funded programming. In previous years, Laura served as Director of International Co-Production & Sales at PBS/WTTW-TV and Director of International Co-Production & Sales for PBS/WTTW-TV respectively where she was responsible for selling television formats and negotiating co-production deals. In addition, Laura sits on NBC’s Women Advisory Board. She has also been named by Mediaweek to its prestigious roster of 2003 Media All-Stars and Advertising Age’s list of 2002 Media Mavens. At Starcom, Laura has won numerous awards including short-listings at 2009’s Valencia Festival of Media Awards and recognition via Promo Magazine’s Entertainment Marketing Award, and two MediaWeek Plan of the Year awards. She and her Starcom team have consistently been honored at the Cannes International Advertising Festival. Other external awards include Effies, Buzz Awards and numerous client distinctions.

Joan Hogan Gillman, EVP, Time Warner Cable, Inc. and President, Time Warner Cable Media: In
her role, Ms. Hogan Gillman heads up the ad sales force and leads the effort to deliver advanced advertising, data and interactive solutions for advertisers and network partners. She joined Time Warner Cable in May of 2005 as Vice President of Interactive TV and Advanced Advertising. Ms. Hogan Gillman has been on the cutting edge of new technology in media and advertising since she first joined the internet industry in 1995. From 1995-1997, she served as Vice President of Marketing for the leading Internet Service Provider (ISP) for the healthcare industry, Physicians’ Online. From there, she made the jump into Digital TV when she moved to the U.K. and headed up the business development, regulatory and legal teams for British Interactive Broadcasting, the digital and interactive TV joint venture between BSkyB, BT, HSBC and Matsushita. After returning to the U.S. in 2001, Ms. Hogan Gillman served as President of Static2358, the interactive TV, games and production subsidiary of OpenTV. Prior to making the jump to business, Ms. Hogan Gillman worked in politics for former U.S. Sen. Chris Dodd of Connecticut, serving as his Legislative Director, State Director, Assistant Press Secretary and Legislative Aide. Ms. Hogan Gillman is a member of Cable and Telecommunications Association for Marketing (CTAM) and Women in Cable and Telecommunications (WICT), and is a Betsy Magness Fellow Class XV. In 2009, she was named a “Wonder Woman” by Multichannel News and was named to the CableFax Magazine Sales Hall of Fame. She also serves professionally on the boards of NCC, CAB and Adlink, and personally on the boards of The College of the Holy Cross, Worchester, Mass., The City Parks Foundation, New York City, and the David T. Langrock Foundation, Providence, R.I. She earned a Bachelor of Arts from The College of the Holy Cross, and a Master of Arts in Legislative Affairs from George Washington University in Washington, D.C. She currently splits her time between New York City and Westport, Conn., with her husband Ted, daughter Allison, 5, and son Zachary, 2. Time Warner Cable, the second-largest cable operator in the U.S., serves more than 14 million subscribers in 28 states, and delivers a broad range of video, voice and high-speed data services to residential and commercial customers.

Kristine Welker, Chief Revenue Officer, Hearst Magazines Digital Media: Kristine Welker was nam
ed vice president, sales & marketing for Hearst Magazines Digital Media in February 2008 and then chief revenue officer for the division in 2011. In her current position, she oversees all advertising and marketing for Hearst Magazines’ digital unit, which includes 24 websites and nine mobile sites. Previously, Welker spent more than eight years at Hearst’s CosmoGIRL! magazine, where she was the founding publisher in 1999. In 2004, she was named vice president. Since its launch, CosmoGIRL! has received many awards including Adweek’s 2003 Magazine “Hot List”, Ad Age’s 2003 “A List” and winner of AWNY’s “Good” Award for the magazine’s Born To Lead campaign for three consecutive years.

Jamie Elden, SVP Sales , Head of Entertainment, Lin Media - RMM Online: RMM an
d LIN Media (NYSE:TVL) have been delivering media solutions for over 50 years to leading agencies & clients. As operators and service providers of some of the most valuable brands in media such as CBS, NBC,ABC, CW and Fox stations across 18 markets, RMM and LIN Media are experts on delivering digital advertising campaigns. RMM, is the digital division of LIN Media, a leading ComScore Network and one of the fastest growing digital companies in the US, according to Forbes Magazine in 2011. The company's track record and extensive growth in the digital space combined with its leading technology has made it the number one choice for ad agencies in most markets in the US. The company's national sales organization operates from its 18 offices with sales headquarters in NYC, Chicago and Los Angeles. RMM has recently expanded its NYC and LA operations to meet with the growing demand for targeted scalable, competitive solutions for its new and existing clients

Ellis Burgoyne, Chief Information Officer and Executive Vice President, United States Postal Service: Ellis Burgoyne was named chief information officer and executive vice president in December 2010. Burgoyne oversees all systems and data management to help develop new products quickly and fully leverage the network to meet changing customer needs. He reports to the Postmaster General. Previously Burgoyne was named vice president, Area Operations for the Southwest Area in September 2006. He was the senior postal official in an area that encompasses the five-state region of Arkansas, Oklahoma, Louisiana, New Mexico and Texas. He was responsible for all postal operations including mail processing and distribution, and customer service and administrative operations. Earlier, Burgoyne served as vice president, Delivery and Retail since June 2005 where he was responsible for retail, delivery, and vehicle operations involving the nation's more than 37,000 Post Offices, stations, and branches, including retail service equipment and retail access channels. Burgoyne also served as district manager of the Colorado/Wyoming District since 2003. Under his leadership, the Colorado/Wyoming performance cluster attained a National Performance Assessment (NPA) score of 11.28, the nation's highest. The NPA is the Postal Service's pay for performance system that rates achievements in key areas including service, safety, budget and revenue. Fifteen is the highest attainable NPA rating. As district manager for the Colorado/Wyoming district and prior to that, as Richmond's district manager, Burgoyne led both districts to new levels of performance and customer satisfaction. His achievements earned him the Chief Operating Officer's Award in 2004 and the Vice President's Awards in 2002, 2003 and 2004. Burgoyne began his postal career in 1978 as a letter carrier in Inglewood, California. He has also served as Postmaster of Oakland, California; Mail Sectional Center finance director; manager, Customer Services in Southern California; senior financial analyst in the former Southern Region; Tennessee District finance manager; and finance manager for the former Mid-Atlantic Area. He is a graduate of California State University, Los Angeles

Chris Hayes, Managing Director of Business Development, Huge: In his role as Managing Director,
Business Development at Huge, Chris oversees global new business operations and plays a key role in driving the company’s growth strategy and marketing initiatives. Chris has proven himself to be one of the industry’s most successful marketing executives, with two decades of experience starting and growing agency businesses, running marketing programs for global agency networks, and developing client partnerships with many of the world’s largest brands. Prior to joining Huge, Chris served as Global CMO at Y&R, where he was responsible for propelling the company through one of the fastest growth periods in the agency’s history. He has also served as marketing director for Europe at Euro RSCG, where he oversaw new business, social media, marketing and communications efforts, and managed relationships with key clients for one of the largest agency networks in Europe. Chris joined Euro RSCG after the company he founded was acquired by Middleberg + Associates in 1998. Chris began his career at i3 Mobile, the world’s first wireless content specialist, becoming head of marketing for a publicly traded company at just 25. Regularly featured as an expert on marketing and digital trends by media outlets including CNN, The New York Times, Adweek, and Advertising Age, Chris is the founder and director of the Integrated Marketing Institute at New York University. He earned a B.A. in American Studies from Fairfield University and lives in New York City.

Doug Scott, President, OgilvyEntertainment: Doug Scott is President of OgilvyEntertainment, the award winning branded & original entertainment division of Ogilvy & Mather. With over 20 years of integrated marketing experience, Doug has developed and produced brand-funded entertainment for some of the world's leading companies, such as Unilever, IBM, Nestle, DuPont, General Electric, Cisco, Time Warner Cable, and TD Ameritrade. Ranked #14 in The Adweek 50, Scott is a visionary in the branded entertainment space and a trailblazer in forming partnerships between talent, producers, networks and brands. Since establishing OgilvyEntertainment in June 2006, Doug has crafted innovative multi-platform programs, including The Horizons Project on BBC World News for DuPont, The Real Food Project for Hellmann's, Digital Cribs for Cisco, The Invested Life for TD Ameritrade, and The Disadventures of the Direspectoids for Capri Sun. OgilvyEntertainment programs have received recognition from Effie Worldwide, Internet Architecture Board, The One Club, The American Business Awards, Direct Marketing Association, CableFAX, and American Advertising Federation. Doug is also Executive Producer of the documentary film Escape Fire: The Fight to Rescue American Healthcare, which has swept up awards at film festivals nationwide after premiering at the Sundance Film Festival and opened in U.S. theaters on October 5, 2012 by Roadside Attractions. Under his leadership, OgilvyEntertainment released its white paper titled Making magic, using logic: the Ogilvy Branded Entertainment Assessment Model™ (BEAM™), a first-ever strategic approach for measuring the effectiveness of branded entertainment programs. BEAM™ has become an integral component of OgilvyEntertainment's core services and an influential methodology for worldwide industry partners. Before Ogilvy & Mather, Doug co-founded MATTER, where he developed and produced integrated marketing programs, including Diddy Runs the City for Sean Combs, the Lohas Conference for Ford Motor Company, and Blender Sessions concert series. Prior to MATTER, Doug was Executive Vice President, Marketing & Branded Entertainment Creative Director at Hypnotic, where he developed the Chrysler Million Dollar Film Festival for Daimler Chrysler, as well as programs for Reebok, Nintendo, and Toyota. Early in his career, Doug was involved in launching the Hollywood Stock Exchange, a simulated stock market where users could trade movies, stars and music properties; ArtView, a global network of galleries, auction houses and museums; and Red Herring magazine. Doug is Chairman of the Branded Content Marketing Association (BCMA) North America; Honorary U.S. Chairman of the Connected TV Marketing Association (CTVMA); Chairman Emeritus of realscreen's Branded Entertainment Forum; and a representative of the Producers Guild of America (PGA) and the International Academy of Television Arts & Sciences. Doug has served as a jury member for industry award competitions, including the Cannes Lions, and is an active speaker at global industry conferences, including Marché International des Programmes de Télévision (MIPTV), The Festival of Media, National Association of Television Program Executives (NATPE), National Association of Broadcasters (NAB), Digital Hollywood, and Branded Entertainment & Contents Summit (BECS). He is a Board Member of the Ghetto Film School; an advisor to Desi Hits, The Disrupt Group and Synner; and a guest lecturer at business schools like NYU and UCLA. Doug holds a B.S. in Economics from University of Maryland, College Park.