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Digital Hollywood Events at CES
January 7 - 9, 2013
Monday, January 7th
2:30 PM - 3:30 PM
Track I- STC4
- SmartPhone & Tablet Conference
Location: North Hall N260
Marketing Hollywood Content - Using Twitter, Facebook, Smartphone and Tablets - Building Audience - Building Buzz - Understanding the Metrics and Measurement of Success
Social media is everywhere - on SmartPhone, Tablet or PC - and reaching out, interacting and forging communication with a global universe of people is the challenge of all entertainment companies. The industry is in a continual state of Social Media outreach. And the effectiveness of that outreach is constantly measured to understand its effectiveness. In this session we will hear from the experts in entertainment and social media.
Rick Sorkin, Vice President, Talent & Strategy, WhoSay
John McHale, Creative Director, SapientNitro
Andy Marks, Managing Director, MATTER, Inc.
Eric Kuhn, Head of Social Media, UTA
Angela Wei, Chief Digital Officer, ArnoldNYC
Mike Vorhaus, President, Magid Advisors, Frank N. Magid Associates, Moderator

John McHale, Creative Director, SapientNitro: As a creative director for SapientNitro, John McHale provides creative insight and leadership for leading global brands such as NASCAR, Norwegian Cruise Line, Alamo (Enterprise), American Airlines, Coca-Cola, Michelin, and Unilever. John helps SapientNitro redefine how companies and brands connect to their customers on a daily basis. With over 16 years of experience between traditional and digital agencies, John oversees creative executions across multiple channels. Whether it is for iPhone, touch screen, web, or tablet, John believes in brand consistency and a familiar user experience.

Rick Sorkin, Vice President, Talent & Strategy, WhoSay: Rick Sorkin is a leading social and digi
tal media expert. As WhoSay's VP of Talent & Strategy, he helps his celebrity clients create, monitor and manage their digital communities. Born in Philadelphia, Rick graduated from The George Washington University with a BBA in Entrepreneurship & Small Business Management with a Minor in Jazz Studies. He spent years in New York City as a senior social media strategist for major brands including Coca-Cola, Oreo and Universal Studios. Throughout his 33 rotations on earth, Rick has held a number of ‘proper’ jobs, including video store clerk, driving range golf cart driver, health inspector, and bartender. He lives in Santa Monica, California, and isn't leaving.

Andy Marks, Managing Director, MATTER, Inc., the
entertainment and sports marketing division of Edelman, the world’s largest independent PR firm. He joined Edelman when it acquired MATTER, a leading branded entertainment and content development consultancy Andy co-founded to develop marketing and media partnerships between leading brands, and entertainment companies and content creators. With MATTER operating within the Edelman fold, Andy has drawn upon his expertise to create entertainment marketing and content opportunities for Edelman’s industry-spanning client roster, and has built the division into a full service entertainment and sports marketing practice operating worldwide. He provides ongoing strategic business and entertainment counsel for clients including Brita, Amtrak, Hidden Valley Ranch, Pepsi, Dove, Johnson & Johnson, and the Empire State Building; and has advised clients including Butterball, Nissan, Knitting Factory Entertainment, History Channel, and BET, among others. He has worked with non-profit organizations such as the McCormick Foundation, the American Heart Association, Step-Up Women’s Network, Music Empowers Foundation, and The Creative Coalition on developing mutually beneficial corporate and entertainment partnerships. Andy has placed a number of clients in TV partnerships with programs including The Biggest Loser, Top Chef, Cake Boss, and Project Runway, and partnered brand clients with celebrities including Natalie Portman, Wynonna Judd, Tim Burton, Joe Pantoliano, Ricki Lake, Emme, Marisa Tomei, and Bob Harper. He has developed original branded content programs for clients Anvil Organics, AstraZeneca, Hidden Valley Ranch, and ArmorAll, among others, and launched Edelman Studios, a virtual studio pairing content creators with brands looking for new ways to reach consumers; clients Burger King, Butterball, Expedia and Philadelphia Cream Cheese sourced hundreds of concepts from a community of nearly 1,000 emerging and established storytellers. Before MATTER, Andy served as executive vice president of brand partnerships at Hypnotic, a multi-media production company backed by Universal Studios, where he specialized in bridging the Madison and Vine divide. While there, Andy launched several pioneering branded entertainment initiatives including Reebok’s Terry Tate, Office Linebacker, recently voted one of the top ten best Super Bowl ad campaigns of the last decade; the Chrysler Million Dollar Film Festival, as well as programs for Ford, Coca Cola, and Nintendo. Prior to Hypnotic, Andy was director of Advertising and Sponsorship Sales at the Hollywood Stock Exchange (HSX), a simulated online stock market where consumers can buy and sell fictional “shares” in movies and stars. He spent five years as a producer and professional actor with roles in TV, feature films and theatre. He began his career at the Chubb Group in property and casualty insurance underwriting and risk management. He holds a B.A. in geology and environmental studies from Colgate University and resides in New York City with wife Nanette and their two children.

Eric Kuhn, Head of Social Media, UTA: Eric Kuhn is a social media agent in the Digital Media
Department at United Talent Agency, one of the entertainment industry’s leading talent and literary agencies. Prior to UTA, Kuhn was the first-ever Audience Interaction Producer at CNN, where he ran social media and focused on television-web integration for the network. While at CNN he launched partnerships with companies such as: Facebook, Twitter, Foursquare, Gowalla, Tumblr and GetGlue. During the 2010 presidential campaign, Kuhn reported predictions of the race by utilizing trending topics and live twitter feeds. His reporting has appeared on CNN, MSNBC, CBS News, The Washington Post,, and CNBC. Kuhn has produced original programming focused on two-screen experiences, including creating “Rick’s List” with Rick Sanchez, launching the live streaming premiere of “John King, USA” on Facebook, and produced two worldwide Larry King Live telethons featuring a “social suite” with stars such as Ryan Seacrest, and Alyssa Milano. Kuhn has spoken and moderated numerous industry conference panels including this year’s South By South West, the Red Cross Emergency Social Data Summit in Washington, D.C. and the 92nd Street Y’s Twitter 140 Character conference in New York City. He also serves on the leadership committee of the Washington DC-based AMP (Activism, Media and Politics) Summit. Eric majored in government at Hamilton College, where he currently serves as a proud member of the alumni board. He also studied at the London School of Economics. Based in Los Angeles, Eric is regularly spotted running around his home city of New York. When not sticking his nose in a BlackBerry or iPad, you can find him skiing down the nearest slope.

Angela Wei, Chief Digital Officer, Arnoldnyc: Angela Wei is the Chief Digital Officer of ArnoldNYC.
In her role, Angela works alongside senior clients to provide technology and digital thinking to enhance their brand and business performance, while also identifying and creating new ways of working. She is also in charge of optimizing digital operations and innovation for the New York office. On the global front, she partners with Global Chief Digital Officer Matt Howell to help devise and execute Arnold’s digital offering across the agency’s micro-network. Previously, Angela was Executive Director, Digital Marketing Solutions in the Branded Solutions division at Time Inc. from 2009-2011. Here, by harnessing the scale of Time Inc.'s assets with Time Inc. branded programs and ideas, she developed successful, award-winning programs for advertisers including Intel, Toyota, Microsoft and Kraft. Angela also spearheaded the development of digital products, as well as audience development strategies exploring alternative revenue models in paid, owned and earned media. Prior to her joining Time Inc., Angela spent two years as the Senior Vice President of Marketing and Production at Heavy Inc. an online video entertainment company reaching 23MM men worldwide. She focused on overseeing the creation and production of branded entertainment content for, distributed across emerging platforms such as mobile, OVD, platform gaming and handheld devices. Angela was also responsible for day-to-day operations and the development of key relationships with a network of talent, production companies and overseas vendors and outsourced partners. Throughout her 15-year career in digital media, Angela has held various positions at entertainment media companies and agencies alike including the Sundance Channel,, FCB and Razorfish. Angela graduated Cum Laude from Amherst College where she received a B.A. in English and Fine Arts.

Mike Vorhaus, President, Magid Advisors: Founded the Magid Internet and New Media research a
nd consultation practice in 1995, with AOL and Excite as his first two clients. Mike’s team has completed over 2,500 engagements with over 100 Internet clients. Mike began the Magid Gaming Practice in 2001 with EA and Sony Online as his first two clients. The Magid Game Practice now works with most of the major game publishers. Mike provides research and consulting services to a number of major traditional media companies in regard to their new media initiatives, as well as consulting a number of leading Internet and gaming companies. He has also provided advice to venture capital and private equity firms in regard to investments in the media space. Mike has been involved in strategic and tactical consulting, including the launch of new services and programming, as well as development and implementation of online and offline marketing programs. Mike has also been extensively involved in video and PC gaming strategies for a number of our companies, as well as the development of game concepts. Mike has consulted on a number of film projects such as You’ve Got Mail and The Matrix. He holds a B.S. in psychology and sociology from Wesleyan University and has worked as a fundraiser and transfer of technology officer at the California Institute of Technology and the University of California. Mike also worked for the U.S. House of Representatives, The U.S. Senate, and for two Administrations in the White House.