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Digital Hollywood Events at CES
January 7 - 9, 2013
Monday, January 7th
1:00 PM - 2:00 PM
Track II- DH3
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Digital Hollywood
Location: North Hall N258
Women in Advertising - Innovation in Digital Technologies: From Agencies to Social Media Start-up: The Business of Monetization
In this session we highlight the singular expertise and insight from women executives who are leaders in the digital transformation of the advertising industry. As the power of digital reinvents the way we communicate, absorb and evaluate information, it is equally clear that the perspective and understanding of women offers a power of intelligence that is not only unique but also at the cutting edge of the industry.
Beth McCabe, VP/Group Director, Social Marketing & Technology, Digitas
Angela Courtin, Chief Content Officer, Aegis Media North America
Kristin Ganong, VP, Digital Strategy and Engagement, Diageo
Lisa Marino, CEO, RockYou
Liz Heller, CEO and co-founder, Buzztone
Elizabeth Kiehner, Principal, Thornberg and Forrester
Christianne Brooks, Creative Director/ Art Director, mOcean
Lori H. Schwartz, Tech Catalyst, Principal, World of Schwartz, Moderator

Liz Heller, CEO and co-founder, Buzztone: Buzztone is an agent of popular culture, raising the bar for next-generation product marketing. Clients include include Fox Television, Coca-Cola, Atlantic Records, Electronic Arts, and Warner Bros. Founder Liz Heller was one of the first Hollywood executives to employ the power of previously unexplored mediums such as the Internet, music video, and DVD. The inspiration for Buzztone was drawn from extensive experience in the music and film industries. As Executive Vice President at Capitol Records Ms. Heller forged early alliances with strategic partners including Microsoft, Macromedia, Liquid Audio and Apple. As an independent film producer she produced the feature film adaptation of Jim Carroll's The Basketball Diaries, starring Leonardo DiCaprio. This followed a period at Island Visual Arts and MCA Records where she launched the music video department and executive produced over 1,200 videos for artists such as Bobby Brown, Tom Petty and New Edition.

Beth McCabe, Vice President, Social Marketing and Technology, Digitas: As vice president of social marketing and technology, Beth is responsible for leading social execution across Digitas. She has been with Digitas for five years, during which time she has lead technology for a global telecommunications clients, as well as supporting clients like American Express and Diageo. Currently, she is focused on developing Digitas' social execution center of excellence. Beth is a recognized thought leader in social technology, having co-written one of the first industry whitepapers on social commerce, as well as a regular on the speaking circuit and a contributor to publications such as Digiday and MediaPost. Committed to corporate and industry citizenship, she leads Digitas New York's Women's Network and is a member of Digitas' CSR Leadership Team. Recently, she was honored by the Girl Scouts of Greater New York as one of 2011's Women of Distinction. Beth is also a member of Advertising Women of New York and Women in Technology International. Prior to joining Digitas in 2006, Beth began her career as a software engineer, building web applications for a small database company in the U.K. She then set off on her own and built a consulting business, serving the largest retailer in the U.K. as one of her clients.





Angela Courtin, EVP, Content and Convergence, Aegis Media North America: Recognized for her breakthrough work at MTV and MySpace, Courtin has developed key relationships with Fortune 500 companies and premium content creators to execute game-changing marketing strategies. Courtin's entertainment background, combined with her understanding of advertisers' need to deepen brand engagement, enable her to merge audience, narrative and brand into new, compelling forms of brand communications. Ms. Courtin was most recently with MTV as co-head of Integrated Marketing where she oversaw all marketing integrations across MTV's suite of brands, including the flagship channels and related websites, as well as MTVu and MTV Mobile. Before MTV, she headed up Marketing, Entertainment and Content at MySpace. She led the marketing, entertainment, content, branding, promotions and events teams with the objective of increasing growth, public awareness and revenue for the company. Ms. Courtin is a recognized expert and frequent speaker on the role of social media in branding today.

Lisa Marino, CEO, RockYou: Lisa is one of the key drivers to RockYou's success, an
d demonstrated strong leadership in her various capacities at the company. Previously Chief Operating Officer, she was instrumental in guiding the company as it dedicated itself to the gaming sector. With her talent for administering change while encouraging continued revenue growth, RockYou is poised as a company of the future. In hiring executive talent and acquiring new gaming studios, she displayed a solid understanding of the rapid evolution of social entertainment. As Chief Revenue Officer she expanded the company's media business and in the process made RockYou one of the largest social media advertising networks. Since March, RockYou is ranked 4th amongst the largest social gaming companies on Facebook, with nearly 20 million monthly active users. Lisa received her Bachelor's degree in Economics from the University of Pennsylvania, and holds an MA in Latin American Studies from Stanford University, along with an MBA from the Stanford University Graduate School of Business.




Elizabeth Kiehner, Principal, Thornberg and Forrester: As one of the
founders of Thornberg & Forester, Elizabeth Kiehner was a pioneer in rebuilding the traditional agency model. Elizabeth oversees all client assignments and ensures that forward thinking and innovative digital solutions remain the focus of the creative process. She brings to Thornberg & Forester years of management and business development experience that have given her a deep knowledge of how to both lead a team and produce powerful experiential branded storytelling experiences. From site specific installations for Disney and LPL to 3D campaigns for blue-chip brands like GE, Target and Microsoft, Elizabeth celebrates the marriage of technology and creativity. Elizabeth started her career in the industry at EURO RSCG in Chicago and Suissa Miller in LA before the urge to return to the East Coast brought opportunities to run production and drive growth at some of the leading design firms in Manhattan generating award-winning creative for Apple, American Express, Samsung, Sony, HBO, Showtime, Nike, Sundance and network redesigns for Discovery, SpikeTV, CBS, AMC among others.



Christianne Brooks, Creative Director/ Art Director, mOcean: Christianne Brooks has been responsible for some of the most beautiful and effective advertising of the last 18 years. The One Show Gold Pencil, Cannes Lion, gold from the London International and other awards on her desk attest to her talents, skills and drive. Most recently her clients include, Paul Mitchell, Patron spirits and Skechers. While acting as group creative director at DDB Los Angeles her clients included: Clearwire, Smashbox Cosmetics, Wells Fargo Bank, Schwarzkopf & Dep, Parisa Lingerie, Activision and Nailtini. Before joining DDB Christianne was the Creative Director at Wink whose clients included Target, Nordstom, Calvin Klein, Quicksilver, Revlon, and Jill Stuart. If it seems Christianne has worked on lots of fashion and beauty accounts that's not a coincidence. Her career started as an art director in-house at Estee Lauder working on Perscriptives Cosmetics. Her career has truly been international working for years in Germany at Elle Magazine in Munich, BMG Music, and at Herwert and Partners on accounts like Gold Pfeil, Hamlet Cigars and Wolford.


Lori H. Schwartz, Tech Catalyst, Principal, World of Schwart: Lori Schwartz works with top creative and strategic executives of multiple brands, agencies and content companies to ensure understanding of new and evolving technology as well as emerging business models. With a focus on the habits of the consumer and the evolving marketer’s goals, Schwartz provides the latest solution recommendations at the center of this ever-changing media landscape. Previously, Schwartz was chief technology catalyst for McCann Worldgroup, North America where she was responsible for driving technology innovation at one of the world's largest marketing communications companies, with a focus on igniting IP creation for marketers and their brands. Schwartz was also one of the key principals to launch the highly regarded Interpublic Media Lab. As SVP and director of the IPG Lab since 2006, Schwartz oversaw the group’s strategy, helping to keep clients and agencies ahead of the digital curve, driving innovation in the dramatically changing media landscape. She piloted brand interaction opportunities on behalf of Interpublic, as well as facilitated emerging media upfronts and exclusive deals for Interpublic agencies and clients, including Microsoft, Intel, General Motors, Nestlé and Sony. Schwartz is a frequent speaker at major industry events and has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications. Los Angeles-based, she sits on the board of The Academy of Television Arts and Sciences as an expert on the evolving nature of storytelling and new content platforms and business models for the future of television. Prior to the formation of the IPG Lab, she had various roles at the Interpublic Group of Companies as an innovations officer, pushing various business units to new grounds.