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Digital Hollywood Events at CES
January 7 - 9, 2013
Monday, January 7th
1:00 PM - 2:00 PM
Track I - STC3 -
SmartPhone & Tablet Conference
Location: North Hall N260
The Apps - The Smartphone and Tablet - Entertainment, News, Music, Games, Location-Based, Communication and Community
Apps are proving to be the most transformative mobile and computing experiences to date. They are user communities and petri dishes for understanding the needs, likes and personalities of modern consumers. Not just an experiential innovation, apps represent a monetization platform with endless possibilities.
Pam Horan, President, Online Publishers Association
Baba Uppal, Director of Digital Media, Endemol USA
Paul Wehrley, General Manager,, CBS Interactive
Zach Brand, VP of Digital Media, NPR
Greg Stuart, Global CEO, Mobile Marketing Association, MMA
Joshua Ramirez, Senior Director of Product, AOL
Rich Sutton, Chief Revenue Officer, The Mail Online
Ted Cohen, Managing Partner, TAG Strategic, Moderator

Pam Horan, President, Online Publishers Association: Pam was appointed President
of the Online Publishers Association (OPA) in June 2006 after having served as VP of Marketing and Membership for two years. Prior to joining the OPA, Pam worked at Zinio Systems Inc. where she was the Vice President of Marketing and oversaw the marketing and distribution partnerships for the digital magazine publishing system. Before her time at Zinio she served as the VP of Sales Marketing at Networks, a leading consumer web site for women acquired by iVillage. Additionally, Pam has held numerous sales and marketing management positions for a variety of organizations including International Data Group (IDG), Pretty Good Privacy (PGP) and Symantec Corporation. Pam is a graduate of Boston College.

Rich Sutton is Chief Revenue Officer, North America, for The Mail Online. Sutton has over 25 years of experience in management, marketing, start-ups, turnarounds and working to grow world-class brands. Sutton was recruited from CBS, and before that ran Consumer Markets at WebMD where his tenure produced strong revenue growth and the broadening of The Company's client base. Prior to joining WebMD, Sutton served as Senior Vice President for Warner Bros. Entertainment where over a 14 year tenure he ran sales and client marketing for Warner Bros. Online. Sutton's work with brands has been recognized by Ad Age, Forbes, AAAA, Adweek and many industry publications. He's a published author (Best Practices in Branded Entertainment - for the ANA) as well as the recipient of numerous online and marketing awards. Rich lives on Long Island with his wife of 23 years Wendy, who is Vice President for Daniel Gale/Sotheby's real estate.

Baba Uppal, Director of Digital Media, Endemol USA: Baba Uppal currently serves as Director of Digital Media for Endemol USA, the North American division of the largest global independent television production company in the world behind reality and game show blockbusters including: Big Brother, Extreme Makeover: Home Edition, Wipeout, Deal or No Deal and Fear Factor. Endemol USA's social and mobile entertainment division produces consumer-facing, revenue generating digital products based on Endemol USA's TV shows as well as original properties. Baba develops strategic partnerships, evaluates license opportunities and co-manages a development fund that invests in original digital content, primarily games and apps for Facebook, iOS and Android platforms. He is also responsible for overseeing interactive 2nd screen, text-to-vote (SMS), and live play-along games for the company's TV programming. Baba also represents Endemol USA as a content advisor for the 2nd Screen Society. Baba's responsibilities include business development, contract negotiation, brand strategy, project management, creative conceptualization, marketing/PR oversight, as well as the development of partnerships with an eye toward distribution opportunities and affiliate traffic deals. He also manages Facebook fan page and Twitter outreach programs to support the division's initiatives. Since joining Endemol USA in 2010, Baba has overseen the launch of the following released titles: Facebook games Extreme Makeover: Home Edition, Deal or No Deal, 1 vs. 100, Kobe's Basketball Academy, and Bingo Glam, as well as US vs THEM, a location based mobile game for iPhone, XARM F.U., a console quality extreme arm wrestling mobile game, and O Story Story, a co-branded series of kids interactive picture books with Parenting Magazine for iPad and other tablet devices. Each product exploits either a premium, adsupported, or freemium monetization business model. Baba comes from a background of management/strategy consulting and finance. He began his career with PricewaterhouseCoopers, and has also worked in real estate finance, originating commercial mortgages for CWCapital. Prior to joining Endemol USA, Baba worked as an independent consultant for startup and entertainment clients, including ICON Aircraft and A&E Television Networks. Baba has an MBA from the University of Southern California, Marshall School of Business, and a Bachelor's degree from Washington University in St. Louis.

Paul Wehrley, General Manager,, CBS Interactive: Paul Wehrley is a Gener
al Manager for CBS Interactive's and In this role, he oversees all business operation functions and partner relations across both properties. Prior to CBS Interactive, Wehrley was the co-founder and COO of, the first comprehensive Internet television guide. was acquired by CBS Interactive in March 2011. Before launching Clicker, Wehrley worked in M&A for (formerly Ask Jeeves), acquiring over 15 companies during his tenure. While at, Wehrley held executive positions from Director to Vice President of Corporate Development. Wehrley completed his time at as the Vice President of Strategy and Operations, overseeing the P&L, drove its strategic planning process, and managed the company's business development group. Wehrley began his Internet career coding part-time during college, after which he moved on to buying and selling companies as an M&A analyst with Volpe Brown Whelan & Co. Wehrley holds a B.A. in Economics from Stanford University.

Greg Stuart is the CEO of the Mobile Marketing Association (MMA), the leading global media trade group focused on the burgeoning mobile marketing industry. Over the past two years, Greg has transformed the association, attracting business leaders across the industry to lock arms and advance the mobile marketing movement. By expanding and evolving the MMA's core resources, Greg has doubled the revenue, oversees over 700 member companies globally and works alongside top “mobile-first” brands on the MMA Global Board. The MMA's position on mobile marketing, “nothing gets marketers closer to consumers than mobile,” is a testament as to why Greg, a proven business builder, is dedicated to developing the channel. While Greg is an expert on mobile marketing, his background expands to include the entire digital arena, as he was formerly the CEO of the Interactive Advertising Bureau (IAB), the trade group for interactive advertising and marketing. During his tenure, Greg grew the IAB's revenue and provided vision and direction to spur the industry to invest $17 billion in Internet advertising, a monumental leap from $6 billion when he first started with the IAB. With nearly three decades of experience in the digital and technology sectors, Greg has worked across the media and marketing landscape including roles with Y&R, Sony Online Ventures,, Flycast Ad Network and other venture-backed businesses. In addition to being a sought after spokesperson and a member of the National Speakers Association, Greg is an author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, which was recognized by AdAge as the as the No. 1 book of the “10 books you should have read”. Industry authorities have awarded Greg for his work as a pioneer in emerging media. In 2006, AdAge selected Greg as part of the “10 Who Made Their Mark” and he is a regular contributor to leading publications such as Fast Company for his views on mobile marketing.

Zach Brand, VP of Digital Media, NPR: In this role, Brand oversees NPR digital technology and
product development efforts, including the development of, mobile applications and the Internet-connected cars initiative. With an extraordinarily talented team and his own strategic leadership, Brand is essential to NPR's push onto new platforms and recent digital successes. Prior to moving into his current position in 2012, Brand served as VP of Digital Technology Strategy and Operations, where he managed the development and operation of NPR's web, mobile and library systems. He worked closely with NPR's Digital Services and Distribution Division to collaborate with Member stations to ensure that NPR's digital efforts remain aligned and effective across the organization. As NPR's Senior Director of Digital Media Technical Strategy and Operation, a position he held for four years, Brand focused on developing extensible and reusable architectures for tools and content. He played a critical role with the team that developed and launched NPR's API, which provides a structured way for other computer applications to get NPR stories in a predictable, flexible and powerful way. He was instrumental in the production of the various iPhone, iPad, and Android mobile applications. The contributions Brand has made helped NPR earn several top industry awards, including a 2010 Edward R. Murrow award from the Radio-Television News Directors Association for He was part of the team that earned a 2009 Peabody award for the redesign of and two 2010 Online Journalism Awards for NPR mobile apps and the API. Prior to joining NPR in 2007, Brand oversaw technology for Washington Post Newsweek Interactive, including,, and Brand earned a Bachelor of Science degree from Boston University.

Sol Lipman, Senior Director, Mobile, AOL: Sol Lipman is an experienced entrepreneur and mobile
developer who recently joined AOL as a part of the company’s acquisition of Rally Up, maker of the popular Rally Up and FacePlant mobile applications. At AOL, Sol is focused on bringing killer mobile-first applications to market and identifying mobile opportunities for existing AOL properties. Sol was the founder and CEO of Rally Up and also co-founded, an online video sharing platform. Prior to that, he co-founded Sticky Inc, a flash memory-based operating environment that was acquired by DeviceVM. During the swinging dotcom days, he founded thedigs network, which was acquired by idrive and is credited as being one of the first social networks.

Ted Cohen, Managing Partner, TAG Strategic: industry luminary and former, Vice President, Digital Development & Distribution, EMI Music: As Vice President of Digital Development & Distribution for EMI Music, Ted Cohen oversaw worldwide digital business development for this "big five" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen’s guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio. In addition to seeking out, evaluating and executing business opportunities for the company, Cohen serves as both a strategist and key decision-maker for EMI’s global new media and anti-piracy efforts. He has worked to establish company-wide policies, which have allowed EMI’s artists and labels a substantial advantage in the digital music arena. Cohen served previously as the Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the Webnoize ’98 & ’99 conferences. He currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also held senior management positions at both Warner Bros. Records and Philips Media. Additionally, Cohen lead two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/ and several other entertainment, computer and new media organizations. A 25-year industry veteran, Cohen serves on the NARAS (Grammy) Los Angeles chapter Board of Governors, the Board of Directors for the Neil Bogart Memorial Fund, Co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to the Grammy In The Schools Program.