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Digital Hollywood Events at CES
January 7 - 9, 2013
Monday, January 7th
10:00 AM – 11:00 AM
Track II - DH1
- Digital Hollywood
Location: North Hall N258
The New Hollywood Equation - Content Owners, New Platforms, Agents & Commerc
As the entertainment industry enters its next phase of production and distribution - where digital technologies are taking an even more central role - the core relationships among power players are evolving and becoming more complex. We might call this relationship the New Hollywood Equation, where content owners, talent, talent agents and the new distribution channels stake out new territory and attempt to find new formulas for dealing with the next generation of Hollywood. In this session, we bring together some of the best informed creative executives in the field.
Eric Korsh, VP/Group Director of Brand Content, Digitas
Miles Beckett, CEO and Co-Founder EQAL
Bruce Gersh, President-CEO, FishBowl WorldWide Media
Jeremy Lockhorn, Director of Emerging Media and Video Innovation, Razorfish
David Tochterman, Head of Digital Media, Innovative Artists
Valeria Maltoni, Sr Director of Strategy, Empathy Lab
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator

Eric Korsh, Vice President/Group Director, Brand Content, Digitas: As Vice President, Group Director, Brand Content for The Third Act:, a unit of Digitas, Eric leads the development of original and partnered digital brand content entertainment offerings across Digitas client teams. Working in partnership with creative, media and client relationship leaders, The Third Act: team is responsible for leading digital content strategy development, sourcing digital content creator partnerships and crafting digital brand content offerings that are borne out of insight and drive business results. The Third Act: is also the creator behind the Digitas NewFront, an annual event that brings together content creators, distributors, talent, and brands to harness creative media opportunities in original online video and online brand content. Eric joined Digitas after working as COO of Scout Productions (Queer Eye for the Straight Guy, Big Ideas for a Small Planet, How to Get the Guy), GM/EP of Emmy winning series Sox Appeal, and producing a myriad of commercial and web content across the United States. At Scout, he oversaw all branded entertainment for all television/digital properties, from product placement to cross-promotional cable network deals. He also managed Scout’s international licensing and merchandising deals, as well as U.S. network relationships.




Miles Beckett, CEO and Co-Founder EQAL: Miles Beckett is the Cofounder and CEO of the
social entertainment company, EQAL, and is the co-creator and Executive Producer of the web series lonelygirl15 and KateModern. After graduating from medical school and entering a plastic surgery residency, Miles came up with the idea of posting a serialized drama on the internet and along with Mesh Flinders and Greg Goodfried, created lonelygirl15 in the summer of 2006. Miles and Greg followed this success by launching KateModern in the summer of 2007 and forming EQAL to build communities around entertainment and consumer brands. lonelygirl15 and KateModern became pop culture phenomena, and are the most popular online interactive shows, collectively receiving over 400 million views to date. Miles holds a B.S. in Neuroscience from the University of California at Berkley and an M.D. from the University of California at San Diego. He completed an internship year in the Integrated Plastic Surgery residency program at Loma Linda University Medical Center and one year of tissue engineering research at the National Institute of Health as a Howard Hughes Medical Institute Research Scholar. He was the founder and co-editor of "The Pulse," a UCSD Medical School newsletter and "The Inhuman Condition," a UCSD Medical School underground comedy newsletter as well as the Design Editior and staff writer for "The Heuristic Squelch," the UC Berkeley humor magazine. Prior to forming EQAL, Miles was the Founder and CEO of SHOUTBOY, a comedy video podcast website and the Writer/Director of the political spoof, "West Wingers." As an expert on the convergence of entertainment and technology and online video, Miles has been a speaker on panels throughout Europe, Australia and across the US and Canada, and was a co-host (with Greg Goodfried) of Mixed Media, a live streaming web show on NowLive.

Bruce Gersh, President-CEO, FishBowl WorldWide Media: Bruce Gersh, President-CEO, FishBowl
WorldWide Media: Bruce Gersh co-founded FishBowl Worldwide Media with Vin Di Bona in January 2010 and serves as President and CEO, responsible for setting and executing the company’s vision. Prior to joining FishBowl, Gersh was Senior Vice President, Strategy and Operations, Intellectual Property at the William Morris Agency where he worked with clients to help develop new and innovative business opportunities. His efforts included developing a branded cable channel with Hasbro in partnership with Discovery to creating new business opportunities for some of WMA's high profile clients including J.J. Abrams (Star Trek, Lost), Steve Oedekerk (Jimmy Neutron) and Jon Chu (Step Up). Gersh spent eight years at Disney/ABC, most recently as SVP Business Development, Disney-ABC Television Group.  In this capacity, he was responsible for all traditional and digital media business development programs across ABC Daytime, ABC prime time, ABC Studios, ABC News, Soapnet and ABC Family. Gersh was charged with the development and management of new business initiatives, spanning merchandise licensing, book publishing, music soundtracks, home video, e-commerce, and product placement for hit prime time series Lost, Desperate Housewives, Grey's Anatomy and Ugly Betty, which spawned successful product lines ranging from DVDs and soundtracks to apparel and computer video games.  As part of the Disney-ABC Television Group's Digital Media team, he also managed ABC Entertainment's digital media efforts, including web-based, mobile and broadband platforms. In 2006, Gersh and the ABC.com team received an Interactive Television Emmy Award for Outstanding Achievement for Enhanced or Interactive Programming: New Delivery Platforms for the website's Full Episode Streaming Broadband Player which featured ad-supported, full-length episodes of four ABC prime time series at ABC.com. This marked the first time a broadcast network made multiple series available for viewing free online to consumers.  Gersh was also instrumental in the development and launch of ABC Mobile, a new linear mobile channel on Sprint featuring a variety of popular full-length and short-form news and entertainment content, including full-length episodes of Desperate Housewives, Grey's Anatomy, Lost and Ugly Betty as well as ABC News, Good Morning America, World News Tonight, Nightline, This Week and other ABC News Specials. During his tenure at ABC, Gersh was involved in several groundbreaking business development initiatives across the online and traditional business units of the Network.  He developed the first premium-rate SMS campaign in the U.S. for ABC Daytime and devised and managed Shop the Soaps on ABC Daytime, widely considered to be the first fully integrated cross-media shopping program on network television which has since expanded beyond daytime to include prime time products at ABC.com. Additionally, Gersh played an integral role in developing the Lost Diaries, an original, short-form extension of Lost for the wireless and broadband platforms. Before joining ABC, Gersh was a business development consultant for NBC Enterprises, where he identified and created new revenue generating programs. He was instrumental in the creation and expansion of the NBC direct response business, which was measured as revolutionary in the network television world. He began his career at Arthur Andersen and was named by the Hollywood Reporter in their Next Generation issue as one of the young executives poised to become an industry leader.

Valeria Maltoni, Sr Director of Strategy, Empathy Lab: A sought after speaker within the international community, Valeria has 20 years' experience consulting to Fortune 500 and fast growth organizations on how to drive business results. She recently joined the Empathy Lab team as Senior Director of Digital Strategy, bringing not only her extensive experience delivering digital brand strategies to Fortune 500 companies, but also her own brand as a recognized leader in the social sphere, and has been tapped as a thought leader for such publications as Fast Company, Forbes, BusinessWeek, Advertising Age, Inc, and USA Weekend. In addition to leading client strategy engagements, Valeria will also drive Empathy Lab's social media/engagement offering for both the Media & Entertainment and eCommerce practices. Valeria has delivered digital brand strategies to Anheuser-Busch InBev, Allstate, and GE Appliances, as well as provided communication and integrated marketing consulting for Target, SunGard and many more of the world's most prominent businesses. Since 2006, Valeria's Conversation Agent is consistently ranked among the top 30 marketing blogs in the world on AdAge Power150. Handpicked by Fast Company as Expert Blogger, Valeria is on the Advisory Board for the International MBA, the Fox School of Business at Temple University, adviser to SmartBrief on Social Media, an active member of the Social Media Business Council, VP of Marketing for IABC Philadelphia, and a co-author of The Age of Conversation. Valeria built one of the first online communities associated with Fast Company magazine in 2000-2007. She earned a doctoral degree in languages from the University of Bologna and a degree in marketing communications from Villanova University. Valeria's recent speaking engagements include Digital Age 2.0 in Sao Paulo, Brazil, reThink in Oslo, Norway, the Word of Mouth Marketing (WOMMA) Summit, Social IRL, Vocus User Group conference, a solo presentation in influence at SxSW Interactive in Austin, TX, Confab the Content Strategy conference, BlogWorld, FutureM summit, Web 2.0 Expo, Mediabistro community manager roundtable, Brand Camp, The Inbound Marketing Summit, Marketing Prof's B2B Forum, and Mediabistro Circus.

Jeremy Lockhorn, Director of Emerging Media and Video Innovation, Razorfish: Jeremy leads the emerging media practice at Razorfish. The team is responsible for scouting opportunities in new channels like mobile, tablet, converged television, game consoles, digital out of home and more. It's a group also known as Advanced Media Specialists (AMS) that functions as filter, consultant, evangelist and big idea generator. It fuels innovation across the agency and helps clients navigate an increasingly fragmented media landscape with breakthrough strategic thinking that makes sense of the noise and separates the wheat from the chaff. Jeremy is a 15-year advertising industry veteran, having spent time at offline and direct marketing agencies before joining Philadelphia-based digital agency startup i-FRONTIER in 1997 as it's first employee. He teamed with founder Brad Aronson to grow the business and ultimately join forces with Razorfish. During his tenure at the agency, he has served many roles, but they share a common theme - the intersection of media, creative and technology. He's been a trusted advisor to a wide range of top marketers including Best Buy, Weight Watchers, Mercedes Benz, Expedia, Miller Coors, and more. He is a frequent speaker on emerging media, having presented at Cannes Lions, OMMA, CES, Digital Hollywood, Digital Signage Expo, iMedia, Internet Retailer, the AAAA Media Conference and many more. Jeremy also writes a monthly column for online magazine ClickZ and regularly publishes whitepapers on a broad range of emerging media topics/ Jeremy holds a BSJ in Advertising Management from Ohio University's Scripps School of Journalism, and is currently based in Seattle, WA.


David Tochterman, Head of Digital Media, Innovative Artists: As Head of Digital Media for Innovative Artists, David's focus is packaging premium and branded content across all platforms, and building monetizable properties and business models for clients, brands and media companies. Innovative Artists Digital Media provides consulting and content strategy, and represents creative talent, production companies, intellectual property and technology companies. IADM also specializes in crossover content and has set up several digital projects with television networks and studios. After 10 years as a senior television executive and producer, David became one of the first crossover digital media pioneers when he was recruited to launch the groundbreaking video website CHANNELBLAST, which featured live interactive branded content and was featured in Forbes and the NY Times. His company Versatility Media provided content strategy, business development and production for clients including DECA, Mindshare, Daily Motion and IPG. As Senior Vice President of the television powerhouse Carsey Werner Company, David played an integral role in the development and production of successful hit shows including THAT 70S SHOW, 3RD ROCK FROM THE SUN, ROSEANNE and was an Executive Producer of GRACE UNDER FIRE. He also was Executive Vice President for the launch of Will Smith's production company Overbrook Entertainment and led its television division. David has been a speaker at media conferences including SXSW, NATPE, IMedia, StoryWorld, CES and Digital Hollywood. He is a member of the ATAS Interactive Peer Group, and the advisory board for the IMedia Video Summit. He is also an adjunct professor for Syracuse University's Los Angeles campus.


Mark J. Kapczynski, Chief Operating Officer, Kontrol Media: Mark Kapczynski has a successful trac
k record as a serial entrepreneur, chief executive and media industry expert. His current venture, Kontrol Media Corp., is an idea incubator for startups and senior professionals in the media and technology markets including Web 2.0, mobile, and television. Prior to that, he was founder and CEO of MESoft, a media and entertainment software company, for which Kapczynski raised two rounds of seed and venture capital funding exceeding $8MM. Under his leadership, the company also grew its distribution to a global level and partnered with leading IT companies, such as IBM, Sun and AMD, and media companies that include Avid, Ascent Media and Sony. Additionally, he received a patent for a digital media workflow process. From 1995 to 2002, Kapczynski worked at Microsoft Corporation as their Director of Worldwide Media & Entertainment Solutions Group. During that time, he worked with numerous digital media and internet start-ups such as Homestore (now Move.com), Movielink, and MeTV. Mark Kapczynski got his first taste at being an entrepreneur in 1993 when he founded Digital Genesis-a pioneer in the internet/e-commerce space-which was sold to publicly-traded Netgateway, Inc. (NGWY, now IIG) three years later. Mr. Kapczynski graduated from UCLA film school and continues to be active in multiple industry associations that span media, mobile telecom, technology, and Internet Web 2.0. In his free time, Mr. Kapczynski enjoys car racing and playing the drums.