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Digital Hollywood Events at CES
January 7 - 9, 2013
Monday, January 7th
4:00 PM - 5:00 PM
Track II - DH5 -
Digital Hollywood
Location: North Hall N258
Women: The Social Advantage - Leveraging The Social Graph for Building Brands Across Platforms
Women use SmartPhones and tablets more than men and their usage of mobile technology explodes month by month. And interestingly as voice services have declined, texting, emailing and web usage expand in reverse proportion. The result is a mobile tidal wave of brand building, consumer messaging and untold forms of information exchange - better known as info surfing the Social Graph.
Alexandra Johnson, Manager Director, Draper Fisher Jurvetson
Stephanie Gaines, Co-founder, Matcha
Lisa Sullivan-Cross, GM, Learning and VP, Marketing and Business Development,
Stacey Bishop, Managing Director, Scale Venture Partners
Carly Watkins, Skype Global Advertising Channel Management, Microsoft Advertising
Tania Yuki, Founder and CEO, Shareablee, Moderator

Carly Watkins, Skype Global Advertising Channel Management, Microsoft Adver
tising: Carly focuses on marketing for the Skype Advertising business, offering digital & social advertising solutions across screens in 55 countries. Carly has a valuable blend of advertising experience across Publisher, Client, Agency Management and Research & Analytics. She knows how to get the right message in front of the right person at the right time to build brands and drive sales. Carly's portfolio includes global and national initiatives including the Windows “I'm a PC” campaign, which received such awards as a Silver Clio, UK Clear Channel Award, Obie Merit Award, and Nielson #1 rated ad in February 2009. She has led multiple agencies in production, measurement and media buying of breakthrough concepts across digital, mobile, social, television, print and out of home in multiple languages and markets. Carly has also worked for Ipsos where she ran qual and quant market research. Carly speaks Spanish and has lived and worked across Canada, Mexico and the US. Carly finds inspiration in the culturally diverse and ever-changing landscape that today's advertising industry offers.

Alexandra Johnson is a Managing director of DFJ VTB Aurora, a venture group specializing in investments in Russia and the Commonwealth of Independent States. It represents a strategic partnership between two of the world's most respected financial institutions: Silicon Valley's Draper Fisher Jurvetson ( and Russia's VTB Capital ( Alexandra invests in a broad range of companies targeting enterprise software, material science, cleantech, and industry innovation. She has grown a variety of product and technology-enabled business services start-ups and emerging technology companies in the U.S and Russia. Previously Alexandra was a founder and managing director of Landbridge Capital LLC, an investment firm targeting U.S.-based companies commercializing Russian technology. Prior to forming Landbridge Capital, Ms. Johnson was CEO of Libritas, Inc., a venture backed provider of Information Technology (IT) products and managed telecom services for small, medium and Fortune 500 Corporations. Libritas was acquired in 2001. Alexandra runs the Global Technology Symposium (GTS), held annually in Silicon Valley since 2003 and is a private sector Co-Chair of the U.S. - Russia Innovation Working Group. Alexandra received an M.A. with honors from the Far Eastern State University, Vladivostok and a Ph.D. from University of St. Petersburg. She also has an M.B.A. from the University of California, Berkeley.

Lisa Sullivan-Cross, GM, Learning and VP, Marketing and Business Development,
running the mobile business as well as all marketing programs and partner relationships for’s web and mobile audience. Lisa has 18 years marketing and business development experience and a track record building successful online businesses and divisions. As VP, Online for e5 Global Media, she ran digital operations including marketing and product development for Hollywood Reporter and Adweek. Prior to this, she started the e-commerce division at Lucasfilm and managed revenue generating initiatives and strategic partnership development for She has also held roles as Director, E-Commerce at Warner Bros. and Director of Marketing at Evite.

Stacey Bishop, Managing Director, Scale Venture Partners: Stacey
focuses on Software as a Service and consumer Internet. Currently serving on the board of NComputing and Vitrue, Stacey also works closely with many of ScaleVP’s other portfolio companies, including Arena, <>, and HubSpot, among others. While with ScaleVP, Stacey originated investments in Omniture, acquired by Adobe for $1.8B in 2009, and ExactTarget. Prior to joining ScaleVP in 1999, Stacey specialized in M&A within Bank of America’s Corporate Development Group. Before that, she worked at Morgan Stanley Equity Research. Stacey began her career an account manager at Syntel, an IT services firm. Stacey holds an M.B.A. from Columbia Business School and a B.A. from the University of Michigan.

Tania Yuki, Founder and CEO, Shareablee: Tania Yuki is founder and CEO of Shareablee, a leading provider of social content analytics for business. She has spent most of her career in digital marketing, measurement and analytics, and was recently honored with a Great Mind Award from the Advertising Research Foundation and featured in Fast Company and Forbes as one of 12 women driving digital in New York. She is also the founder of wimlink, an organization that holds regular events and seminars promoting entrepreneurship, leadership and the professional development of women. Tania began her career as a media and internet attorney, specializing in digital rights management, IP and film financing. After moving to the US from Australia she was seduced by digital and went on to run an online video content network as head of acquisitions and branding and has also led product management for comScore's Video Metrix, the world's leading online video ratings service.