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Digital Hollywood New York City, November 15-16, 2012
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Thursday, November 15th
2:15 PM - 3:30 PM
Session A:
The Auditorium
Special Track: Women's Entertainment & Technology (WOMEN)
Women - The Personal Brand
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Understanding Lifestyle, Authenticity, Purpose & Resolve
Susan Vobejda, Global Head of Media Licensing and Distribution, Bloomberg L.P.
Judith Hammerman, Director, Branded Partnerships and Experiences, AOL
Kelly Day, CEO, Blip
Ruth Bernstein, Co-Founder, Chief Strategic Officer, YARD
Kenetta Bailey, EVP and CMO, TV One
Melissa Thompson, President & CEO, TalkSession, Moderator

Judith Hammerman, Director, Branded Partnerships and Experiences, AOL: Judith began her career with NY based Miramax Films and relocated to San Francisco during the rise of Web 1.0. There, she held executive stints with endemic technology publishers including CMP and IDG and well as spending several years at AOL Time Warner's Business and Financial Network. Additionally, Judith worked on launch product for Time Warner, including a direct to Wal-°©_Mart consumer media offering. A consultant from 2007-°©_2009, Judith advised both domestic and international start-°©_ ups and established media in social media and video, including the UK's Hub Culture, TurnHere and India's Essel Group. She rejoined AOL in 2010 to help jumpstart the AOL StudioNow film maker network and is now Partner/Program Director for AOL Branded Experiences. Judith holds a dual MBA from both Columbia Business School and Haas School of Business, University of California, Berkeley. She and her husband live in Manhattan with their two children.

Kelly Day, CEO, Blip: Kelly Day joined Blip as CEO in April 2012 to lead the digital television network as it builds and expands its deep library of original content, multiple distribution platforms and creative advertising solutions to position Blip as an online video destination and a collaborative partner for producers, advertisers and content partners. For the past twenty years, Day has worked at the intersection of content and commerce, building numerous multi-platform franchises. With the rapidly changing digital media landscape and the explosion of online video, Day is uniquely positioned to leverage Blip’s original content, brand and technology to take the company to the next level. Day’s expertise in the digital world makes her a sought-after speaker and commentator on the future of television and digital distribution platforms, multi-platform viewing and video monetization. She has spoken at numerous industry events, including CES and Digital Hollywood, and been quoted in a variety of media articles such as the Wall Street Journal, Advertising Age and Variety. Day serves as on the Blip board of directors and is a member of the Digital Hollywood Women’s Board. Prior to joining Blip, Day oversaw the Digital Media and Commerce businesses for Discovery Communications, which included the company’s U.S. websites, E-Commerce operations, Licensing, and Home Entertainment. Day was responsible for the development and execution of long-term strategies to drive the growth of these businesses through innovative offerings that leveraged the company's television and digital assets to grow digital traffic and user engagement, and increase product sales. While running this business, Day was credited with achieving record-breaking growth and bottom-line value for the division. Prior to joining Discovery, Day served as vice president of E-Commerce at The Knot, the leading wedding media company, where she ran their e-commerce business and developed partnerships with major retailers, such as Target and Macy’s. Prior to that, she held a variety of E-Commerce positions at AOL, the most recent as executive director of AOL Shopping, with responsibility for developing new products for AOL's Shopping portal site at a time when online shopping was gaining major marketplace traction. Day’s home base is in the Washington, DC area where she lives with her husband and two daughters, when she is not traveling like a mad woman between New York and Los Angeles. To maintain her sanity, she is an avid fan of spinning (especially at Soul Cycle) and Ashtanga Yoga....and any web series she can find about cycling and yoga!

Kenetta Bailey, EVP and CMO, TV One: Kenetta Bailey joined TV One as executive vice president an
d chief marketing officer in October 2011.  In this role, she leads and manages all phases of marketing and advertising outreach efforts for TV One. She is responsible for brand strategy development, coordination and execution across the company, including developing creative and media strategies, and leveraging and maximizing advertising and promotional investments. Since coming to TV One, Ms. Bailey has spearheaded a new brand identity for the network, including a new logo, on-air graphics, website redesign and tag line, Where Black Life Unfolds. Prior to TV One, Bailey was senior vice president of marketing for WE tv. She started her television marketing career at Telemundo, and also has been an instrumental brand builder at Pepsi, Kraft and Sony BMG. Ms. Bailey earned her master’s degree in business, master’s degree in journalism, and bachelor’s degree in journalism from Northwestern University.  She serves on the NAMIC board of directors, is a member and executive mentor for WICT, and is the 2012 CTAM Mark Awards Chair.  Accolades bestowed on Ms. Bailey have included being named by CableFAX as one of the most influential minorities in cable several years in a row and by Multichannel News and WICT as a ‘Women to Watch’ honoree in 2008.



Ruth Bernstein, Co-Founder, Chief Strategic Officer, YARD: As Chief Strategy
Officer, Ruth blends insight, intuition and intellect into an uncanny ability to see straight to the heart of each and every brand. Whether it's problem-solving, uncovering brand equity, or foreseeing untapped potential, she is constantly connecting the dots, and using her keen awareness of the landscape to carve out the right road for every client. In short, she often introduces brands to themselves. Ruth is much-lauded for her work prior to YARD as Vice President of Brand Strategy for Sundance-guiding the repositioning and rebranding of the brand's full portfolio (including Sundance Channel, Sundance Resort and Sundance Catalog). Her award-winning career also includes a long tour as senior brand strategist at buzz-generating agency Tattoo, where she successfully helped to define and shepherd retail and commercial brands including Gap, Old Navy, Banana Republic, Lane Bryant, Purina, Colgate and Gillette. She is well-known for her media consulting work, having lent her insights to pivotal shifts at Discovery Channel, Planet Green and TLC among others and seminal work for Domino, GQ and Vogue. With an exceptional sense of shifting trends and consumer desires, and her ability to “read between the lines” of a brand, Ruth's vision provides a unique advantage to every YARD client.

Melissa Thompson is currently the CEO of co-founder of TalkSession, Inc., an online counseling platform in beta mode that connects users with highly credible professionals for mobile therapy and counseling sessions utilizing proprietary algorithm matching and artificial intelligence. Melissa's yen for entrepreneurship was hard felt after exiting the largely male dominated world of finance, where she traded emerging market and commodity derivatives for Goldman Sachs for nearly four years. Her technology career began when Melissa assumed the position of director of business development for Intercast Network, a rich-media interactive platform with a patent-pending technology that allows brands to deliver live content and utilize real-time demographic and psychographic analytics to increase brand engagement and user interaction. Her clients included The Weinstein Company, Top Rank Boxing, and various political organizations. She was then named Technology Editor of SCENE magazine, the recently announced publication of The New York Observer. Melissa has helped numerous companies in their digital media and technology campaigns including the United Nations, Chanel, Forbes Magazine, Jetsetter, Publicis, the American Chamber of Commerce in Beijing, and the New York Stock Exchange. TalkSession, Melissa has cultivated a highly impressive Advisory Board, including top mental health physicians at Columbia University, Harvard Medical School, an award-winning epidemiologist, and a Nobel Laureate. Melissa holds a BA from Barnard College in Economics and studied Chinese and global business strategy at the University of International Business and Economics in Beijing, China. She earned her MBA from Columbia Business School, with a focus on new media, management, and entrepreneurship.