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Digital Hollywood New York City, November 15-16, 2012
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Thursday, November 15th
12:30 PM - 1:45 PM
Session C:
Room 209
The Social TV Strategy Summit: Tablet & SmartPhone as Gateway to the SmartTV: Content, Commerce, Communications & Social Graph
Stephen Rys, AVP Video Development, AT&T Services
Jim Eadie, Senior Vice President of Digital Distribution, MTV Networks
Roger Keating, Senior Vice President, Hearst Television Inc.
Rahul Aggarwal, CEO and Co-Founder, Arktan
Sunni Thompson, Associate Digital Strategy Director, JWT
Chris Wyatt, CEO, Youtoo Technology
Ted Cohen, Managing Partner, TAG Strategic, Moderator

Stephen Rys, Assistant Vice President, Video Development, is responsible for strategic and tactical relationships associated with video services for AT&T, including the creation of business agreements with 3rd party application developers using the U-verse Connected Application Platform. Previously, Mr. Rys held positions in Corporate Strategy, focusing on Over The Top and other video services, U-verse Product Management, and the AT&T/Yahoo integration of platforms and data services. Mr. Rys holds an MBA from the University of Cincinnati.















Jim Eadie is Senior Vice President of Digital Distribution for MTV Networks. In his role, Eadie is
responsible for developing content distribution strategies across mobile platforms and cultivating distribution deals with mobile operators, aggregators and emerging media platforms across MTV Networks' diverse brands, including: CMT, COMEDY CENTRAL, Logo, MTV, Nickelodeon, The N, Spike and VH1, among others. Based in the company's New York City headquarters, Eadie reports to Alice Kim, Senior Vice President of Digital Distribution & Partner Relations for MTV Networks. Most recently, Eadie served as Director of Business Development and Strategy for the MTV Networks Entertainment Group, which includes Comedy Central, Spike, TV Land, Gametrailers and Atom Films. In that role, Eadie led the targeting and analysis of acquisition targets, managed long-term financial planning and drove strategic initiatives, such as the launch of Spike HD. Prior to joining MTV Networks in 2006, Eadie served as an Associate in the Time Warner Corporate Strategic Planning Group and held a succession of Corporate Development and Corporate Strategy roles at AOL. He began his career as an investment banker at Alex.Brown as a financial analyst in the Technology Group. Jim holds an M.B.A. from the Kellogg School of Management at Northwestern University, and a B.A. in Economics from Stanford University.

Roger Keating, Senior Vice President, Hearst Television: Roger Keating runs the digital media effort
for Hearst Television. His scope includes Hearst Television's station web sites, mobile television and interactive TV. He came to Hearst Television with a broad background in various sectors of the media industry. Mr. Keating has run large cable TV operations at Comcast and more recently at Time Warner, where he presided over the integration of the Adelphia acquisition in the Los Angeles Region. He ran the voice services business at AOL, and also ran the AOL Health and AOL Travel verticals. He led the formation of Comcast's Internet division in the mid 90's and oversaw the development of their high speed data business. And he was founder/CEO of a dot com in 1998 named "Zatso" that worked with local TV broadcasters to offer streaming video-based "personalized newscasts". Keating began his career after graduating from Notre Dame with an Industrial Engineering degree as an efficiency expert, working in factories and distribution facilities. After obtaining an MBA from Stanford, Mr. Keating worked as a strategy consultant at Mercer Management Consulting in disparate industries ranging from jet fighters to bakeries.

Rahul Aggarwal is the CEO and Co-Founder of Arktan, a Silicon Valley company, pioneering Social TV, Music, Sports and Social Brand products being used by leading brands to build interactive social experiences for their users and increase revenue. Rahul has steered Arktan as it has innovated and deployed technology that enables UMG, NBC, Turner, Warner, Sony Music, Washington Post and other leading brands to extend real-time Social Web curated content and conversation to their sites and apps. Prior to Arktan, Rahul was a Distinguished Engineer at Juniper Networks where he innovated and drove the adoption of Internet routing products, technologies and standards across the industry.He is the author of over 25 Internet drafts and RFCs and holds over 20 patents. He received his B.S. from Indian Institute of Technology, Roorkee and M.S. from University of Minnesota."








Sunni Thompson, Associate Digital Strategy Director, JWT: As a member of the agency's digital strategy team, Sunni is responsible for the strategy behind the digital solutions JWT develops on behalf of the United States Marine Corps. She is charged with making sure that websites, mobile campaigns and social networking profiles appropriately align with the needs of the brand. Sunni achieves measurable results by using research and data to drive insight and inspiration throughout the process of developing strategy. Sunni's previous agency experience includes developing social media and digital strategies for clients such as AT&T, 7-Eleven, Hershey's, Harrah's Entertainment, Hyatt Gold Passport, Pepsi and the Dallas Stars. Her strategic guidance provided the foundation for executions ranging from on-the-ground coverage of The World Series of Poker for real-time website updates to an award-winning, branded network of blogs. Prior to her work in advertising, Sunni spent 6 years in online journalism, producing the lifestyles section for website of The Dallas Morning News.







Chris Wyatt, CEO, Youtoo Technology: An Internet and television pioneer, Chris Wyatt is an established entrepreneur responsible for starting several well-known companies. Mr. Wyatt is currently the founder and CEO of Youtoo.com, the world's first social TV network - a combination TV network and social network that represents the future of Social TV. Best known as the founder and former CEO of GodTube, described by Newsweek as the “Christian answer to YouTube," Mr. Wyatt grew the company to a $180 million valuation making it one of the fastest growing Web sites of 2007 according to ComScore. As an early Internet pioneer, Mr. Wyatt was hired to start the world's first social network, Communities.com. During his tenure he and his team built the company into the largest social network prior to MySpace.com with over five million registered users and a valuation of $2 billion. Mr. Wyatt began his career as the creator and executive producer of Slam Dunk: The Player's Show. At 19 he garnered Ad Age's accolade of the “Youngest Executive Producer of a National Television Program.” He went on to become a network television producer, most notably with CBS. Mr. Wyatt's programs were watched by 12 million weekly viewers, broadcast in 76 countries and translated into 32 languages. Mr. Wyatt has appeared on over 150 television and radio programs, including Nightline, CBS Morning Show, Fox News Channel, ABC World News Tonight, MSNBC, Glenn Beck and media outlets such as Newsweek, USA Today, CNN Money, CBS Radio as an expert in the fields of social networking and television. He also serves on USA Today's Panel of CEOs. Mr. Wyatt holds a B.S. in Finance from the University of Southern California and is on sabbatical from Dallas Theological Seminary. He is married and resides in Dallas, Texas.


Ted Cohen, Managing Partner, TAG Strategic: industry luminary and former, Vice President, Digital
Development & Distribution, EMI Music: As Vice President of Digital Development & Distribution for EMI Music, Ted Cohen oversaw worldwide digital business development for this "big five" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen’s guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio. In addition to seeking out, evaluating and executing business opportunities for the company, Cohen serves as both a strategist and key decision-maker for EMI’s global new media and anti-piracy efforts. He has worked to establish company-wide policies, which have allowed EMI’s artists and labels a substantial advantage in the digital music arena. Cohen served previously as the Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the Webnoize ’98 & ’99 conferences. He currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also held senior management positions at both Warner Bros. Records and Philips Media. Additionally, Cohen lead two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as Amazon.com, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/Checkout.com and several other entertainment, computer and new media organizations. A 25-year industry veteran, Cohen serves on the NARAS (Grammy) Los Angeles chapter Board of Governors, the Board of Directors for the Neil Bogart Memorial Fund, Co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to the Grammy In The Schools Program.