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Digital Hollywood New York City, November 15-16, 2012
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Thursday, November 15th
12:30 PM - 1:45 PM
Session B:
The Gallery
Merging Content with New Technologies - Content Reinvention with the Next Generation of Tablets, eReaders and Mobile Devices
Perry Solomon, Vice President, Digital Business Development, Time Inc.
Tom Eslinger, Worldwide Digital Creative Director, Saatchi & Saatchi
Miles Ludwig, Managing Director, Content Innovation Lab, Sesame Workshop
Alex Limberis, VP, Business Development, Next Issue Media
Craig Palmer, Chief Executive Offer, Wikia
Lee Huang, Director, Global Product Management and Production, Digital Newsstand and Emerging Content, Barnes & Noble
Shawn Gold, Chief Marketing officer, Mahalo, Moderator

Perry Solomon is the Vice President, Digital Business Development for Time Inc. In this role he oversees Time Inc.'s development of partnership arrangements for emerging digital platforms including tablets. Prior to this role Solomon served as Vice President, Business Development - Digital Media, at News Corp. where he led partnership development for cross-platform paid content initiatives. Solomon developed and executed go-to-market strategy including creating business models, partner messaging, pricing models and sales tools, to attract and secure partnerships with over fifty leading media brands. Previously, Solomon was SVP and General Manager for Monetization Solutions at FAST, a Microsoft subsidiary, where he oversaw the company's media, advertising, and e-commerce search solutions. His other experiences include product leadership roles at Inktomi Corporation and PricewaterhouseCoopers, as well as founding his own VC-backed micropayments company. A native New Yorker, Solomon currently resides in Park Slope, Brooklyn with his wife and three children.

Tom Eslinger, Worldwide Digital Creative Director, Saatchi & Saatchi: Tom works across Saatchi &
Saatchi’s worldwide digital capability and is based in London. He has worked across the S&S network, with both a worldwide focus across network clients for integrated creative, strategy and operations, and an EMEA focus with respect to UK and European clients to develop integrated digital initiatives and programs. The North Dakota native has been a Creative Director for Saatchi & Saatchi since joining in Wellington, New Zealand in 1998. He was appointed in 2002 to the Worldwide Creative Board of Saatchi & Saatchi and leads the creative growth of Saatchi & Saatchi’s worldwide digital team, adding new teams and capabilities and forging worldwide partnerships with best-in-breed creative partners. Before joining the network, Tom was a lecturer and part of the faculty which established Wanganui School of Design in New Zealand, one of the first creative-centred interactive Degree programmes in the world. Tom is a multiple Cannes Lion winner across outdoor, cyber, media, direct and promo for web and mobile work, and has judged, run Juries and been awarded internationally. Tom fell in love with type in college and has designed fonts for nearly 20 years, with work appearing in RayGun magazine, The End of Print and CSA Archive/Design. His fonts have also spelled stuff in designs for Swatch, Sega, Toyota, Levi’s and Burton Snowboards. In 2007, Tom was the President of the Cyber Lions jury at the Cannes International Advertising Awards. This was Tom’s third Cannes jury appearance, serving on the 2002 Cyber and 2006 Titanium juries. Tom lives in a converted 19th century church in London, collects comics (200K and counting), snowboards and recharges his batteries whenever possible at his humble, entirely solar-powered house on Great Barrier Island, New Zealand.

Miles Ludwig,
Managing Director, Content Innovation Lab, Sesame Workshop: Miles leads a group
that focuses on the intersection of emerging technologies and educational outcomes to identify key platforms for Sesame Workshop to deliver its content now and in the future, and advocates for innovation in the creation of that content. The Lab plays an additive supporting role across projects to analyze opportunities and trends, making recommendations for the achievement of greater and more sustained impact by capitalizing on the potential of technology to deliver educational experiences. Previously, Miles led the Digital Media team that was awarded two Emmys (2009/10), a Webby (2010) and a Peabody award (2010). He was previously the Creative Director of Elias Arts’ Sound Intelligence Group, and the co-founder of Kirt Gunn & Associates, Inc. (KGA), an interactive advertising agency. At KGA, he led a team that created cross-platform campaigns for Diageo, LVMH, Ford, and Volvo. Miles was educated at Brown University and New York University.

Alex Limberis, VP of Business Development at Next Issue Media. Next Issue Media is a startup
chartered to bring the next generation of interactive digital periodicals to the market. Next Issue Media is funded by a consortium of 5 major publishers Conde Nast, Hearst, Newscorp, Meredith and Time Inc. Mr. Limberis is a 20+ year veteran in data communications and media technologies. Prior to joining Next Issue Media, he was the Chief Operating of Syabas technology a leading provider of app platform based IP set top boxes, he was also the Director of Wireless, Broadband and Consumer Electronics in Microsoft’s Digital Media Division where he drove Microsoft’s success in the ubiquitous adoption of Windows Media into the consumer electronics, wireless and broadband ecosystems including, Mobile, IPTV, MP3 players and music and video services such as Verizon, Tivo, Amazon and Netflix. He drove Microsoft to join the DVD Forum and then served on the DVD Forum steering committee which resulted in the adoption of Windows Media into the HD-DVD and Blu-ray standards. Mr. Limberis also served as an Entrepreneur in Residence at Dolby Labs where he defined Dolby’s strategy to enter the networked entertainment ecosystems. Previously he was a VP at PMI (acquired by Microsoft), VP of Strategic Marketing at Aureal Semiconductor (acquired by Creative Labs), VP and GM at Korg (Yamaha), and a founder of Ensoniq (acquired by Creative Labs). Mr. Limberis holds several patents in the DSP and media fields. He was a BSEE major at Drexel University and holds an MBA from Santa Clara University.

Craig Palmer, Chief Executive Offer, Wikia: Craig Palmer is leading the web’s largest network of
collaboratively-published entertainment, gaming, and lifestyle content into its next phase, with an emphasis on expanding efficient processes and rapidly scaling Wikia’scommunity, marketing reach, and revenue. Craig has more than 25 years of industry experience, leading several diverse companies to success. Most recently, he was the President and CEO of Gracenote, a digital media pioneer whose content and technology is embedded in almost all top digital media brands. During Craig’s eight years of leadership, Gracenote enjoyed a dramatic increase in revenue, employee growth, international scope, and industry footprint. The company was purchased by Sony in 2008 for $260 million. Prior to Gracenote, Craig helped lead Aspect Development, a market-leading supply chain management company, through an IPO and eventual sale for over $9 billion in 2000 – at that time, the largest software sale in history.

Lee Huang, Director, Global Product Management and Production, Digital Newsstand and Emerging
Content, Barnes & Noble: Lee is a digital media executive who specializes in building successful online businesses, user-centric web sites and innovative digital products that engage audiences, extend brand reach, and support multiple revenue streams. He has a unique combination of business, technology and media industry expertise that enables him to monetize digital assets and to transform companies to thrive in a digital world of evolving business models, disruptive technologies and multi-platform user experiences.

Shawn Gold, Chief Marketing officer, Mahalo: video app business focused on the education
marketplace. He is also a founder and board member of consumer start-up, a lifestyle brand, to communicate, plan and manage “celebrations”. Formerly, he was CMO , head of marketing & content for MySpace. At MySpace Gold spearheaded the development and implementation of marketing initiatives and campaigns for MySpace’s more than 110 million users worldwide. He also oversaw the growth and expansion of popular MySpace franchises including Music, Film, Comedy and MySpace Celebrity, as well as creating MySpace’s “Impact awardsâ€? and “Our Planetâ€? programs to recognize and reward social responsibility. Gold has over 16 years of experience in digital marketing and content strategy, including serving as publisher of WeblogsInc, the largest publisher of professional blogs on the Web (now an AOL company). In 2000 he became president and chief strategy officer of Intermix (formerly eUniverse), where his team brought the online entertainment network to profitability, making it the most popular on the Web. Additionally, he headed marketing and communications for WHN, an ecommerce company that provided marketing services to the 2002 Olympics, ABC, NBC, Comedy Central, MTV and Fox. Prior to, Shawn served as head of strategic planning at Rare Medium where he created the inaugural interactive communication strategies for P&G, General Foods, Mattel and Nestle. In 1995, Shawn was GM and Founder of Icon New media’s Advertising Division, publishing and There he created the first interstitial ads on the web and an industry-leading advertising system based on time rotation and contextual integration. He started developing interactive content in 1992 as a partner with TouchTunes Interactive, a telecommunications music marketing service in the USA, Japan and New Zealand. He is a founding board member of the Producers Guild of America’s New Media Council and author of The Guide to Laughing at Life book series that promotes wellness through laughter.