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Digital Hollywood New York City, November 15-16, 2012
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Thursday, November 15th
10:45 AM - Noon
ThinkTank I:
Room 205
The New Hollywood Equation - Content Owners, New Platforms & Commerce
William H. Masterson III, co-founder, Believe Entertainment Group
Amit Khanduja, Executive Vice President, RELIANCE ENTERTAINMENT - DIGITAL
Kelly Day, CEO, Blip
Chris Fralic, Partner, First Round Capital
Harvey Schwartz, VP of Talent, WhoSay
Steve Bradbury, Chief Revenue Officer, Zazoom, Moderator

William H. Masterson III, co-founder, Believe Entertainment Group: William H. Masterson III and Dan Goodman are co-founders of Believe Entertainment Group, a New York-based digital entertainment company producing high profile content in partnership with elite talent and leading brands through a variety of digital outlets such as web, mobile, VOD, and social media. Believe Entertainment Group recently launched a new documentary-style show with legendary DJ/Producer Tiësto, called In the Booth (, and announced a new lifestyle and entertainment news series with Jennifer Lopez and Nuyorican Productions, entitled Tiger Beat Entertainment. In April 2011 the company launched The LeBrons, a new original, animated Web series with NBA champion and three-time league MVP LeBron James and brand partners HP, Intel, Bing, Sprite, and Nike, that premiered on YouTube ( and was distributed through LeBron's Facebook, Twitter, and a dedicated section of, with syndication through Digital Broadcasting Group (DBG). In 2010, Believe Entertainment Group formed an alliance with Paramount Digital Entertainment (PDE) working together on the hit digital series The Legion of Extraordinary Dancers (The LXD), created by Jon M. Chu (Step Up 2: The Streets and Step Up 3D) and distributed through Hulu; the company also expanded its partnership with MommyCast, the Webby Award winning multi-medium show for moms, and announced the launch of MommyCast Latina, a first-of-its-kind, original HD web show specifically for the Latina mom. Mr. Masterson brings over 17 years of experience in media and interactive advertising to drive the company's sales and revenue initiatives. In 2010, Mr. Masterson and Believe Entertainment Group were recognized among The Hollywood Reporter's Top 50 Digital Power List.

Amit Khanduja,
Executive Vice President, RELIANCE ENTERTAINMENT - DIGITAL: He is currently
responsible for the Jump Games Global Business and Reliance Digital Ventures, managing projects like Tom Hanks' Electric City and Total Recall. Jump has successfully developed and released titles like Real Steel, F1 2011, Total Recall, Tom Hanks Electric City, etc. Amit has been instrumental in leading the growth of the company in the last 18 months by focusing on mobile platforms and the core loops of clear progression, retention, monetization and most importantly fun. Having more than 15 years of high-tech consumer and enterprise experience, Amit has held key positions at several leading companies and start-ups, including Sun Microsystems, HP, and Tira Wireless. Previously he was the Managing Director for East NA and APAC for Tira Wireless and was instrumental in growing the business by 200% in the last 12 months. Prior to this, Amit led the Marketing and Business Development initiative for Sun Java CDS and Sun J2ME partners and Business Development. He has also worked with HP as Director of Mobile E-Services solutions and held other positions in Marketing, Product Management, and Business Development.

Kelly Day,
CEO, Blip: Kelly Day joined Blip as CEO in April 2012 to lead the digital television network
as it builds and expands its deep library of original content, multiple distribution platforms and creative advertising solutions to position Blip as an online video destination and a collaborative partner for producers, advertisers and content partners. For the past twenty years, Day has worked at the intersection of content and commerce, building numerous multi-platform franchises. With the rapidly changing digital media landscape and the explosion of online video, Day is uniquely positioned to leverage Blip’s original content, brand and technology to take the company to the next level. Day’s expertise in the digital world makes her a sought-after speaker and commentator on the future of television and digital distribution platforms, multi-platform viewing and video monetization. She has spoken at numerous industry events, including CES and Digital Hollywood, and been quoted in a variety of media articles such as the Wall Street Journal, Advertising Age and Variety. Day serves as on the Blip board of directors and is a member of the Digital Hollywood Women’s Board. Prior to joining Blip, Day oversaw the Digital Media and Commerce businesses for Discovery Communications, which included the company’s U.S. websites, E-Commerce operations, Licensing, and Home Entertainment. Day was responsible for the development and execution of long-term strategies to drive the growth of these businesses through innovative offerings that leveraged the company's television and digital assets to grow digital traffic and user engagement, and increase product sales. While running this business, Day was credited with achieving record-breaking growth and bottom-line value for the division. Prior to joining Discovery, Day served as vice president of E-Commerce at The Knot, the leading wedding media company, where she ran their e-commerce business and developed partnerships with major retailers, such as Target and Macy’s. Prior to that, she held a variety of E-Commerce positions at AOL, the most recent as executive director of AOL Shopping, with responsibility for developing new products for AOL's Shopping portal site at a time when online shopping was gaining major marketplace traction. Day’s home base is in the Washington, DC area where she lives with her husband and two daughters, when she is not traveling like a mad woman between New York and Los Angeles. To maintain her sanity, she is an avid fan of spinning (especially at Soul Cycle) and Ashtanga Yoga....and any web series she can find about cycling and yoga!

Chris Fralic, Partner, First Round Capital: Chris Fralic joined First Round Capital in 2006, and was mo
st recently VP of Business Development at which was acquired by Yahoo! in December 2005, where he focused on distribution partnerships to integrate across a broad set of browsers, tools and publishing partners. Chris previously spent 6 years at eBay, and his last position was a combination ad sales and business development role helping entertainment companies such as Twentieth Century Fox, Universal Music Group, Apple and Netflix reach and connect with eBay users. Chris previously led the eBay Entertainment categories, managing the transaction, platform and supply/demand aspects of the books, movies and music marketplaces in the US with over $1 billion in transaction volume during his time there. Chris had been the VP of Business Development at, which eBay acquired in June 2000, where he helped develop many parts of the business including fund raising, content licensing, the affiliate program, supply and distribution partnerships, and advertising and sponsorships sales. Chris has over 25 years of technology industry experience, including significant Internet sales and business development roles since 1996. He was Vice President of Business Development at Nextron, Director of Business Development at America Online, and an Account Manager at Oracle focused on their early Internet offerings for some of its largest accounts such as AOL and Time Warner. Earlier in his career, he held senior sales and management roles in the computer reseller and consulting services industry for companies including The Computer Factory, BusinessLand, and ComputerLand/Vanstar where he was responsible for over $100 million in hardware, services, and consulting sales. He currently serves on the Board of Governors for the Leader to Leader Institute (formerly the Peter F. Drucker Foundation for Nonprofit Management), and has taught graduate-level classes at Temple, Drexel, Rutgers and Eastern University. He has spoken at numerous industry events including Gartner Group’s Retailvision, DigitalHollywood’s Media Summit, Jupiter’s, AlwaysOn’s OnHollywood, MediaKitchen’s Venture Day and DreamitVentures. Chris is an advisor at First Growth Venture Network, a member of the Digital Advisory Board, and has attended and been involved with the TED Conference since 1994 and helped launch TEDTalks which have been viewed over 250 million times. Chris is a co-author of Media and Communication VC Best Practices, and is a co-inventor of a US Patent for listing goods for sale online by phone. He is an avid skier/snowboarder and tennis player, and has finished 4 marathons with his wife and swears he will never run one again. Chris earned his BS in Finance from Villanova University, and his MBA from St. Joseph's University in Philadelphia.

Harvey Schwartz is VP of Talent at WhoSay, overseeing talent acquisition strategy, which currently has over 1,000+ high level influencers utilizing the publishing platform. Prior to working at WhoSay, Schwartz worked in the entertainment business as VP A&R for Universal Music/Capricorn as well as managing Grammy award winning artist Peter Gabriel in North America. He is based in the New York office.

Steve Bradbury, Chief Revenue Officer, Zazoom: Steve Bradbury brings over two decades of
knowledge and hands-on experience optimizing the intersection of mobile, broadband, social media and legacy media business models. Most recently he was the VP, Content Strategy & Business Affairs for GoTV Networks, the premiere U.S. mobile media network. Steve has also developed business strategies and monetized assets for companies such as Sony, The Improvisation and Engage Games Online. His corporate experience also includes MGM Worldwide Television and Universal TV. Steve moderates panels at many major conferences, is a board member of the Center for Digital Media Entrepreneurship at Syracuse University and led the Hollywood & Digital program at UCLA Extension for seven years.