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Digital Hollywood New York City, November 15-16, 2012
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Thursday, November 15th
10:45 AM - Noon
Session B:
The Gallery
Multi-Screen Universe: TV, Tablets, Broadband, Smartphones and IPTV - Strategies for ConnectedTV Technology & Content
Brian Monahan, Managing Partner, Magna Global Intelligence
Eric Berger, EVP of Digital Networks, Sony Pictures Entertainment
Rob Sussman, EVP, Business Operations, Development, and Strategy, EPIX
Barry Blumberg, EVP, Alloy Digital/President, Smosh
Tim Hanlon, Founder and CEO, The Vertere Group, LLC
Scott L Brown, SVP Engineering & Strategic Relations, The Nielsen Company
Ahmet Ozalp, Vice President of Products, Media, Akamai
Craig W. Wigginton, Industry Leader, Deloitte & Touche LLP Telecommunications Practice

Brian Monahan, Managing Partner, Magna Global Intelligence: Against the backdrop of a rapidly changing media landscape, Brian’s team predicts the future of media value. With the rigor of Wall Street analysts, the Magna Intelligence Practice forecasts media ratings and attention levels, conducts ad experience experiments, and predicts buy side demand. Previously Brian oversaw the IPG Media Lab. The IPG Media Lab helps IPG’s marketing agencies and Clients harness emerging media technology. Before joining the Lab, Brian served as the Social Media thought leader for the UM network. An entrepreneur trapped in a media planner’s body, during his tenure at IPG Mediabrands he has launched initiatives like the Rally@UM social marketing practice, the Velociter start-up partner program, the global Digital Fellowship, the Media Optimization & Management Suite (MOMS) enterprise software initiative, and Cadreon — IPG Mediabrands’ demand-side audience marketplace. He launched the interactive capability at Universal McCann SF and has led multinational and cross-platform ad campaigns for Clients like Microsoft, Charles Schwab, Verizon, and Wells Fargo. Prior to IPG, Brian founded Inrhythm Marketing – a pioneering analytics and optimization firm. He was a founding employee of Left Field, one of the first San Francisco-based digital ad agencies, and a co-founder the Bay Area Interactive Group. In 2011 Brian was named to the American Advertising Federation’s 40 & Under Hall of Achievement. Other accolades include “Internet Media Buyer of the Year” and “Media All Star” by trade magazines, and he has served on the agency advisory boards of Google, Yahoo, MSN, and AOL.

Ahmet Ozalp is Vice President of Products for Media at Akamai, where he guides the strategic direction and development of the Sola Product portfolio, which includes all delivery, storage and workflow solutions for digital media. He joined Akamai from Telenity, where he was CEO for the provider of mobile advertising and social network solutions. Mr. Ozalp was previously a Partner at Atlas Venture, where he led investments in digital media, mobile and online advertising. While at Atlas, Ozalp was the lead investor and board member of video content management startup, Extend Media. He also worked closely and had board level involvement with Ellacoya Networks, Isilon and Gotuit Media. He has maintained leadership and engineering roles at several telecommunications startups in addition to working as a management consultant for Bain & Company’s technology and media practice. Mr. Ozalp holds an MBA from the Wharton School at the University of Pennsylvania, an MS in Electronic Engineering from Columbia University, and two U.S. Patents.





Eric Berger, EVP of Digital Networks, Sony Pictures Entertainment: Eric Berger is the executive vice
president of digital networks at Sony Pictures Television (SPT). In this position, Berger supervises Crackle, the studio’s multi-platform video entertainment network, overseeing its content development, programming, marketing, distribution, product video operations and engineering. Crackle is a three-screen service, available online, on set top boxes, internet connected devices, via Apps and on mobile. Crackle is currently available in the US, UK, Canada, Australia and Brazil. Berger also manages mobile games and applications based on television properties and, in conjunction with the general managers, the digital presence of the company’s channels around the world. The studio’s channels, including AXN, SET and Animax, reach more than 500 million households worldwide and are supported by a digital presence that includes more than 75 websites. Additionally, Berger manages all ad-supported digital businesses and partnerships with companies such as YouTube and Hulu. Berger joined the company in 2006 as vice president, mobile entertainment.  He guided SPT’s mobile games division from 17th to 5th place in the market, and he successfully launched video services on all major mobile operators. In 2008, Berger was named senior vice president, digital networks, where he was responsible for creating and syndicating content to major online and mobile providers. He then took over management of Crackle. Prior to Sony Pictures, Berger was vice president of strategic planning at Time Warner Inc. (AOL, HBO, Turner Broadcasting, Time Inc., Time Warner Cable, and Warner Bros.) where he was responsible for wireless initiatives and the creation of new digital growth businesses.  His efforts included shaping the company’s overall mobile strategy, including driving investment, acquisition and business development.

Rob Sussman, EVP, Business Operations, Development, and Strategy, EPIX: Rob Sussman is EVP of Business Operations, Development and Strategy of EPIX, a next generation multiplatform premium entertainment service owned through joint venture between Viacom Inc. (NYSE: VIA and VIA.B), its Paramount Pictures unit, Lionsgate (NYSE: LGF), and Metro-Goldwyn-Mayer Studios Inc. (MGM), launched in October 2009. Sussman spearheads the distribution strategy and business development efforts as well as managing day to day operations and launch of the service. Sussman has over 20 years of experience in the media industry, most recently serving as the SVP of Program Enterprises for MTV Network's music group, where he was responsible for operations and strategy for consumer products, including radio, ecommerce, licensing, games, home entertainment, and retail. Prior to joining MTV Networks, Sussman was President, New Media and acting COO of the Trade and DRTV groups of Gaiam, the leading producer and distributor of fitness and wellness video products and accessories. As President, New Media, Sussman oversaw the development, digital distribution, and day to day management of all media content. He also served on the Board of LIME Media and was acting President upon Gaiam's acquisition in July 2007. Before joining Gaiam, Sussman served as Executive Vice President and Chief Financial Officer of Sundance Channel from 1996 to 2006. As one of the founders of the Channel, Sussman wrote the business plan, raised equity capital, and launched the Channel, which was sold to Cablevision for $500 million. In addition to his day to day financial responsibilities, Sussman managed business development, ancillary revenue generation, administration and operations. Sussman was also previously Vice President of Corporate and Business Development at Showtime Networks, joining Showtime in 1990 and holding numerous positions in the Finance group throughout this tenure. Sussman also served as a Senior Analyst in the Corporate Treasury Department at Viacom, joining in 1988. Sussman holds a B.A. degree in Economics from Georgetown University and an M.B.A. degree in Finance from the Stern School of Business at New York University.

Barry Blumberg, EVP, Alloy Digital/President, Smosh: an online entertainment brand for teens and young adults focusing on published content and video across a variety of websites including wholly owned Smosh.com. Smosh LLC serves over 20 mm video views each month on Youtube and Smosh.com and delivers over 80mm video and display ad impressions associated with their content. Smosh also boasts over 2mm Youtube subscribers, over 4mm monthly visits to Smosh.com and over 600k Facebook fans. Prior to joining Smosh LLC, Barry was president, Walt Disney Television Animation from 1994-2006 where he oversaw the production of over 1,000 episodes television delivered to Disney Channels and other distribution outlets around the world. Before moving to Disney Barry was executive vice president of Harvey Entertainment managing the media and merchandising activities for Casper the Friendly Ghost and Richie Rich. Barry holds a BA in English Literature from UCLA. He currently resides in Los Angeles with his wife and seven year old son.

Scott L Brown, SVP Engineering & Strategic Relations, The Nielsen Company: Scott L. Brown serves as Senior Vice President, Global Communications, Client Insights & Strategic Relations for Nielsen. In this role, Scott is a frequent speaker and sought after visionary for impending changes to the media landscape, the impact of new technology, and for the path of new advertising models. Scott is responsible for client insights and communications, strategic business relationships, and works with media strategy and digital platform development for the company. Scott focuses much of his time on establishing and managing business relationships with advanced technology and new media companies. He is the key company spokesperson for evolving television technologies, advanced metering systems, and new technology development. Scott provides the internal and external company vision and leadership for the new world of digital convergence, connected TV technology, and multi platform measurement, etc. Scott, is a veteran of Nielsen, with roots going back to Advanced Software Systems Design, progressing into Senior Operations Management, and then into his current position with Nielsen. Scott’s expertise is grounded in technology, the implications for Nielsen measurement, coupled with a deep client following on what is relevant in the media world. Scott is frequently asked to forecast the future for major advertisers, and media companies. Scott holds a Bachelor of Science and a Masters Degree from Illinois State University.

Tim Hanlon, Founder and CEO, The Vertere Group, LLC: Most recently, Hanlon was Executive Vice President/Managing Director of VivaKi Ventures, the strategic partnership and investment arm of VivaKi – the digital services hub of marketing services agency holding company Publicis Groupe, S.A., comprising Starcom MediaVest Group, Zenith Optimedia Group, Digitas, Razorfish, and Denuo. He was chiefly responsible for the solicitation, negotiation and oversight of the unit’s strategic partnership and investment activity – including formal advisory and directorial positions with over three dozen early-stage companies – an outgrowth of his previous work as head of ventures activity for both Denuo and Publicis Groupe Media. Prior to founding the Denuo Ventures and PGM Ventures practices, Hanlon was Senior Vice President/Director, Emerging Contacts for Starcom MediaVest Group. He was chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over 20 years of traditional and interactive agency media experience across the intersection of marketing, media, advertising, and technology, including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY. He also served as the Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated, trade publication Radio & Records, and the Voice of America. Among numerous advertising and television industry activities, Hanlon has been Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee, a founding member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and a founding member of the National Academy of Media Arts & Sciences (NAMAS). In 2004, he was an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been twice named to MEDIA Magazine’s “Media 100” list. His insights into the future of media and advertising are regularly seen in major electronic, print and trade press outlets. Hanlon holds an MBA from the University of Chicago Booth Graduate School of Business, and a BA from Georgetown University.

Craig W. Wigginton, Industry Leader, Deloitte & Touche LLP Telecommunications Practice
: Craig is the Industry Leader for the Deloitte & Touche LLP Telecommunications Practice within the technology, media and telecommunications practice. In this role he works with clients and client service teams of major and emerging companies in the communications sector and assists in the coordination of services across the firm, with emphasis on Audit & Attestation and Enterprise Risk Services. He assists in the coordination of broader services across the Tax, Consulting and Financial Advisory Services functions within the industry. He also works with major global telecommunications company's to assess U.S. GAAP and U.S. SEC issues for those entities which are associated with the U.S. capital markets. Until recently Craig was also the National Audit Partner for Telecommunications. In this role he was responsible for developing the firm's technical accounting and auditing positions as they relate to the communications industry. He also lead industry technical conference calls, conducted web conferences, and had headed the development of industry content related to the internal control databases for Sarbanes Oxley 404. With more than 20 years of experience working with communications clients, Craig specializes in wireless and wireline, but is also extensively involved in all other telephony related services. He also has been heavily involved in the mergers and acquisitions arena, as well as emerging technologies including software and internet and the convergence of telecommunications and technology/internet.

Tim Hanlon, Founder and CEO, The Vertere Group, LLC: Most recently, Hanlon was Executive Vice President/Managing Director of VivaKi Ventures, the strategic partnership and investment arm of VivaKi – the digital services hub of marketing services agency holding company Publicis Groupe, S.A., comprising Starcom MediaVest Group, Zenith Optimedia Group, Digitas, Razorfish, and Denuo. He was chiefly responsible for the solicitation, negotiation and oversight of the unit’s strategic partnership and investment activity – including formal advisory and directorial positions with over three dozen early-stage companies – an outgrowth of his previous work as head of ventures activity for both Denuo and Publicis Groupe Media. Prior to founding the Denuo Ventures and PGM Ventures practices, Hanlon was Senior Vice President/Director, Emerging Contacts for Starcom MediaVest Group. He was chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over 20 years of traditional and interactive agency media experience across the intersection of marketing, media, advertising, and technology, including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY. He also served as the Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated, trade publication Radio & Records, and the Voice of America. Among numerous advertising and television industry activities, Hanlon has been Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee, a founding member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and a founding member of the National Academy of Media Arts & Sciences (NAMAS). In 2004, he was an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been twice named to MEDIA Magazine’s “Media 100” list. His insights into the future of media and advertising are regularly seen in major electronic, print and trade press outlets. Hanlon holds an MBA from the University of Chicago Booth Graduate School of Business, and a BA from Georgetown University.