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Digital Hollywood New York City, November 15-16, 2012
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Thursday, November 15th
3:50 PM - 5:00 PM
Session C:
Room 209
iPad-Tablet-SmartPhone Advertising - the Premium Advertising Platform
Mark Donovan, SVP, Mobile and Analytics, comScore
Angela Steel, Managing Partner, Ansible
Chad Gallagher, Director of Mobile,
Christina White, User Experience Designer, Mobile & Digital Merchandising Center of Excellence, SapientNitro
Bill Drolet, Vice President, Digital Ad Sales, The Weather Channel
Matt Young, Senior Manager, Mobile Business Development, BrightRoll
Howard Tiersky, founder and CEO, Moving Interactive Inc.
Jonathan Weitz, Partner, IBB Consulting, Moderator

Mark Donovan, SVP, Mobile and Analytics, comScore: Mark Donovan is a leading expert on mobile media and heads comScore’s mobile product and marketing efforts. In this capacity he oversees the development of mobile data products and works with media, advertising, and technology companies to help develop strategies for growth and monetization. He served as CMO of M:Metrics prior to the company's acquisition by comScore in 2008. At M:Metrics, Donovan led the product and marketing teams that launched the company in 2004 and created its industry leading mobile research products in the US and Europe. Before joining M:Metrics, Donovan worked for RealNetworks, as Director of Mobile Strategy and later Director of Mobile Services. Working with mobile operators, OEMs, and media companies in North America, Europe and Asia, Donovan helped RealNetworks become the leading global supplier of infrastructure for the delivery of audio and video to mobile phones, and led the team that launched North America's first 3G mobile video services. Trained as a social scientist, Donovan has a passionate interest in the intersection of new technologies and social behavior. Prior to joining the private sector, he served as director of UWired, a University of Washington program that has become an international model for effective uses of technology in higher education. Donovan led development of the award-winning Catalyst Project, which reinvented the way that innovations in teaching and technology are cultivated, promoted and supported. Mark is a frequent speaker and author on new media and mobility and has two decades of experience conducting research, data analysis, and modeling for the academic, public, and private sectors. He holds a Ph.D. in political science from the University of Washington, a master's degree in public policy from San Diego State University and a bachelor's degree in business and entrepreneurship from Loyola Marymount University.

Angela Steel, Managing Partner, Ansible: As the boss of Interpublic Group's mobile ad agency, Steele's potential client base consists of all IPG's clients. Ansible's current clients include Microsoft, Wells Fargo, Johnson & Johnson, Kia, and Intuit. Ansible also previously had a joint venture with Velti, the mobile ad network giant, which ended in 2010. Since she joined Ansible in April 2011, IPG claims the agency has grown 176 percent, doubled its staff size and added more than 15 new clients.

Chad Gallagher, Director of Mobile, He oversees new advertiser acquisition, custom
client solutions and product innovation surrounding mobile for, the leading display network of AOL Advertising. In his role, Chad helps top interactive advertisers define their non-reserved mobile strategies and reach customer acquisition,targeting and ROI goals. Chad also develops and implements strategic sales initiatives and advises senior management on mobile eco-system dynamics. He is currently a member of the IAB Mobile board of advisors. Chad began his career at in 2006 as a Business Analyst. In this role, Chad was responsible for managing client campaigns, maximizing ROI and inventory yield across the network. Prior to joining, he worked at the start-up, a mobile based concierge and events recommendation service. During his time at, Chad found his passion for the mobile space and recognized the need for innovation in order to deliver the value that advertisers were seeking from mobile campaigns. Chad holds a Bachelor of Science degree in Systems Engineering from the University of Virginia. He resides in Baltimore, MD.

Christina White,
User Experience Designer, Mobile & Digital Merchandising Center of Excellence,
SapientNitro: Within SapientNitro’s Mobile & Digital Merchandising Center of Excellence, Christina specializes in the experience design and strategy of smart and usable experiences for emerging channels – mobile, kiosks, touchscreens, and more. With a background in Industrial Design, she strategically applies the design process to the full lifecycle of creative solutions across multi-channel environments. Recent work includes award-winning AutoTrader iPhone application and The Home Depot's inventory mobile handheld, which recently rolled out to stores nationwide. Other clients include Coca-Cola, DirecTV, GE Energy, and Michelin.

Bill Drolet, Vice President, Digital Ad Sales, The Weather Company: As vice president, digital ad sales, Bill Drolet is responsible for managing and developing advertising and business opportunities for in the New York region, and overseeing a team of account managers within the territory. Before joining The Weather Channel, Drolet spent two years at Time Inc., where he served as vice president, sales - digital lifestyle group. There, he managed a national sales and marketing team, and led lifestyle brands such as Real Simple, Cooking Light and MyRecipes through app development, distribution and monetization. Prior to joining Time Inc., he worked for online publishing startup Waterfront Media as vice president, sales - health & lifestyle, leading the team that represented flagship brands Everyday Health, the number one health website globally; the award-winning South Beach Diet; and Previously, Drolet held sales roles at Yahoo!, Life Med Media (dLife), AccentHealth-CNN TV, and Comcast Spectacor (Comcast SportsNet). Drolet received a bachelor's degree in communications and advertising from Marist College in Poughkeepsie, NY.

Matt Young, Senior Manager, Mobile Business Development, BrightRoll: Matt Young is senior
manager, mobile business development at BrightRoll. His responsibilities include mobile strategy and partner development for the BrightRoll network as well as the exchange (BRX). Matt has been active in the media and entertainment industries for almost a decade. Prior to BrightRoll, he founded Rockstone Films, LLC, an independent film company in Los Angeles. At Rockstone he was involved in all aspects of the business from writing and producing scripts, to leading editing and cinematography production teams as well as the marketing and promotion of projects.

Howard Tiersky is the founder and CEO of Moving Interactive Inc, a digital product development firm. MI works with leading brands in Media & Entertainment (and select other industry sectors) to identify opportunities to expand their business results through new or improved digital products such as web, mobile and social platforms. MI provides end-to-end services including strategy, user experience, and technical design/implementation with a team of over 100 digital professionals on four continents. Howard and his team have worked closely with clients such as Universal Studios, Readers Digest, Conde Nast, Moodys, JPMC, Exelon, and Bloomberg on the launch of their new digital products. Prior to "taking the leap" to start his own company five years ago, Howard was Vice President, Media & Entertainment in Capgemini's consulting practice where he worked with media clients such as NBC, Turner and Sprint on digital media strategy and implementation. Howard also led Capgemini's interactive practice for many years and was responsible for numerous customer-facing eCommerce efforts for many Fortune 500 brands such as Office Depot, Sears, Merrill Lynch, General Motors, American Express and Allstate. In his spare time, Howard has also created a number of independent digital media brands including Snide.TV which has driven over 5 million views of its political satire animations such as "George Bush Job Interviews" and "Paris Hilton Prison Diaries." Most recently his work has been a bit more wholesome with the launch of a video-based social network for kids 3-11. And, which was recently featured on the home pages of Yahoo! and MSNBC.

Jonathan Weitz, Partner, IBB Consulting: Jonathan helps clients pioneer new products and servi
ces, develop innovative business models, design organization structures and successfully execute business operations. Over the course of his career, Jonathan has advised companies such as Comcast, Time Warner Cable, Showtime, Sony Pictures Television, The GolfChannel, IAC/InteractiveCorp, Goldman Sachs and Intel. At IBB, Jonathan leads growth strategy for content owners, service providers, device manufacturers and software providers, opportunities in broadband and mobile video, advertising across platforms, content on smart phones and tablets, broadband video, interactive television, enhancing viewership and engagement, and growing physical and digital media revenue. He leads efforts related to Revenue Growth Opportunity Analysis, New Product Strategy and Launch Management, Communications Products and Social Networking Services Development, Marketing Planning, Financial Modeling, Partnership Planning, Product Portfolio and Roadmap Management, Ad Sales Effectiveness, Customer Acquisition and Retention, M&A Due Diligence, Business Operations Optimization, Performance Measurement and Change Management. Recent engagements include a broadband video portal strategy for a Cable and Wireless provider, product strategy and advertising planning for a new HD network and merger integration planning and execution for a cable network. Jonathan has published white-papers and articles on topics such as Broadband Video and has conducted research including global trends in interactive advertising and mobile content. Jonathan's insights can be found in leading publications such as The New York Times, The Wall Street Journal and The Financial Times, as well as at conferences such as Digital Hollywood. Prior to joining IBB Consulting, Jonathan was a manager in BearingPoint's strategy practice. He holds Bachelor Degrees in Psychology and Communications from the University of Michigan and a Masters in Business Administration from New York University in Finance and Operations.