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Digital Hollywood New York City, November 15-16, 2012
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Thursday, November 15th
3:50 PM - 5:00 PM
Session B:
The Gallery
Cable, TV and Broadband - New Content - New Networks - Streams, Platforms, Devices
Stephan Shelanski, Executive Vice President of Programming, Starz Entertainment
Pam Schechter, Vice President, Business Affairs, Digital and Cable Entertainment, NBC/Universal
Beth Clearfield, SVP Digital, Media & Business Development, BBC Worldwide
Rebecca Glashow, SVP of Digital Distribution and
Partnerships, Discovery Communications
Kevin Smith, Group VP Spotlight Integrated Media Sales, Comcast
Terry S. Bienstock, CEO, Mobilactive Media, LLC., Moderator

Stephan Shelanski, Executive Vice President, Programming, Starz Entertainment, LLC: In this role, Shelanski is responsible for all original programming and film acquisitions for Starz Entertainment and its 16 linear channels, four HD services, six On Demand platforms and broadband services. Shelanski also oversees all on-air interstitial programming and materials operations content. Under Shelanski’s guidance, Starz Originals is creating both original dramatic series (“Spartacus: Blood and Sand,” “Crash”) and comedy series (“Party Down,” “Gravity”). Prior to joining Starz Entertainment in 1994, Shelanski worked at Home Box Office (HBO) as the director of Cinemax scheduling. He began his career in the HBO Program Research department. Shelanski is a graduate of Harvard with a BA in Mathematics and holds a Masters in Cinema Studies from New York University. Raised in Philadelphia, Shelanski resides in Denver and is married with three children.

Pam Schechter, Vice President, Business Affairs, Digital and Cable Entertainment, NBC/Universal
specializing in negotiating original and derivative digital content deals and television digital distribution rights deals. She is responsible for all original content deals for NBC Universal Digital Studio and is one of the lead attorneys for all advertiser sponsored content negotiations. She oversees all of the derivative webisode content negotiations for USA and Syfy Channels as well as Universal Cable Productions. In addition, Pam is the lead content lawyer for the NBC Universal entertainment cable websites including,, and and negotiates all of the television digital distribution rights deals for the NBC Universal cable networks and Universal Cable Productions Prior to working for NBC Universal, Pam started a small legal practice focusing on clients in reality television. She also produced shows for various cable networks such as Discovery, Fine Living and Court TV. Before becoming an independent producer and solo practitioner, Pam moved to Los Angeles from New York to negotiate deals for a website called “The Romp”. In New York, Pam was a television and business affairs executive for New Line Cinema and Court TV. She started her legal career in the corporate department of Willkie, Farr & Gallagher, focusing on Mergers and Acquisitions, after graduating from Fordham Law School.

Rebecca Glashow, SVP, Digital Media Distribution, Discovery Communications: As senior vice
president, digital media distribution for Discovery Communications, Rebecca Glashow is charged with creating and executing opportunities to expand Discovery's digital footprint and support the evolving cable business. Asserting Discovery's leadership in the space, Glashow works with operators to drive the growth of their VOD, interactive TV and internet services as well as broker broadband and mobile deals for content from across Discovery's family of U.S. networks. Previously, as vice president, digital media distribution, Rebecca Glashow oversaw the distribution of Discovery Mobile as well as broadband and iTV programming on digital platforms. In addition, she was responsible for developing new and existing relationships with emerging content distributors as well as top MSOs and DBS providers to drive revenue, enhance the quality of services for Discovery's partners and increase brand presence in the market. Before joining Discovery, Glashow was director, video-on-demand and interactive television, content acquisitions for Comcast Cable Communications, where she negotiated new media license agreements, built content strategy, spearheaded new product initiatives and developed ad sales opportunities with Comcast Spotlight. Glashow played an integral role in expanding Comcast's video-on-demand content offerings, securing the first movie VOD deal with Disney and launching a pioneering initiative with IFC Films that offered movies on-demand the same day they premiered in theaters. Prior to that, Glashow was with iN Demand Networks, serving as director, content planning and management, specializing in high-definition and video-on-demand programs and platforms. In this role, she was responsible for licensing VOD content for cable operators and developing original co-productions and acquiring programming for the INHD network. Among her many accomplishments, she launched the first VOD systems with Time Warner Cable and Cox Communications in 2001. Glashow also worked in film development, making acquisitions, soliciting financing and selling distribution rights for Unapix, a home video company. Glashow holds a bachelor's degree from Brown University. She is based at Discovery's offices in New York.

Kevin Smith, Group VP Spotlight Integrated Media Sales, Comcast: the advertising sales division of
Comcast Cable, where he is responsible for strategically positioning the company’s digital media, advanced advertising and on-demand publishing products and cultivating relationships with top agencies and national advertisers throughout Comcast Spotlight’s footprint. Kevin also oversees Comcast Spotlight’s online sales team, working to expand the company’s digital marketing solutions across its range of online properties, which includes, online ad networks and When he joined Comcast Spotlight in 2007, Kevin initially served as Vice President, Advertising Sales Development, In that role, he drove the creation of incremental revenue by leading the company’s CAPTURE initiative to maximize opportunities in short- and long-form direct-response advertising. He also oversaw the creation of the CARVE centralized remnant inventory management system in concert with Spotlight’s National Fulfillment Center (NFC), designed to capture unrealized revenue across all of Spotlight’s advertising products. With more than 30 years of experience in the media marketing industry, Kevin formerly was the President of TelAmerica CableConnect, where he was responsible for the management of the CableConnect Network. Prior to TelAmerica, he was Senior Vice President of Cable & PPM Business Development at Arbitron. Previously, Kevin created Mega Advertising, one the first major market interconnects in the U.S., which was a wholly owned subsidiary of Media General, Inc.Kevin had full scholarships from both the Carroll School of Management at Boston College in 1977 and from the Kellogg Graduate School of Management at Northwestern University in 2001. He also was one of the first V.J.s in the U.S., hosting Cable Rock Around, which aired on Philadelphia-area cable systems including Comcast, and he is a former professional skateboarder.

Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable:
a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast’s Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country’s leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast’s state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics.