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Digital Hollywood New York City, November 15-16, 2012
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Thursday, November 15th
3:50 PM - 5:00 PM
Session A:
The Auditorium
Special Track: Women's Entertainment & Technology (WOMEN)
Brand Communication in a Woman's World:
The Digital Ecosystem of 2012 - Content - Advertising - Marketing
Stephanie Sarofian, SVP, Managing Director, The Third Act, Digitas
Kandace Hudspeth, Executive Strategy Partner, Director McCann Social Central
Elizabeth Kiehner, Principal, Thornberg and Forrester
Jenna Seiden, Director of Business Development, Microsoft Studios
Ashley Parrish, Editor in Chief, DailyCandy.com
Nicola Smith, Vice President, Innovation, Engauge
Lori H. Schwartz, Tech Catalyst, Principal, World of Schwartz, Moderator

Stephanie Sarofian, SVP, Managing Director, Digitas: Stephanie leads Digitas' brand content platform; an operation offering brand content idea and distribution strategies, development, and execution for clients such as American Express, Delta Air Lines, General Motors, MillerCoors, P&G, and more. Her interdisciplinary team cuts across traditional agency/production/media/and entertainment skill sets to offer one source of digital brand content innovation to brands. The first of its kind, this platform directly correlates to the current marketplace shift, inherently connecting the triad serving brand marketing solutions - ideas, media, and technology. A respected industry leader, Stephanie has been named one of Business Insider's "30 Most Powerful Women in Advertising" and one of "50 Content Marketers to Watch in 2012" by The Content Marketeer.












Elizabeth Kiehner, Principal, Thornberg and Forrester: As one of the f
ounders of Thornberg & Forester, Elizabeth Kiehner was a pioneer in rebuilding the traditional agency model. Elizabeth oversees all client assignments and ensures that forward thinking and innovative digital solutions remain the focus of the creative process. She brings to Thornberg & Forester years of management and business development experience that have given her a deep knowledge of how to both lead a team and produce powerful experiential branded storytelling experiences. From site specific installations for Disney and LPL to 3D campaigns for blue-chip brands like GE, Target and Microsoft, Elizabeth celebrates the marriage of technology and creativity. Elizabeth started her career in the industry at EURO RSCG in Chicago and Suissa Miller in LA before the urge to return to the East Coast brought opportunities to run production and drive growth at some of the leading design firms in Manhattan generating award-winning creative for Apple, American Express, Samsung, Sony, HBO, Showtime, Nike, Sundance and network redesigns for Discovery, SpikeTV, CBS, AMC among others.

Jenna Seiden, Director of Business Development, Microsoft Studios. Jenna Seiden is oversees entertainment partnerships for Microsoft Studios. In this role, Jenna handles the business development needs for all 1st Party product teams across what was formerly known as Microsoft Game Studios, which includes Core Gaming, Kinect, Family & Lifestyle, Health & Wellness, Sports, XBLA, Win8 and Mobile. Partnerships involve identifying and negotiating deals with entertainment companies, Hollywood talent, consumer packaged goods firms and other content creators/IP holders in the pursuit of interactive entertainment. She also oversees the development and production of original linear and interactive content on behalf of Studios including the recently released Halo 4: Forward Unto Dawn, Microsoft's first original live-action series production. Prior to joining Microsoft, Jenna was a video games agent at Creative Artists Agency representing top independent game developers in the console, casual and social games space. Jenna began her career at the NBA in marketing partnerships and also worked in TV as a packaging agent, a TV producer at NBC and did marketing for Icebox.com. She is a graduate of the University of Pennsylvania and the Anderson School of Business at UCLA. Jenna got her start in games being a tester at the early age of eight for the Connecticut Leather Company, also known as Coleco.

Ashley Parrish, Editor in Chief, DailyCandy.com: Previously, she was the Cont
ent Director for the Women and Teen Networks at Hearst Digital Media where she oversaw the editorial operations for Cosmopolitan.com, RedbookMag.com and Seventeen.com, HarpersBazaar.com, and MarieClaire.com. In addition, during her 8 years at Hearst she held the roles of Senior Web Editor at MarieClaire.com and Online Editor at Harper’s Bazaar where she led the voice and visions of these sites with a focus on editorial packages, daily content, search engine optimization and social media, resulting in record traffic and award winning websites. Ashley is an adjunct professor at New York University, she is also a member of the National Journalism Honors Society.




Nicola Smith, Vice President, Innovation, Engauge: Fascinated by new forms of communication and technology, Nicola drives thought leadership around innovation and serves as a pivotal educator of emerging technologies, participant behavior and digital trends at Engauge both internally and externally. Nicola's understanding of the compelling connection between technology and human behavior contribute to her digital marketing space knowledge; in turn helping her play a role in identifying marketplace trends and in creating engaging campaigns. In her 6 years focusing on emerging technologies and media platforms in the marketing and advertising space, Nicola has led strategy around first-to-market opportunities in social media, mobile marketing and content development, gestural and touch-based interfaces, augmented reality, DOOH, and more. Her innovative client work has included projects for Verizon Wireless, Maybelline, Coca-Cola, PUMA, Microsoft, 20th Century Fox, Nestle, GE, Carter's, Chick-fil-A, Toyota and HP. Nicola is an active public speaker, regularly sought for her expertise in emerging technology and the innovation space. Currently, she serves on the technology committee for The Atlanta Children's Museum and The Atlanta Chapter of Junior Achievement. She is also a founding member of Digital Divas, a community organization focused on promoting and mentoring women in digital and technology based fields.





Lori H. Schwartz, Tech Catalyst, Principal, World of Schwart: Lori Schwartz works with top creative and strategic executives of multiple brands, agencies and content companies to ensure understanding of new and evolving technology as well as emerging business models. With a focus on the habits of the consumer and the evolving marketer’s goals, Schwartz provides the latest solution recommendations at the center of this ever-changing media landscape. Previously, Schwartz was chief technology catalyst for McCann Worldgroup, North America where she was responsible for driving technology innovation at one of the world's largest marketing communications companies, with a focus on igniting IP creation for marketers and their brands. Schwartz was also one of the key principals to launch the highly regarded Interpublic Media Lab. As SVP and director of the IPG Lab since 2006, Schwartz oversaw the group’s strategy, helping to keep clients and agencies ahead of the digital curve, driving innovation in the dramatically changing media landscape. She piloted brand interaction opportunities on behalf of Interpublic, as well as facilitated emerging media upfronts and exclusive deals for Interpublic agencies and clients, including Microsoft, Intel, General Motors, Nestlé and Sony. Schwartz is a frequent speaker at major industry events and has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications. Los Angeles-based, she sits on the board of The Academy of Television Arts and Sciences as an expert on the evolving nature of storytelling and new content platforms and business models for the future of television. Prior to the formation of the IPG Lab, she had various roles at the Interpublic Group of Companies as an innovations officer, pushing various business units to new grounds.