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Digital Hollywood New York City, November 15-16, 2012
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Thursday, November 15th
3:50 PM - 5:00 PM
Special Event
ThinkTank I
Room 208
Marketing Entertainment Content - Using Twitter, Facebook, Smartphone and Tablets - Building Audience - Building Buzz - Understanding the Metrics and Measurement of Success
Session Leader:
Lee Garfinkel, Chairman, Euro RSCG NY
Moderator - Thomas F. Tafuto, Global Chief Creative Officer, eDynamic

Lee Garfinkel, Chairman, Euro RSCG NY: Lee Garfinkel, one of the industry’s leading creative talents, is the Chief Creative Officer of Global Brands at Euro RSCG Worldwide and was additionally appointed to the role of Co-Chairman, Euro RSCG New York, in April 2011. Lee most recently served as DDB New York’s Chairman and Chief Creative Officer. Lee joined DDB in March 2003. Since then, he helped DDB gain new assignments on Bud Light and Michelob, as well as winning such accounts as Diet Pepsi, Philips Global, Subaru, Lipton Tea, The American Cotton Council, United Technologies Corp., Electrolux Appliances, Legg Mason, Georgia Pacific and Gibson Guitars. Lee was also the architect behind Amplify, the digital group within DDB New York. Since its inception in 2006, Amplify has grown to several million dollars in billings. Before coming to DDB, he spent 14 months as President and Chief Creative Officer of D’Arcy Worldwide. In that short time, Lee helped improve the agency’s creative output, rejuvenating such famous brands as Cadillac and Crest. His work also helped D’Arcy win the Heineken and Cadbury global accounts. Prior to D’Arcy, Lee worked at Lowe & Partners, where he spent eight years as Chairman, CEO and Chief Creative Officer, U.S.  At Lowe, he was credited with significantly raising the agency’s creative profile with work on such brands as Mercedes-Benz, Diet Coke, Sprite (Obey Your Thirst), Heineken, Citibank, Sun Microsystems, KPMG, Sony, CBS and GMC trucks. Prior to Lowe, Lee spent three years at BBDO as Executive Vice President and Executive Creative Director, where he created unforgettable work for Pepsi including “Shady Acres,” MC Hammer and the original Cindy Crawford spot. Before BBDO, Lee was at Levine, Huntley, Schmidt & Beaver for 11 years. Starting as a copywriter, he worked his way up to Executive Vice President, Executive Creative Director. He authored some of the agency’s most admired campaigns including Subaru, Genesee Beer, People Express Airlines, Matchbox cars and Citizen Watches. Lee has received every major advertising award. In addition to winning Cannes Lions for Subaru, Pepsi, Mercedes, Beneficial and Heineken, his industry honors also include One Show, ANDY and Clio awards.

Thomas F. Tafuto, Global Chief Creative Officer, eDynamic: Thomas F. Tafuto (TFT) has been an innovative pioneer in the fields of marketing, design, technology and interactive communications for over twenty five years and has collaborated with some of the world's most recognized brands including: Apple Computer, BP, Chiat/Day, Delta Airlines, Virgin Mobile, HP, The Harvard Business School, Grey Advertising, IBM, Microsoft, Nokia, Pepsi, Samsung, Sony, and The United Nations. In addition to being sought after consultant with his firm Interactive Outliers, Mr. Tafuto currently serves as Global Chief Creative Officer for eDynamic, a leading edge digital technology and marketing company based in India with offices New York, LA, Toronto, and Dubai. Prior to joining eDynamic, Tafuto was the Senior Vice President of Creative at DIGITAS NY where he was the creative lead on brands including Samsung, Delta, TIA-CREF, IBM, P&G, and led a team of 120 creative professionals. Prior to joining DIGITAS, Mr. Tafuto was the Executive Creative Director of Tribal DDB Worldwide and was the creative lead on Nokia, (RED), Bank of America, Pepsi, American Airlines, Exxon Mobil, AT&T, Starbucks, Ingersoll Rand, Dyson and led a team of 160 creative professionals. Thomas directed Tribal DDB's effort that garnered Ad Age's Global Agency Network of the Year in 2008 - the first time a digital agency has been honored with that award. He was also the executive creative lead on several of Tribal's worldwide new business pitches and racked up a total of 58 industry awards during his tenure at Tribal. Prior to joining Tribal DDB, Thomas was Director of Interactive at Jager DiPaola Kemp Design and worked with brands including XBOX 360, MTV, Burton Snowboards, Converse, Nike, Levis, Giant Bicycles, and Virgin Mobile. Thomas began his career by founding Applied Imagination, Inc., one of the first interactive design firms and developed several of the industry's first interactive rich media applications and CD-ROMs from 1987 to 1989. His award-winning work included: software programs for Apple Computer, titles for ABC News InterActive; the very first version of Facebook originally called the HBS Yearbook, electronic courseware for the Harvard Business School; and Culture(R) A Multimedia Guide to Western Civilization. Thomas has also partnered with many of the world's top advertising agencies and includes working side-by-side with Jay Chiat to secure the MTV account, as well as stints with Ogilvy and Grey. Thomas has spoken about interactive communications and design at numerous industry events each of the last 25 years. He has been quoted and interviewed by the New York Times, appeared on PBS, and taught interactive communications at institutions such as Columbia University, The Modern Museum of Art, Harvard Business School, and the Parsons New School.