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Digital Hollywood New York City, November 15-16, 2012
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Thursday, November 15th
2:15 PM - 3:30 PM
ThinkTank I
Room 205
The New Fandom: Building and Nurturing Communities for Entertainment Properties on Social Platforms
Ian Verchere, Chief Creative Officer, Roadhouse Interactive
Evan Silverman, Senior Vice President, Digital Media, A+E Networks
Tony Hoskins, Principal, POP
Mike Monello, Co-Founder & Executive Creative Director, Campfire
Maria Diokno, Editor in Chief, MyDamnChannel
Harry Kargman, Founder & CEO, Kargo
Lee Milstein, Content Partnerships, YouTube
Steve Bradbury, Chief Revenue Officer, Zazoom, Moderator

Ian Verchere, Chief Creative Officer, Roadhouse Interactive: Ian Verchere has created, directed or produced more than forty computer and video games that have generated over $1 billion in retail sales. A creative producer, writer, and artist, Ian was one of the founders of Radical Entertainment and was instrumental in growing the company into one of the world’s largest independent game developers. After serving as Studio Creative Director, he left Radical to join Electronic Arts (Canada) and served as Creative Producer on the million-plus selling SSX Tricky and NBA Street V.2 franchises. Ian also served as Creative Director for Millions of Us, where he helped to secure an exclusive agreement with Sony to create and develop virtual worlds for PlayStation Home including Warhawk, Uncharted and Resistance. Since 2006, Ian has moved into the social and online games space, co-founding Roadhouse Interactive and taking the role of Chief Creative Officer. He brings a unique ability to skillfully guide the translation of an existing IP into the games space, appealing to the original IP creators, gamers and investors alike. He worked with MTV to develop award-winning games for Beavis and Butt-head, was tapped by the estate of Roald Dahl to shepherd Charlie and the Chocolate Factory as it was reinvented for CGI film and games. Most recently, Verchere has been successful pioneering new models of working with IPs and brands with Roadhouse’s Family Guy Online, a Unity-based mid-core “MMLOL.” A graduate of the Emily Carr Institute of Art and Design (ECIAD), Ian also serves as strength and conditioning coach for Vancouver’s roller derby team, Terminal City Roller Girls.

Evan Silverman, Senior Vice President, Digital Media, A+E Networks: Evan Silverman is Senior Vice
President, Digital Media, A+E Networks where he oversees content, production and design for A+E Networks’ digital properties including,,, and Silverman is responsible for social media strategy and implementation for HISTORY (ranked #2 among all cable networks in total Facebook fans of a brand) and Lifetime. Additionally, Silverman oversees mobile for all A+E brands. In this role, Silverman has been instrumental in helping to increase combined traffic across all A+E Networks sites to over 15mm Unique Visitors (+33% vs. 01/09), 150mm Page Views (+52% vs. 01/09) and 30 million video streams (+197% vs. 01/09) monthly. Based in New York, he reports to Dan Suratt, Executive Vice President, Digital Media and Business Development. Silverman joined Lifetime in 2006, which was subsequently acquired by A+E Networks in 2009. Prior to joining Lifetime, Silverman served as executive producer of for the 2006 Torino Games and the 2004 Athens Games. Prior to that, he served as Director, Internet Services, at, and worked in Media Relations for the NBA and the Utah Jazz. Silverman graduated from Bates College in Maine. He currently lives with his wife and daughter in New York City.

Harry Kargman, founder and CEO, Kargo: Kargo is a mobile technology leader. Kargo helps publishers mobilize, distribute, and monetize their content. Harry is responsible for future product planning and the day to day strategic vision. Harry has been featured on 20/20, The Today Show, the New York Times, NPR and in major business publications around the world. Harry has spoken at CTIA, GSM, the CDMA World Congress, COMDEX and other events. Harry holds six patents on wireless technology and graduated with honors from Harvard College. Kargo was founded in 2003 and partners with major media companies to create the best in branded mobile sites, widgets and applications. Kargo leverages its global distribution relationships to build audience as well as its carrier billing capabilities and advertising management solutions. In addition, Kargo integrate community features and social media into its products to deliver engaged fans. Kargo works with major media companies including Rolling Stone, Us Weekly, Shape, Motor Trend, Blackbook, Star Magazine, Tiger Beat, Spin Magazine, Consumer Reports and many others.

Mike Monello, Co-Founder & Executive Creative Director, Campfire: Mike has been intimately involve
d in the creative development of every project that has come through Campfire's doors. From Beta-7 for Sega and True Blood for HBO to Frenzied Waters for Discovery, he's led work that has been awarded top honors at the One Show, CLIO, Mixx, ad:Tech, and Addy awards. A vocal force in the world of transmedia storytelling, Mike has spoken at many prestigious events, including Futures of Entertainment at M.I.T. and SXSW Interactive. Prior to co-founding Campfire, Mike was a co-creator of The Blair Witch Project; a movie that changed the way marketers approached the Internet. Before that, he worked at the Florida Film Festival for five years, where he did everything from selling tickets to acting as program director. Mike graduated from the University of Central Florida with a BA in Motion Picture Technology.

Maria Diokno, Editor in Chief, MyDamnChannel: Maria is the curatorial, editorial and social media
voice of My Damn Channel. Maria runs the site, our Blog Network and all social outreach. Prior to joining the company as one of its first employees in 2007, Maria was most well-known for appearing in an infomercial about makeup for women of color and receiving several close-ups while sitting in the audience of the short-lived talk show, “Carnie.” Personal interests include over-zealous tweeting about baseball, reality television and the decline of proper grammar and syntax (for which she blames her education from Columbia University and The Writers Studio).

Lee Milstein, Content Partnerships, YouTube: Lee C. Milstein, Content Partnerships, YouTube: Trained as a lawyer, but a tech guy at heart, Lee manages Content Partners in the News Industry for Google's YouTube. In this role, he is responsible for strategy and partner relationships that will help content creators and publishers build audience, and successful businesses on the YouTube platform. Based in New York, Lee previously led AOL's business development efforts around video, audience development, and distribution/syndication. Prior to that, Lee ran business development, corporate development and strategy for DivX, Inc. in San Diego, and spent time as a corporate attorney handling Intellectual Property and Telecommunication matters in both New York and Washington, D.C. Lee has a J.D. from New York University School of Law and a Degree in Cognitive Science & Artificial Intelligence from the University of Rochester. He currently lives in Westfield, NJ, spends most of his free time raising his 2 boys, and can be found on Twitter @LCMilstein, or blogging at

Steve Bradbury, Chief Revenue Officer, Zazoom: Steve Bradbury brings over two decades of
knowledge and hands-on experience optimizing the intersection of mobile, broadband, social media and legacy media business models. Most recently he was the VP, Content Strategy & Business Affairs for GoTV Networks, the premiere U.S. mobile media network. Steve has also developed business strategies and monetized assets for companies such as Sony, The Improvisation and Engage Games Online. His corporate experience also includes MGM Worldwide Television and Universal TV. Steve moderates panels at many major conferences, is a board member of the Center for Digital Media Entrepreneurship at Syracuse University and led the Hollywood & Digital program at UCLA Extension for seven years.