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Digital Hollywood New York City, November 15-16, 2012
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Friday, November 16, 2012
10:45 AM - Noon
ThinkTank I:
Room 207
Maximizing Content Value - From Video to Entertainment and Information - Metadata, Content Farms, Syndication, Behavioral Search & Subscription
Session Leader:
Steve Silver, Vice President, Business Development, SCREENPLAY, INC.
Michele McGarry, VP of Business Development, ThinkAnalytics

Dave Smith, VP, Eastern Region, T3Media
Neil Mody, CEO, nRelate
James Maysonet, Senior Industry Consultant, Media and Entertainment Industry, Teradata Corporation
Stephen Baker, CRO, RAMP
, Moderator

Michele McGarry is the Vice President of Business Development for ThinkAnalytics.  She leads direct sales, partner and OEM development efforts for ThinkAnalytics in North America. Michele has spent her career working with emerging technologies and markets. Several years were dedicated to corporate computer security technologies, helping global companies protect their systems and information, including 5 years with Trident Data Systems (now General Dynamics). During her time in London, England in the late 1990's, she established a European presence and distribution channel for Worldtalk Corporation, a then leader in email security and encryption. She also dedicated several years developing new advertising revenue streams for new media with Quokka Sports and at eZula (now Kontera), creating a platform for contextual advertising. Michele holds a Bachelor of Science from Santa Clara University and an MBA from Loyola Marymount University, where her work in quality management across cultures was published through the International Academy of Business Disciplines.







Dave Smith, VP, Eastern Region, T3Media: As the Vice President, Eastern Region, at T3Media (formerly Thought Equity Motion) Dave oversees the growing Eastern Coast operations out of the company's New York office. Previously, Dave held a variety of leadership positions at Westwood One, a content and programming company. His most recent position at Westwood One was Executive Vice President, Sales & Operations where he was responsible for managing $185mm in revenues, guiding a 140 person national sales team, and leading restructuring efforts geared towards greater profitability. Prior to Westwood One, Dave led business development at Electric Artists, a digital brand management and strategy agency and also within the Institutional Client Group at Morgan Stanley Investment Management. While at leading NY-based public relations agencies, Dave led marketing strategy and corporate communications efforts for dozens of global clients. Dave received his BA from Duke University and MBA from Wharton.

Steve Silver is Vice President, Business Development for Screenplay, Inc.: Steve br
ings more than 20 years of business development and technical experience to the company. Prior to joining Screenplay, Steve was a consultant to Deluxe Digital where he was responsible for the establishment and management of strategic partnerships with leading IC, ODM and OEMs. Previous to Deluxe Digital Steve led the West Coast entertainment licensing team for IMG Entertainment where his team managed distribution channels into Google, Microsoft, Amazon, Yahoo and AOL. Prior to joining IMG Steve was a Global Alliance Manager for INTEL within the Digital Home Group where his responsibilities included analyzing the global digital content ecosystem, identify trends, choose partners and create relationships to drive strategic business, technical and marketing initiatives between Intel, major content owners and content service providers focusing on the delivery of premium music, television and film. Prior to joining INTEL, Mr. Silver spent 13 years in the telecommunications internet industries where he held technical and business development positions with UUNet, Digex, InterVU and iBEAM Broadcasting Mr. Silver holds a Masters Degree in Telecommunications from Michigan State University.

James Maysonet, Principal Industry Consultant, Media and e-Business Consulting, Teradata
Corporation: An industry consultant with 15 years of executive experience in all phases of physical & digital Supply Chain Management Systems Operations, Process Improvements, Digital Convergence, Reporting, Purchasing and Manufacturing. An expert in business process re-engineering and aligning processes and practices to reflect corporate vision and mission by introducing innovative solutions. Prior to joining Teradata, James held executive positions within Metro-Goldwyn-Mayer Studios, Sony Pictures, Netflix and Capgemini Consulting. Additionally, James has experience with food distribution, managing the complex supply chains of both fast food and casual dining franchisers across the US. Thought Leadership: 2008 Lead Analyst in a cross industry Supply Chain Study, “The Last 100 Feet”; a qualitative study researching opportunities in the home entertainment supply chain, which included major retailers and major film studios. 2010 Architect behind the “Out of Stock Study” a quantitative research study related to entertainment packaged media and when/why stock outs occur and their financial impacts. This study included Best Buy, 7 major film studios, and Stanford University. James sits on various advisory programs within the Media & Entertainment Industry: Media & Entertainment Services Alliance (MESA), Hollywood IT Society (HITS), Stanford University Global Supply Chain Management Forum, UCLA’s Anderson School of Business Managing Enterprise in Media, Entertainment, & Sports (MEMES), Pepperdine’s Graziadio School of Business Media & Entertainment Supply Chain Management Program.

Neil Mody, CEO, nRelate: Neil's inspiration for nRelate came as he scoured a favorite blog for additional information about a particular topic. Unsuccessful, he ended up searching Google, which turned up the exact posts he was looking for -- from the site he was just on. Thinking there had to be a better way for bloggers to surface their troves of great content and more effectively engage readers, he founded nRelate, a content discovery platform now serving 50,000 publishers, empowering them to both increase traffic and drive revenue through sponsored article recommendations. As CEO, Neil oversees all business operations, working around the clock to ensure nRelate's products continue to push the technological envelope and deliver publishers the results they're looking for. Prior to nRelate, Neil spent several years as an independent software consultant and was a part of the technology group at McKinsey & Company. He holds master's degrees from Columbia University and New York University.