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Digital Hollywood New York City, November 15-16, 2012
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Friday, November 16, 2012
2:15 PM - 3:30 PM
Session B:
The Gallery
Leveraging Content and Celebrity For Cross-Platform Success: Brands, Bands and Entertainers Collaborate
Jonathan Azu, General Manager, Red Light Management
Dan Gerber, National Director of Strategic Partnerships, Pandora
Ian Schafer, CEO, Deep Focus
Colby Gaines, founder, Back Roads Entertainment
Rob Barnett, Founder/CEO, My Damn Channel
Steve Ellis, CEO, WhoSay
Steven Masur, Senior Partner, MasurLaw, Moderator

Dan Gerber is the National Director of Strategic Partnerships at Pandora. In this role, Dan is instrumental in connecting the nation's top brands with the right combination of digital, mobile and audio advertising strategies. Most recently, Dan has been influential in key national partnerships such as the 2012 Grammys digital partnership with Pepsi and the launch of a new music genre on Pandora, Summer Stations, with Chase Sapphire. Prior to joining Pandora in 2008, Dan was the east coast regional sales manager at CNET, representing and GameSpot under the CBSi Games, Music & Lifestyle division. Dan's background in music and digital media help provide insights to clients about the possibilities of Pandora's multi-platform advertising solutions. Dan graduated from the University of Massachusetts with a BA in Mass Media and Communications.

Ian Schafer, CEO and Founder of Deep Focus, is one of advertising’s most influential voices in
interactive marketing and social media. Prior to founding Deep Focus in 2002, Ian was VP of the New Media division of Miramax Films. Named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young Ones”, Ian has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter. An avid technologist, Ian blogs at and can be followed on Twitter at

Colby Gaines, founder, Back Roads Entertainment: an original entertainment studio delivering
engaged audiences through storytelling across multiple platforms. He was previously the co-founder and owner of Leftfield Pictures, a production company well known for its reality-based programming including American Restoration, Oddities and Pawn Stars, a concept he co-created which was inspired by his Las Vegas bachelor party. Prior to Leftfield, Colby worked with various advertising, PR and Fortune 500 companies on a multitude of media projects. His TV experience also encompasses an array of diverse programming including (among others) The Suze Orman Show, Elimidate and Growing Up Gotti.

Rob Barnett, founder & CEO, My Damn Channel: My Damn Channel is
the brainchild of its Founder/CEO, Rob Barnett. My Damn Channel is an entertainment studio and distributor of premium original programming by established and emerging talent from film, TV, and the Internet. Since 2007, Rob and his team have built My Damn Channel into a successful brand and business where top talent, loyal fans, and major advertisers come together to create the TV network of the future. Rob has produced radio, television, film, and new media with hundreds of diverse communicators including President Bill Clinton, Oprah Winfrey, The Rolling Stones, Bono, Jimmy Kimmel, Adam Carolla, Johnny Rotten and more. He was the President of Programming for CBS Radio from 2004-2006, where he oversaw content development for more than 179 stations, and launched new formats in 30 markets. Rob was a production and a programming executive at MTV and VH1 for more than 11 years, where he produced news, specials, and series for both outlets and oversaw all network programming. At VH1, he was VP of Program Planning during the network’s surge in the late 90s with iconic hit shows including "Behind the Music." Rob worked as an independent producer for projects including "Martin Scorsese Presents the Blues," a multi-part, PBS film series; "Staffers," a reality TV series on politics; and "Inside the Bubble," a documentary feature film on the 2004 presidential campaign. In the earlier part of his career, Rob worked at rock radio stations in Boston, Dallas, and Los Angeles. He was on-air talent in all three markets, and the Program Director in Boston and Dallas. In 1981, Rob convinced Mick Jagger & The Rolling Stones to play a secret, club gig as an exclusive promotion for his radio station, WAAF. Rob is passionately dedicated to giving My Damn Channel artists the freedom, financing and respect they deserve to do their best work – which in turn gives My Damn Channel viewers consistently original programming that doesn’t suck! You can follow Rob on Twitter:

Steve Masur, Managing Partner, MasurLaw: Steven Masur is a Senior Partner of MasurLaw. Steve has over 15 years of experience working with digital media and entertainment companies on their corporate and intellectual property transactions and day-to-day operations. He helps our clients with corporate finance and governance, M&A transactions, their most important intellectual property and business transactions, and business structuring questions. Since 1994, Steve has helped our clients create and define a wide array of new business models and licensing schemes in music, film, video games, mobile and wireless services, licensing, advertising, publishing, media delivery, software and hardware. Steve has helped clients organize, write contracts, work out complicated legal and business problems, and pursue mergers and other strategic opportunities in complicated competitive environments. Prior to MasurLaw, Steve was an attorney at Sabin, Bermant & Gould in New York practicing in the cable TV and corporate areas. He served such clients as Advance Publications, Conde Nast Publications, Newhouse Broadcasting Corp. and Eastern Microwave. Steve graduated from Colby College in 1984, received his J.D. in 1993 from American University in Washington, DC and is a member of the New York State and District of Columbia bar associations. He serves on a variety of industry associations and corporate boards and lectures regularly on entertainment technology law and corporate strategy issues.