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Digital Hollywood New York City, November 15-16, 2012
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Friday, November 16, 2012
12:30 PM - 1:45 PM
ThinkTank I:
Room 207
Branded Advertising Strategies - Content and Platform Integration
James Kreckler, Vice President of Advertising Sales, iVillage, NBC Universal
Evan Gotlib, SVP Advertising Sales & Branded Entertainment, Blip
Eli Singer, President and Founder, Entrinsic
Chase Norlin, CEO, AlphaBird
J. Brooke Aker, CMO, ADmantX
Mike Owen, Chief Revenue Officer, AdColony
Ashley J. Swartz, Founder, Furious Minds Inc., Moderator

Eli Singer, President and Founder, Entrinsic: Eli Singer's involvement in blogging at the cusp of this new medium landed him in Marketing Magazine's Ones to Watch 2006. Today, Eli offers distinctive thought leadership in the world of social media. His membership in the iMedia25 Class of 2011 Internet Marketing Leaders and Innovators recognizes Eli as a key influencer in interactive marketing who not only excels in his own business role but executes on innovative ideas, shares them with peers and consumers, and pushes this vital field to new levels of success and significance. The Webby Awards, the leading international honour for websites, interactive advertising, online film & video and mobile, has appointed Eli as its Canadian Ambassador. Before launching Entrinsic, Eli worked at Segal Communications, the exclusive Canadian representatives for Facebook, with the specific mandate of developing sustainable brand communities for TD Bank and Playstation inside the social network. Prior to that Eli was at Cundari, where in 2006 he pioneered Social POV — one of Canada's first social media practice areas in a fully integrated advertising agency. In 2008 Eli was published in the Harvard Business Review, writing about how social media can create a culture of collaboration, transforming civic institutions and reinvigorating their relationships with stakeholders. He created Casecamp, Canada's social media unconference. Eli holds an honours degree from The Richard Ivey School of Business.

James Kreckler, Vice President of Advertising Sales, iVillage: James Kreckler serves as Vice President of Advertising Sales for iVillage, the essential digital brand for women, reporting both to Scott Schiller, EVP of NBCUniversal’s Digital Advertising Sales, and Jodi Kahn, President, iVillage. Kreckler is responsible for driving revenue for the business and creating effective marketing solutions for advertising partners across a diverse array of platforms, including web, mobile and social media. He was named to his post in January 2012. Prior to iVillage, Kreckler was Vice President of Digital Ad Sales at Rodale, where, for the past five years, he handled strategic business development and overall management of advertising sales for Rodale’s digital brands. Before his role at Rodale, Kreckler was Vice President of East Coast Sales for Interpolls, Inc., where he orchestrated an aggressive market expansion into the New York/East coast marketplace in order to launch the company’s rich media platform. Earlier in his digitally-focused career, Kreckler was the Northeast Sales Director at AOL Interactive, and Strategic Account Director at Double Click. Kreckler graduated from University of Wisconsin-Madison with a BA.





Evan Gotlib, Senior Vice President, Advertising Sales and Branded Entertainment, Blip
: As the senior vice president of sales and branded entertainment for digital media company Blip, Evan Gotlib oversees a global sales team, handles all advertising revenue and manages the branded entertainment sales operation. With the explosion of original online content, Gotlib has uniquely positioned Blip as a valued destination for advertisers. Whether for custom creative, branded entertainment, online advertising or product placement, advertisers looking for unique opportunities come to Blip to engage with Blip's targeted, highly engaged audience. Gotlib has created successful advertising programs for some of the top consumer brands for Blip, including Procter & Gamble, Verizon, General Motors, Starbucks, Capitol One, Reebok, Samsung, AT&T, T-Mobile, Unilever, Anheuser-Busch, Nikon, Scion, Canon, Electronic Arts, Chase, General Mills, Microsoft, GEICO, Comedy Central and more. Over the course of his career, Gotlib has worked for some of the best media brands in the world, including Condé Nast, Time Inc. and, prior to Blip, for the Walt Disney Corporation. Gotlib is passionate about ad sales, is a consultative seller and loves working with great marketers. He believes the best way for brands to cut through the clutter is by associating themselves with powerful content in unique ways. Gotlib's career in advertising sales began immediately after his graduation from Vassar College. His first job was as a sales assistant at Details magazine, where he learned the ins and outs of media sales, in addition to the various essential career skills such as dry cleaning pick-up, Diet Coke retrieval and dog walking. Gotlib is a mean poker player and a newly minted fan of Sesame Street. A native New Yorker, Gotlib lives with his wife and baby daughter on the Upper West Side of Manhattan.

Chase Norlin, CEO, AlphaBird: a leader in online video syndication, and has spent the last 15 years i
n the Internet industry as an entrepreneur and distribution executive. Prior to AlphaBird, Mr. Norlin was the founder and CEO of Pixsy, a pioneer in syndicated video search funded by TVGuide-Gemstar (now Rovi - NASDAQ:ROVI). Previously he served as a senior executive at ValueClick (NASDAQ:VCLK) where he managed publisher distribution for the display advertising network, paid search, and comparison shopping divisions. Prior to ValueClick, Mr. Norlin held the position of Senior Consultant to InfoSpace (NASDAQ:INSP) charged with publisher distribution for the paid search division. Previously, Mr. Norlin developed Sony's first online photo sharing venture and founded the web's first online video sharing company ShareYourWorld. Mr. Norlin also served as a new venture consultant in launching Boeing's (NYSE:BA) online video and image licensing division. Mr. Norlin serves on the advisory boards of EgoTVOnline, AdBidCentral, Kerosene and a Match, PickupPal and Adgregate Markets. Additionally, he serves as Chair of the Video Committee at the Internet Content Syndication Council. He received his BA from UC Berkeley and MA from The University of Chicago and is a regular speaker on video syndication, online advertising, and search. Recent speaking engagements include the Goldman Sachs 9th Annual Global Media Conference, NATPE, NAB, ad:tech, and PubCon.

J. Brooke Aker, CMO, ADmantX: Brooke is a seasoned executive and entrepreneur having started
two companies of his own in the areas of intelligence and semantic technology. He has more than 20 years of professional experience in the IT industry, and has consulted on Competitive Intelligence with more than 130 firms worldwide. Brooke is a thought leader, having authored more than 30 articles on technology and innovation, and is often tapped to speak at business conferences and industry tradeshows. His innovative technology designs have received the #1 rank from The Fuld Software Review and the Journal of Strategic Planning. Additionally, IBM recognized Brooke’s technology designs with The Cross Industry Solution of the Year in 1998. He has been the CEO of Expert System USA since 2009, and under his leadership, the Company has grown its North America business attracting customers like RIM, CVS Pharmacy and Honda America. Brooke received his bachelors in economics from the University of Vermont and masters in economics from Boston University. He brings to ADmantX his vision that the mass adoption of any advanced technology only comes through the implementation of user friendly applications. And more…




Mike Owen is Chief Revenue Officer of AdColony with more than 14 years of experience driving revenue for digital divisions of established brands, pure-plays and start-ups. Mike joined AdColony after playing a leadership role in developing the strategy and managing the sales efforts for iAd, Apple's mobile advertising business unit. As the head of U.S. sales for iAd, he built and led a team that was responsible for $65MM for the launch of iAd from 19 Fortune 100 companies. Under his leadership, Apple closed multiple eight-figure advertising commitments which, to date, are the largest investments ever made under a mobile umbrella. Before Apple, Mike served as Vice President of Advertising at Quattro Wireless, where he significantly expanded its sales team and developed a number of award-winning mobile campaigns. In 2009, Quattro Wireless was acquired by Apple Inc. Mike was integral in overseeing the sales integration process and providing a seamless transition post-acquisition. Additionally, he has built sales teams and served in various sales roles at MensHealth.com, Napster.com, Time Inc., and MTV Networks.

Ashley J. Swartz, Founder, Furious Minds Inc.: Ashley began her career at a large manufacturer, developing commodity pricing models and standardizing business processes in over 42 countries. While pursuing her MBA in Europe, she founded and worked for two start-ups, giving her entree into telecommunications. Post MBA, she was recruited by Sony Ericsson to work on four continents in 2 years to learn the business, landing in a role licensing mobile content and developing and deploying cross channel mobile marketing programs. At the time she used this unique knowledge to start Eiko Media in 2003, a boutique new media shop. Eiko grew into the largest independent in-game advertising shop in the US, representing clients such as Ubisoft, 2K Sports and Eidos Interactive. It was at Eiko where Ashley developed a deep understanding of integrated marketing and cross channel promotions through the packaging and sale of complex advertising programs for video game publishers, major video game retailers and automotive manufacturers. Eiko was sold to a dynamic in-game advertising company called Double Fusion in 2006 and Ashley remained there until 2008, when she chartered the Emerging Media practice at PHD. Prior to joining Digitas in late 2009, Ashley took an opportunity to act as interim CEO of AG8, a London-based Transmedia think tank launching a digital open source media franchise for Ridley and Tony Scott under the Creative Commons License. While at Digitas, Ashley led the Global Samsung business, developing content for localization and distribution in 72 markets around the world and founded the iTV practices. With the rapid changes occurring in traditional media in this post PC era, and the ever increasing delivery of content through IP enabled channels, Ashley founded Furious-Minds Inc. in 2012. Furious-Minds Inc. is a collective of media, technology and advertising executives who assist companies of all sizes and growth in developing scalable new technology products and advertising solutions. Ashley lives in NYC and has a B.S. in Finance from the Stern School at NYU and MBA from RSM, The Netherlands.