Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit New York, March 6 - 8, 2012 McGraw-Hill Building, 49th Street and 6th Ave., New York City Wednesday, March 7th The Workshops Media in Transition Workshops 2:15 PM – 3:30 PM Session C: The Apps - The Smartphone and Tablet - Entertainment, News, Music, Games, Location-Based, Communication and Community With Apps, the Tablet and Smartphone platforms are in the process of transforming the relationship between the consumer and the always-on relationship. Apps are proving to be the most transformative mobile and computing experiences to date. Apps are not only an experiential innovation, they represent a monetization platform with endlessly new and innovative possibilities. The App is not only a future money machine and it is a user community, a petri dish for understanding the needs, likes and personality of the modern consumer. Scott Drake, VP, CNBC Digital Mark Weinberg, Vice President, Programming and Product Strategy, Hearst Magazines Digital Media Jacob Knobel, Principle Software Engineer, AOL Mobile Mark Young, VP Mobile Strategy & Business Development, NBCUniversal Entertainment & Digital Networks Peter Phillips, Senior Vice President & General Manager, Digital Media Group, Marvel Worldwide Harry Kargman, founder and CEO, Kargo, Moderator Scott Drake, Vice President, CNBC Digital: He is responsible for setting the strategy and developing the multi-platform products the enable CNBC to provide real-time financial market news and information on-air, online and on mobile. Drake oversaw the launch of the successful CNBC Mobile Web site in June 2007, which has posted consecutive year-over-year growth since inception. This past June, the site closed its best quarter ever, increasing page views by 37% compared to the same time last year. (Source: Omniture) In the fall of 2009, Drake and his team launched CNBC’s Real-Time iPhone App. Recently ranked fourth on PC Magazine’s “The Top 40 Free iPhone Apps 2010” list and named by Apple as “one of the best APPs of 2009,” the CNBC iPhone App has been downloaded close to 800,000 times since launch. Drake has over 20 years of technology & software development expertise and has been with the network for more than 10 years. Prior to his current role, he served as CNBC’s Vice President and CIO of Information Technology, responsible for all real-time on-air applications and analytics. Previously, Scott was the Chief Technology Officer for CNBC.com, responsible for building the technology organization and infrastructure for the site. Before joining CNBC, Drake worked as the General Manager at Bloomberg.com and was responsible for that company’s web development. He was also in charge of equity derivative software development for Bloomberg’s professional services. Drake started his career as an equity quantitative analyst at Salomon Brothers Inc. Drake holds a BS in Civil Engineering from Rutgers College. Peter Phillips is the Senior Vice President & General Manager of Marvel Entertainment's Digital Media Group. Marvel Entertainment is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Mr. Phillips oversees all aspects of digital media for Marvel, including but not limited to its destination websites, mobile applications and social network presence, in which the company is the industry leader. Through aggressive innovation, Mr. Phillips is responsible for driving online growth and support of Marvel's publishing offerings, feature films and television series. Mr. Phillips's previous roles include Senior Vice President of the online division at Weight Watchers International, Vice President of Product Development at Fandango and multiple marketing roles at Paramount Pictures. As a Senior Vice President at Weight Watchers International, Inc., Mr. Phillips was responsible for the continued growth and development of the company's $200M+ online division. He also served as Vice President of Product Development at Fandango, Inc., where he led the strategic planning, development, and ongoing management of all product-related initiatives and was part of the executive team that led the sale of the company to Comcast Interactive Media in 2007. Mr. Phillips worked at Paramount Pictures from 1992 to 2000. Mark Weinberg, Vice President, Programming and Product Strategy, Hearst Magazines Digital Media: Weinberg is responsible for the strategy and execution of programming for Hearst’s portfolio of digital destinations and magazine brand sites, as well as the development of online brands across the Hearst Magazines Digital Media network of sites. He also collaborates with Hearst’s print editorial teams to further develop the online presence of the company’s magazine brands. Weinberg joined Hearst from Travelzoo.com, where he served as editor-in-chief, primarily focusing on the site’s content as well as product development and product strategy. Prior to that, he worked in a number of executive positions at AOL, where he focused mainly on content development and programming. He also served as national managing editor for the Knight Ridder New Media/Real Cities division in San Jose. Most of Weinberg’s career, and where he learned the ropes of the media industry, was spent at The Dallas Morning News, where he served in a variety of editorial positions. Jacob Knobel, Principle Software Engineer, AOL Mobile: Jacob Knobel is a software developer and entrepreneur who co-founded 12seconds.tv, an online video service for sharing short-form video moments online. He was also part of the team behind Rally Up which made mobile applications and was acquired by AOL in 2010. Jacob currently serves as a Lead Software Engineer at AOL Mobile in New York working on mobile applications like Editions, a customized magazine for iPad. Jacob was born and raised in Los Angeles, CA graduating from the University of California, Irvine's school of Information and Computer Science in 2008 Mark Young, Vice President, Strategy and Business Development, Mobile, Comcast Interactive Media: Mark Young leads mobile business development and strategy on behalf of Comcast Interactive Media (CIM) business units (Fandango - Movies.com - Comcast Digital Entertainment - Daily Candy - Swirl by Daily Candy - Fancast - Xfinity - Plaxo). Mark is focused on distribution and co-marketing of mobile web & app services, commerce, and video with third-party partners such as; mobile network providers, handset manufacturers, app stores, and retailers. Prior to Comcast, Young was at The Walt Disney Company for seven years, of which the last 3 years he served as the Vice President of Business Development and Strategy for the Walt Disney Internet and Mobile Group. Prior to Disney he was the Vice President of Business Development and Partner Management for mobile data services pioneer Moviso/Infospace, and an Executive at IBM’s Innovation Center where he advised studios and media companies on digital asset distribution and management. Young holds an Undergraduate degree in Business Administration from USC and a Masters in Business Administration from USC’s Marshall School of Business. He is a member of CTIA’s leadership Council and The Entertainment Technology Center at USC. Harry Kargman, founder and CEO, Kargo: Kargo is a mobile technology leader. Kargo helps publishers mobilize, distribute, and monetize their content. Harry is responsible for future product planning and the day to day strategic vision. Harry has been featured on 20/20, The Today Show, the New York Times, NPR and in major business publications around the world. Harry has spoken at CTIA, GSM, the CDMA World Congress, COMDEX and other events. Harry holds six patents on wireless technology and graduated with honors from Harvard College. Kargo was founded in 2003 and partners with major media companies to create the best in branded mobile sites, widgets and applications.  Kargo leverages its global distribution relationships to build audience as well as its carrier billing capabilities and advertising management solutions. In addition, Kargo integrate community features and social media into its products to deliver engaged fans. Kargo works with major media companies including Rolling Stone, Us Weekly, Shape, Motor Trend, Blackbook, Star Magazine, Tiger Beat, Spin Magazine, Consumer Reports and many others.