Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit New York, March 6 - 8, 2012 McGraw-Hill Building, 49th Street and 6th Ave., New York City Thursday, March 8th 9:15 AM - 10:30 AM Keynote Roundtable The Media Industry Equation – New Platforms, Content Owners and Commerce - Television, Magazines, Books and Newspapers Jared Hoffman, Managing Partner, Generate Dr. William F. Baker, President Emeritus, WNET, New York, PBS Brian Kaminsky, COO, Huffington Post Media Group Liz Schimel, EVP and Chief Digital Officer, Meredith National Media Group Victoria Lasdon Rose, Publisher, Us Weekly and Usmagazine.com and Vice President, Wenner Media John Caldwell, President, National Geographic Digital Media Shawn Gold, CEO, Cocodot, former CMO, MySpace, Moderator Dr. William F. Baker, President Emeritus, WNET, New York, PBS: He directs the Bernard L. Schwartz Center for Media, Education, and Public Policy at Fordham University, and is a distinguished professor at IESE Business School. During his four-decade career, Baker launched both Oprah Winfrey and Charlie Rose, and helped start the Discovery Channel and the Disney Channel. He is the recipient of seven Emmy Awards, two Columbia Dupont Journalism Awards, and is the executive producer of the theatrical film and PBS documentary, The Face: Jesus in Art. He is coauthor of the book Leading with Kindness and hosts the series of the same name on public television. Baker is also the co-author of Down the Tube: An Insider's Account of the Failure of American Television (Basic Books, 1998) and the author of Lighthouse Island: Our Family Escape (Ruder Finn Press, 2004). He holds a B.A., M.A. and Ph.D. from Case Western Reserve University, and seven honorary doctorates from universities in America and Europe. His interests include astronomy, horology, and polar science, and he is the eighth person in history to have stood on both the North and South Poles. Liz Schimel, EVP and Chief Digital Officer, Meredith National Media Group: a position she has held since June 2011. In this position, she is responsible for deepening and expanding Meredith’s consumer focus via all pathways to the consumer across both print and digital platforms. This includes developing tablet, mobile, and web-based digital strategies, as well as migrating consumer transactions online.  Her position encompasses strategic oversight and execution of many of Meredith’s most important initiatives including the development of its e-tablet and mobile efforts, further building CRM and e-commerce capabilities, expanding and evolving consumer data, and the migrating of all consumer marketing activity online. Prior to joining Meredith in Fall 2010, Schimel served as Global Head of Music and Connected Entertainment at Nokia. In this capacity, she was responsible for leading the launch and scaling of the company’s entertainment services initiative. Her duties included all aspects of business development, technology, licensing, product positioning, and marketing. Previously, she served as the SVP, Entertainment at Comcast Interactive Media where she led the team’s initiative to create and develop internet video products and services. She was also responsible for building and executing digital partnerships with Comcast’s key video programmers and marketing partners including NBC, CBS, Viacom, ABC, Turner, HBO, and Showtime.  Her deep background and experience in the digital arena also includes senior leadership roles with major technology, entertainment and wireless providers. Among these include VP of Consumer Business Development at AT&T Wireless; VP and General Manager for BMG Online and BMG Entertainment; SVP and Director of Global Business Development at Soundview Technology Group Schimel holds an MBA and MA in Finance from the Wharton School, and a BA, from the University of Pennsylvania where she graduated magna cum laude, Phi Beta Kappa. She is based in Meredith’s New York offices at 125 Park Avenue. Jared Hoffman, Managing Partner and President of Branded Entertainment, Generate: Jared Hoffman, a former literary and new media agent at Creative Artists Agency (CAA), joined Generate as a partner in 2007, bringing more than a decade of experience in new media and branded content to overseeing Generate Talent Management with founding partners Dave Rath and Kara Welker. He also serves as President of Branded Entertainment, overseeing day-to-operations and developing and executing strategies for Ford, Microsoft, Microsoft BEET, Mindshare, Ogilvy Entertainment, Team Detroit, Johnson & Johnson, Kimberly-Clark, Britta, Remington, Disney, Trident, Qualcomm, Royal Caribbean and Unilever, among others. Generate is a pioneering full-service studio and talent management company that has emerged as a leading connector for advertising, technology and entertainment companies by executing ideas from concept through production entirely in-house-becoming a premier provider of customized branded content across traditional and digital platforms; a developer and producer of fiction and factual entertainment for a variety of distribution outlets; and home to a prolific talent management division. In January 2012, Alloy Digital, a leading creator and distributor of high-quality online video content for the 12-34 year-old market and an affiliate of Alloy, Inc., acquired Generate to form the first of its kind, multi-platform, next generation media company. The new infrastructure, combining Generate's studio and talent management assets with Alloy Digital's top-ranked media and advertising network, created a vertically integrated enterprise consolidating content development, talent management, production, marketing, sales and distribution. At Generate, Hoffman has worked closely with founding partners CEO Jordan Levin and President Pete Aronson, producing various television, digital and film properties for NBC, Comedy Central, USA Networks, Lifetime, 20th Century Fox Television, Fox Searchlight, Fremantle Media and TheWB.com. His projects continually break new ground in branded entertainment and digital series. Hoffman's most recent endeavors include executive producing “The Watch,” a series for Showtime and Screen Gems, and serving as Executive Producer of AMC's acclaimed digital series “Walking Dead: Torn Apart.” He executive produced the web series “Ocean Views” for Mindshare Entertainment and Royal Caribbean, and “The Invested Life” for TDAmeritrade and Ogilvy Entertainment. Hoffman is creator and Executive Producer of “Parentally Challenged,” a pilot for Lifetime with Relativity Real, and a backdoor pilot/digital series called “Brandt Point” for Fremantle Media. He also created and executive produced a show called “Flavor Quest” with celebrity chef Michael Chiarello. As leader of Generate's Branded Entertainment group, Hoffman has overseen work on “Teen Wolf” for MTV and AT&T, “7 Wonders of the Wall” for MSN, BermanBraun and Chevy, and on branded content for Microsoft's IE9 for the agency Bradley and Montgomery. During 11 years at CAA, Hoffman worked in various departments, including the feature film literary division, and was part of the team that built the company's corporate and new media division. He was an early advocate of new media and is recognized for his work at the agency developing corporate and alternative distribution opportunities. He played a key role in creating relationships for the IMAX corporation with Warner Bros., FOX and Sony, which led to IMAX 2D and 3D movie exhibitions of "The Matrix," "Spider-Man," "Star Wars: Episode II," "Happy Feet," "Polar Express," "Charlie and the Chocolate Factory," "Batman Begins," "Superman Returns" and "300." Hoffman also played an integral role in developing branded entertainment opportunities for worldwide brands including Motorola, IMAX, Nextel, G-3, Harley Davidson, Coca-Cola and Delta Airlines. His work with the Indy Racing League proved vital to its consumer experience redesign, which included launching the IRL Experience tour and developing a television series based on the world of racing for Spelling TV and FOX Television. Hoffman brokered the landmark deal between Major League Baseball, G3 and actress Alyssa Milano to create Touch, the first-ever sports clothing line designed by women for women - one of the top-selling sports clothing lines today. At CAA, Hoffman helped launch and build the careers of many noteworthy writers, directors, producers and actors. His clients have included writers Eric Abrams (“Married with Children”), Mike Colton & John Aboud (“Best Week Ever”), Bill Devlin (“Icebreakers”), Ethan Lawrence (“Asylum”), Josh Lobis & Darin Moiselle (“Macho Steve,” “Bobbleheads”), David McHugh & Mathew Flannigan (“Blonde Ambition”), Chris Poole & Mike Arnold (“The Grackle”), Dave Reynolds (“Finding Nemo”) and Mike Soccio (“King of Queens”). Directors include Peter Askin (“Trumbo”), Scott Marshall (“Keeping Up with the Steins,” “Blonde Ambition”) and Fred Savage (“Daddy Day Camp”). Also, writer/director Eli Roth (“Hostel”) and Sal Stabile (“Rescue Me,” “Where God Left His Shoes”); writers/directors/producers Brent Bell & Matt Peterman (“Stay Alive”), and Adam Rifkin (“Detroit Rock City,” “Look”); writer/director/actor Trevor Moore (“Whitest Kids You Know”); writers/actors Cedric the Entertainer and Mike O'Malley (“Yes Dear,” “Searching for Certainty”); actors Jessica Simpson and Alyssa Milano; and comedian Artie Lange (“Beer League”), among others. Hoffman serves on the board of the University of Texas' Film Institute along with Levin. John Caldwell, President, National Geographic Digital Media: is responsible for National Geographic Ventures' global digital media business and initiatives, composed of three operating businesses. They are the operation of Nationalgeographic's Web and mobile business units, including their domestic and international digital extensions and content distribution partnerships; and the Nat Geo Games business with its associated product line and suite of partnerships. Additionally, NGDM is responsible for digital media product development and interactive versions of National Geographic, Traveler and Kids magazines. Caldwell joined National Geographic in 2007 as vice president of strategic development and operations. He spearheaded a number of key new businesses, developing strategy, budgets and implementation plans for NGDM's global expansion, three-year content and consumer experiences plans and strategies, as well as managing key partners such as Softbank and ePals. Prior to joining NGDM, Caldwell served as vice president of corporate development for the consumer health startup Revolution Health Group, where he led business and content development strategies and ran third-party partner operations. He has also worked in a variety of senior management roles with America Online, where he was responsible for the development of AOL's strategic relationships and agreements with broadband and mobile companies such as AT&T, Verizon, Qwest and Charter Communications; PC distribution, advertising and sponsorship deals, including HP and Dell; and retail channel strategic alliances such as Best Buy and Circuit City. While with the Coca-Cola Company, as director and GM of the western region for the company's Wendy's International business, he was responsible for marketing, sales, finance and P&L. Caldwell earned a B.A. and M.B.A. from Duke University, is a member of the National Geographic Society's Executive Management Committee, and represents National Geographic on the Online Publisher's Affiliate Membership Council and the Google Publisher Advisory Council. Shawn Gold, CEO, Cocodot, former CMO, MySpace: Shawn Gold is Chairman of newly formed Social Approach, a digital media advisory focused on Social Discovery platforms and technologies. Formerly, he was CMO , head of marketing & content for MySpace. At MySpace Gold spearheaded the development and implementation of marketing initiatives and campaigns for MySpace’s more than 110 million users worldwide. He also oversaw the growth and expansion of popular MySpace franchises including Music, Film, Comedy and MySpace Celebrity, as well as creating MySpace’s “Impact awards” and “Our Planet” programs to recognize and reward social responsibility. Gold has over 15 years of experience in digital marketing and content strategy, including serving as publisher of WeblogsInc, the largest publisher of professional blogs on the Web (now an AOL company). In 2000 he bacame president and chief strategy officer of Intermix (formerly eUniverse), where his team brought the online entertainment network to profitability, making it the most popular on the Web. Additionally, he headed marketing and communications for WHN, an ecommerce company that provided marketing services to the 2002 Olympics, ABC, NBC, Comedy Central, MTV and Fox. Prior to WHN.com, Shawn served as head of strategic planning at Rare Medium where he created the inaugural interactive communication strategies for P&G, General Foods, Mattel and Nestle. In 1995, Shawn was GM and Founder of Icon New media’s Advertising Division, publishing Word.com and Charged.com. There he created the first interstitial ads on the web and an industry-leading advertising system based on time rotation and contextual integration. He started developing interactive content in 1992 as a partner with TouchTunes Interactive, a telecommunications music marketing service in the USA, Japan and New Zealand. He is a founding board member of the Producers Guild of America’s New Media Council and author of The Guide to Laughing at Life book series that promotes wellness through laughter.