Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit New York, March 6 - 8, 2012 McGraw-Hill Building, 49th Street and 6th Ave., New York City Thursday, March 8th 3:45 PM - 5:00 PM Session C: Hypertargeting: Ad Networks, Ad Serving and Ad Targeting As the technology is refined and the networks become more powerful, the customer experience will become richer in accessing content and information, locating and interacting in communities of ideas as well as being served more relevant commerce and advertising information. As the consumer pursues his/her areas of interest, joining and interacting in communities, content and advertising partners must respond in kind, by giving the consumer only the data that is relevant. As the smartphone, computer and TV platforms become more elegant, both physically as well as in its software and operating system capabilities, the world of hypertageting and hyperselecting - from both the client and server sides will deliver a more satisfactory and sophisticated experience. Jeffrey Hochberg, Vice President of Sales, AOL's Audience Targeting, AOL Michael Zacharski, SVP of Product Development, CPX Interactive Antony Chen, Senior Product Manager of Advertising Solutions, Yahoo!, Inc.! Meagan L. Darlington, Director, Targeting & Exchange Specialist Sales, Microsoft Advertising Eyal Goldwerger, Chief Executive Officer, TargetSpot Scott Brown, SVP Media Strategy & Digital Platforms, The Nielsen Company Anne Hunter, Vice President, Advertising Effectiveness Products, comScore, Inc. Carlos Lamadrid, Executive Vice President/Publisher, Penske Media Corporation (PMC), Moderator Jeffrey Hochberg, Vice President of Sales, AOL's Audience Targeting, AOL: Jeff Hochberg is the Vice President of Sales for AOL's Audience Targeting product suite, which commands the largest online reach of any network, according to comScore. He manages a national team of Audience Targeting sellers, overseeing new advertiser acquisition and custom client solutions for Behavioral, Psychographic, Demographic Technographic and Geographic Targeting. Prior to his current role, Jeff was the Regional Vice President of Sales for Advertising.com and managed two regional sales teams in New York and Boston. Jeff has also held numerous other management positions during his nine-year tenure with Advertising.com and AOL. Jeff began his career on the agency side with both Organic Online and Grey Design and Promotion, where he advised major clients including Compaq and Chase Manhattan. Jeff holds a BA from Syracuse University and an MBA in Marketing from New York University's Stern School of Business. He resides with his wife and two daughters in New Rochelle, New York. Michael Zacharski is the SVP of Product Development at CPX Interactive. He is focused on developing new, as well as improving existing products, for both publishers and advertisers. He has been a leader in the development of internal systems and tools that empower the management of media inventory and media planning processes. Additionally he manages the growth and development of Video & Mobile and is charged with pushing innovation for the display network. Mr. Zacharski advises senior management on the company's overall global media strategy. He contributes in both client facing as well as internal strategic environments, specifically assisting the global sales teams in leveraging the company's assets for major brand and agency clients. Previously, Mr. Zacharski has led the company in the growth of their publisher base from 90 billion impressions in 2006 to over 350 billion impressions in 2011. The network currently boasts a fill of over 60 billion monthly impressions. He is knowledgeable and passionate about understanding and evaluating technologies involved in ad deployment, targeting and data, real time bidding, and analytics. He is also the founder of Rock Media an entertainment, promotions and consulting company. He received his BA from New York University. Eyal Goldwerger is the Chief Executive Officer of TargetSpot Inc., the nation's largest digital audio advertising network. Eyal is a seasoned entrepreneur with diverse experience leading technology ventures in a variety of industries. Most recently, he was Chief Executive Officer of XMPie Inc., a software company providing marketing applications to enterprises, agencies and commercial printers. Eyal led XMPie through rapid growth up to its successful acquisition by Xerox Corporation. Prior to that, Eyal held various leadership positions, serving as EVP Consumer Products & Distribution at a contextual online advertising network, and was Founder and CEO of GoCargo.com, an Internet-based global trading system for container shipping capacity. Previously, he was a consultant at The Boston Consulting Group in New York. Eyal is a Board Member at Galil Software, which provides R&D and QA outsourcing services in a wide range of domains. He holds an MBA from INSEAD, and a B.A. in Economics, Rector's Honor, from Tel Aviv University. Antony Chen, Senior Product Manager of Advertising Solutions, Yahoo!, Inc.: Tony is the senior product manager of advertising solutions at Yahoo!. This includes Smart Ads, bidding, real-time bidding, targeting and personalized retargeting. Prior to coming to Yahoo!, Tony was a senior information technology consultant for 13 years. He hold an MBA from University of Michigan's Stephen M. Ross School of Business and is based in New York. Scott Brown, SVP Media Strategy & Digital Platforms, The Nielsen Company: Scott L. Brown is responsible for strategic relationships, marketing and technology for the media research side of the Company. Scott focuses much of his time on establishing and managing business relationships with advanced technology and new media companies. He is one of the Company’s key experts on evolving television technologies, advanced metering systems, and new technology development. Scott provides the Company’s vision and leadership for the new world of digital convergence, as well as directing related projects, such as the TiVo/Nielsen measurement service, the convergence panel, extended home measurement, DVR timeshifting, and development of on-demand services. Scott joined Nielsen Media Research in 1979 as a systems design specialist. In 1983, Scott managed the national names operation where he developed the Automated Measurement of Lineups (AMOL) system that facilitated the delivery of national overnight ratings. From 1985 through 1987, he served as vice president in charge of national and local production services. In 1992, he was named vice president of metered and diary data collection services. In 1995, Scott became vice president of marketing and began working closely with clients and technology companies. In 1999, Scott was promoted to senior vice president of Marketing & Technology. Mr. Brown is a 1975 graduate of Illinois State University with BS and MS degrees. Anne Hunter, Vice President, Advertising Effectiveness Products, comScore, Inc.: Anne Hunter is currently vice president of advertising effectiveness products at comScore where she heads up product vision for the company's AdEffx suite. She also leads comScore's marketing to the advertising community through events and speaking engagements. She has over 16 years of experience in digital advertising and is a frequent speaker and trainer on critical issues in the industry. Her expertise focuses on digital ecosystem models, audience targeting and advertising measurement. Ms. Hunter is on the IAB faculty for the Professional Development series on advertising effectiveness and targeting. She is also active in ARF and IAB committees addressing innovations in the industry. Prior to comScore, Ms. Hunter served as vice president of strategic insights at AOL, LLC where she successfully integrated sales strategy and research staff from multiple companies to form a cohesive marketing and research team. Before AOL, Ms. Hunter served in several positions at TACODA Inc. including vice president of data and analysis, vice president of revenue operations and director of sales. There she helped introduce behavioral targeting to the market and pioneered advanced analytical techniques to create success for clients such as Kraft, New York Times Digital, Cadbury, iVillage, Coca-Cola and General Mills. Ms. Hunter has also held sales, marketing and operations positions at 24/7 Real Media Inc. and Hearst New Media and Technology, Inc. She attended Barnard College of Columbia University.