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Digital Hollywood, October 15th - October 18th
Ritz Carlton Hotel, Marina del Rey, California
Wednesday, October 17th
Special Workshop
10:45 AM - Noon
- DiRghts, DHFi Screening Tent II
New Media Wheeling and Dealing - Gaining the Strategic Advantage - Drafting, Negotiating and Closing your New Media Deal using business savvy, leverage and smarts
Michelle Parker, Senior Attorney, Interactive Entertainment Business Group, Microsoft Corporation
Fred Bernstein, Partner, Wildman, Harrold, Allen & Dixon LLP
Dan Rozansky, Partner, Stroock & Stroock & Lavan LLP
Joe Shapiro, CEO and Founder, OnCam
David Shall, Head of Business Operations and General Counsel, Vuguru
Christine Lepera, P.C., Member, Mitchell Silberberg & Knupp LLP
Joleen Winther Hughes, Founder and Principal, HUGHES MEDIA LAW GROUP, Moderator

Fred Bernstein, Partner, Wildman, Harrold, Allen & Dixon LLP: Fred Bernstein is a partner in the Business Law Department of Edwards Wildman and Partner-in-Charge of the Los Angeles office. He counsels and advises clients on the legal issues surrounding the creation, financing, distribution and branding of entertainment content. His work in these areas includes: o Negotiating and structuring transactions relating to the development, production and distribution of theatrical motion pictures and all forms of entertainment content and programming for delivery via television, home entertainment devices, the internet and mobile devices. o Negotiating and structuring deals for the financing of motion pictures, television programming, games and online productions and transactions between financing, production and distribution entities, as well as major internet content producing, licensing and advertising entities. o Negotiating and structuring transactions for premier brand marketers in connection with film and television productions and all other media.






Dan Rozansky, Partner, Stroock & Stroock & Lavan LLP: Daniel Rozansky’s practice is concentrate
d in the areas of entertainment, defamation, complex business litigation, class actions and issues affecting manufacturing industries. In addition to his diverse litigation experience, Mr. Rozansky also counsels a broad array of clients on developing the best strategies to avoid disputes. For entertainment clients, he reviews television pilots, screenplays and other material in development to assist those clients in identifying potential liabilities. Mr. Rozansky’s areas of expertise include entertainment finance, antitrust, unfair competition, trade secrets, surreptitious tape recording, reality television, profit participation, rights of privacy and publicity, partnership disputes, and First Amendment issues. He represents clients at both the trial and appellate levels in state and federal court on a wide array of issues.










Joleen Winther Hughes, Founder and Principal, HUGHES MEDIA LAW
GROUP: Joleen Winther Hughes founded HMLG specifically to support entrepreneurs and inventors, both big and small, with new business ventures, business and legal strategy and burgeoning media properties, products and services. As a longtime entrepreneur herself, Joleen understands the trials and tribulations of starting and running a successful business and how to allocate and assess risk to get products and services to market. Joleen takes pride in providing legal and business advice to clients to help transform a good idea into a sustainable company. She has set HMLG up specifically to enable clients to set and maintain workable legal budgets and to depend on great communication and interaction with her extraordinary legal team. Before embarking in private practice, Joleen was Senior Counsel at RealNetworks, Inc. for many years at the inception of the digital media era, where she provided a broad array of business and legal affairs services for the company’s global media operations. Joleen participated in the company’s largest transactions in the consumer services/digital media space including forming MusicNet, the first legal multi-label music distribution initiative, putting together the first VOD digital movie subscription service, and drafting and negotiating agreements with major sports leagues, media companies, television networks, movie studios and record labels to create the first on-line consumer content subscription products and services. She was also responsible for developing Real’s casual gaming licensing strategy. Joleen began her entrepreneural career in the music industry, where she owned a successful artist management, talent booking, concert production, and special event business during the height of the Seattle "grunge" music explosion for clients including RKCNDY nightclub, Susan Silver and Kelly Curtis Management (Pearl Jam, Soundgarden, Alice in Chains, Screaming Trees), Media One, Monqui/SLA, The Pioneer Square Pub Club and The University of Washington.

Joe Shapiro, CEO and Founder, OnCam: Joe has had a lifelong passion for video technology. After graduating from Wharton, he joined an investment banking firm and quickly left it to pursue his dream of inventing a new interactive video broadcasting system. Five years of non-stop 20 hour days, four experimental video software systems, 20 friends' couches, and hundreds of Subway sandwiches later, Joe built an early platform for people to create and publish visually interactive experiences with anyone, anywhere. This is oncam.