Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES January 9 - 11, 2012 Wednesday, January 11th 3:00 PM - 4:00 PM Track II - DH13 - Digital Hollywood Branded Media Marketing - Across Platforms - TV, Film, Broadband, Mobile, Virtual Worlds, Music and Games - Reinventing the Commerce & Media Model With the attention of the consumer being assaulted by a host of great technologies – from games and broadband to tablets - devices as well as content programming, the task of the client, the agency and content provider raising their message above the clutter is daunting. With every challenge, however there exists the opportunity to reinvent the process, and in the evolving world of branded media marketing, the creativity at hand is impressive. The industry’s TV, music, wireless, film and broadband marketing teams are reinventing the world of entertainment, branding and marketing. In this session, we will gain further insight into the structures of our industry’s future. Andy Marks, General Manager, MATTER, Edelman Sports and Entertainment Marketing Catherine Balsam-Schwaber, Senior Vice President of Marketing, iVillage, NBC Universal David Katz, Vice President, Digital Media, Starz Media Matt Wasserlauf, EVP, Specific Media Craig Woerz, Co-founder and Managing Partner, Media Storm Dean Waters, CEO VIMBY Kathleen Sullivan, Chief Marketing Officer, Verizon Digital Media Services Neil McGinness, CEO, Weekly World News, Moderator Kathleen Sullivan is the Chief Marketing Officer for Verizon Digital Media Services (VDMS). She is responsible for leading the VDMS group's marketing strategy, product development and lifecycle management as well as successful execution in the market. She and her team are keenly focused on anticipating customer desires and responding to the digital media industry's rapidly evolving product and service requirements to drive value for VDMS customers, partners and Verizon. Prior to her current position, Sullivan was the Division Vice President for Emerging Market Development for Verizon Global Wholesale. She led an organization responsible for identifying and building compelling programs and products for new customer segments such as those focused on rich media content delivery and capturing market trends for existing global wholesale clients such as introducing cloud based services globally. Prior to joining Verizon's Global Wholesale organization, Ms. Sullivan held positions of leadership in Verizon Business and its predecessor companies. Her marketing roles included leading the Verizon Business Global Field Marketing team as well as product line management for Emerging Services. Direct Sales roles included leading the Verizon Business's Premier Accounts team for the Northeast as well as Vice-President for the National Accounts and Solutions Architect team. Ms. Sullivan joined NYNEX from Chemical Bank's Corporate Finance department. She has her BA in Economics and an MBA, both from New York University. Her office is presently in Basking Ridge, NJ. Andy Marks, General Manager, MATTER, Edelman Sports and Entertainment Marketing: the entertainment and sports marketing division of Edelman, the world’s largest independent PR firm. He joined Edelman when it acquired MATTER, a leading branded entertainment and content development consultancy Andy co-founded to develop marketing and media partnerships between leading brands, and entertainment companies and content creators. With MATTER operating within the Edelman fold, Andy has drawn upon his expertise to create entertainment marketing and content opportunities for Edelman’s industry-spanning client roster, and has built the division into a full service entertainment and sports marketing practice operating worldwide. He provides ongoing strategic business and entertainment counsel for clients including Brita, Amtrak, Hidden Valley Ranch, Pepsi, Dove, Johnson & Johnson, and the Empire State Building; and has advised clients including Butterball, Nissan, Knitting Factory Entertainment, History Channel, and BET, among others. He has worked with non-profit organizations such as the McCormick Foundation, the American Heart Association, Step-Up Women’s Network, Music Empowers Foundation, and The Creative Coalition on developing mutually beneficial corporate and entertainment partnerships. Andy has placed a number of clients in TV partnerships with programs including The Biggest Loser, Top Chef, Cake Boss, and Project Runway, and partnered brand clients with celebrities including Natalie Portman, Wynonna Judd, Tim Burton, Joe Pantoliano, Ricki Lake, Emme, Marisa Tomei, and Bob Harper. He has developed original branded content programs for clients Anvil Organics, AstraZeneca, Hidden Valley Ranch, and ArmorAll, among others, and launched Edelman Studios, a virtual studio pairing content creators with brands looking for new ways to reach consumers; clients Burger King, Butterball, Expedia and Philadelphia Cream Cheese sourced hundreds of concepts from a community of nearly 1,000 emerging and established storytellers. Before MATTER, Andy served as executive vice president of brand partnerships at Hypnotic, a multi-media production company backed by Universal Studios, where he specialized in bridging the Madison and Vine divide. While there, Andy launched several pioneering branded entertainment initiatives including Reebok’s Terry Tate, Office Linebacker, recently voted one of the top ten best Super Bowl ad campaigns of the last decade; the Chrysler Million Dollar Film Festival, as well as programs for Ford, Coca Cola, and Nintendo. Prior to Hypnotic, Andy was director of Advertising and Sponsorship Sales at the Hollywood Stock Exchange (HSX), a simulated online stock market where consumers can buy and sell fictional “shares” in movies and stars. He spent five years as a producer and professional actor with roles in TV, feature films and theatre. He began his career at the Chubb Group in property and casualty insurance underwriting and risk management. He holds a B.A. in geology and environmental studies from Colgate University and resides in New York City with wife Nanette and their two children. Catherine Balsam-Schwaber, Senior Vice President of Marketing, iVillage, NBC Universal: Catherine Balsam-Schwaber leads all marketing initiatives, brand strategy, cross-channel partnerships and internal relationships across NBCU. Balsam-Schwaber has extraordinary experience building brands and creating powerful marketing partnerships. At iVillage, she is focused on evolving the brand positioning as the largest content driven community for women on the Web. Before joining iVillage, Balsam-Schwaber was Vice President of Integrated Marketing for MTV Networks, where she drove content initiatives that ranged from branded entertainment to short-form programming to product placement. Her work took shape through programs that come to life on all platforms - on-air, online, in store and direct to DVD – with a special emphasis on creative development around the commercial experience.  Marquee clients included Nike, PlayStation, Target, EA, Nintendo, Sprint, Pepsi and the launch initiative for Xbox 360 which won silver in the ‘06 Reggies. Prior to MTV, Balsam-Schwaber served as the Vice President of Marketing Partnerships & Programming for Rock the Vote where she developed RTV’s media partnerships with MTV, The WB, CNN, CBS Daytime, BET, Teen People, Entertainment Weekly, Rolling Stone and AOL.  These partnerships launched original on-air, in-print and online content programs driving awareness and voter registration. From 2002-2004, Balsam-Schwaber was an Executive Director in Program Development & Ideation with Time Warner Global Marketing Solutions.  She successfully developed breakthrough ideas that attracted media investment and corporate commitment through creative programming and cross-platform initiatives. Balsam-Schwaber has a diverse background in multiple aspects of media. She served as a Staff Assistant in the Clinton White House which led to her position as the Technical Assistant on Rob Reiner’s film "The American President."  Working with former Administration colleagues, she was a co-founder of QRS New Media, a communications consulting firm in Washington, DC, which produced the first-ever live satellite uplink from a moving train on the Clinton/Gore 21st Century Express. Just after business school, Balsam-Schwaber jumped into news production as a Research Production Associate for Tom Brokaw at NBC News. Balsam-Schwaber earned her bachelors degree at Brandeis University and went on to receive her Masters of Business from New York University, Leonard N. Stern School of Business.  She currently lives in Manhattan with her husband Edward Lang, but travels extensively around the globe. She owns and manages Aleuvian Vinyards based in Argentina, has family in Ireland and helps drive awareness for the National Kidney Association across the country.  David Katz, Vice President, Digital Media, Starz Media: David Katz is responsible for building Starz Media's ad-supported broadband channel businesses, as well as managing original productions developed exclusively for the Web. In his role as vice president, digital media, Katz is also closely involved with the development and implementation of mobile, gaming and digital marketing initiatives. Katz is charged with taking Starz' proprietary and licensed short-form content and licensing it to Internet and mobile distributors, in addition to making it available through ad-supported partners, Starz' own web sites, and more. In this space, Katz' responsibilities range from business development and sales, to key account management. Katz has helped build the company's digital ad-supported businesses by leveraging Starz' deep libraries of anime (Manga.com), other animated content, and short-form originals. He has also led Starz' online marketing efforts in support of many of its theatrical, television, DVD, and online properties, including Anchor Bay Entertainment, Starz Media, and more. These digital marketing campaign tactics included leveraging Web sites, implementing viral and guerilla marketing efforts, and other marketing and promotional efforts with motion comics, games, clip syndication and entertainment portal promotions. Katz joined Starz from Young & Rubicam/VML, where he managed their NY digital group. Prior to joining Young & Rubicam, Katz was a digital strategist for the San Francisco based Thoughtpod. He received his MBA with honors in Media, Entertainment, and Finance from NYU's Stern School of Business and his BA in English from the University of California at Santa Barbara. Dean Waters, CEO, VIMBY: Dean Waters is responsible for overseeing VIMBY's (VideoInMyBackYard) vast local-national production infrastructure while producing high quality content for brands, personalities, original series and media outlets. Waters started VIMBY in 2005 and has grown the company into a profitable business. He forged a significant partnership with Mark Burnett, where VIMBY serves as the Mark Burnett Digital Studio. Waters is also responsible for developing national distribution deals with multi-media platforms for VIMBY's clients. Waters has over 20 years of experience creating and executing successful media strategies for regional and national advertisers, and growing companies in the media space locally and nationally. Matt Wasserlauf, EVP, Specific Media: Matt Wasserlauf became Specific Media’s Executive Vice President, Video Platform and Services following the company’s acquisition of Broadband Enterprises (BBE) in October 2010. Matt brings 20 years of media and advertising experience to Specific Media’s executive team. Prior to joining Specific Media, Matt established BBE, a premier online video provider, in April 2004. Under his leadership, BBE emerged as one of the few full-service broadband companies offering online video advertising, original programming, and a video advertising technology platform known as VINDICO™. Before forming BBE, Matt spent four years in television as Vice President of Sales at The Feed Room, now a division of Kit Digital. There, he helped lay the foundation for today’s streaming video advertising industry and generated millions of dollars in revenue. Previously, Matt served as Director of Sales for CBS.com, where he delivered more than $10 million annually in revenue. He also spearheaded corresponding website ad sales for CBS network programs, including Survivor and The Late Show with David Letterman. Matt earned an MBA degree from the University of Chicago Graduate School of Business and a B.S. in Marketing from Indiana University. Neil McGinness, CEO, Weekly World News: Led by Neil McGinness, Weekly World News, has inspired hit feature films, television shows, and musicals. Rooted in the creative success of over thirty years of supermarket tabloid publishing, the company recently joined forces with Steven Spielberg's Dreamworks Television to develop new entertainment properties. Bat Boy first debuted as a Weekly World News cover story on June 23, 1992, and the original front-page photo of Bat Boy was the second bestselling issue in the tabloid's history; it has since evolved into a pop-culture icon. Bat Boy currently stars in his very own musical, Bat Boy: The Musical, which in 2010 will be performed over 200 times in over 20 different states and countries. The original off-Broadway production of the musical won wide acclaim and awards, including both the Lucille Lortel Award and the Outer Critics Circle Award. Craig Woerz, Co-founder and Managing Partner, Media Storm: Widely recognized as a media pioneer for nearly a decade, Craig Woerz, co-founder and managing partner of Media Storm has utilized a non-traditional approach to traditional media by incorporating such platforms as iTV, interactive out-of-home and mobile to significantly maximize the agency's entertainment and consumer product clients' traditional media spends. Celebrating its 10th anniversary, Media Storm is a strategic media and marketing agency that helps its diverse line-up of clients attract, engage and provide incentive for audiences across key demographic groups. Through the creation of ad campaigns and the planning and execution of media strategies, Media Storm specializes in building audiences, acquiring customers, and driving traffic both online and off. Over the past two years, Media Storm has doubled its staff to over 100, and seen its billings grow 150%, as the agency's client portfolio has expanded to include wins inside its core entertainment space and expansion within the consumer products category. In New York alone, a 15-person office that opened in 2008 has increased in size to over 50 employees of Media Storm and its sister creative agency MAUDE LLC and HIP Genius, its recently launched partnerships, promotions and digital marketing arm. The increase in new clients, as well as expansion of existing assignments and staff, has resulted in the agency moving into larger office space in lower Manhattan earlier this year. Since leaving AOL Time Warner in 2001 and founding Media Storm with then co-worker Tim Williams, Mr. Woerz has seen their agency grow strategically and organically from just the two of them and a couple of accounts into a major strategic media player in the entertainment space. In October 2009, the agency officially launched BOLT iTV - a new division dedicated to developing and implementing campaigns for interactive television (iTV) and advanced television advertising platforms - as a natural extension for an agency that has immersed itself in advanced advertising for over seven years, averaging one to two iTV campaigns per week. The agency's client list includes broadcast, cable, consumer electronics and film properties including The Academy of Motion Picture Arts & Sciences, FX Network, Food Network, Fox, NBCU Movies On Demand and 20th Century Fox, to name a few. Founded in 2001 by cable and media veterans Craig Woerz and Tim Williams, Media Storm has been recognized as one of America's fastest-growing, new, media agencies. Today, the agency represents more Entertainment brands under one roof than any other agency in America. With media and creative offices in Manhattan and South Norwalk, Conn., employs some 100-plus people. Mr. Woerz has had entertainment and creativity in his blood as long as he can remember. After graduating Trinity College (Hartford, CT), he started his career in advertising and spent his weekends and most weeknights touring from Maine to Georgia with the band New Brown Hat, which he founded with high school and college friends. He and his band mates started a record label, secured retail distribution and self marketed the band's tours and CDs. He claims he might be running a record label today rather than an ad agency had his band days happened a bit later to ride the Internet wave. By his closely following this successful formula Media Storm is credited for attracting to the some of the finest brands and talented executives in the industry. The agency is regularly credited with helping major cable networks achieve their highest ratings. Media Storm was named 106 on the Inc. 500 list of most successful companies in America with a three-year growth of 869.7%, and was ranked No. 13 on Entrepreneur Magazine's Hot 500 Fastest-growing Businesses in America. In 2010, the agency was recognized twice at Mediaweek's Media Plan of the Year Awards, including for Best Overall Media Plan. Advertising Age named Mr. Woerz a “Media Maven,” and specifically noted his innovation in interactive media.