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Digital Hollywood Events at CES
January 9 - 11, 2012
Wednesday, January 11th
1:30 PM - 2:30 PM
Track II - DH12
- Digital Hollywood
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Video on the Internet has finally passed the critical threshold of acceptance by the advertising and marketing communities as a more than viable alternative to traditional media. Internet delivered video has not only entered the advertising space, it has invaded it and in a very short number of years, Internet delivered video will be a dominant entertainment and communications consumer medium. The scary part for traditional media, Internet delivered video may end up on a PC, a mobile device or on a TV and for the advertising and marketing industries, an emerging and maturing delivery system to an ever elusive audience is exactly what they are looking for. We are pleased to carry on this conversation.
David Tochterman, Head of Digital Media, Innovative Artists
Charles Gabriel, VP of Sales, AOL Video
Steve Woolf, Vice President of Content,
Michael Alexander, Strategy & Growth Initiatives, IBM Global Telecommunications Industry
Steve Rosenbaum, Founder and CEO,
Rob Barnett, founder and CEO, My Damn Channel
Jahn Wolland, National Sales Director, Online Video, Microsoft
David E. Leibowitz, Managing Partner, CH POTOMAC, Moderator

Jahn Wolland, National Sales Director, Online Video, Microsoft Advertising: Jahn Wolland is the National Sales Director for Online Video at Microsoft Advertising. He is responsible for driving sales of Microsoft's Online Video portfolio of assets including , MSN, MSNBC, and Xbox Video as well as original programming. Previously at Microsoft, Jahn spent several years in senior sales roles at where he managed accounts such as GE, Verizon, Samsung, Comcast and Starwood as was responsible for the first ever live Video event broadcast on the MSN Homepage. Prior to joining the Digital Media group, Jahn spent 3 years managing Microsoft's Enterprise Software relationship with GE. Prior to joining Microsoft, Jahn spent 6 years selling enterprise software for Oracle Corporation. He has been the recipient of numerous sales and leadership awards including Oracle's “President's Cabinet” and Microsoft's “Circle of Excellence” awards. He resides in Westchester County, NY with his wife and 2 children and holds a Bachelor of Business Administration from Boston University.

Michael Alexander, Strategy & Growth Initiatives, IBM Global Telecommunications Industry: Michael Alexander has more than 30 years of systems development experience in all aspects of the information technology business. Currently, Alexander is global solutions architect for SPST (service provider strategic transformation) in IBM’s global telecom solutions. He consults with clients globally as an NGN telco subject matter expert (SME) and as a technical leader in VoIP solutions. In addition, Alexander is responsible for the development of telco technical NGN and specifically for VoIP solutions developed by IBM for U.S. clients AT&T, BellSouth, Qwest, SBC & Verizon. He was previously the IT architect profession executive and enterprise architecture practice lead for business innovation services, Australia/New Zealand. Before joining IBM, Alexander was technical partner & chief architect in the solutions integration practice at AT&T Solutions. He was responsible for the development of solution architectures that ensured successful engagements with all clients. Previously, Alexander worked at Unisys for 22 years and was the chief architect for Unisys’ global systems integration practice. He has previously spoken on digital media topics at TM Forum Americas and TM Forum Nice.

David Tochterman, Head of Digital Media, Innovative Artists: David heads
up Digital Media for Innovative Artists talent agency, integrating with the company’s television literary and comedy divisions. His focus is on identifying talent and packaging premium and branded content across all platforms, and seeking new avenues for monetizable businesses. Mr. Tochterman was one of the first tradtional executives to expand into digital media in 2006 when he was recruited to launch the video website CHANNELBLAST, which featured live original episodes of interactive branded content. He subsequently started his company Versatility Media, which provided content strategy and business development and production for prominent digital companies including DECA, Mindshare, Mania TV , Daily Motion, For Your Imagination and the IPG Emerging Media Lab. He was the Executive Producer for FAT GUY STUCK IN INTERNET on Adult Swim which was the first scripted comedy to cross over from the internet to television. In his seven years as Senior Vice President of the independent powerhouse Carsey Werner Company, he played an integral role in the development and production of many top 10 television shows including THAT 70S SHOW, 3RD ROCK FROM THE SUN, ROSEANNE, CYBILL, COSBY and was an Executive Producer of GRACE UNDER FIRE. He also served as Executive Vice President for the launch of Will Smith's production company Overbrook Entertainment and led its television division. As a result of his combined experience with both traditional and digital media, Mr. Tochterman has appeared as a moderator and panelist at media conferences including NATPE, Digital Hollywood, CES, AdTech and OMMA. He is a guest lecturer for the UCLA Producers Program and an adjunct professor for Syracuse University’s new Los Angeles campus where he teaches a course in Emerging Media.

Ran Harnevo, Senior Vice President, AOL Video: Ran Harnevo leads the effort to increase video presence across multiple sites and oversees the distribution of content from AOL video partners as Senior Vice President of AOL Video, a new division at AOL that drives the creation, production and syndication of high-quality online video content for millions of users. In addition to his role as SVP of AOL Video, Harnevo provides over a decade of industry experience as co-founder and CEO of 5min Media. As co-founder, Harnevo successfully led 5min Media to be the largest online video syndication platform for broadband instructional, knowledge and lifestyle videos. Acquired by AOL in September 2010, 5min Media had a library of more than 200,000 categorized, tagged and rated videos from more than 1,000 of the world's largest media companies and professional independent video producers. Prior to starting 5min Media, Harnevo worked as a reporter and deputy editor at Tel-Aviv Magazine. After serving in the Israeli air force for 7 years, Harnevo studied Philosophy and Computer Science at Tel Aviv University. Currently, Harnevo resides in New York.

Steve Rosenbaum, Founder and CEO, I was a magician in high school, and I always loved the back and forth with the audience. The feedback. When I started working in the media, I found the whole 'one way' thing kind of hollow. I wanted applause if we did well and I wanted rotten fruit if the audience didn't like a documentary or program we produced. At the first chance I got, I invented a TV series that gave the audience a chance to do more than watch -- but actually participate. It was called MTV UNfiltered, and if you haven't checked it out, you can find it here. Along the way, I've made a ton of films, documentaries, and web projects for partners including HBO, Discovery, A&E, MSNBC, and CNN. I've also directed a number of feature documentaries, including a film I'm very proud of "7 Days in September" about how New York was affected by the attacks on the World Trade Center. is the incarnation of the way I see the media world evolving. Increasingly, the power is in the hands of the audience. The audience engages, shares, ranks, and validates. I always imagined as a platform that would engage, embrace, and facilitate media creating, sharing, and collective knowledge. I'm passionate about the sounds and pictures that real people create, and excited to help create order from chaos.

Rob Barnett is the Founder/CEO of My Damn Channel is an entertainment studio and distributor of premium original programming by established and emerging talent from film, TV, and the Internet. Rob was a production and a programming executive at MTV and VH1 for over 11 years. He served tours of duty in rock radio in Boston, Dallas, and Los Angeles and was President of Programming for CBS Radio. Rob has produced radio, television, film, and new media with hundreds of diverse communicators including President Bill Clinton, Mick Jagger, Martin Scorsese, Jimmy Kimmel, Adam Carolla, Penn Jillette, Harry Shearer, Oprah Winfrey, and Johnny Rotten. My Damn Channel launched in 2007 and consistently produces and distributes hit comedy series including Wainy Days, Gigi: Almost American, Daily Grace, Horrible People and You Suck at Photoshop. The My Damn Channel Distribution Network reaches over 50 million unique visitors monthly. My Damn Channel co_creates branded entertainment and custom, targeted distribution campaigns for companies like Subway, IKEA, IFC, Adult Swim, PUMA, Trident, Southern Comfort, Fiat and Lincoln. The My Damn Channel Blog Network and the My Damn Channel Talent Network launched in July 2011.

Steve Woolf, Vice President of Content, Steve manages West Coast operations for's content team, and has been working in online media for over a decade as a writer, producer, and technologist. He is living proof that building a sustainable independent show is a great way to circumvent the gatekeepers and realize your ambitions and personal vision. As a two-time Webby Award winner and four-time nominee for Epic Fu, Steve co-created, writes, directs, and produces the pioneering independent web show about emerging global culture that has become one of the most well-known shows on the Internet. He was also honored with two Streamy Awards and three nominations for his work on that show. Steve is also co-founder of Pixelodeon, the Los Angeles-based web video festival, and he has been interviewed for his expertise in web video and community building by CBS Radio, the TV Guide channel, and G4 along with countless other publications and blogs. He has delivered keynotes and spoken on numerous new media panels at conferences across the United States, is an inaugural member of the International Academy of Web Television, a member of the Open Entertainment Alliance, and sits on the PBS Engage Advisory Board. Steve graduated from Pratt Institute in New York City as a painting major and has exhibited his art work across the country.

David E. Leibowitz, Managing Partner of CH POTOMAC: David E. Leibowitz is Managing Partner of CH POTOMAC where he helps guide Fortune 100 and entrepreneurial companies at the intersection of entertainment, media and technology. Mr. Leibowitz serves as Chairman of Sir Groovy (a synch music search, discovery and licensing platform used by Tier 1 media companies), as a member of the Board of Directors of ClipClash (a first-of-its-kind service that creates a virtual economy based on the popularity of online video content), and as Chairman of the Advisory Board of FIGHTER Interactive (a publisher of celebrity and brand driven social games, LBS and applications). David also is an Advisor to The SingTel Group, Asia's leading telecom group, providing fixed, mobile, data, Internet, satellite and pay TV services in 25 countries; and The Silverfern Group, a Merchant Bank focused on the Private Equity Sponsor community specializing in originating, structuring and co-investing in buy-side M&A opportunities. In recent years, Mr. Leibowitz served as a Senior Advisor to Motorola, as a Senior Advisor to National Datacast (a commercial subsidiary of PBS), as Executive Vice President of Gotuit Media (a leading provider of premium metadata based video tools - since acquired by Digitalsmiths), as Chairman of Ezmo (an independent cloud based online social music subsidiary of FAST Search and Transfer - since acquired by Microsoft) and as an advisor to BMI, Gibson Guitar, Peppercoin and others in the content and technology industries. Mr. Leibowitz also is a co-founder of VERANCE, the preeminent audio watermark technology provider employed by the content industries to protect, manage, and monitor audio and audiovisual content, including Blu-Ray formatted motion pictures, and served as its Chairman and Co-CEO. Earlier in his career; Mr. Leibowitz served as: Executive Vice President and General Counsel of the Recording Industry Association of America (RIAA), as a partner in the Washington, D.C., law firm Wiley & Rein, as Policy Planning Advisor to the U.S. Register of Copyrights, and as an adjunct Professor of Law at the University of Miami Law School, and at the Communications Law Institute of the Columbus School of Law (Catholic University).