Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood New York City, November 17-18, 2011 McGraw-Hill Building, 49th Street and 6th Ave., New York City Thursday, November 17th 2:15 PM - 3:30 PM Workshop I: iPad-Tablet-SmartPhone Advertising - the Premium Advertising Platform Patrick McCormack, Vice President, Mobile Strategy, The Weather Channel Companies Cameron Friedlander, VP, Director of Creative technology, Designkitchen, a WPP Group Alexandre Mars, CEO, Phonevalley - Head of Mobile, Publicis Group Yahav Isak, SVP, Project Management, Digitas Health Eric Bridge, Media Director, SapientNitro Andy Wasef, Head of Mobile & Emerging Platforms for MEC Steve Bradbury, Chief Revenue Officer, Zazoom, Moderator Patrick McCormack, Vice President, Mobile Strategy, The Weather Channel Companies: Patrick McCormack leads the teams responsible for the company's mobile and tablet strategy at The Weather Channel Companies and oversees the company's team of mobile sales managers. Mr. McCormak brings a unique background and a wealth of business development experience to his role. He most recently served as general manager of mobile in the Digital Media Group for the National Football League (NFL) where he led the mobile and tablet business. Prior to working for the NFL, Mr. McCormack spent over ten years at Accenture in management consulting and business development, where he most recently served as senior manager of their media and entertainment consulting practice. McCormack received a bachelor's degree in science from Binghamton University. Cameron Friedlander, VP, Director of Creative technology, Designkitchen: As the leader of Designkitchen’s technology practice, Cameron oversees Designkitchen's conception, development and delivery of innovative solutions across a range of media and technology platforms, and steers its teams to embrace the constant evolution of formats, functionality and convergence. Under Cameron’s tutelage, Designkitchen's web development and interactive teams create solutions that seamlessly integrate design and information while ensuring user experience and relevancy. Drawing on 10+ years of leadership and technology expertise, Cameron informs key project phases and deliverables including user experience, technology, business requirements, application logic, user pathway and site flow development, multimedia and video production, and UI/application technology integration. He brings new technologies and user experience models to every project-most notably, pervasive computing and real-time information flow experiences that are pushing the way a user interacts with data (NUI interfaces) and the devices are empowering the user. Cameron is a graduate of the University of Redlands in California with a BS in Computer Science. Alexandre Mars, CEO, Phonevalley - Head of Mobile, Publicis Group: Alexandre is the CEO of Phonevalley,, the world’s largest mobile agency, which was named Mobile Agency Of The Year in 2009 and 2010 in the US. He also serves as Publicis Groupe’s Head of Mobile. Alexandre Mars is a born entrepreneur and an expert in new technologies and digital communication. He has several companies to his credit in Europe and the US within various business sectors including venture capital, internet, mobile, social media and advertising. Alexandre shared his experience lately with C-level audiences at digital conferences in New- York, Los Angeles, San Francisco, Boston, Paris, London, Barcelona, Monaco, Valencia, Cannes where he delivered his insights on mobile, digital, brands strategies and consumers engagement. He also sits as a jury member in major award committees. Over the last couple of years Alexandre was quoted in The New-York Times, The Wall Street Journal, The Washington Post, LA Times, AdAge, AdWeek, Mediapost, The Financial Times, The Times, The Guardian, Business Week, Campaign, Revolution, Les Echos, Le Figaro, La Tribune, L’Express, Strategies. Steve Bradbury, Chief Revenue Officer, Zazoom: Steve Bradbury, recognized as an innovative, digital strategist, bridges the divide between media, technology and revenue. He brings over two decades of knowledge and hands-on experience optimizing the intersection of mobile, broadband, social media and legacy media business models. Vlocity Digital provides multi-platform digital strategy & advisory services to revenue-driven, high-growth entrepreneurial companies in media, entertainment and consumer products. The company’s core competencies include go-to-market strategies, business development, ROI analysis, strategic marketing, contract negotiations and operations. Steve’s career has spanned strategy, business development, business affairs, operations & marketing in both entrepreneurial and corporate environments. Most recently he was the VP, Content Strategy & Business Affairs for GoTV Networks, the premiere U.S. mobile media network, where he was responsible for optimizing the value of business relationships across the company including content licensing, worldwide distribution, advertising, Fortune 500 partnerships, technology and talent. Steve has also developed business strategies and monetized assets for companies such as Sony, The Improvisation, Engage Games Online, eMarketWorld and Proprietary Media. His corporate experience includes VP, Marketing for MGM Worldwide Television, Director, Advertising & Promotion for Universal TV and Vice President of SpringGreene Marketing Associates. Steve moderates panels at many major conferences, is a board member of the Syracuse University Alumni Association and led the Hollywood & Digital program at UCLA Extension for seven years.