Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood New York City, November 17-18, 2011 McGraw-Hill Building, 49th Street and 6th Ave., New York City Friday, November 18th 9:00 AM - 10:15 AM Session A: Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale Keith Kryszczun, SVP Sales, BlackArrow Harry Kargman, founder and CEO, Kargo Jane Clarke, Managing Director, Coalition for Innovative Media Measurement (CIMM) Marco Parente, Senior Product Manager, Video, The Nielsen Company Dan Erck, VP, U.S. Technology Sales and Services, Auditude Charles Gabriel, VP of Sales, AOL Video Elizabeth Rae Rosenstein, Principal, Deloitte Consulting LLP, Moderator Harry Kargman, founder and CEO, Kargo: Harry Kargman, founder and CEO, Kargo: Kargo is a mobile technology leader. Kargo helps publishers mobilize, distribute, and monetize their content.  Harry is responsible for future product planning and the day to day strategic vision.  Harry has been featured on 20/20, The Today Show, the New York Times, NPR and in major business publications around the world.   Harry has spoken at CTIA, GSM, the CDMA World Congress, COMDEX and other events.  Harry holds six patents on wireless technology and graduated with honors from Harvard College. Kargo was founded in 2003 and partners with major media companies to create the best in branded mobile sites, widgets and applications.  Kargo leverages its global distribution relationships to build audience as well as its carrier billing capabilities and advertising management solutions.  In addition, Kargo integrate community features and social media into its products to deliver engaged fans. Kargo works with major media companies including Rolling Stone, Us Weekly, Shape, Motor Trend, Blackbook, Star Magazine, Tiger Beat, Spin Magazine, Consumer Reports and many others. Jane Clarke, Managing Director, Coalition for Innovative Media Measurement (CIMM): In this position she is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations.  CIMM is a coalition of leading TV content providers, media agencies and advertisers formed to spur innovation in audience measurement in two areas: set-top box data and cross-platform. Jane has over 30 years experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Children’s TV Workshop and National Geographic.  Most recently, she was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print.  She led cross-media measurement initiatives both internal to Time Warner, as well as external as a co-chair of the Advertising Research Foundation’s 360 Media & Marketing Super Council and as a contributor to the Council for Research Excellence’s Video Consumer Mapping Study.  Marco Parente, Senior Product Manager, Video, The Nielsen Company: Marco is Sr. Product Manager, Video for The Nielsen Company’s online division. In this role, he oversees product management and the international expansion of VideoCensus, Nielsen Online’s flagship video product and the first-ever syndicated online video measurement service to combine patented panel and census technologies. Prior to this role, Mr. Parente served as Director of Channel Sales at Origin Digital (An Accenture Company) where he managed strategic partnerships in the live video IP broadcasting & enterprise video platform space. Prior to this, he held senior sales engineering and business development roles at BitTorrent, Inc. and Velocix (formerly CacheLogic), leading startups in the online video content delivery space. Earlier in his career as Product Director, Business Intelligence for MediaSentry, the leading provider of content protection and piracy intelligence services, Mr. Parente was responsible for developing media intelligence products and services for clients in major media. Mr. Parente holds a B.A. (with Distinction) from Boston University, and has pursued Ph.D. research in media psychology at the University of Leicester. Dan Erck, VP, U.S. Technology Sales and Services, Auditude. Dan leads sales, account management and client services for the U.S. ad platform business. He has more than 15 years experience in media and advertising technology. Prior to Auditude, he was VP, Strategic Accounts at DoubleClick (acquired by Google in 2008). Earlier, he was at Time Magazine for 5 years, based in Hong Kong and New York, as a reporter and later as general manager of its international websites. Dan has a BA from Georgetown and an MBA from Harvard. Charles Gabriel, VP of Sales, AOL Video : Charles is the Director of Video for AOL Sales and newly transitioned to develop the west coast market.  Prior to the acquisition of 5min Media by AOL, Charles was VP of Sales and the 3rd US hire in the company.  From the ground up he was instrumental in developing 5min Media’s position is the Ad community and driving all advertising revenue for the company.  Before arriving at 5min Media, Charles was the Sr. Director of Business Development at Broadband Enterprises (BBE) where he managed strategic network partnerships and distribution of Original Programming. Elizabeth Rae Rosenstein, Principal, Deloitte Consulting: Beth is an advisor to her clients in media, with a deep specialization in information services and publishing. She assists in the formulation of go-to-market strategies and significant changes to operations to react to dramatic shifts in customer demands, maximize the impact of acquisitions and divestures, and reshape operations to adapt to rapid changes in technology. Her specialties include competitive strategy, innovation and growth management, merger integration, large scale organizational change, program management, process design, process reengineering, customer service operations, sales execution, information management, and technology management. Recently, she led the team that developed strategic insights and crafted the practical toolset for capitalizing on the impacts of “disruptive” technologies and product innovations - concepts articulated in the best-selling book, The Innovator's Solution by Prof. Clayton Christensen of Harvard Business School and Dr. Michael Raynor of Deloitte. Prior to Deloitte, Beth was manager in AT&T's consumer business. There she was responsible for developing marketing plans as well as system and database requirements to achieve aggressive consumer market share targets. She is a graduate of State University at Albany and currently lives in New Jersey with her husband and two children.