Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood New York City, November 17-18, 2011 McGraw-Hill Building, 49th Street and 6th Ave., New York City Friday, November 18th 12:30 PM - 1:45 PM Session C: Branded Advertising Strategies - Content and Platform Integration Alison Provost, CEO, TouchStorm, LLC Asher Rapkin, Director, Ad Sales Marketing, iVillage, division of NBCUniversal Jeff Siegel, Senior Vice President, Worldwide Advertising, Rovi Karen Cahn, VP, Branded Partnerships for Branded Experiences, AOL Pauline Malcolm-John, Executive Vice President of Strategic Partnerships, WeeWorld Chris Gomersall, SVP, Creative, Moxie Interactive Michelle Fino, Vice President, Branded Entertainment, FremantleMedia Enterprises Andrew Budkofsky, Executive Vice President of Sales and Partnerships, Break Media Greg Weinstein, Digital Brand Strategist, G Major Entertainment, Moderator Alison Provost, CEO, TouchStorm, LLC: Alison Provost is Founder, Chairman and CEO of TouchStorm. Alison is a born leader. From her commanding presence to her ability to affect change, Alison exudes leadership at every turn. She has a knack for attracting people who are at the top of their careers and looking for the freedom to innovate, whose collective experience shines into every perspective of effective marketing. Alison’s vision for TouchStorm is to revolutionize the online editorial video industry by enabling brands nationwide to reach their target consumers online in relevant, meaningful ways. Alison began her career as a concert promoter (Nederlander Organization) and a TV news producer (NBC). In 1993, after pioneering the radio industry for 17 years, Alison started her first business, a consulting firm that helped broadcasters attract new revenues from non-traditional sources. That company became one of the largest and best-known consulting firms in the radio industry, and she sold it to industry leader AM/FM in early 1998. In late 2000, during AM/FM’s merger with Clear Channel Communications, Alison engineered a lift-out to bring the company back to private ownership. She renamed it PowerPact and focused the company on disciplines that could deliver measurable promotion results for Fortune 500 clients. In 2008, PowerPact holdings announced the launch of TouchStorm, a digital media company and pioneer in online editorial video. Alison is active in Marketing Agencies Association Worldwide, a group of global agency CEOs, and in the Virginia Council of CEOs. She has been a featured speaker at numerous industry conferences and writes for various trade publications. Alison is committed to the breast cancer cause and, in 2006, gave most of her time to finishing the memoirs of PowerPact client Soraya, a Grammy-winning Latin pop star who lost her life to the disease at 37. All proceeds from the book, Soraya: A Life of Music, a Legacy of Hope, go to Susan G. Komen for the Cure®. Asher Rapkin, Director, Ad Sales Marketing, iVillage: Asher Rapkin serves as the Director, Ad Sales Marketing at iVillage, a division of NBCUniversal, where he manages a creative team responsible for developing digital marketing programs in the entertainment, CPG, food, beauty and fashion categories. During the last decade, Asher has worked with clients as diverse as Unilever, AT&T Wireless, Verizon Wireless, American Legacy Foundation (the truth Campaign), Nikon, Sherwin-Williams, Clorox, L'Oréal, Pepsico, Sony Electronics, American Family Insurance, Paramount Pictures, Sony Pictures, Warner Brothers, Lionsgate, Summit Entertainment and Universal Studios. Previously, Asher served as the primary client and creative point for digital marketing programs with the Hollywood studios at MTV, launching several successful campaigns for films such as Paramount's Transformers 2, Dance Flick and I Love You, Man and more recently 20th Century Fox's Avatar, for which he won a 2010 Webby Honoree award for “AVATAR Live”. Prior to MTV, Asher promoted and marketed concerts for the online cultural guide, Flavorpill and was a part of the launch team for Current TV. At Current, he served as the operational lead for the innovative VCAM (Viewer Created Ad Message) program, producing and sourcing some of the very first user-generated ads for such sponsors as EA, Sony, General Mills, Toyota, L'Oréal and Pepsico. Asher holds a degree in theater from Oberlin College, and lives in Brooklyn, NY. Jeff Siegel, Senior Vice President, Worldwide Advertising, Rovi: Jeff Siegel joined Rovi Corporation in October of 2010 as senior vice president, Worldwide Advertising, bringing almost 20 years of experience at all levels of advertising sales and strong relationships with agencies, publishers, networks, leagues, vendors and distributors. His experience includes managing global sales teams, and developing and marketing world-class brands and assets on diverse platforms including cable networks, internet, mobile, VOD and iTV. Jeff also has expertise in business development, operations and distribution. Prior to Rovi, Jeff was at Ensequence - The Interactive Video Company, where he built out the programmer, distributor and advertising sales efforts and executed multiple business development opportunities to grow revenue and market share. Previous to this, Jeff was senior vice president, Advanced Media Sales and Marketing at ESPN where he led the sales, marketing and development of advanced media platforms including internet, interactive television, addressable advertising, video on demand and mobile. Jeff spent a total of 13 years at ESPN, leading teams in both the Affiliate Sales and Advertising Sales organizations, where he was responsible for driving new business and advanced media sales and marketing efforts. In these roles, Jeff created industry-leading advanced media sponsorship programs, improved operating efficiencies, managed senior-level relationships and oversaw the creation and implementation of trade advertising. Prior to his roles at ESPN, Jeff served four years as director of sales marketing at CBS affiliates in Cleveland and Orlando. Jeff is a frequent speaker at advertising industry events and is an active member of multiple advisory boards in the industry. He graduated with a bachelor of science in Business Administration from John Carroll University in Cleveland, OH. Karen Cahn, GM, Branded Entertainment, AOL: Karen Cahn is GM for Branded Entertainment AOL. Karen's group is responsible for product strategy, sales and revenue management, and partner/talent management of AOL's premium slate of video programming. Since joining AOL in March 2011, Karen's team has successfully brokered deals with Sprint, Samsung, Intel, P&G, and SONY, pairing brands with premium video content from producing partners and talent such as Heidi Klum, Queen Latifah, Mark Burnett, and Warren Buffet. Previously, Karen spent ten years at Google, where she held various leadership roles in search, video, and display advertising. Most recently, she ran Branded Entertainment for YouTube. Karen bridged the gap between brands and original content creators by developing and selling integrated marketing programs with the Google display sales team. She led the branded entertainment deals with ESPN, Scripps/The Food Network, Jimmy Kimmel, Electus, Endemol, Katalyst, Embassy Row, National Geographic and Shangri-LA for brands such as HP, Lexus, Pepsi, Burger King, AT&T, The North Face, Samsung and HTC. Prior to joining Google, Karen was a regional sales manager at Salon.com, where she developed strategic client and agency relationships in the New York and Boston markets. Previous to this, Karen was Northeast account executive for EPI Merchant Services, a division of Cendant. Karen holds a BA from the University of Wisconsin. When she's not working, she can be found in the kitchen with her kids covered in cookie batter or doing something sporty like playing golf, yoga, tennis, or really any sport involving a ball and sometimes a bat. Pauline Malcolm-John, EVP of Strategic Partnerships, WeeWorld.com: An interactive advertising veteran, Pauline Malcolm-John provides expert insight into what works and what is next in social media advertising. As Executive Vice President of Strategic Partnerships for WeeWorld, she currently leads the global sales efforts, managing the advertising sales strategy and growth. Before joining WeeWorld in 2009, Pauline was Director of National Advertising Sales at Condé Nast Business Group, Digital. In this position, she managed annual advertising revenues in excess of $17 million and oversaw a team of 16 senior sales executives and sales support specialists. Previously, she served as senior regional sales manager at MySpace, where she developed revenue-generating partnerships with key consumer packaged goods (CPG) brands such as Kraft Foods. Pauline has also held sales positions at About.com, Rhythm New Media, Shopping.com and Slide. She graduated from Baruch College with a Bachelor of Business Administration degree in marketing and a minor in computer science. Her commentary has been featured in top marketing publications such as Imedia Connection, ClickZ and MediaPost, and she has spoken at various industry conferences including Advertising 2.0, Adweek's What Teen's Want Conference, Digital Hollywood and New York's 212 Advertising Club. Chris Gomersall, SVP of Creative, Moxie: one of the largest full-service marketing and advertising agencies in the United States. His past projects include work for Verizon Wireless, 20th Century Fox, L'Oreal, HP, The American Cancer Society, UPS, Coca-Cola, and more. His education includes a double major in Fine Art/Advertising at Michigan State University, and the first dual discipline of Traditional and Digital Art Direction at The Portfolio Center in Atlanta. His career has spanned from small to large agencies including Euro RSCG DSW Partners, Exile on Seventh (Agency.com), and a start-up agency of his own.  Gomersall is currently a member of the Microsoft Gaming Advertising Advisory Committee and the 4As (American Association of Advertising Agencies) Branded Content Committee. Interesting facts about Chris: He used to run the 40-yard dash in 4.5s. He prefers rainstorms to sunny days. He loves how birds look like little feathered dinosaurs (especially chickens). His attention span lacks discipline (which is a great gage on consumer behavior). He likes to chainsaw, but prefers the shotgun (on Xbox). Andrew Budkofsky is the Executive Vice President of Sales and Partnerships for Break Media, the Internet's premier entertainment community for men. Since joining Break in 2007, Budkofsky has built a structured sales organization of 30 people, which has resulted in revenue more than doubling within a year. He brings more than 19 years of experience in media, including stints on both the agency and sales sides of the business. Prior to joining Break, Budkofsky was the Senior Vice President of Sales for PodShow, a leading podcasting portal now renamed Mevio. At PodShow, Budkofsky managed a team that partnered with Fortune 500 companies like Johnson and Johnson and Microsoft among others. From 2002-2006 he was vice president of sales for Court TV, now truTV, where he helped manage the turnaround of the network. Budkofsky led a sales team of 15 people in the first effort of the industry into ROI CPM guarantees for clients, which revolutionized the television sales business. He also managed the sales of the network's three websites which included courttv.com, < courttvnews.com, and thesmokinggun.com. Before joining Court TV, Budkofsky worked at Microsoft, where he directed the Interactive TV sales division from 1997-2002. He launched the sales effort for WebTV and Ultimate TV. At Microsoft, he also sold the first ever ITV advertising campaign to Johnson and Johnson. Budkofsky is married and has two children, Matthew and Samantha, and has mastered the art of the three putt. He holds a BA in Mass Communications and advertising from Boston University. Greg Weinstein, Digital Brand Strategist, G Major Entertainment. Mr. Weinstein advises consumer and media brands on strategy, technology and content to engage audiences and support key business objectives. He draws upon 20 years of experience as an Executive Producer and Digital Content Strategist for some of the world's leading media companies. Weinstein began of his career developing and producing programming for A&E and The History Channel. He launched and ran A&E's Digital Media department - creating content for mobile, VOD, channel websites, and web partners like Yahoo. As VP of Digital Programming Strategy for MTV he managed multiplatform programming for distribution partners like Google, Time Warner Cable and iTunes. In this role he also supervised development and production of hundreds of original digital video segments including branded entertainment content for Pepsi, Nikon, Wrigley, Taco Bell, and Dr. Pepper. Most recently Weinstein ushered in the next generation of digital programming at Comcast, leading a suite of digital cable channels designed exclusively for On Demand and online viewing. He worked with brands like Lego TV, Martha Stewart On Demand, and Meredith Publishing's Parents TV to guide their video strategy. Mr. Weinstein is a member of The Producers Guild of America New Media Council and has participated in multiple AdLabs advanced advertising studies.