Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit 2011 Sponsored by: Bloomberg Thursday, March 10, 2011 12:30 PM - 1:45 PM Session A: Media and Brand Ubiquity – Fashion, News, Sports, Comedy & Reality – TV, PC - The Tablet, The Smartphone – Understanding the Content and Commerce Equation More than at any other time, the consumer relationship with brand, media and technology, has never been more profound. Powerful relationships are built upon loyalty. And with Tablets, SmartPhones, Broadband, TV and always-on communication, the consumer has never been better engaged in more positive circumstances. And the quality of that relationship is only likely to improve. As the devices and networks are enhanced, so the consumer relationship will become deeper and more profound. Pam Schechter, Vice President, Business Affairs, Digital and Cable Entertainment, NBC/Universal Andy Marks, General Manager, MATTER, Edelman Sports and Entertainment Marketing Cameron Friedlander, VP, Director of Creative technology, Designkitchen Ashley Swartz, Senior Vice President Marketing / Co-leader of the iTV practice, Digitas Matt Goddard, Chief Executive Officer, R2integrated Richard Conlon, Senior Vice President, Corporate Strategy, Communications & New Media, Broadcast Music, Inc. (BMI), Moderator Pam Schechter, Vice President, Business Affairs, Digital and Cable Entertainment, NBC/Universal: specializing in negotiating original and derivative digital content deals and television digital distribution rights deals. She is responsible for all original content deals for NBC Universal Digital Studio and is one of the lead attorneys for all advertiser sponsored content negotiations. She oversees all of the derivative webisode content negotiations for USA and Syfy Channels as well as Universal Cable Productions. In addition, Pam is the lead content lawyer for the NBC Universal entertainment cable websites including USANetwork.com, Syfy.com, BravoTV.com and Oxygen.com and negotiates all of the television digital distribution rights deals for the NBC Universal cable networks and Universal Cable Productions Prior to working for NBC Universal, Pam started a small legal practice focusing on clients in reality television. She also produced shows for various cable networks such as Discovery, Fine Living and Court TV. Before becoming an independent producer and solo practitioner, Pam moved to Los Angeles from New York to negotiate deals for a website called “The Romp”. In New York, Pam was a television and business affairs executive for New Line Cinema and Court TV. She started her legal career in the corporate department of Willkie, Farr & Gallagher, focusing on Mergers and Acquisitions, after graduating from Fordham Law School. Cameron Friedlander joined Designkitchen (WPP Group) in late 1999 to build out and lead an interactive team focused on the conceptual development and delivery of innovative solutions across a range of emerging technologies. Drawing on over a dozen years of strategic marketing leadership and technology experience, Cameron has helped shape Designkitchen's interdisciplinary teams to focus on the constant evolution of technologies and devices, while seamlessly integrating strategy, creative, and content into experience design. His emphasis on creating digital ecosystems and vision for utilizing emerging frameworks has continued to drive engagement and produce measurable results. During his tenure at Designkitchen, Cameron's teams have successfully concepted and developed award-winning solutions for Fortune 500 clients, such as Sears Holdings, CVS, Craftsman, Motorola, Burger King, Allstate, and Office Depot, among many. Andy Marks, General Manager, MATTER, Edelman Sports and Entertainment Marketing: the entertainment and sports marketing division of Edelman, the world’s largest independent PR firm. He joined Edelman when it acquired MATTER, a leading branded entertainment and content development consultancy Andy co-founded to develop marketing and media partnerships between leading brands, and entertainment companies and content creators. With MATTER operating within the Edelman fold, Andy has drawn upon his expertise to create entertainment marketing and content opportunities for Edelman’s industry-spanning client roster, and has built the division into a full service entertainment and sports marketing practice operating worldwide. He provides ongoing strategic business and entertainment counsel for clients including Brita, Amtrak, Hidden Valley Ranch, Pepsi, Dove, Johnson & Johnson, and the Empire State Building; and has advised clients including Butterball, Nissan, Knitting Factory Entertainment, History Channel, and BET, among others. He has worked with non-profit organizations such as the McCormick Foundation, the American Heart Association, Step-Up Women’s Network, Music Empowers Foundation, and The Creative Coalition on developing mutually beneficial corporate and entertainment partnerships. Andy has placed a number of clients in TV partnerships with programs including The Biggest Loser, Top Chef, Cake Boss, and Project Runway, and partnered brand clients with celebrities including Natalie Portman, Wynonna Judd, Tim Burton, Joe Pantoliano, Ricki Lake, Emme, Marisa Tomei, and Bob Harper. He has developed original branded content programs for clients Anvil Organics, AstraZeneca, Hidden Valley Ranch, and ArmorAll, among others, and launched Edelman Studios, a virtual studio pairing content creators with brands looking for new ways to reach consumers; clients Burger King, Butterball, Expedia and Philadelphia Cream Cheese sourced hundreds of concepts from a community of nearly 1,000 emerging and established storytellers. Before MATTER, Andy served as executive vice president of brand partnerships at Hypnotic, a multi-media production company backed by Universal Studios, where he specialized in bridging the Madison and Vine divide. While there, Andy launched several pioneering branded entertainment initiatives including Reebok’s Terry Tate, Office Linebacker, recently voted one of the top ten best Super Bowl ad campaigns of the last decade; the Chrysler Million Dollar Film Festival, as well as programs for Ford, Coca Cola, and Nintendo. Prior to Hypnotic, Andy was director of Advertising and Sponsorship Sales at the Hollywood Stock Exchange (HSX), a simulated online stock market where consumers can buy and sell fictional “shares” in movies and stars. He spent five years as a producer and professional actor with roles in TV, feature films and theatre. He began his career at the Chubb Group in property and casualty insurance underwriting and risk management. He holds a B.A. in geology and environmental studies from Colgate University and resides in New York City with wife Nanette and their two children. Ashley Swartz, Senior Vice President Marketing / Co-leader of the iTV practice, Digitas: As SVP Marketing in the Digitas New York office, Ashley leads the New York marketing capability and co-leads the iTV practice. In her role, she also heads up Samsung initiatives including all Samsung.com work. Swartz joins Digitas from Ag8, Ltd. where she was the North American Interim CEO. During her time in the London office, she led all commercial efforts and oversaw the strategic planning of the launch of the agency - the first digital, premium, brand-funded, open-media franchise. Swartz was also responsible for developing and forging sales and partnerships to ensure broad distribution and effective media planning for the agency and its brand partners, including Google and YouTube. Before working at Ag8, Ltd., Swartz was the SVP, Managing Director of Emerging Media at PHD. At PHD, she was the thought leader for all emerging media, serving the company’s North American client roster and oversaw a team of digital strategists and functional experts that contributed to the planning and creative processes for each account. Swartz has also held positions at Double Fusion, Eiko Media, Inc., Sony Ericsson Mobile Communications, and SPK2ME Communications in the Netherlands. Matt Goddard, Chief Executive Officer, R2integrated: Matt Goddard leads R2i's strategic direction while providing valuable support to client digital marketing projects. Matt's understanding of social network theory is frequently called upon by R2i clients and partners as they develop their short and long term strategic plans. Prior to his work with R2i, Matt was co-founder of Impreza, a leading digital marketing and technology firm. After the acquisition of Impreza by Sinclair Broadcast Group (SBGI), Matt began Round 2 Communications (R2). Building on his expertise with traditional creative services, brand strategy, and online communications, R2i would also incorporate next-generation Web 2.0 methods and technologies to engage an increasingly media-dispersed population. Matt is also responsible for R2i ventures, a division of R2i that makes equity investments in start-up companies launching unique and innovative technologies. Richard Conlon, Senior Vice President, Corporate Strategy, Communications & New Media, Broadcast Music, Inc. (BMI): Richard Conlon heads up BMI’s marketing, advertising, media relations, and planning efforts, along with its New Media and Strategic Development Group, which manages the development of revenue streams for BMI’s songwriters and music publishers in the digital world across all new media applications. The group also spearheads analysis, planning and strategic development for BMI’s future directions in the media and entertainment worlds. Under his direction, BMI’s New Media group has created agreements for a wide variety of leading digital media properties including Yahoo, MSN, AOL, MP3.com, Napster, Rhapsody and others. In addition, the team has negotiated royalty agreements with leading mobile entertainment providers ranging from carriers to aggregators for mobile TV, ringbacks and other entertainment and information services delivered to cell phones. An executive with BMI for over 15 years, Conlon holds a Masters Degree in Communications Management from the Annenberg School of Communications at the University of Southern California and B.A. in English from Boston College.