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Digital Hollywood, May 2-5, 2011
Ritz Carlton Hotel, Marina del Rey, California
Tuesday, May 3rd
9:00 AM - 10:15 AM
Track I: AdvUp-6
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
The world is becoming an ever-growing contextual media and information experience. Consumers get to watch TV news shows that lean to the left or to the right depending on how they like it. And on the web, the degrees to the left and to the right can be calibrated down to the millimeter. Radio is broken down so that stations can reach and satisfy a distinct and unique group of listeners and the web can drill down even further than that. The web is able to distill the users experience to actual needs, to the actual and definable likes and dislikes of each and every consumer. While the system has yet to be perfected, the learning curve of contextual media content to the consumer along with its advertising and commerce-based partnering activities is moving right along. The personalized relationship between media and advertising has always been with us. Families watch TV shows that advertise soap and teenagers watch shows that advertise cola. But the degree of personalization and how fast it arrives is presenting an interesting set of musical chairs for the media, advertising and content industries. It is an interesting time.
Tim Hanlon, CEO/Managing Director, Velociter, Mediabrands
Angela Courtin, EVP, Convergence, Aegis Media North America
Scott Kurnit, Chairman, CEO and Founder, AdKeeper
Anna Kassoway, Vice President of Global Marketing & Creative Solutions, Vibrant
Daniel Olson, Managing Director, Wunderman
Microsoft, speaker to be announced
Doug Scott, President, OgilvyEntertainment, Moderator
Angela Courtin, EVP, Convergence, Aegis Media North America: Angela Courtin has joined Aegis Media North America as EVP, Convergence. Previously, Angela was with MTV as co-head of Integrated Marketing, where she oversaw all marketing integrations across MTV's suite of brands, including the flagship channels and related websites, as well as MTVu and MTV Mobile. Before MTV, she headed up Marketing, Entertainment and Content at MySpace. At MySpace she led the marketing, entertainment, content, branding, promotions and events teams with the objective of increasing growth, public awareness and revenue for the company. Angela is a recognized expert and frequent speaker on the role of social media in branding today.
Scott Kurnit, Chairman, CEO and Founder, AdKeeper: Scott Kurnit founded AdKeeper in 2010 , with a mission to enable consumers to engage with advertising on their own time and terms, while improving their overall Internet experience. Scott also founded and served as chairman and CEO of About, Inc. as it grew to a public market value of $1.7 billion and was the 5th largest of all Web properties. About invented the forerunner to Google's AdSense in Sprinks (purchased by Google in 2003) and the first family of ad networks in Luna. Kurnit sold About U.S. to Primedia in 2001 for $724 million. About is now owned by the New York Times Company. Scott has founded four companies, all of which continue operating today. He's a holder of four patents, led the team that embedded the first Web browser into an online service, started the first Pay Per View cable network and co-led the team that implemented the first use of national caller ID. He was also the youngest program director in the PBS system and served as program director for Qube, the world's first fully interactive cable system. He was president of Showtime Event Television when it generated the largest one night gross in the entertainment business and aired the first rock concert (broadcast in 70 countries) from the former Soviet Union. Scott serves on the Boards of AdKeeper, Appssavvy, Brightcove, Dotomi, OpenSky, SendMe Mobile, and The Paley Center for Media. He is an advisor to About, Black Arrow, Mashery and SmartBrief. He has been a Filmmaker, TV Director, Station Program Manager, Marketer and CEO. He has worked at the highest levels of Warner, Viacom, News Corp., PBS, IBM, and MCI companies.
Anna Kassoway is the Vice President of Global Marketing & Creative Solutions. Anna is responsible for the company's corporate brand positioning and customized product solutions for strategic partners. Since her arrival in 2003, Anna has helped drive the evolution of the company's product suite, which today reaches more than 120 million unique users worldwide per month. Overseeing the creative department, Anna provides Vibrant's custom online product solutions for clients including Sears, New Line Cinema, Microsoft, AT&T and Chrysler. Prior to joining Vibrant Anna was the Regional Media Director for Beyond Interactive, the interactive arm of Grey Worldwide. In this role she managed multi-million dollar global media campaigns. Anna is an active member of the IAB, OPA, Advertising Women of NY, and the ABM.
Daniel Olson, Managing Director, Wunderman: A veteran executive with a proven track record of growing revenues, talent and reputations. A confident leader, problem solver and people motivator. Strong experience in a full spectrum of marketing disciplines. A creative and strategic thinker who has successfully lead development teams for new products and programs on a global scale. A high-energy individual that finds fun in life, challenges and people.
Doug Scott, President, OgilvyEntertainment: Doug Scott has, since June 2006, bee n developing and producing brand funded entertainment for clients, including IBM, Cisco, Unilever and BP. Prior to joining Ogilvy, Doug was co-founder of MATTER, where he developed and produced high visibility integrated marketing programs for Sean Combs, Ford Motor Company and Blender magazine. Prior to MATTER, Doug was Executive Vice President, Marketing and Branded Entertainment Creative Director at Hypnotic where he developed initiatives for Daimler Chrysler, Reebok, Nintendo and Toyota. In 1997, he was EVP, Sales & Marketing and General Manager of the Hollywood Stock Exchange (HSX), where he was responsible for launching the Music Stock Exchange; developing Virtual Producer; developing and producing the Companys annual Academy Awards event; launching a weekly radio show on CBS Radio, and structuring and overseeing content syndication relationships with national media outlets. From 1995 thru 1997, Doug was President and COO of ArtView a global network of galleries, auction houses and museums where he was responsible for developing and executing strategies for e-commerce and inventory management with strategic investor, GE. Prior to ArtView, Doug worked at the Red Herring magazine where he served as Vice President of Sales & Marketing. Doug is a board member of NATPE and an advisor to Desi Hits, Treehugger, and Sogua. He holds a B.S. in Economics from University of Maryland, College Park.
Tim Hanlon is CEO/Managing Director of Velociter, the innovation-centric part nership and strategic investment arm of Mediabrands - the corporate media agency division of New York-based marketing services agency giant Interpublic Group (NYSE: IPG). He is chiefly responsible for driving paradigm-changing advances in marketing, media and consumer communications for Mediabrands' main operating entities - UM, Initiative, Magna, and Mediabrands Ventures - through proprietary partnership with today's most forward-leaning entrepreneurs, incubators and investors. Hanlon was previously the Executive Vice President/Managing Director of Publicis Groupe's VivaKi Ventures - the strategic partnership and investment arm of VivaKi (comprising Starcom MediaVest Group, Zenith Optimedia Group, Digitas, Razorfish, and Denuo), which he founded in 2008, after launching predecessor Ventures practices for Denuo (2006) and Publicis Groupe Media/PGM (2005). In those roles, Hanlon served in formal advisory and directorial positions with over three dozen media-related startups, while managing successful exits with more than a half-dozen firms, including Sling Media (acquired by Echostar/Dish Network, 2007); Navic Networks (Microsoft, 2008); Rapt (Microsoft, 2008); SnapTell (Amazon/A9, 2009).; and Dapper (Yahoo, 2010). Prior to founding the Denuo Ventures and PGM Ventures practices, Hanlon was Senior Vice President/Director, Emerging Contacts for Starcom MediaVest Group. He was chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm's ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over 20 years of traditional and interactive agency media experience including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY. He also served as the Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated and the Voice of America. Among numerous pioneering marketing and media industry activities, Hanlon has been Chairman and founding board member of the American Association of Advertising Agencies (AAAA) Advanced Television Committee (2005-07); founding board member of the AAAA Interactive Television Committee (2003-05); board member of the Association of National Advertisers (ANA)-AAAA Joint Policy Committee for Talent Union Negotiation (2005-07); member of the Board of Governors of the National Academy of Television Arts & Sciences (NATAS) Advanced Media Committee (2004-07); founding board member of the DiMA Group AdLab/Innovation in Digital Advertising (IDiA) Consortium (2001-06); and a founding member of the Beyond :30 Television Advertising Consortium (2003-06). In 2004, Hanlon was an inaugural recipient of Interactive Television Today's Leadership in Interactive Television Award, and has been twice named to MEDIA Magazine's Media 100 list. His insights into the future of media and advertising are regularly seen in major electronic, print and trade press outlets. Hanlon holds an MBA from the University of Chicago Booth Graduate School of Business, and a BA from Georgetown University.
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