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Digital Hollywood, May 2-5, 2011
Ritz Carlton Hotel, Marina del Rey, California
Tuesday, May 3rd
Special Workshop II
10:45 AM – Noon
- DHFi-5
Investment, Funding Strategies and Deal Flow
A Primer for Content and Technology Companies
I. Understanding Funding and Strategy
Greg Akselrud, Partner, Stubbs Alderton & Markiles, LLP
David Travers, Partner, Rustic Canyon Partners
Richard Hull, Producer & Financier
Jeff Steele, Owner, Film Closings, Inc.
Joey Tamer, President, S.O.S. Inc., Moderator

Greg Akselrud, Partner, Stubbs Alderton & Markiles, LLP: He chair’s the Firm’s Internet, New
Media and Entertainment practice group. Greg advises a wide range of public and private clients across a number of industries, including companies in the entertainment, Internet, technology, and apparel industries. Greg’s practice involves providing advice in connection with general corporate matters (including company formation, stock incentive plans, executive employment agreements, and various commercial and business contracts), venture capital and angel financings, mergers and acquisitions (including public reverse mergers), private equity and debt securities offerings, public offerings, federal and state securities law reporting requirements, intellectual property strategic counseling, Internet and e-commerce matters, and entertainment, content and digital media transactional matters. Greg is an Adjunct Professor of Law at Loyola Law School, Los Angeles, teaching Business Planning I: Financing the Start-Up Business and Venture Capital Financing. Greg is the author of Hit Man: The Fourth Circuit’s Mistake in Rice v. Paladin Enters., Inc., 19 Loy. L.A. Ent. L.J. 375 (1999).

David Travers, Partner, Rustic Canyon Partners: David Travers grew up working every odd job
in his family’s business. His admiration for business creators started with his Dad and has grown into a passion for providing entrepreneurs with the capital and support to help them succeed, and his technology and media experience are instrumental to his investment and advisory work at Rustic Canyon. Prior to joining Rustic Canyon in 2005, David worked at eBay, where he focused on the growth of their sports, toys, collectibles and media marketplaces. Previously, David worked on corporate strategy at The Walt Disney Company, where he helped launch Disney’s credit card business. David also worked at the White House as the Executive Assistant to the National Security Advisor, where he was awarded the Secretary of Defense's Award for Outstanding Public Service.





Richard Hull, Producer & Financier: Richard Hull is a proven leader of private equity backed
media and entertainment companies; a successful operator, financier and dealmaker with particular expertise in growth and turnaround situations; and a seasoned steward of investor capital. He occupies a rare position at the heart of traditional media and entertainment, digital distribution and finance. Most recently, Hull was recruited by Ignition Partners, a venture capital firm comprised of early Microsoft employees with almost $2 billion under management, and charged with salvaging and rebuilding the asset value of Blowtorch Media & Entertainment. The company had previously raised $50m for the distribution of content to young-adult audiences, including feature films, advertiser-financed digital content and online media applications. As an early pioneer in Hollywood’s charge towards online and mobile content, Hull previously advised major media companies such as Warner Bros., the Walt Disney Company and MTV Networks, as well as major private equity and venture capital groups, on digital entertainment strategy, distribution and finance. A former award-winning film and television producer/financier constantly on the leading edge of market trends, Hull quickly proved himself as one the most prolific in the business with collaborations that include virtually every major studio, network and media company. His 20+ projects, primarily geared toward teen and young-adult audiences, have collectively grossed hundreds of millions of dollars worldwide and include one of the most successful teen movies in history, SHE’S ALL THAT. Hull co-authored the upcoming book Dancing With Digital Natives: Staying in Step With the Generation That's Transforming the Way Business Is Done (Cyberage Books, December 2010) which blazes the trail for how brands can better utilize digital entertainment distribution. To kick off the launch of the book, he recently delivered the keynote speech for the Buying and Selling eContent Conference. Hull recently led the recapitalization, and joined the Board of Directors, of Manana Media, one of the largest DVD and digital content distribution companies for U.S.-based Latino audiences.

Jeff Steele, Owner, Film Closings, Inc: Jeff Steele is a noted film finance expert in all matter
s of debt and equity, but also has a significant portfolio of hands-on producing credits. Jeff is the owner of the entertainment consulting firm Film Closings, Inc. and most recently, was the CFO of Magnet Media Group, an equity finance, production, and distribution fund.















Joey Tamer, President, S.O.S. Inc: is a widely-acclaimed strategic consultant to technology and media CEOs, U.S. and worldwide. Her work helps create wealth for founders and investors of entrepreneurial ventures, and a high return on investment for Fortune 500 in-house ventures. Her capital strategies drive up her clients' valuations and profitability. She has a special expertise in working with emerging and disruptive technologies. She consults to Fortune 500 companies, capitalized start-ups, and investment funds, often serving as a "shadow CEO" to extend her clients' bandwidth. She advises product and service companies and consultants. Her work optimizes her clients' growth, dealflow and profitability. Her clients have included J.P. Morgan Capital, Sony, IBM, Apple, Hearst, Blockbuster, Technicolor, Harper Collins, Discovery Channel, Time-Warner, Agfa and Scitex, and many early stage ventures such as Earthweb and iSuppli. Her clients say she is "a brilliant strategist and a practical, down-to-earth, get-it-done person," "invaluable in understanding the competitive landscape and alternative strategies" and that she "cuts right through the noise, giving a clear vision of the future," "protecting us from liability and cutting our costs." She has consulted since the early days of the PC through to her Web 2.0 and Web 3.0 clients of today. Her clients have been in the business, enterprise and consumer sectors, with companies in technology, hardware and software, media and entertainment, publishing and advertising, distribution, and investment and venture funding. She has worked in the U.S., Europe and China. A strategist, policymaker, dealmaker, and negotiator, her work includes strategies on entry, exit, capitalization, return on investment, growth, positioning, pricing, distribution, risk-assessment, new market and international expansion, due diligence, and intellectual property.