Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 2-5, 2011 Ritz Carlton Hotel, Marina del Rey, California Tuesday, May 3rd 9:00 AM - 10:15 AM Track II: ViDeo-5, TV-2011-5 Over the Top TV – Content and the Consumer Experience – New Technologies as Gateway to the New Hollywood The combination of the TV, the set-top, the broadband connection and a host of new CE devices and services is breaking down the barriers of the TV viewing experience. And as the technology innovates, the relationship between the content producer and the consumer is being completely redefined. Every player in the entertainment and technology food chain - from content owner to middleware and head-end operator, to the subscriber service provider and finally to the CE manufacturer, all play an equally key role. The idea that consumers might use a TV, demanding personal and enhanced video services, as they do a computer has arrived - and at this dinner, we welcome the industry players who are leading this transformation. Jim Louderback, CEO, Revision3 Pam Schechter, Vice President, Business Affairs, Digital and Cable Entertainment, NBC/Universal John Griffin, Director, Connected Electronics, Dolby Laboratories Jody Stark, Partner Media & Entertainment Verizon Digital Media Services Edgar Villalpando, SVP Marketing, ActiveVideo Networks Jay Fehnel, Senior Vice President & COO, Tribune Media Services Tracy Geist, Senior Vice President, Strategic Initiatives, Nagra-Kudelski Amy Friedlander Hoffman, President, Priority Digital Media, Moderator Jody Stark, Partner Media & Entertainment Verizon Digital Media Services: Jody Stark is a thought leader and recognized expert in the creation and implementation of digital products and services covering the last decade. He currently is a leading force in the newly announced Verizon Digital Media Services group. His role there is to work with Media & Entertainment companies as they work with Verizon's Category of One Digital Distribution utility the Verizon Digital Media Services platform. Prior to this Mr Stark was focused on creating powerful and exciting media products and companies by leading complex organizations and teams for industry heavyweights such as Sony, Turner Networks, Liberty Media, Transpera, Active Video Networks. As the CEO of ViziWork's , he crafted the sale of the company to Liberty Digital Corporation in the early days of interactive platforms. As Co-Founder and Vp Business Development, Jody was the force behind Transpera's tremendous growth in market share eventually leading to the companies acquisition by Tremor Media. As SVP of Business Development for Yoo Media, he was instrumental in their acquisition of DITG for over 275 million Euros. Throughout his life, Jody Stark has demonstrated strong leadership, a persistence of vision and a commitment to success. Over the last several years Jody's keen insight, dedication, and creative strategies have helped put many startups on the map and led the path for media conglomerates in the mobile, connected device and IPTV global stage. Known to create personal and professional growth in those around him, his business ethic and commitment to people turned his former consulting company IniTech into a sought after firm in today's challenging economic environment. Over the years IniTech's team created game changing plans and experiences for companies like Disney, Viacom, News Corp, NBC, DirecTV, Comcast, Cox, AT&T, Verizon, Sprint, Alltel, BT, Turner/AOL and Google, just to name a few. Mr. Stark completed his studies at University of Kansas before relocating to California following the acquisition of his first software company out of college. He and his family live in the south bay of Los Angeles and are active members of their community and strong proponents of California's active and vibrant lifestyle. Jim Louderback, CEO, Revision3: Jim Louderback, CEO, Revision3: Jim Louderback joined Revision3 as the CEO in July 2007. Jim has spent 16 years in various media and technology management roles, including leading editorial and lab efforts for PC Week, and being on the launch team for ZDTV/TechTV - the first 24 hour cable network devoted to technology. He most recently served as senior vice president and editorial director for Ziff Davis Media's Consumer group, along with being Editor in Chief of PC magazine. Prior to jumping into the media world, Jim built computer systems for Fortune 500 companies. He has a Math degree from UVM, and an MBA from NYU's Stern School. Pam Schechter, Vice President, Business Affairs, Digital and Cable Entertainment, NBC/Universal specializing in negotiating original and derivative digital content deals and television digital distribution rights deals. She is responsible for all original content deals for NBC Universal Digital Studio and is one of the lead attorneys for all advertiser sponsored content negotiations. She oversees all of the derivative webisode content negotiations for USA and Syfy Channels as well as Universal Cable Productions. In addition, Pam is the lead content lawyer for the NBC Universal entertainment cable websites including USANetwork.com, Syfy.com, BravoTV.com and Oxygen.com and negotiates all of the television digital distribution rights deals for the NBC Universal cable networks and Universal Cable Productions Prior to working for NBC Universal, Pam started a small legal practice focusing on clients in reality television. She also produced shows for various cable networks such as Discovery, Fine Living and Court TV. Before becoming an independent producer and solo practitioner, Pam moved to Los Angeles from New York to negotiate deals for a website called “The Romp”. In New York, Pam was a television and business affairs executive for New Line Cinema and Court TV. She started her legal career in the corporate department of Willkie, Farr & Gallagher, focusing on Mergers and Acquisitions, after graduating from Fordham Law School. Tracy Geist, Senior Vice President, Strategic Initiatives, Nagra-Kudelski: Tracy is Senior Vice President, Strategic Initiatives for Nagra-Kudelski. Tracy is responsible for identifying and developing new markets and industry partnerships for the company. She works closely with the other members of senior management to identify and map strategic direction, product roadmaps and other corporate initiatives. A frequent speaker and panelist, Tracy has addressed a variety of topics on advanced digital television and digital media, interactive television services and advanced advertising. Since starting with OpenTV in 2000, which was acquired by Nagra in 2010, she has held various roles in Business Development, Market Development, and Partner Management. Tracy has more than 18 years of experience developing solutions, services, and products in media and technology for companies such as Oracle Corporation, nCUBE (now C-COR), ExtendMedia, and the Bulldog Group. Tracy is based in San Francisco, where she lives with her husband and two young daughters. John Griffin, Director, Connected Electronics, Dolby Laboratories: As Director of Dolby Laboratories’ Connected Electronics business, John Griffin oversees the management and marketing of Dolby’s CE product portfolio. He works with a wide range of Dolby customers and partners on home theatre, online, Blu-ray, and connected entertainment products and services. Previously, Mr. Griffin served as Dolby's Director of Games marketing. Mr. Griffin earned a bachelor’s degree in philosophy from the University of Illinois at Urbana-Champaign. Edgar Villalpando, SVP Marketing, ActiveVideo Networks: Edgar joined ActiveVideo in 2008 and is responsible for global market strategy and product marketing for ActiveVideo®. Edgar's extensive media and consumer products experience includes executive positions with HBO and DIRECTV, and as Founder of THUMP, an agency that developed branded content through a combination of traditional and new media platforms. With HBO, Edgar served as vice president, new media and business development for the programmer's international group, with specific responsibility for expanding linear and new media properties into new territories. Edgar previously had served as vice president, marketing for HBO, driving and managing international marketing and communications efforts for the HBO and Cinemax brands. With DIRECTV, Edgar first served as director of marketing and advertising with a focus on supporting the satellite provider's new and international programming services within United States. Edgar began his career in advertising in the agency world, working on blue-chip brands such as Ford, Miller Brewing, Mobil Oil, Wesson Oil, and several other accounts. He holds a B.A. in Psychology from UCLA. Jay Fehnel, SVP and COO, Entertainment Products, Tribune Media Services: an international leader in entertainment navigation. Every day, 100 million consumers in over 40 countries use TMS products and services to discover their best entertainment options. TMS Entertainment Products creates rich databases of television, movie and celebrity information used by thousands of media and technology companies worldwide for their publications, Websites, mobile services and interactive program guides (IPG). The division also operates Zap2it.com, one of America's most popular entertainment Web sites, publishes Channel Guide and DISH magazines, and provides direct-marketing services for cable and satellite operators. TMS Entertainment Products serves thousands of customers, including many of the biggest names in media and technology, such as Comcast, Time Warner Cable, DISH, TiVo, Google, Microsoft and USA Today. Fehnel previously served as Vice President, Business Development. In that role he led the company’s strategic planning process and identified growth opportunities for TMS, including internal start-ups, partnerships, acquisitions and investments. Fehnel has played key roles in TMS’ acquisition of five companies and in the launch of five new businesses. He is a member of the board of directors of YellowBrix, Inc., of Alexandria, Virginia, a provider of filtered news services for corporate users. Fehnel previously worked in research and marketing for the NBC TV Stations group, Katz Television and Walt Disney Company. He is a graduate of the Kellogg School of Management at Northwestern University and Purdue University. Amy Friedlander Hoffman, President, Priority Digital Media: Amy Friedlander-Hoffman currently runs Priority Digital Media, a strategic consulting practice focused on content and distribution strategy across TV, broadband and mobile. Engagements include digital media strategy, entitlement of content across multiple platforms, broadband and cable content distribution, IPTV, VOD, rich media on-line advertising and software solutions for multiplatform content delivery and management. Most recently, Amy was the Senior Vice President, Programming for AT&T Operations. As AT&T entered the video market to compete with cable and satellite, Amy oversaw the interactive programming and convergence for Project Lightspeed, the initiative to expand the fiber-optics network deeper into neighborhoods to deliver AT&T U-verse TV, AT&T Yahoo! High Speed Internet, U-verse Enabled and voice over IP services. Amy was ultimately responsible for AT&T’s broadband programming, which included overseeing all online content negotiation and licensing, and execution of AT&T's broadband and three screen content plans for AT&T’s online services. Such services included Blue Room, Homezone, Broadband TV, U-verse OnTheGo and others. Preceding AT&T, Ms. Friedlander-Hoffman headed a consulting practice, Xanthum Partners, which helped clients from around the globe with content strategy, development and deployment. Ms. Friedlander-Hoffman was previously General Counsel and SVP of Business Development for Intertainer, the first VOD service delivered over both broadband and cable and helped the company raise over $100 Million from companies such as Microsoft, Comcast, Intel, Qwest, Sony, NBC and Thomson Consumer Electronics. She was responsible for negotiating content agreements with the major studios and programmers, distribution agreements with cable companies and telcos, and general technology ventures. In the Business Development role, Ms. Friedlander-Hoffman was responsible for international development and led her team to implement Intertainer’s strategy related to content distribution and software services. Prior to her tenure with Intertainer, Ms. Friedlander-Hoffman practiced corporate law at Gibson, Dunn & Crutcher in Los Angeles. Ms. Friedlander-Hoffman holds a JD from the University of Chicago and a BA with honors from the University of Michigan.