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Digital Hollywood, May 2-5, 2011
Ritz Carlton Hotel, Marina del Rey, California
Tuesday, May 3rd
12:30 PM – 1:45 PM
Special Workshop - DHFi-7, H2.0-9
"Made in Israel- Where Technology Meets Creativity"
Rob Tercek, Industry Luminary, Moderator
Guy Frenkel, Co-Founder, Melody Street
Ori Neidich, Technical Director, Dreamworks
Uri Dromi, Director General, Mishkenot Sha'ananim
Additional speakers to be announced

Ori Neidich is a filmmaker, television producer and visual effects artist living in Los Angeles, California. He is an award-winning graduate of the UCLA School of Film & Television and is a Technical Director at DreamWorks Animation. He is also the Co-Founder of The Hollywood Hill, one of Hollywood's leading social change organizations.


















Uri Dromi- Director General of the Mishkenot Sha'ananim conference center
in Jerusalem. For 37 years, Uri flew in the Israeli Air Force and then decided to serve his country in other ways. He was the Chief Spokesman of Prime Minister Rabin during the dramatic period of the Oslo process and the peace with Jordan. After Rabin's assassination, Uri was the Director of International Outreach at the Israel Democracy Institute, a globally respected think-tank. Since 2007, Uri has been running the Mishkenot Sha'ananim conference center, a magical spot in Jerusalem, which he turned into the place "Where the Minds of the World Meet". Global figures such as Paul Auster, the Dalai Lama, Amos Oz, Haruki Murakami and many others see in Mishkenot their second home. In addition, Uri is a well-known writer, including an ongoing column in the Miami Herald.





Guy Frenkel is an award winning storyteller, and senior creative executive who specializes in multi-platform entertainment. He is the author of 'The House on Melody Street' and co-founder and Creative Director of Melody Street LLC, a transmedia entertainment company aimed at introducing children to the wonderful world of music via books, games, music, TV, Web, and mobile apps. Prior to the founding of Melody Street, Guy partnered with legendary creator Stan Lee on a novel trans-media children's animation property. Guy worked as a director, producer, motion graphics designer, and editor for leading entertainment companies and advertising agencies. Throughout his career, Guy has embraced new technologies and is constantly adding new tools to his storytelling arsenal. In 2000 Guy received his BFA, from NYC's School of Visual Arts with honors.

Robert Tercek is one of the world’s most prolific creators of interactive content.  He has created breakthrough entertainment experiences on every digital platform, including satellite television, game consoles, broadband Internet, interactive television and mobile networks.   His expertise spans television, telecommunications and software. In 2009, he was named one of the “25 Executives to Watch” by Digital Media Wire.  Variety has named him one of the “Digital Dozen” most influential players in new media.   The Industry Standard dubbed him a “TV Anarchist”. His 22-year career is marked by achievements which include several milestones: the first multichannel television service in Asia (STAR TV in 1991);  the first multiplayer Java games on the Web (Sony, 1997);  the first interactive game shows on US Television (Sony, 1999); the world’s first streaming video service on mobile phones (PacketVideo and NTT DoCoMo’s V-Live, 2001); the largest audience for live interactive video events on the web (Oprah Winfrey’s 2009 web casts);  the most popular free book download in history (Suze Orman on Oprah.com, 2009). Tercek has served in executive leadership roles at major media companies, most recently as President of Digital Media at OWN: The Oprah Winfrey Network, and previously as Senior Vice President of Digital Media at Sony Pictures Entertainment and earlier as Creative Director at MTV: Music Television.   He also co-founded five startup ventures, including 7th Level, Inc which went public in 1993.