Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 2-5, 2011 Ritz Carlton Hotel, Marina del Rey, California Thursday, May 5th 2:15 PM - 3:30 PM Track IV: AdvUp-35 Social Media, Brands and Target Markets, Part II: Capturing and Transforming Millions of Users in Communities, Content, Conversation and Commerce Julie Craft, VP, Business Development, Heyzap Michael Palmer, Executive Producer, Clevver Media Cliff Boro, Co-Founder and CEO, KidZui Jennifer Kelton, Founder and CEO, Badonlinedates.com Mark Simpson, Founder and President, Maxymiser Jimmy Hendricks, CEO and Co-Founder, Deal Current Shawn Schwegman, Chief Marketing Officer, ChaCha Chas. Salmore, CEO, MWKS, Moderator Julie Craft, VP, Business Development, Heyzap: Julie Craft has recently joined the Heyzap team. She has 20 years of successful executive experience leading large sales & marketing teams, including several years at AT&T as an executive within a billion dollar product marketing division, followed by key marketing roles at two high tech start-ups that led up to acquisitions.  Julie has been a driving force within the social media and gaming space for the past 3 years building relationships with more than 500 of the top Facebook and mobile game developers and helping them to monetize and grow their business. Cliff Boro, Co-Founder and CEO, KidZui: Cliff Boro had his own personal Google as a child. His Dad paid close attention to his evolving interests and left relevant books at his bedside. It is in that spirit of fostering a child’s natural curiosity that KidZui was created. In 2006 Cliff founded KidZui, the leading kids’ Internet browser that is stuffed filled with millions of kid-friendly websites, videos, games and more – all curated and approved to be kid-friendly. Before heading west to start KidZui, Cliff began his career on Wall Street when he was a senior in high school.  Moving into entrepreneurialism, Boro founded Infogate which was sold in 2003 to AOL Time Warner. Jennifer Kelton, Social Media Expert, Author, Don't Use my Sweater Like a Towel: is not only an expert at the dating game, she’s an accomplished entrepreneur. She's been a fashion designer of eco-friendly clothing (before it was "cool"), owned and operated a top L.A. night club that helped launch the careers of many a budding musician and she’s the author of Don't Use My Sweater Like a Towel. She's traveled the world, is a certified hypnotist and has been inspired by the game of love for over 30 years. She’s no stranger to taking on a challenge, whether it’s starting her own company or surviving the world of online dating.  In the fall of 2007, Jennifer launched BadOnlineDates.com, hoping to create a revolutionary new site that rises above the cliché’s of online dating by combining social networking and online dating site designed to connect people through their bad date experiences; allowing them to release their frustration by telling their stories, laughing about the awful truth and letting go of bad online dating mojo. She wants to see online dating evolve into something more human, honest and organic and help heal the wounds of anyone who has been rejected by a computer or gone to dinner with their worst nightmare. Jennifer is also the creator and director of Bad Date TV. The show features archetypal bad date characters. The scenes are improvised and finish with a nice moral to the story which aspires to improve the dating manners of the masses. When she's not helping the world lick their dating wounds and find a way back to love, Jennifer is an avid snowboarder and a confident single woman who wouldn't mind finding Mr. Right but knows that she won’t find him by reading a profile. Mark Simpson, Founder and President, Maxymiser: A career-long evangelist of online businesses, Mark introduced Maxymiser’s revolutionary Conversion Management platform to the market in 2006. Since moving from the UK to launch the company in the U.S., Mark’s focus has been on introducing a proprietary Mobile Conversion tool to the market in order to help top brands optimize their growing mobile apps and sites. Prior to Maxymiser, Mark headed up online marketing and business development for Travelport, focusing in particular on the acquisition and integration of ebookers, Octopus Travel, Hotel Club and RatesToGo. Latterly Mark headed-up the Business Development, Search and PPC teams for Travelport. Mark was previously part of the team that launched Hitwise in the UK market. Mark is a thought leader in the conversion marketplace, speaking globally at conferences and quoted regularly in the marketing press. He graduated with a BCom Honours degree in Commerce from the University of Birmingham. Jimmy Hendricks, CEO and Co-Founder, Deal Current: the nation’s fastest growing private label daily deal software company. Deal Current helps local radio stations and newspapers implement their own revenue-generating daily deal platform in 30 days or less. Under Hendricks’ leadership, Deal Current has achieved rapid market penetration in 80 cities serving award-winning media leaders including American Consolidated Media, Triton Digital Media, Journal Broadcast Group, Buffalo News, and the Pittsburgh Post Gazette – with 150+ new daily deal client sites scheduled to launch before Summer 2011. Offering robust hosted social commerce solutions and sales force training tools, Deal Current eliminates the hassles of creating a daily deal platform – no need for in-house technology, customer service support, or accounting operations. Deal Current and Jimmy Hendricks have been noted or quoted in Wall Street Journal, Fast Company, MediaPost, Kiplinger, San Diego Business Journal, Crain’s Chicago Business, and more. Jimmy has previously presented at industry conferences across the U.S. including: BIA/Kelsey, CommNexus, San Diego’s Young Entrepreneurs Conference, and UCLA’s Entrepreneurs Conference. A 2010 San Diego Business Journal Most Admired CEO and San Diego Daily Transcript Top Influentials nominee, Hendricks brings 10 years of experience in sales strategy, product development, advertising sales, and team building to the Deal Current team. Prior to founding Deal Current, Hendricks was an industry executive for Active.com in San Diego, an online registration company with over $300M in annual revenue. Jimmy Hendricks received a Masters in Accounting from University of Missouri. Shawn Schwegman, Chief Marketing Officer, ChaCha: As ChaCha's chief marketing officer and an accomplished marketing strategist, Shawn Schwegman has been the driving force behind ChaCha's swift transformation into a comScore and Quantcast Top 100 Web property and premiere online destination for memorable consumer engagement. Schwegman provides leadership and direction surrounding customer focus across all of ChaCha's products including chacha.com <<http://>http://www.chacha.com/> , the mobile answers service, iPhone and smartphone applications, and mobile Web products. Schwegman also commands the company's marketing and brand strategies for both national and international markets. Prior to his role at ChaCha, Schwegman built an impressive record as a leader in the technology space for nearly two decades. He most recently served as chief executive officer of SAS Technology, a consulting firm specializing in ecommerce, online marketing, social networking, and many other Web 2.0/3.0 technologies. Prior to that, Schwegman served two years as chief marketing officer of Vcommerce Corporation, an end-to-end ecommerce platform provider delivering solutions to companies such as Target, eToys, MTV, FYE, BJ's Wholesale Club, NewEgg, and many others. Schwegman also held a pivotal role as chief technical officer and vice president of marketing for five years with Top-10 Internet retailer Overstock.com. During his tenure, the Web start-up grew exponentially from $10 million to over $800 million in annual sales. Chas. Salmore, CEO, MWKS: A 25-year veteran of the entertainment and marketing industry, Chas. is the Founder and CEO of Marketingworks, Inc., a leader in social-media activation and digital word-of-mouth outreach. Over the past nine years, Chas. has successfully generated gross revenues in excess of $95MM from direct marketing campaigns and innovative sales strategies. Prior to opening his own firm, Chas. held senior management positions with Marvel and Warner Bros as well as consulted for Disney, Fox, Sony, Kodak, Warner Bros. and many other Fortune 500’s. A graduate of UC Berkeley and UCLA’s prestigious Film/Television department, Chas. resides in Los Angeles with his wife and daughter. When not immersed in internet ventures, or lecturing extensively on the future of digital marketing, you can find Chas. surfing at Malibu or other Southern California point breaks.