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Digital Hollywood, October 17-20, 2011
Ritz Carlton Hotel, Marina del Rey, California
Wednesday, October 19th
10:45 AM - Noon
Track IV: DHFi-10, Screening Tent I, Poolside
Digital Music: Strategy and Investment
Ted Mico, Executive Vice President, Interscope Geffen A&M
Jack Isquith, SVP of Strategic Development, Slacker
Alan Goodstadt, Partner, Redwood Capital
Evan Lowenstein, founder and CEO, StageIt
Brad Gelfond, Principal, Strike up the Brand, former, SVP Brand & Content Partnerships and Strategic Development, Warner Bros. Records
Leo Griffin, Principal, Clarity Partners
Eric Weinberg, President, Nielsen Entertainment
John Loken, VP Customer Acquisition at Live Nation Entertainment, Moderator
Ted Mico, Executive Vice President, Interscope Geffen A&M: oversees business development of the groups new ventures, digital strategy and operations of all IGA initiatives. Previously, Mico was Senior VP of Strategic Marketing at Capitol Records where he contributed in branding and positioning of all Capitol artists. Mico also served as Senior Vice President of Programming and Marketing for LAUNCH/Yahoo Music, overseeing all the marketing and content development for the brand. Mico founded and served as CEO of Mixed Media Works marketing company based in LA and NYC whose clients included Peter Gabriel, David Bowie, and The Rolling Stones. He has authored three books and was features editor for Melody Maker.
Jack Isquith, SVP of Strategic Development, Slacker: Jack is a digital music industry vetera n who has held senior posts at Warner Brothers Records and AOL Music, and recently joined Slacker Radio as Senior VP of Strategic Development. Jack is a pioneer of the new music business with extensive experience in digital content and monetization. Over the last ten years, Jack has successfully built digital music experiences for CDNOW, AOL and Warner Brothers Records. He oversaw the strategic development and monetization of all digital content at Warner Brothers, led content creation and programming at AOL Music and developed CDNOW's first efforts in ad-supported digital media. As an established commentator and thinker in the digital space, Jack has been profiled by CNN, NPR, Fox News, The Today Show, Business Week, Rolling Stone, The Wall Street Journal, Billboard, Reuters, The Huffington Post and USA Today.
Alan Goodstadt, Partner, Redwood Capital: focused on digital media and consumer Internet companies, with a particular emphasis on the digital music sector. He has 20 years of investment banking, private equity and entrepreneurial experience, having advised corporate clients on over 50 successfully completed M&A transactions ranging in size from $50 million to over $10 billion. Alan recently published a comprehensive report on the digital music sector which can be accessed at <http://www.redcapgroup.com/>www.redcapgroup.com. Prior to joining Redwood Capital, Alan was a Managing Director and Head of Retail Mergers & Acquisitions at Merrill Lynch. Previously, Alan served as a Managing Director at Banc of America Securities where he was Head of Consumer & Retail Mergers & Acquisitions. During Alans Wall Street career he has completed transactions for numerous clients including Nike, Albertsons, Circuit City, GameStop, Foot Locker, Tiffany, Lowes, Saks, Turner Broadcasting, Blockbuster Entertainment and Macys. Earlier in his career, he was a Director at CSFB Equity Partners, a $2.7 billion private equity fund controlled by Credit Suisse First Boston, where he led deal teams in executing and monitoring investments primarily in the telecommunications, media and technology sectors. Alan began his Wall Street career at JP Morgan Chase as a credit officer working with small businesses. Alans entrepreneurial and operating experience includes co-founding an innovative Los Angeles-based retail business and serving on the Advisory Board and as Chief Financial Officer of The Jam NYC, a recreational music organization for amateur musicians in New York City. Alan holds an MBA from The Wharton School of the University of Pennsylvania and a BS in Applied Economics and Business Management from Cornell University.
EVAN LOWENSTEIN, Founder & CEO, StageIt: Recently named to Digital Media Wire's list of 25 Execs to Watch in Digital Entertainment for 2011, Evan Lowenstein launched StageIt with the goal of creating a web-based platform that would empower artists to deliver and monetize interactive live experiences. While overseeing all aspects of this groundbreaking company as CEO, Lowenstein relies on his nearly 20 years of experience in the music industry as a recording artist, award-winning writer and executive. Most recently, Lowenstein founded and served as President of HookUp Feed, a premier social networking and mobile marketing company whose clients include The Coffee Bean & Tea Leaf, American Airlines, Domino's Pizza and Cold Stone Creamery. Lowenstein still remains involved with the company as a senior advisor. Previously, he hosted USA Network's Character Road Trip, a weekly series providing viewers with a peek into the greatest "characters" the country has to offer. Lowenstein was also a recording and touring artist with pop/rock band Evan and Jaron who scored three Top 40 hits, including the Top 10 song Crazy For This Girl.
Brad Gelfond, Principal, Strike up the Brand: Brad Gelfond has a unique background that inclu des expertise in monetizing content, business development and marketing. His experience includes representing talent, representing brands, representing content and representing new technology companies. Brad recently re-established Strike up the Brand as a strategic music marketing resource for brands, primarily creating music and entertainment marketing solutions for brands as a way to have a meaningful conversation with consumers. Recent programs for H-P and Bacardi have been across multiple platforms including broadband, mobile, and experiential/live events. Brad also works with new media companies, both in business development and incorporating brands. Brad most recently was SVP Brand & Content Partnerships and Strategic Development at Warner Bros. Records. At WBR, he developed new ways to monetize digital content, found new distribution channels, and new avenues for exposure. Brad opened up relationships with the advertising community and worked across the impressive Warner Bros. Records roster creating brand partnerships with Unilever (Degree, Suave), Sprint, American Express, Blackberry (RIM), Trojan, Macys, and many others. A deal that Brad partnered with BBH, the City of New York, and the band Oasis won the Grandy at the 2009 Andy Awards as well as a Titanium & Integrated Lion and Gold Lion at Cannes. Prior to WBR, Brad started Strike up the Brand, working with brands as diverse as Bacardi, Nokia, Kia and Keds in crafting marketing programs centered around music. In addition, he has acted as a consultant to IMG and their corporate clients like Marriott and Verizon. Brad has also worked with ad agencies like Saatchi & Saatchi and FCB on music for advertising campaigns. Brad got his start as a talent agent, beginning at Regency Artists, Triad Artists and was the West Coast Head of Contemporary Music at the William Morris Agency, representing Paul Simon, Tina Turner, New Order, Kate Bush, Lou Reed, Whitney Houston, and Cyndi Lauper. He also established Reluctant Management, guiding the careers of Kate Bush, Lou Reed and several developing artists. Brad worked early on with viral marketing company, Gizmoz to introduce their widget-based platform to content businesses, and strategized with GiveMeTalk.com (precursor to podcasts) to expand their business with music content. He developed a music business strategy for DVD & tech company MX Entertainment, created an entertainment marketing strategy for Columbia Tristar Television Distribution (for The Rikki Lake Show and Donnie and Marie), and worked with Warner Music Latin America to expand their alternative division through a branded tour offering. He also worked with BSMG (True North/IPG) on tour sponsorships and entertainment marketing for their clients. As an example, he negotiated a tour sponsorship deal for Varilux (a French eyewear company) with Olivia Newton-John. Brad Gelfond then became Worldwide Head of Asset Management & Business Development at The Agency Group, where he crafted sponsorship and marketing deals with companies as diverse as Jim Beam, Nokia, Cingular, and Anheuser-Busch for clients like Nickelback, Default, Creed, Evanescence, and Sum-41.
Leo Griffin, Principal, Clarity Partners: From 2003 through 2006, Mr. Griffin was a Principal at Monitor Ventures, the venture capital and advisory arm of the Monitor Group, a global strategy consulting firm and merchant bank. At Monitor Ventures, Mr. Griffin focused on advising and investing in various communications and media companies. From 1998 through 2003, Mr. Griffin served as a strategy consultant with Monitor Groups consulting arm, where he helped to found MarketSpace, a consulting practice focused on new media businesses. Prior to Monitor, from 1992 to 1996, Mr. Griffin was with Braxton Associates, where he advised companies in Europe, Russia, and the Middle East.
John Loken is VP Customer Acquisition at Live Nation Entertainment's eCommerce unit, driving strategy and business development across a number of sales channels including the company's joint venture GrouponLive. A classically-trained pianist who got religion halfway through conservatory, Loken decided to pursue a career as a record executive, progressing through a series of global marketing and operations roles with Warner Bros. Records, Motown Records, China Records and Ultimatum Music (a joint venture with the William Morris Agency). Over the course of fifteen years he orchestrated international album promotions for Madonna, Prince and Stevie Wonder, launched the careers of Morcheeba and Sugarcult, and spearheaded the acquisition of Fearless Records (home to Plain White T's) and online retailer Smartpunk.com. Frustrated by the industry's resistance to technological and social change, in 2007 Loken co-founded BPM(brands+music), a consultancy that pioneered the music-as-a-service framework that helped corporate clients authentically engage with customers. More recently he has concentrated on digital commerce, overseeing subscriber acquisition at Goldstar.com before transitioning to his present role at Ticketmaster. He holds a Bachelor of Music degree from the University of the Pacific, an MBA from UCLA Anderson School of Management, and lives with his wife and kids just outside Los Angeles.
Eric Weinberg, President, Nielsen Entertainment: As President of Nielsen Entertainment, Eric Weinberg oversees Nielsen's syndicated measurement services covering the Music, Book, Home Entertainment and Video Game markets. Nielsen's Entertainment businesses provide comprehensive and actionable data and analysis in over 30 key markets throughout the globe. Before being named President of Nielsen Entertainment in April 2009, Weinberg directed Nielsen's International Music businesses as well as their International Theatrical Box Office Tracking Services. Prior to joining Nielsen, Weinberg was a Senior Manager within Accenture's Media and Entertainment Strategy practice, where he worked with a range of media clients, both domestically and abroad, focusing on corporate strategy, acquisitions and new product introductions. Weinberg received an M.B.A from the University of Chicago and a Bachelor's from the University of Michigan.
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