Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 17-20, 2011 Ritz Carlton Hotel, Marina del Rey, California Tuesday, October 18th The SuperSessions 9:00 AM - 10:15 AM Track I: AdvUp-6, Salon I Brand Strategies - Entertainment, Media & Technology - Advertising, Targeting & Social Strategies Tina Pukonen, EVP, Managing Director, Zenith Media West Scott Kurnit, Chairman, CEO and Founder, AdKeeper Kristin Rodack, VP, Client Services & Strategy, Fanscape Dan Riess, Senior Vice President, Promotions and Marketing, Turner Entertainment Mark Yesayian, President of Relationship Marketing, SolutionSet Erin Foxworthy, Vertical Insights Director for Entertainment, Microsoft Advertising Kenneth Hertz, Senior Partner, Hertz and Lichtenstein LLP, Moderator Erin Foxworthy, Vertical Insights Director for Entertainment, Microsoft Advertising: Erin is responsible for the development and execution of Microsoft Advertising solutions for the Entertainment Industry which includes movie studios, television networks and video gaming clients. The solutions Foxworthy develops span across all of Microsoft's 157 products and services - including custom multi-screen opportunities on Xbox, MSN, and mobile platforms. She is also responsible for analytic insights and trends relating the Entertainment industry and the effects on digital advertising. Prior to Microsoft, Foxworthy held key positions as various adverting agencies in Los Angles specializing in Entertainment accounts such as 20th Century Fox, New Line Cinema, and MGM. Foxworthy holds a BA in Business Administration from Loyola Marymount University in Los Angeles. Tina Pukonen, EVP, Managing Director, Zenith Media West: Tina Pukonen manages our Los Angeles office and oversees the 20th Century Fox Filmed Entertainment account (comprised of Fox Theatrical, Fox Searchlight and Fox Home Entertainment) as well as the Ubisoft Video Games, Hallmark Channels and Epson accounts. Tina's previous agency experience includes FCB in San Francisco as Media Strategist on Levi Strauss, Pacific Bell, Pillsbury and Coors, and Goodby, Silverstein & Partners as Co-Media Director overseeing the Hewlett-Packard, Discover Card, Isuzu, TiVo and SBC Telecommunications (now AT&T) accounts. She also did a two-year international stint in New Zealand at FCB/Mojo in Auckland, where she oversaw globally aligned accounts SC Johnson and Kimberly Clark, along with a host of local brands. In 2004, Tina relocated to Southern California and set up shop as an independent strategic marketing and media consultant. Her favorite projects included launching Microsoft's MSN Music, repositioning the city of Santa Barbara's tourism efforts, developing and producing new advertising for Cirque du Soleil's KA show in Las Vegas, and in partnership with leading entertainment marketing firm The Cimarron Group, creating strategic marketing communications plans for movies from 20th Century Fox, Sony Pictures and Warner Bros. Shortly after we won the 20th Century Fox account in early 2007, Tina joined to lead a new strategy team purpose-built for Fox. Her charter was bringing to life a vision for developing strategic communications platforms that would resonate emotionally with audiences and unite communications efforts across marketing and media venues. At the request of the client in early 2008, Tina assumed overall responsibility for the Fox account and now oversees the entire media communications team comprising strategy, research, planning and buying. Scott Kurnit, Chairman, CEO and Founder, AdKeeper: Scott Kurnit founded AdKeeper in 2010, with a mission to enable consumers to engage with advertising on their own time and terms, while improving their overall Internet experience. Scott also founded and served as chairman and CEO of About, Inc. as it grew to a public market value of $1.7 billion and was the 5th largest of all Web properties. About invented the forerunner to Google's AdSense in Sprinks (purchased by Google in 2003) and the first family of ad networks in Luna. Kurnit sold About U.S. to Primedia in 2001 for $724 million. About is now owned by the New York Times Company. Scott has founded four companies, all of which continue operating today. He's a holder of four patents, led the team that embedded the first Web browser into an online service, started the first Pay Per View cable network and co-led the team that implemented the first use of national caller ID. He was also the youngest program director in the PBS system and served as program director for Qube, the world's first fully interactive cable system. He was president of Showtime Event Television when it generated the largest one night gross in the entertainment business and aired the first rock concert (broadcast in 70 countries) from the former Soviet Union. Scott serves on the Boards of AdKeeper, Appssavvy, Brightcove, Dotomi, OpenSky, SendMe Mobile, and The Paley Center for Media. He is an advisor to About, Black Arrow, Mashery and SmartBrief. He has been a Filmmaker, TV Director, Station Program Manager, Marketer and CEO. He has worked at the highest levels of Warner, Viacom, News Corp., PBS, IBM, and MCI companies. Jason Rockwood, Director of Social Strategy, Tribal DDB New York: where he brings together his understanding of technology, creative, and planning to foster communities and relationships between consumers and brands. Jason comes to Tribal DDB from R/GA, where he was a Social Media Strategist.  In that capacity, he led social strategy for Walmart Stores and Verizon.  His work on the Walmart Moms, CrowdSaver, and Facebook helped Walmart win a prestigious Media Vanguard Award for Best Social Media Strategy for a National Retailer in 2010.  He also contributed social strategy to L'Oreal, Goldman Sachs, and Chapstick among others. Previously, Jason spent several years as a consultant to Luxottica Retail in Cincinnati, OH, providing social and digital strategy for brands such as SunglassHut, LensCrafters, and Pearle.  He has also worked at Harvard's Berkman Center for Internet and Society and MIT's GAMBIT video game laboratory. Jason was awarded a Master of Science in Comparative Media Studies from MIT, where he studied media and consumer behavior with renowned professor Henry Jenkins. He also has a B.A. in Communication Studies from the University of Illinois at Urbana-Champaign. Dan Riess, Senior Vice President, Promotions and Marketing, Turner Entertainment: In this capacity, Riess and his team create and implement innovative marketing opportunities for clients across the entertainment networks of TNT, TBS and truTV, notably through the “inContext” portfolio. Riess is based in New York and reports to Linda Yaccarino, executive vice president and chief operating officer of Turner Entertainment Ad Sales/Marketing and Acquisitions. Prior to his current role, Riess was vice president of marketing and ad solutions for the Turner New Products Group where he played an instrumental role in generating, executing and managing new products for strategic growth across linear and non-traditional platforms. Riess led portfolio strategy, product development, planning, sell-through and execution across multiple networks. During this time, he was part of the team that spearheaded the launch of TVinContext, which offers advertisers an opportunity to run creative adjacent to contextually relevant scene across a large in-house feature film library. Since joining Turner in 1997, Riess has held a multitude of ascending positions in key strategic groups. Prior to his position in the Turner New Products Group, Riess served as the head of marketing for GameTap, TBS, Inc.’s broadband video games network that launched October 2005. At GameTap, he oversaw all marketing and programming efforts and played an integral role in developing a brand identity that won fifteen marketing awards, including Ad Week’s “Top Spots of 2005.” From 2001-2004, Riess was director of TBS Inc. Strategic Planning where he helped build the foundation for CNN Pipeline and developed the concept for CNN’s “iReport.” From 1997-2001, he held a critical role in the positioning development for TNT and CNN Headline News as the manager, then director, of the Turner Marketing Solutions Group - the industry’s first-ever, integrated marketing and sales group. Riess began his career in marketing at EMI Music/EMI Records. Riess earned a bachelor of arts degree in international affairs at Gettysburg College and an MBA at Columbia University School of Business. Mark Yesayian, President of Relationship Marketing, SolutionSet: Mark's strong background in digital, direct, CRM, and database marketing solutions is the perfect complement to SolutionSet's strategic offering. In addition to overseeing the Relationship Marketing Group, Mark is using his extensive experience to help the corporation evolve with the ever-changing technologies required to best serve our clients. Mark launched his career at direct marketing firm Bronner Slosberg Humphrey (now Digitas) on the strategic development and execution of direct mail and telemarketing CRM programs for AT&T. After working on American Express card member acquisition for Wunderman in New York, Mark returned to Digitas where he was chosen to open and manage the San Francisco office to support such clients as Charles Schwab, Williams-Sonoma, Pottery Barn and Microsoft. At OgilvyOne, Mark led the Yahoo! business, as well as iShares, Wells Fargo, the City of San Francisco, and Sony PlayStation. Most recently, he managed the West Coast digital operations for WPP GroupM media firm MEC. Kristin Rodack, VP, Client Services & Strategy, Fanscape: Since 2002, Kristin Rodack has played a pivotal role in growing strategic brand marketing and digital agency Fanscape into the industry leader it is today. With an expertise in digital and non-traditional marketing strategy, creative, and customer loyalty, she is on the front line of the company's leading accounts, creative ideation, strategic partnerships and emerging technology opportunities. Kristin started her career at Fanscape in the Marketing department, then spent several years heading up the Business Development team, where she was integral in the development of Fanscape's forward thinking strategies. In her time as head of business development, Kristin expanded the department and brought continuous new and innovative thinking to the company. This strategic planning and intimate brand experience led to her current role as Vice President of Client Services, where she oversees a significant book of business, holds client relationships and manages a team of account and marketing staff. Her creative work and strategy has helped earn Fanscape several accolades including a WOMMY, Pro Award, Buzz Award, Effie, FWA, & Webby Nod. She has also secured and managed clients including GameStop, Frito Lay, State Farm, hotels.com, Toyota, TVGuide Network, Disney Interactive, and Kia, to name a few. Prior to joining Fanscape, Kristin was a specialist in market research, consumer behavior, and promotions both in Los Angeles and on the east coast for companies such as Beta One Research and Vis-Ability Promotions. While in these positions, she developed a natural affinity toward consumer loyalty and engagement - working with such organizations as Connecticut Tourism, Mohegan Sun, Ocean Spray, Sears and Silk Soy. Kristin has a degree in Marketing / Communications from Emerson College in Boston and currently resides in the Valley Glen suburb of Los Angeles with her husband, Shane. She is a member of the National Association of Professional Women and speaks on panels for the Word-of-Mouth Marketing Association. She has also been a guest speaker at Financial, Pharma, Travel/Tourism and other industry related summits. When not overseeing brand success, Kristin can be found in the kitchen cooking up wicked Italian dishes using vegetables from her garden or concocting new home projects and drawing inspiration from her guilty pleasure, television. Coming from a family of educators, she also enjoys mentoring young professionals and teaching about social trends and consumer behaviors. KENNETH HERTZ, is a Senior Partner in the Beverly Hills law firm of Hertz and Lichtenstein LLP. Ken and his partners specialize in representing talent and new media companies in the entertainment industries. The firm’s clients include Will Smith, Destiny’s Child, Beyonce Knowles, No Doubt, Gwen Stefani, The Black Eyed Peas, Will.i.Am, Herbie Hancock, Britney Spears, David Blaine, Shaun White, and Janet Jackson. Prior to joining the firm, Ken was in charge of music -- business and legal affairs -- for The Walt Disney Company. Ken is also a principal in MemBrain - an entertainment marketing and strategy consulting firm. MemBrain consults a number of firms engaged in businesses operating in the entertainment content, fashion, technology and marketing industries (MemBrain’s clients include McDonald’s, Hasbro, Coty, and Intel). Ken is a frequent speaker and commentator on the subjects of entertainment, marketing and convergence, is often quoted in the New York Times, Los Angeles Times, and Wall Street Journal, has appeared on CNBC’s monthly newsmagazine “Business Nation,” has been an instructor at UCLA’s Anderson Graduate School of Management, and is currently an adjunct professor of law at USC.