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Digital Hollywood, October 17-20, 2011
Ritz Carlton Hotel, Marina del Rey, California
Tuesday, October 18th
The SuperSessions
3:50 PM - 5:00 PM
Workshop B:
ViDeo-13, TV-2011-12, Salon III
Delivering Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience
Broadband video is at the very core of our industry - if not our very lives. All communication - from traditional media to social networks and personal sites are all about video. As an industry, the challenge of delivering that video content must be built into the very equation of company survival. Whether your company webcasts content - live or archived, provides users upload or even interactive options, building, developing and maintaining video capabilities is at the top of your daily activities. Video is not an optional offering, it is at the heart of every organization's future.
Marc Scarpa, CEO, SimplyNew
Frank H. Nein Jr., Founder; Sr. Industry & Market Research Analyst, 9Sight2020.com
Ken Zamkow, Director of Sales and Marketing, LiveU
Philip Nelson, Senior Vice President of Strategic Development, NewTek
Pete Mastin, Vice President, CDN Business Development, Internap
Melissa Thompson, Director of Business Development, Intercast Network
Steve Bradbury, Principal, Vlocity Digital, Moderator

Melissa Thompson, Director of Business Development, Intercast Network. Intercast is an interactive platform that allows brands to engage a targeted audience using a combination of live-streaming video, real-time polling, live chat, Q&A, and real-time analytics that are delivered to broadcasters who can track audience engagement and adjust their campaigns accordingly. Intercast, launched last month as a disruptive advertising technology at TechCrunch, can be delivered through traditional display ads, Facebook tabs, embeds, microsites and mobile. The newly launched platform will be utilized by The Weinstein Company, Lionsgate, and NBC Universal among other high profile organizations. Melissa also is the Director of Business Development at Brand Knew LLC, an integrated digital media firm whose core competency lies in two fluidly integrated disciplines - complex social structure development and new media marketing. Melissa works on expansionary endeavors including the Brand Knew Opportunities event series, which links start-up visionaries with venture capital funding, as well as a Developmental Venture Equity division which invests Brand Knew's developmental resources into promising concepts, such as Intercast Network, and leads the companies to successful launches. Melissa earned her BA from Barnard College and studied Chinese and global business strategy at the University of International Business and Economics in Beijing, China. After 3 years at Goldman Sachs, Melissa earned her MBA from Columbia Business School with a focus on new media marketing and management. Her work experience includes digital marketing and social media in the luxury fashion section, project management in private equity, and investment banking. Melissa has helped numerous companies in their digital media and marketing campaigns including Chanel, Forbes Magazine, Jetsetter, Publicis, the American Chamber of Commerce in Beijing, and the New York Stock Exchange. Through her work with Brand Knew, Melissa advises multiple startups in industries ranging from music technology to a digitally-distributed game show to innovative companies in social outreach.

Marc Scarpa, CEO, SimplyNew: Director/Producer: Earthday 40th Anniversary, Largest global
response to climate change with over 1 billion people taking action. Director/Co-Executive Producer: GRAMMY LIVE!: "WE'RE ALL FANS!", 2010 Webby Award Winner for Best Event / LIve Webcast. Director/Co-Executive Producer: Leeza Gibbons Oscar Night: "A Night to make a Difference", Seen in 71 countries by over 2 million participants featuring 25 Ambassadors of Change and their charities. Director/Co-Creator: MySpace LIVE!: "Projekt Revolution", "T.I. Vs. T.I.P"., "Paul Oakenfold", first live music series integrating social media with collectively 5 million participants. Director/Producer: "Townhall with President Clinton" , Inducted into Museum of Moving Image & Clinton Presidential Library permanent collections. Director/Co-Executive Producer: WoodStock '99, Largest online music event in the 20th century with 2.4 million participants. Producer/Director: Sonicnet/MTVi: Tibetan Freedom Festivals '96, '97, '98, First large-scale online events in History. Founding East Coast Chair/National Board of Delegate Member/Digital 25 Co-Chair: Producers Guild of America New Media Council, Marc A. Levey Distinguished Service Award Recipient. Partner: Lifebeat! The Music Industry Fights AIDS.

Frank H. Nein Jr., Cofounder/Partner, SVP of Business Development & MarCom with
LexiconDigital.tv & DavidCarusoTelevision.tv via David Caruso of (CSI Miami). LDC & DCTV are Collaborating & Interacting on Various Levels of the 3 Screen Global Lifestyle, Digital Media, Content, Production, Streaming Media, Mobile & Web Apps, Widgets, Social Media & Networking, Distribution & Original Projects with Groups Such as MySpace, FaceBook, Microsoft, Lionsgate Ent., CBS Interactive, RIM/BlackBerry, Greta Films Inc., Ford Motor GBE & Many Others. Frank Served as a Sr. IT Corp/Industry Market R&D Analyst/Consultant for Numerous Corporations That Included CNNfn, Lucent Technologies, Net Access Corp., iBEAM Broadcasting, The Cimarron Group, Oak Productions, Lightstorm Ent. (James & David Cameron) iCON Broadcasting Network, Verizon Wireless, Yahoo Music & Ent., Synergy Sports Technology (NBA/EA) & OrionsWave Inc. New Line Cinema, Fox News/Broadcasting, ESPN 1&2, Comcast, Bloomberg News Network, Clear Channel Ent., Electric Factory Concerts, Metropolitan Hybrid Ent. etc. Notably 10+ years within Telecom Giant Verizon Comm/Bell Atlantic with Various Projects (FiOS, ANJVP, Corp VZTV) & LOB's (Upwards to $150 Million) & 15+ year's of Overall Industry Related Experience. He Maintains an Active Digital Media Press/Media & Analyst Accreditation/Status & has Covered Hundreds of Industry Related Conferences as well as Speaks on Numerous Panel Sessions for Such Prestigious Events as "NAB, CES, CTIA, Digital Hollywood, NXTcomm/SuperComm & Media Summit NYC, Etc." Frank is Currently Based/Operating out of Sherman Oaks CA, Has 6 Years of Prior International US Military Service & Experience (HD/VET), Holds an Engineering Degree from NICET VA, & is the Proud Father of His 15 Year Old Daughter.

Ken Zamkow, Director of Sales and Marketing, LiveU: Ken oversees LiveU's strategic relationships with national broadcast and cable networks, major studios, O&Os, sports networks and leagues, music, and more, and manages the company's offerings for online programmers and platforms. As part of LiveU, Ken has been closely involved in the online live productions of various Super Bowls, Grammy Awards, All Star Weekends, global high-profile news and sporting events, and innovative web productions such as Focus Rally and David on Demand. Previously, Ken led the launch of video and social media products at Business Wire - A Berkshire Hathaway Company; developed Video on Demand (VOD) products at Cox Communications; co-founded the web solutions firm i-Sites Interactive Media; and consulted for a number of digital media startups including Drop.io, Flixwagon, and others.








Philip Nelson, senior vice president of strategic development, oversees key reference projects and accounts, identifying high profile opportunities for revenue growth to promote NewTek's brands. Beginning as a sales rep in 1998, Nelson has been promoted several times; first as central sales manager, then east coast sales manager, director of worldwide sales, vice president of sales and video marketing, and finally, sr. vice president of strategic development, where he is a driving force in increasing sales and market share. Nelson has overseen numerous product launches, including VT[4]™, TriCaster™, TriCaster PRO™ and most recently, SpeedEDIT™, The World's Fastest Video Editor. Nelson has forged successful relationships with the NBA, NHL, Miss Universe Organization, TWiT.tv, The Arena Football League, Disney, ESPN, Fox Sports, and MTV. Prior to joining NewTek, Nelson was an entrepreneur, focusing in video production, post production and ISP. Previous clients included Tim McGraw, San Antonio Spurs, The Smithereens, MTV, Coca-Cola and Georgia Pacific.

Pete Mastin, Vice President of Business Development, Content Delivery, Network, Internap: Pete drives the overall strategic direction and plans for Internap's Content Delivery Network (CDN.) Well-versed in the challenges organizations face in delivering content over the Web to a myriad of devices, Pete has helped to further the company's reputation of ensuring live broadcasts, software and media on-demand services are delivered via the latest content delivery technology with high speed, low latency and minimal packet loss to ensure a premium end-user experience. He helped earn Internap's CDN a "top-rated" title from Current Analysis last year for outstanding performance, service level agreements and support. Prior to Internap, Pete served as Chief Technology Officer for MulticastMedia, where he developed and deployed its online video platform and award-winning transcoding platform. He has more than 20 years of experience in software development, project management and operations. Pete is a regular contributor to technology media and frequent speaker at industry conferences, including Digital Hollywood, Interop and Streaming Media.

Steve Bradbury, Principal, Vlocity Digital: Steve Bradbury, recognized as an innovative, digital
strategist, bridges the divide between media, technology and revenue. He brings over two decades of knowledge and hands-on experience optimizing the intersection of mobile, broadband, social media and legacy media business models. Vlocity Digital provides multi-platform digital strategy & advisory services to revenue-driven, high-growth entrepreneurial companies in media, entertainment and consumer products. The company’s core competencies include go-to-market strategies, business development, ROI analysis, strategic marketing, contract negotiations and operations. Steve’s career has spanned strategy, business development, business affairs, operations & marketing in both entrepreneurial and corporate environments. Most recently he was the VP, Content Strategy & Business Affairs for GoTV Networks, the premiere U.S. mobile media network, where he was responsible for optimizing the value of business relationships across the company including content licensing, worldwide distribution, advertising, Fortune 500 partnerships, technology and talent. Steve has also developed business strategies and monetized assets for companies such as Sony, The Improvisation, Engage Games Online, eMarketWorld and Proprietary Media. His corporate experience includes VP, Marketing for MGM Worldwide Television, Director, Advertising & Promotion for Universal TV and Vice President of SpringGreene Marketing Associates. Steve moderates panels at many major conferences, is a board member of the Syracuse University Alumni Association and led the Hollywood & Digital program at UCLA Extension for seven years.